We hear it all the time as a tenant of paid media marketing: Always be testing. But it’s only helpful to “always be testing” when your...
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the...
My computer’s desktop, to most, appears to be cluttered and disorganized. My teammates are constantly begging me to clean it up. To me, there’s a method...
For the original iTunes version, click here. This week, we covered another unconfirmed Google search ranking update that hit on February 14th and 15th. Google...
Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers. Even more important than investing in PPC is investing in...
For the original iTunes version, click here. This week, we covered that the Google October 2023 core update is done rolling out; it was a...
Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the...
It’s coming up on holiday time, and as someone who has worked mostly in lead gen accounts in my career, this time of year has always...
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years,...
More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With...