From Last Click To Position-Based: An Attribution Test
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the…
Read more »
How To View Google Ads Data In Google Analytics
Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to gain additional insight into…
Read more »Google Ads B2B Full-Funnel Strategy Outline
For any platform, having a full-funnel marketing strategy is ideal. Not only does it help you get a better idea of how you are reaching users and on what level,…
Read more »
A look at performance post Google’s average position sunset: Top vs side
Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at…
Read more »
Utilizing Organic Search to Expand PPC Coverage
It’s easy to get tunnel vision when thinking about organic and PPC strategy. While they play in the same space, often different agencies (or people) are driving strategy and day…
Read more »Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh meeds” as a shorthand…
Read more »Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and…
Read more »
Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked…
Read more »
Session 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event! Kicking off the event at 11am EST will…
Read more »Google Ads vs. AdSense: What’s the Difference?
Beginners to search marketing often hear about Google’s two advertising platforms, Google Ads and Google AdSense. Depending on your goals, one of these systems may be right for you, but…
Read more »