The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging...
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation....
Customer journey analytics: A snapshot What it is. Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users...
Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the...
The current manufacturing industry has evolved rapidly, with modern innovations being applied in various scenarios. Modern cleaning machines, such as laser paint removers, have replaced traditional...
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving...
Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content...
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems...
When you’re interviewing people to join your team, you have to get creative — after all, there’s only so much that questions like “What’s your biggest...
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar...