The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with...
Local search is everything for businesses – 30% of all Google searches are location-related, and 76% of people who search for a local business visit them...
As the U.S. economy continues to remain volatile, JPMorgan Chase is warning that a recession is not off the table. In an analyst note published Wednesday,...
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a...
Amazon Prime Video is more than a side benefit of a Prime membership — Amazon is building out the streaming service to stand on its own....
Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature. Ginny Marvin, Google Ads Liaison, revealed that...
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s...
Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into...
The drama is heating up between CrowdStrike and Delta Airlines amid a potential lawsuit against the technology company after July’s mass outage that allegedly led to...
Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way...