Google launches Explanations in Google Ads, a beta feature that explains performance changes

Google last week created a new beta feature in Google Ads. Explanations will help advertisers to understand performance changes. Explanations is available on campaigns and ad groups, through a button…

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8 Common Reasons Your Google Ads Are Being Disapproved

Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out new policies which affect…

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Google Ads to show performance insights from the bid strategy

Google Ads is now showing performance insights based on the conversions. The insights are available in the bid strategy report, and include the performance on device type, location, day of…

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November Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details: Conversion reporting was impacted…

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Google Policy Ad Disapprovals: A Story of False Flags

Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy…

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[Hero Academy Video] Dynamic Search Ads for Beginners

Dynamic search ads (DSAs) are search ads that show based on the content of your site. Google crawls your site and then matches to search terms that are closely related…

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Universal App Engagement and Discovery campaigns now supported by Google Ads Editor

Google this week updated Google Ads Editor into version 1.2. The new version of Google Ads Editor includes support for new campaign types, updates to multi-account management, and a new…

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October Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be…

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Paid and Organic are Indistinguishable

When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been debated for years. Paid search…

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