TikTok is looking to help marketers continue to track engagement data, despite the gradual shift away from cookie tracking, via a new partnership with Dentsu, which...
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they...
I have a bad habit of never throwing anything away. I can misplace things, temporarily, or even do my best to forget them for years if...
TikTok has announced a new set of official measurement partners, which will provide third-party data on TikTok ads placement and performance, in order to provide more...
DMI Partners, a full-service performance-marketing agency specializing in affiliate, email, paid search and SEO, expanded its executive leadership team. Led by its affiliate marketing and CRM...
A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to...
Conductor, a leading enterprise organic marketing platform, has acquired European-based competitor, Searchmetrics, to accelerate its expansion in the European market. After acquiring ContentKing in 2022, the...
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in...
Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences...
As part of the continued development of its ad business, Reddit has today announced the initial partner platforms that have been accepted into its Ads API...