In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in...
Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can...
Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second...
In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which...
Did you know there are about 200 Facebook Ad metrics? That’s way too much to keep your eyes on. A smarter approach is to focus on...
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things...
Location matters when you’re searching online. Whether you’re searching for a plumber, repairman, or even a lawyer–we aren’t looking to connect with someone several states away....
Experimentation can be pretty…well, testing at times. Downsized teams, restricted budgets, lack of buy-in, or a misguided focus on win rates (which, by the...
Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor...
Enterprise SEO metrics are key performance indicators (KPIs) used to measure the effectiveness of your SEO efforts. Monitoring these metrics helps you prove value and shows...
