Product marketing is essential, even if you only sell one or two products at your organization.
Publicis Groupe-owned performance marketing agency CJ, which specializes in affiliate marketing, has acquired Perlu, a Syracuse, New York-based influencer networking and technology platform. Perlu’s platform enables...
Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many...
While Facebook is no longer the cool app, especially among younger audiences, it remains a key platform for many users, and its capacity to keep people...
Personalization getty Will 2023 be the year of personalization? Consumers hope so. For the past two years, shoppers have been craving the personal touch: In 2021,...
When you think about what factors and processes are needed to get the most out of your email marketing campaigns, you might consider these first: more...
January is, for many, a month of reflection, goal-setting, strategizing and planning for the year ahead. In line with this, we’ve kicked off the new year...
A 1917 poster says in bold capital letters: “I WANT YOU FOR THE U.S. ARMY,” along with the famous image of Uncle Sam...
Meta image: — © AFP INDRANIL MUKHERJEE Glenn CHAPMAN Social networking giant Meta announced Tuesday it would soon reinstate former president Donald Trump’s accounts on Facebook...
Last year was brutal for Meta Platforms (META 3.01%). The Facebook, Instagram, WhatsApp, and Messenger parent’s ad revenue suffered as a weak macroeconomic environment and changes...