This is Platformer, a newsletter on the intersection of Silicon Valley and democracy from Casey Newton and Zoë Schiffer. Sign up here. Today let’s talk about one of...
If a tree falls in the woods, and no one hears it, did it actually happen? More importantly, if your ad could have been shown to...
To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs,...
Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score...
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right...
Third-party cookies don’t crumble easily. In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement...
Social signals are all the engagement metrics (e.g., the number of likes, shares, or comments) your content gets on social media. They generally reflect how visible...
Google’s John Mueller said when it comes to international SEO and multilingual sites, the CDN’s location does not really matter for SEO. He said on Mastodon,...
Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 12 billion,...