As a small business owner, your ability to understand and connect with your target audience is paramount. In fact, your success hinges on it! By identifying...
Yael Klass is the Vice President of Corporate Marketing at Similarweb. getty Personality has been defined as the “complex of characteristics that distinguishes an individual or...
This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly,...
Looking to create a buyer persona for your business? You’re in the right place. Many companies have experience creating buyer personas. It’s usually done after a day...
Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it...
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about...