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How To Target Multiple Cities Without Hurting Your SEO

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How To Target Multiple Cities Without Hurting Your SEO

Can you imagine the hassle of finding an electrician if every Google search returned global SEO results?

How many pages of search results would you have to comb through to find a beautician in your neighborhood?

On the other hand, think of how inefficient your digital marketing strategy would be if your local business had to compete with every competitor worldwide for clicks.

Luckily, Google has delivered a solution for this issue through local SEO.

By allowing you to target just the customers in your area, it’s a quick and easy way to give information about your business to the people who are most likely to patronize it.

But what if you have multiple locations in multiple cities?

Is it possible to rank for keywords that target multiple cities without hurting your local SEO?

Of course, it is.

But before you go running off to tweak your site for local searches, there’s one caveat: If you do it wrong, it can actually hurt you. So, it’s important to ensure you do it correctly.

It’s a bit more complex than regular old search engine optimization, but never fear – we’re here to guide you through the process.

Follow the instructions below, and you’ll rank in searches of all your locales before you know it. Ready to get started?

Why Is Local SEO Important?

If local SEO can potentially “hurt” you, why do it at all? Here are two good reasons:

Local SEO Attracts Foot Traffic

Imagine you’re out of town for a cousin’s wedding.

On the night before the big day, you’re in your hotel room when you crave a cheese pizza.

You pick up your phone and Google … what?

“Pizza?”

I don’t think so.

No, you’re probably going to Google a location-specific keyword, like [best pizza in Louisville].

When you get the results, you don’t say, “good to know,” and then head off to sleep.

No. Instead, you take the action that drove the search in the first place. In other words, you pick up your phone and order the pizza.

Or you get up, take a taxi, and dine out at that spectacular pizzeria.

And you’re not the only one doing this.

In fact, every month, searchers visit 1.5 billion locations related to their searches.

And you’re not the one in a million person who’s doing a local search, either.

Nearly 46% of Google searches have local intent.

That’s huge!

So, the next time you’re thinking of skipping local SEO, think again.

It could actually be your ticket to getting that random out-on-vacation dude to check out your pizza place. (Or beauty salon. Or hardware store – you get the point.)

Local SEO Ranks You Higher On Google

We’re all well-informed on the SEO KPIs you should track to rank on Google.

Two of these are:

  • Clicks to your site.
  • Keyword ranking increases.

With local SEO, you hit both of these birds with one stone. Note that it’s based on the searcher’s location distance/relevance to the business.

City Pages: Good Or Bad For SEO?

Long ago, in the dark ages of SEO, city pages were used to stuff in local keywords to gain higher rankings on Google.

For example, you’d create a page and write content on flower delivery.

Then, you’d copy your content onto several different pages, each one with a different city in the keyword.

So, a page for [flower delivery in Louisville], [flower delivery in Newark], and [flower delivery in Shelbyville], each with the exact same content.

As tends to be the case, it didn’t take long for Google to notice this spammy tactic.

When it rolled out its Panda Update, it made sure to flag and penalize sites doing it.

So, city pages can hurt your SEO and penalize your site.

But not if you do them right.

This brings us to…

How Do I Optimize My Business For Multiple Locations On Google?

1. Use Google Business Profile

Remember, Google’s mission is to organize and deliver the most relevant and reliable information available to online searchers.

Its goal is to give people exactly what they’re looking for.

This means if they can verify your business, you’ll have a higher chance of ranking on the SERPs.

Enter Google Business Profile.

When you register on Google Business Profile, you’re confirming to Google exactly what you offer and where you’re located.

In turn, Google will be confident about sharing your content with searchers.

The good news is Google Business Profile is free and easy to use.

Simply create an account, claim your business, and fill in as much information as possible about it.

Photos and customer reviews (plus replying to reviews) can also help you optimize your Google Business Profile account.

2. Get Into Google’s Local Map Pack

Ever do a local search and get three featured suggestions from Google?

