Looking for a way to drive customers through the front door? Welcome to the world of Google Local campaigns. Designed to promote your businesses’ stores across...
Google this month announced it has increased the report capacity of the Report Editor, from 10 accounts to 200 accounts. Jon Diorio, Director of Product Management...
What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it’s essential to address COVID-19 and its impacts on the industry. The resources below were...
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that...
Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to...
For any platform, having a full-funnel marketing strategy is ideal. Not only does it help you get a better idea of how you are reaching users...
Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser...
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools...
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways...
Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports,...