Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The...
Adobe Advertising Cloud now supports LiveRamp’s RampID across a range of channels, including desktop display and video, mobile web and apps and connected TV (CTV). This...
Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows...
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Google’s user targeting solution,...
Blockchain technology has witnessed an exponential growth over the past few years and an unprecedented adoption rate globally triggered by the current pandemic. Size of the...
Comscore Everywhere is a new solution from the media measurement and evaluation vendor, designed to provide comprehensive (deduplicated) insights into media consumption and audience intelligence across...