If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business...
On Thursday, Facebook whistleblower Frances Haugen spoke to a national organisation that convenes investors, telling them that Meta was an unwise place to put their money,...
Cybercriminals Target Fans of The Last of Us with Recent Malware and Phishing Scams Hackers and scammers have been taking advantage of the excitement surrounding HBO’s...
Here’s what we recommend: pick just one primary keyword and enough secondary keywords to cover a given topic in full. In the rest of the article, I’ll...
Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have...
Can you imagine the hassle of finding an electrician if every Google search returned global SEO results? How many pages of search results would you have...
There’s a very popular term in the world of marketing that goes something like, “talking to everyone is talking to no one.” This maxim is particularly...
If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of...
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to...
You’ve probably heard a lot about the importance of targeting keywords with your blog posts. But why should you do that? And how exactly do you target...