WhatsApp has signed a major partnership deal, joining the Mercedes AMG F1 racing team for the 2024 Formula One season, and beyond. The deal, WhatsApp’s first-ever...
TikTok has signed a new, multi-year partnership with Major League Soccer (MLS), which will see MLS share exclusive content and in-app programming, while also incorporating in-stadium...
Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the...