Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and...
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched...
A “quick fire” scam is taking on a life of its own, with fraudsters using a dodgy tactic. Photo / 123rf The latest “quick fire” scam...
Reddit has announced some new ad options, as it continues to refine its business focus, with a view to maximizing its revenue potential. Which has also...
Amid various changes to online data collection, which have restricted how much insight digital platforms can use in ad targeting, Meta has been developing new machine...
Microsoft has unveiled a new approach to search advertising that aims to help businesses more effectively reach their target audiences in the retail media space. This...
Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the “Search Interest” targeting and “Presence...
You now have more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product...
Google Ads is notifying advertisers of upcoming changes to location targeting settings across campaign types starting in March. The changes aim to simplify and align the...
This misleading ad was sent to people who were in the area of a Haley campaign event MondayScreenshot: Trump Save America Joint Fundraising Committee / Google...