Maintaining visibility in the search engine results pages (SERP) is essential for any advertiser. The SERP is constantly changing with new ads, features, and most importantly,...
Deciding which metrics to focus on while auditing your content for SEO performance can be a challenge. You can’t use all the available analytics, but ignoring...
Are you focused on the right elements in your content strategy? Different goals rely on different approaches. If you want to sell something, then driving visitors...
There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart...
Updated July 20, 2022 It’s impossible for your content to hit the mark when you don’t focus on your aim. Yet, content marketers do it every...
Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions...
As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of...
We see Googlers over the years downplay, nullify and even mock some SEO metrics. They’ve done this with third-party tools and their own tools – heck,...
Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing...
Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their...