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Google Ads Gains New Budget Reports

Google announced new budget reports for Google Ads. Google said these new budget reports will “help you visualize monthly campaign spend behavior.” You can visually see how daily budget changes…

5 PPC Business Ethics Examples and Best Practices

It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics…

What is Programmatic Buying For PPC?

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top…

How to Set up a Google Search Network Campaign (The Right Way)

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how…

Google Ads Tests Smart Matching Match Type

Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but Google Ads confirmed it…

Google AdWords: Reaching Your Ideal Audience With Ad Targeting

When it comes to setting up a Google AdWords campaign, most businesses are focused on ensuring that they are competing for the right keywords with the proper ad groups.What most…

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type…

5 Ways AI Can Improve Your Paid Ads Campaigns

Artificial Intelligence is the latest technology that has increased its prominence in the digital world. You can use AI technology for the enhancement of paid advertisement. No matter where you…

Learn to Improve Search Engine Marketing Ad Conversions with PPC Audit

If you have an ongoing online marketing campaign, you’re already familiar with the effort that it takes to maintain a good performance rate. Using Google AdWords and other marketing tools,…

How to best utilize the networks within Google AdWords

30-second summary: Google networks can be tricky when deciding which ones are best for your goals and budget Three tips that will help you to utilize the networks strategically You…