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“Is this a good click-through rate?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” How...
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The key to running a successful paid advertising strategy in 2022 is to look for new opportunities, and that includes taking into consideration advertising platforms that...
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With eCommerce activity reaching new levels over the past two years, social media platforms have logically sought to tap into this trend, by adding in new...
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When you’re considering a new job with a new company, do you look up that company’s social media profiles? What about the profiles of its current...
“Is this a good click-through rate?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” How...
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A publisher’s homepage is one of its most important pages for News SEO. So what happens when the number of internal links to articles from a...
Core Web Vitals (CWV) are the speed metrics part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful...
In the past few years, I’ve seen more people saying that links are dead, they don’t matter for rankings, or they’ve lost their importance. Links are...
Outbrain this month released a new study comparing native vs social. The study found that native ads shown on premium news sites are more likely to...