Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages. What’s why traditional retargeting...
Opinions expressed by Entrepreneur contributors are their own. If you’re a marketer, advertiser or any other related position, pop-ups are one of the many tools at...
Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a...
Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide....
TikTok has a month to respond to concerns raised by European consumer protection agencies earlier this year, EU lawmakers said today. The Commission has launched what...
The internet is not a private place. Ads try to learn as much about you to sell your information to the highest bidder. Emails know when...
15 researchers propose a new standard for advertising disclosures Laura Edelson Contributor Erika Franklin Fowler Contributor Erika Franklin Fowler is Professor of Government at Wesleyan University...
Sean Clayton Contributor A 15-year digital media veteran, Sean Clayton connects brands with the data-driven intelligence solutions they need to drive growth. With more than 90...
The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the...
It’s 2020 — a key election year in the U.S. — and Facebook is doubling down on its policy of letting people pay it to fuck...