From Last Click To Position-Based: An Attribution Test

An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the…

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How To View Google Ads Data In Google Analytics

Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into…

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Google Ads B2B Full-Funnel Strategy Outline

For any platform, having a full-funnel marketing strategy is ideal. Not only does it help you get a better idea of how you are reaching users and on what level,…

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A look at performance post Google’s average position sunset: Top vs side

Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at…

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Utilizing Organic Search to Expand PPC Coverage

It’s easy to get tunnel vision when thinking about organic and PPC strategy. While they play in the same space, often different agencies (or people) are driving strategy and day…

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Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters

I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh meeds” as a shorthand…

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Google Ads Target CPA Bidding: Benefits & Drawbacks

Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and…

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Google Ads Trademark Policies: What You Need To Know

Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked…

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Session 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola

The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event! Kicking off the event at 11am EST will…

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Google Ads vs. AdSense: What’s the Difference?

Beginners to search marketing often hear about Google’s two advertising platforms, Google Ads and Google AdSense. Depending on your goals, one of these systems may be right for you, but…

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