Google launches Explanations in Google Ads, a beta feature that explains performance changes
Google last week created a new beta feature in Google Ads. Explanations will help advertisers to understand performance changes. Explanations is available on campaigns and ad groups, through a button…
Read more »
8 Common Reasons Your Google Ads Are Being Disapproved
Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out new policies which affect…
Read more »
Google Ads to show performance insights from the bid strategy
Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device type, location, day of…
Read more »November Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details: Conversion reporting was impacted…
Read more »[Hero Academy Video] Reporting 101 for Google Ads
Reporting can be a tedious part of the paid media manager’s job, but it is also an essential part. You need to know how to set up and pull meaningful…
Read more »
Google Policy Ad Disapprovals: A Story of False Flags
Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy…
Read more »[Hero Academy Video] Dynamic Search Ads for Beginners
Dynamic search ads (DSAs) are search ads that show based on the content of your site. Google crawls your site and then matches to search terms that are closely related…
Read more »
Universal App Engagement and Discovery campaigns now supported by Google Ads Editor
Google this week updated Google Ads Editor into version 1.2. The new version of Google Ads Editor includes support for new campaign types, updates to multi-account management, and a new…
Read more »October Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be…
Read more »
Paid and Organic are Indistinguishable
When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been debated for years. Paid search…
Read more »