You know, like this.

Screenshot from search for [plumbing near Florida], Google, November 2022Get Into Google’s Local Map Pack

Yes, these businesses are super lucky.

Chances are that searchers will pick one of them and look no further for their plumbing needs. Tough luck, everyone else.

Of course, this makes it extremely valuable to be one of the three listed in the Local Map Pack. And with the right techniques, you can be.

Here are three things you can do to increase your chances of making it to one of the three coveted slots:

Sign Up For Google Business Profile

As discussed in the previous point, Google prioritizes sites it has verified.

Give Google All Your Details

Provide Google with all your information, including your company’s name, address, phone number, and operating hours.

Photos and other media work splendidly, too. And remember, everyone loves images.

Leverage Your Reviews

The better your reviews, the higher your chances of being featured on Google’s Local Map Pack.

3. Build Your Internal Linking Structure

Did you know that tweaking your internal linking structure will help boost your SEO?

Sure, external links pointing to your site are great.

But you don’t control them. And getting them takes a bit of work. If you can’t get them yet, internal linking will help you:

  • Improve your website navigation.
  • Show Google which of your site’s pages is most important.
  • Improve your website’s architecture.

All these will help you rank higher on Google and increase your chances of discovery by someone doing a local search.

4. Build Your NAP Citations

NAP stands for name, address, and phone number.

Generally, it stands for your business information online.

The first place you want your NAP on is your website.

A good rule of thumb is to put this information at the bottom of your homepage, which is where visitors expect to find it.

Build Your NAP CitationsScreenshot from allweekplumbing.com, November 2022Build Your NAP Citations

It’s also great to list your business information on online data aggregators.

These aggregators provide data to top sites like TripAdvisor, Yelp, and Microsoft Bing.

Here are some of the big ones you shouldn’t miss.

Listing your website on all the top aggregators sounds tedious, but it’s worthwhile if you want to get a feature like this.

Build Your NAP CitationsScreenshot from Trip Advisor, November 2022Build Your NAP Citations

Important note: Make sure that your NAPs are consistent throughout the web.

One mistake can seriously hurt your chances of getting featured on Google’s Local Map Pack or on sites like Yelp and TripAdvisor.

5. Use Schema Markup

Sometimes called structured data or simply schema, schema markup on your website can significantly affect your local SEO results.

But if you’re not a developer, it can look intimidating.

Don’t worry – it’s not as difficult to use as you might think.

A collaboration between Google, Yahoo, Yandex, and Microsoft, Schema.org was established in 2011 to establish a common vocabulary between search engines.

While it can be used to improve the appearance of your search result, help you appear for relevant queries, and increase visitor time spent on a page, Google has been very clear that it does not impact search rankings.

So, why are we talking about it here? Because it does improve the chances of your content being used for rich results, making you more eye-catching and improving click-through rates.

On top of that, the schema provides several different property options relevant to local SEO, allowing you to select relevant schema categories.

By selecting Schema.org/bakery for your cupcake shop, you’re helping search engines better understand the topic of your website.

After you’ve selected the right category, you need to select the sub-properties to ensure validation. This includes the business name, hours, the area served, etc.

The Schema.org/areaServed on the local landing page should always match the service areas set up in a Google Business Profile, AND your local landing page should mention those same towns in its on-page content.

For a full list of required and recommended schema properties and information on validating your structured data, read this article. Using a plugin, you can also find more information about Schema markup for WordPress.

6. Optimize Your Site For Mobile

If you wake up in the middle of the night to find your bathroom flooding with water from an exploded faucet, do you:

  • Run to your laptop and do a local search for the best emergency plumber.
  • Grab your phone and type “emergency plumber” into your Chrome app.

If it’s 3 a.m., chances are you chose No. 2.

But here’s the thing.

People don’t only choose their smartphones over their computers at 3 a.m.

They do it all the time.

