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Google and YouTube will prohibit the monetization of climate denial content through ads

Google and YouTube announced Thursday a new policy prohibiting climate deniers from monetizing their content via ads or creator payment. Why it is important: This is one of the most aggressive…

Google Ads Gains New Budget Reports

Google announced new budget reports for Google Ads. Google said these new budget reports will “help you visualize monthly campaign spend behavior.” You can visually see how daily budget changes…

Master Your Bid Strategies In Google Search Ads 360

Many advertisers are moving to Google Search Ads 360 (SA 360) to more effectively automate and manage their paid advertising. SA 360 has a slew of features that either aren’t…

Google Display Network Best Practices In A First-Party Cookie World

With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? With these changes, remarketing will likely…

Google Ads Tests Smart Matching Match Type

Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but Google Ads confirmed it…

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type…

Audit Your Google Ads: How to Spend Less and Earn More

Audit Your Google Ads: How to Spend Less and Earn More If you are operating and managing your own Google Ads it can be difficult to know exactly where to…

Responsive search ads now the default in Google Ads

Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. RSAs allow advertisers to…

Why You Need To Be Using Google Ads Bid Automation

Bid automation is one of the top debated topics in the digital marketing industry. It’s not a matter of why you should be using automation, but how you are using…

December 2020 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details: The new version of…