October: Costumes. Columbus Day. Candy Corn. Right? Wrong. October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when...
Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase?
After rolling out its own branded content tags for posts last month, LinkedIn has now also added a new search functionality for branded content partnerships, which...
In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to...
Once upon a time, guest posting could make your Google positions climb. People would write one article, add backlinks including their most important keyphrases (for instance,...
For any paid media campaign that’s not running on pure awareness, there’s nearly always some form of goal conversion associated. Whether it’s a purchase of a...
I drove out to see David Iwanow at the Reckitt offices in New Jersey to chat SEO. David is the Head of Search at Reckitt, he...
Google’s John Mueller offered advice about the use of Google Sites for SEO, downplaying the usefulness of Google Sites for SEO. Google Sites Google Sites is...
The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. While 81% of consumers said they prefer shopping in-store, that’s only 9%...
The Saturation Question: Is Affiliate Marketing Still Worth It? Photo by Mimi Thian on Unsplash Affiliate marketing’s allure is undeniable. Just promote products online, drive sales,...