Almost 59% of all website traffic comes from a mobile device.

global mobile trafficScreenshot from Statista, November 2022global mobile traffic

As usual, Google noticed and moved to mobile-first indexing.

All this means your site has to be optimized for mobile if you want to rank well on Google, especially for local SEO.

Here are six tips on making your website mobile-friendly:

  • Make sure your website is responsive and fits nicely into different screen sizes.
  • Don’t make your buttons too small.
  • Prioritize large fonts.
  • Forget about pop-ups and text blockers.
  • Put your important information front and center.
  • If you’re using WordPress, choose mobile-friendly themes.

Bonus Tip: Make Your Most Important City Pages Unique

If you want to name all the cities in a region you serve, just list them on the page – you don’t need an individual page for each city to rank in most cases.

To make the pages different, write original content for each area or city.

Which means it’s up to you.

You can simply list all the cities you serve on one page.

Or you can go ahead and create individual pages for each city.

When you take this step, make sure each page’s content is unique.

And no, I don’t mean simply changing the word “hand-wrestling” to “arm-wrestling.”

You need to do extra research on your targeted location, then go ahead and write specific and helpful information for readers in the area.

For example:

  • If you’re a plumber, talk about the problem of hard water in the area.
  • If you’re a florist, explain how you grow your plants in the local climate.
  • If you’re into real estate, talk about communities in the area.

Here’s an excellent example from 7th State Builders.

Unique City Pages

Unique City Pages

Adding information about a city or town is also a great way to build your client’s confidence.

A OnePoll survey conducted on behalf of CG Roxane found 67% of people trust local businesses – by identifying your understanding of the situations and issues in a locale, you’re insinuating that you’re local – even if you have multiple locations spread throughout the country.

They’ll see how much you know their area and trust you to solve their area-specific problems.

Important note: Ensure this information goes on all variations of your website.

With Google’s mobile-first index in place, you don’t want to fall in the rankings simply because you failed to optimize for mobile.

5 Tools To Scale Your Local SEO

What if you have 100s of locations? How do you manage listings for them?

Here are some tools to help you scale your local SEO efforts.

Ready To Target Local SEO?

Hopefully, I’ve made it very clear by this point – local SEO is important. And just because you’re running multiple locations in different cities doesn’t mean you can’t put it to work for you.

How you go about that is up to you. Do you want to create one landing page for each location? Or do you want to list all your locations on the same page?

Whatever you choose, be aware of the power of local SEO in attracting customers to your neighborhood.

Just make sure you’re doing it correctly. If, after reading this piece, you’re still unsure what steps to take, just imagine yourself as a customer.

What kind of information would you be looking for?

What would convince you that your business is perfect for their needs?

There’s a good chance location will be one of the driving factors, and the best way to take advantage of that is with local SEO.

More Resources:


Featured Image: New Africa/Shutterstock

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What Are the Benefits of SEO? (And How to Get Started)

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What Are the Benefits of SEO? (And How to Get Started)

If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers, and make a difference to your bottom line?

In more simple terms: Why do SEO? 

1. It increases your organic share of voice

There are an estimated 3.5 billion searches on Google each day. To tap into this audience, you’ll need to do SEO. 

One of the key benefits of SEO is increasing your organic share of voice (SOV). More organic SOV means more traffic, leads, and revenue for your business.

It also means more market share in your industry. We can see from the graph below that there is a strong relationship between SOV and market share

Relationship between SOV and market share graph

At Ahrefs, we calculate organic SOV by dividing the traffic to the site by the total search traffic for all keywords.

In other words, if you only track one keyword and the top 10 positions are occupied by pages of your website, your SOV is 100%.

So how can you measure organic SOV?

We first need to create a new project in Ahrefs’ Rank Tracker and add our keywords for the website we want to track.

How to add keywords in Ahrefs' Rank Tracker, via Ahrefs' Rank Tracker

Once you have added a new project and added your keywords, you can go to the dashboard and check your SOV.

