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Google has a new serving issue with Google Ads that is impacting ad serving on the desktop version of Gmail. So if you are serving Google...
Google and YouTube announced Thursday a new policy prohibiting climate deniers from monetizing their content via ads or creator payment. Why it is important: This is one...
Google announced new budget reports for Google Ads. Google said these new budget reports will “help you visualize monthly campaign spend behavior.” You can visually see...
Many advertisers are moving to Google Search Ads 360 (SA 360) to more effectively automate and manage their paid advertising. SA 360 has a slew of...
With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? With these...
Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but...
30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats...
Audit Your Google Ads: How to Spend Less and Earn More If you are operating and managing your own Google Ads it can be difficult to...
Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created....
Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but...
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