CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to...
We see Googlers over the years downplay, nullify and even mock some SEO metrics. They’ve done this with third-party tools and their own tools – heck,...
Did you ever play Tetris? If so, you probably remember how there was no real way to “beat” the game. It basically just got faster and...
Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb...
Google’s John Mueller was asked if there is an SEO benefit to hosting on a CDN, a content delivery network. The short answer is no, as...
Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing...
Start-up SaaS websites typically consist of the home page and maybe a handful of supporting pages – neither of which offer any SEO value. A good...
Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance...
People management is critical to the success of your remote-first SEO team. You may never meet in person, and many of the verbal and visual cues...
FAQ pages (when done well) can be a double win: They provide valuable content that users want to see and Google wants to rank. However, when rushed,...