It should look something like this:

SOV screenshot, via Ahrefs' Rank Tracker

If you click through the SOV on the dashboard, you can look at your competitor’s SOV compared to your SOV.

SOV vs. competitors screenshot, via Ahrefs' Rank Tracker

If no competitors are showing in your dashboard, you can change that by: 

  • Going into Settings.
  • Clicking on the Competitors tab.
  • Clicking on + Add competitor.

Enter your competitors manually or press the + to add them from the list below that shows the keyword intersection.

Adding competitors via settings menu, via Ahrefs' Rank Tracker

Once you are happy, click the Save button and return to the dashboard. You should now be able to compare your competitor’s SOV against your website’s SOV. 

Recommendation

Check out Michal Pecánek’s article on SOV to get a detailed guide on how to measure SOV.

2. It’s less intrusive than other types of marketing

Intrusive marketing is annoying.

It may seem obvious. But when our lives are full of adverts, cold calls, and emails from random people trying to sell you their products all the time, it’s very advantageous to be an inbound marketing channel

Intrusive outreach example, via Linkedin.com
An intrusive marketing example sent to me from LinkedIn.

SEO targets people who are actively searching for your services or products. 

Because of this, it’s excellent at converting—all you need to do is focus on what they are searching for.

You can find what your customers are searching for using Ahrefs’ Keywords Explorer.

Enter a relevant topic and go to the Matching terms report. Here, you’ll see many topics your customers are searching for, which you can target.

Matching terms report example, via Ahrefs' Keywords Explorer

You can search, discover, and analyze keywords using our very own Ahrefs’ Keywords Explorer.

SEO is not just for Christmas.

In all, 45.6% of SEOs say SEO takes about three to six months. It may seem like a long time for the channel to work, but SEO is a long-term marketing channel where growth typically compounds over time. In other words, if you put the time and effort into SEO, the results will likely be well worth it. 

Looking at Ahrefs’ organic traffic graph, most of our rapid growth occurred in the last year or so when our traffic started to compound. 

Ahrefs.com organic traffic performance

Google’s algorithm updates mean that your website’s traffic will fluctuate. But as you can see from the graph, it’s a positive trend in the long term.

Over time, you should be able to rely on SEO to bring in a constant stream of traffic to your site. 

When we asked ~4,300 SEOs how long SEO takes, they gave a variety of responses. But only 16.2% of SEOs said that SEO takes between one and three months.

Pie chart showing percentage breakdown of SEOs responses to how long SEO takes

I agree with the majority of SEOs here. But I would add a qualifier—that it depends on the type of website you are working on.

For example, if you set up a brand-new website, it will have little to no authority. This is because it will have no links pointing to it and will probably have minimal content on the site. 

These elements are just some indicators or ways in which Google judges your website’s authority and decides which top results should be on its SERPs.

Recommendation

If you are improving the SEO of a website that’s been around for a few years, then the SEO will likely take effect faster. This is based on my experience, but you may get different results with your website.

Unlike paying for PPC, organic search traffic is free. 

If Ahrefs used PPC to pay for its organic traffic, Ahrefs’ Site Explorer estimates it would cost an eye-watering $2.3 million per month or $27.6 million per year.

Monetary value of Ahrefs' organic traffic, via Ahrefs' Site Explorer

You can see from this example why improving SEO and increasing your organic traffic can be a highly valuable investment for your business.

Getting started with SEO doesn’t always mean you have to spend a lot, either. If you are willing to learn about SEO basics, you can do a lot of the work yourself to bring costs down.

Recommendation

When it comes to tools, you don’t have to spend a lot when you are starting out. You can use Ahrefs Webmaster Tools for auditing your site and our free SEO tools to optimize it further.

It’s always on—24/7

Unlike paid marketing, SEO is always on. It continues to work for you while you are asleep. 

You’ll get more overall value from SEO than other marketing channels. It doesn’t cost any extra to have it running all the time.

