Updated April 25, 2022 “Please don’t read this article.” That’s the unintentional plea made by content writer after content writer. They craft a boring lead that...
If nothing else, Elon Musk seems determined to shake things up in his time as Twitter’s prime shareholder, and see what he can make happen, which...
This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened....
Marketing interviews are unpredictable, and there’s no wonder. There are many different marketing roles and candidates with many backgrounds, skills, needs, and wants. Yet some questions...
Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether...
If you create content for clients, the initial stages after they hire you are exciting. You know the possibilities for helping them hit their brand goals...
If you create content for clients, the initial stages after they hire you are exciting. You know the possibilities for helping them hit their brand goals...
Looking to get a better understanding of how YouTube’s systems work, and how you can work with them to maximize the performance of your content? YouTube’s...
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. That’s why many are leveraging...
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation....