It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and...
Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic...
Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own...
Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but...
When it comes to setting up a Google AdWords campaign, most businesses are focused on ensuring that they are competing for the right keywords with the...
30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats...
Artificial Intelligence is the latest technology that has increased its prominence in the digital world. You can use AI technology for the enhancement of paid advertisement....
If you have an ongoing online marketing campaign, you’re already familiar with the effort that it takes to maintain a good performance rate. Using Google AdWords...
30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize...
The Pay-per-click (PPC) Advertising market research report provides in-depth analysis of market scenario including present as well as future state of Pay-per-click (PPC) Advertising market. It...