Another benefit is that once your website is established with good rankings, SEO will maintain them over time and drive consistent traffic to your website. 

The only thing that can stop this is if there is a serious technical issue with your site or you have fallen foul of Google’s search guidelines

Reduce your dependency on PPC 

It’s easy for a business to rely on pay-per-click (PPC) marketing, but it can be expensive to maintain this marketing strategy. 

SEO can help you change this.

Once you have some important keywords ranking number #1 on Google, you can consider turning off some of your PPC marketing, which could result in significant savings for your business.

5. It improves user experience

Many people have high expectations for websites these days. They expect them to be clear, intuitive, and lightning-fast. 

When websites don’t work as people expect, they get frustrated. And if they have a bad experience, this can create a negative perception of the brand. 

To do well in SEO, you’ll need to provide your visitors with the best possible user experience. 

But how can you optimize for user experience in SEO?

SEOs typically divide user experience issues into three categories: 

  • Site speed
  • Core Web Vitals
  • On-site optimization

Let’s take a closer look.

Site speed

Site speed is one of the most critical factors for your visitors. If your website is slow to use, visitors will likely leave your site and probably not return.

A few years ago, Google tested 900,000 websites worldwide. It reported that 53% of people would leave a website if it took three seconds or more to load.

To test your site speed, you can use a tool like webpagespeedtest.org. Let’s take a look at Ahrefs speed metrics using this tool.

Ahrefs' speed performance

We can see above that the speed index is under three seconds for Ahrefs. If your website loads in more than three seconds, then you may want to consider speeding up your website. 

Core Web Vitals

Core Web Vitals are Google’s quality signals it introduced to quantify the user experience of your website. 

They are:

  • Largest Contentful Paint (LCP) – For load performance.
  • First Input Delay (FID) – For visual stability.
  • Cumulative Layout Shift (CLS) – For interactivity.

Here’s what Google classifies as good and bad scores for these metrics.

Good Needs improvement Poor
LCP <=2.5s <=4s >4s
FID <=100ms <=300ms >300ms
CLS <=0.1 <=0.25 >0.25

Defining metrics for user experience is a benefit, as website owners can know exactly how their websites perform against Google’s expectations. 

Monitoring Core Web Vitals and site performance may sound technical, but you can keep an eye on them using Ahrefs’ Site Audit

For example, here’s a screenshot from the Performance dashboard highlighting two issues with CLS and LCP. 

Pages with poor CLS and poor LCP, via Ahrefs' Site Audit

As you can see from the above, Site Audit automatically identifies all low-performing pages for you.

On-page optimization

On-page optimization is another area of SEO that can help benefit your website. With on-page optimization, SEOs critically examine your website and audit it for any issues that may impact the user experience.

A good example of on-page optimization is adding subheadings, or heading tags, to your articles. Adding subheadings makes your content easier to read by establishing a visual hierarchy.

Subheadings improve readability by creating visual hierarchy

On-page optimization is less quantifiable than Core Web Vitals, but spending time on it will pay dividends for your website in the long run.

Ahrefs’ Site Audit can monitor headings, image alt text, internal linking, and other on-page optimization factors.

Here’s an example of a scheduled report you can get for heading optimization opportunities.

Heading optimization opportunities, via Ahrefs' Site Audit

You can use this report to identify many improvement opportunities for your website.

6. It puts your store online

If your business has a physical store, you can add it to a Google Business Profile for free.

Google My Business local listing example for Google San Francisco

Adding your business to Google’s business listings means you will appear on Google Maps when someone searches for your business or related keywords.

It’s a great way to highlight your business locally. For some businesses focused on local trade, this listing can be one of their most crucial organic search assets.

It also gives you a helpful way to communicate your business hours and opening times to your customers—something they will appreciate.

By having a solid organic presence and utilizing tools such as Google Business Profile, you can be sure that your online business will pick up sales even when you can’t open your physical store. 

So how do you set up your own Google Business Profile listing?

