Google Ads Trademark Policies: What You Need To Know

Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked…

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Session 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola

The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event! Kicking off the event at 11am EST will…

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Google Ads vs. AdSense: What’s the Difference?

Beginners to search marketing often hear about Google’s two advertising platforms, Google Ads and Google AdSense. Depending on your goals, one of these systems may be right for you, but…

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2019: The year Google rethought the audience creation, frequency cap, and measurement

2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance. New restrictions to third-party cookies (ITP and ETP)…

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Google to sunset Message Extensions in Google Ads

Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27, 2020. According to Google,…

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December Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA…

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Google Ads & Microsoft Ads Certification Made Easy

The word “certified” has a nice ring to it, doesn’t it? It proves you know something about something and that you’re qualified to do a job. When you’re not certified,…

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France fines Google over advertiser suspensions on Google Ads

The Autorité de la Concurrence, the French competition watchdog, this month fined Google for abuse of dominant position in the search advertising market. The Autorité de la concurrence says Googl…

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12 Holiday PPC Optimization Tips

This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now….

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10 Visual Google Ads PPC Reports You Should Use

As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy…

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