Setting up a Google Business Profile is straightforward and a three-step process.

  1. Claim your business profile 
  2. Add your business hours and details 
  3. Manage your profile, share any business updates, and respond to customer reviews

Once you have done this, you can monitor your business profile’s performance with the built-in analytics.

GMB analytics, via Google My Business

Using a Google Business Profile allows you to discover how people are searching for your website and helps you to understand how your business connects with customers online.

Building trust with customers is just as important online as it is offline. You wouldn’t buy something from a physical shop if the shop was run-down and the service was poor. 

The same applies to websites.

Your website should be fully operational and perform well in search engines. It should be secure and provide a great user experience to your customers. 

Having good SEO on your website shows you’re an authority in your industry. It shows you have the information and expertise customers are looking for.

It also means searchers will click on your website in the results because it is more prominent than your competitors—you will get the customers, and they won’t. 

The bottom line here is that by improving your website’s SEO, more visitors will trust your brand, which will drive more traffic and sales.

Learn more

Now you know the key benefits of SEO, you may want to start learning about it in more detail.

I’ve collected some helpful resources below to help you get started, so you can learn about SEO and start to reap the benefits:

Got more questions? Ping me on Twitter. 🙂



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How To Get More Traffic By Fixing Keyword Cannibalizations

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How To Get More Traffic By Fixing Keyword Cannibalizations

This post was sponsored by DinoRANK. The opinions expressed in this article are the sponsor’s own.

Google is a great source of qualified and recurring traffic for your business – that’s a fact.

Many people say that the key to SEO success is to establish yourself as an authoritative source for all the keywords in your industry, even niche keywords.

Unfortunately, your competition is doing the same thing. In some cases, you may even be competing with yourself.

Everyone is creating the same content to rank high on Google. So, you need to set yourself apart.

Your competition may be using the same niche keywords as you, but are they optimizing their domain’s SEO by cleaning up cannibalized content and keyword cannibalization?

They may not be; so, this is a great way to propel your website to the top of Google.

What Is Keyword Cannibalization In SEO?

As you may know, sometimes two or more URLs on the same domain may rank for the same keyword or group of keywords.

When this happens, Google does not know which piece of content to show on search engine results pages (SERPs).

When these URLs compete for the same search terms, it is called SEO cannibalization.

How Cleaning Up Cannibalization Can Instantly Boost Your Rankings

When you and your competition are ranking for the same keywords, yet your position on SERPs is lower, you may have a cannibalization issue.

If your content is cannibalizing itself, you not only have to fight your competitors for a top position – you also have to fight your own pages.

There’s enough competition out there without having it at home, right?

Cannibalization is a detrimental factor when URLs compete with each other. They can even harm your domain authority if there are too many of them, especially if you haven’t told Google that there is a clear difference between two similar pieces of content.

As you can see, cannibalizations have a negative influence on your domain’s SEO.

To solve the cannibalization problem, we must first know how to find them.

How To Find Cannibalization On Your Website

There are different ways to find cannibalization on your domain:

  • The Manual Way
  • The Easy Way

How To Find Cannibalized Keywords By Hand

There are two ways to locate content and keyword cannibalization without using a tool:

  1. Use a rank tracker or Google Search Console to see which positions your pages are ranking in the search results, as well as the keywords they are ranking for; then, find matching URLs for the same keywords.
  2. Review your site’s content manually to see if there are several pages that address the same topic or include the same keywords. Then, go to Google and search for that keyword you suspect you are cannibalizing and check if you really do it or not; this can also help you prevent it from happening.

How To Locate Keyword Cannibalization With A Single Click

Using DinoRANK, you can simply click one button and instantly see all your cannibalized content.

All you’ll need to do is create a project in the tool, and sync it with your Google Analytics and Google Search Console account. DinoRANK does the rest.

Screenshot from DinoRANK.com, January 2023

See what content is cannibalized on your website now →

Now, once you have located all the cannibalizations that affect your website, what decision should you make? 

What Is The Best Way To Fix Cannibalization?

Once you have found the cannibalizations on your website, you can take these steps to solve the problem:

  • Join or merge two URLs into one.
  • Make a 301 redirect.
  • Make a shift in focus to one of the two contents and de-optimize or optimize for the word that it cannibalizes.
  • Place a canonical tag in one of the two URLs.
  • Remove one of the two contents if you consider it thin content or duplicate content.

How Do I Pick The Best Method?

What analysis should you do when facing cannibalization to perform the most optimal action?

Let’s say that you have 2 URLs of the same domain that are positioned for the same keyword; 1 URL is in position 5, and the other URL is in position 7 on the SERPs.

In this case, you should:

  1. Check the content of both pages to see if they are addressing the same topic or include the same keywords. If so, they are probably competing with each other and causing cannibalization.
  2. Review the page authority of each page, as measured by the number of inbound links, quality of links, site structure, etc. The page with higher authority will likely perform better in search results.
  3. Check the traffic received by each page to see which one is receiving more visits, and analyze which URL is responding better to the search intention of that or those keywords.
  4. Check the conversion rates of each page to see which is generating more sales or conversion actions.

Once the analysis is done, you will have enough elements to recognize what action you should take in each cannibalization.

Still not sure?

Don’t worry. DinoRANK will show you recommendations on how to proceed, depending on the case.

How To Get More Traffic By Fixing Keyword Cannibalizations Quickly &#038; EffectivelyScreenshot from DinoRANK.com, January 2023

Usually, content is consolidated into one of the two cannibalized URLs (the one with higher authority or higher traffic), and the discarded URL should become a 301 redirect.

The impact of this repair is usually positive in a very high number of cases. 

Although if both contents fulfill their function (for example, one URL belongs to the product card and the other to a blog post), a better option would be to optimize or de-optimize the content as appropriate or choose to implement a canonical tag to one of the URLs to indicate to search engines which is the main page.

In any case, it is important to continuously monitor the performance of the pages and make adjustments if necessary to avoid cannibalization in the future; with DinoRANK you will have this under control.

How To Optimize Or De-Optimize Content That Is Cannibalizing

Search engines use algorithms to determine the relevance of a web page for a given search query, and one of the ways they do this is by identifying the keywords that appear most frequently on a page, relative to the keywords that appear on other similar pages.

Before optimizing or de-optimizing one of the two contents, it’s important to know all the keywords for each URL being cannibalized.

Then, you’ll need to analyze their semantic content with TF*IDF analysis.

So, analyzing a URL whose content you want to optimize/promote for a specific keyword with TF*IDF will allow you to understand which keywords are relevant to that content.

How To Get More Traffic By Fixing Keyword Cannibalizations Quickly &#038; EffectivelyScreenshot from DinoRANK.com, January 2023

Expanding and semantically optimizing content that is already ranking highly, whether it is cannibalizing or not, is one of the best ways to gain more relevance for those terms that only received impressions or a few clicks. This is because you are now providing a greater semantic richness to that content.

With DinoRANK, you can use TF*IDF analysis on already published URLs to see how to optimize them.

You can also use this feature when you want to create new content based on a keyword or a group of keywords you want to rank for.

How To Get More Traffic By Fixing Keyword Cannibalizations Quickly &#038; EffectivelyScreenshot from DinoRANK.com, January 2023

DinoRANK arranges the information visually, separating the graph into three filter layers: one keyword, two keywords, and three keywords.

How To Get More Traffic By Fixing Keyword Cannibalizations Quickly &#038; EffectivelyScreenshot from DinoRANK.com, January 2023

In addition to the recommendations, you will also be able to quickly see the header structure used by your most direct competitors in Google’s Top 10.

In a very short time, you’ll discover opportunities and content ideas with an optimal heading structure, including the related semantic keywords needed to rank.

If, in addition, this semantic content extension is complemented by some internal links to that optimized URL, and you do it with anchor text of the primary keyword or exact semantic keywords, you will strengthen the authority and the typicality of that URL you want to promote.

With internal links, you derive a greater semantic context and strengthen the authority of that page already optimized, thanks to the semantic prominence analysis TF*IDF.

If you want to use these features to work the SEO of your projects in a simple but effective way, you can try DinoRANK.

All the SEO your website needs can be found in DinoRANK.



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Microsoft Announces ChatGPT Capabilities Coming To Bing

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Microsoft Announces ChatGPT Capabilities Coming To Bing

Microsoft announced today that it is bringing cutting-edge AI capabilities to its Bing search engine, with the addition of a new ChatGPT-like feature.

Microsoft revealed its plans for integrating ChatGPT at a private event held at its Redmond headquarters today, which centered around its partnership with OpenAI.

Unlike recent virtual events, this particular press conference was held in person and not broadcast online.

During the event, Microsoft CEO Satya Nadella highlighted the significance of this new feature and how it will revolutionize the way people interact with search engines.

“I think this technology is going to reshape pretty much every software category,” says Nadella.

Nadella proclaimed, “The race starts today,” and Microsoft is going to “move and move fast.”

The event attendees were given a sneak peek at the latest search experience, which Microsoft refers to as “your AI-powered copilot for the web.”

This new experience combines the all-new Bing search engine and Edge web browser, which are designed to complement each other.

Nadella explained that the new Bing would provide direct answers to questions and encourage users to be more creative.

He also stated that the current search experience is not working as efficiently as it should be, as 40% of the time, people click on search links and then immediately click back.

This clearly indicates that the search experience needs to be updated and improved. Nadella claims that the search engine user experience hasn’t changed in 20 years, and it’s time for Microsoft to adapt.

Introducing The New Bing

The new Bing is powered by a next-generation language model from OpenAI, which has been specifically customized for search purposes. It’s even more powerful than the ChatGPT model.

Microsoft has implemented a new way of working with OpenAI called the “prometheus model,” which enhances the relevancy of answers, annotates them, keeps them up to date, and more.

The search index has also been improved by applying the AI model to the core search algorithm, which Nadella calls the largest jump in relevance ever.

It runs on a new user experience with an expanded search box that accepts up to 1,000 characters. Examples shared during the event look exactly like recent leaks.

The new Bing includes a chatbot that behaves similarly to ChatGPT, allowing users to interact with Bing in a natural language.

Bing’s new ChatGPT-like feature will take it a step further by allowing users to have an actual conversation with the search engine, with the ability to follow up on previous questions and provide more context for their search.

The new Bing is now available for a limited preview on desktop, and anyone can try it out by visiting Bing.com and performing sample searches.

You can also sign up to be notified when it becomes more widely available.

The preview will be expanded to millions of users in the near future, and a mobile version will be available soon.

The New Edge Browser

The chat interface Microsoft demonstrated in Bing is available as a sidebar feature in Edge, allowing users to access it without navigating to the Bing website. The interface can run alongside any webpage and interact with it.

During a demonstration, the AI assistant in Edge could summarize a 15-page PDF with one click and even translate a code snippet from Stack Overflow into another programming language.

Another benefit of the Edge browser’s “AI co-pilot” is having it complete tasks for you, such as filling out forms and writing emails.

In Summary

Microsoft has made a substantial leap in search engine technology by integrating a ChatGPT-like feature in its Bing search engine.

The new Bing is powered by a next-generation language model from OpenAI, which takes key learnings and advancements from ChatGPT and GPT-3.5.

Bing with the AI co-pilot is now available for a limited preview on desktop, and a mobile version will be available soon.

Additionally, the chat interface will be available as a sidebar feature in the new Edge browser, which has the ability to summarize information, translate code, and even complete tasks.


Source: Microsoft

Featured Image: Poetra.RH/Shutterstock



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