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TikTok’s looking to give users more insight into how their personal data is being used for ad targeting in the app, with the addition of a...
Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google....
This has certainly raised some eyebrows among social media and privacy analysts. Today, TikTok has started showing users in Europe, the UK and Switzerland new, in-app...
Google Ads emailed some advertisers earlier this week about three new audience targeting and reporting features. Here is what is new: (1) You can now reuse...
Google posted in the Google Ads Community Forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management....
In the wake of the Cambridge Analytics scandal, Meta has implemented a range of data protection measures to ensure that it limits access to users’ personal...
Meta has announced an update to its US location targeting options for ads, with US congressional districts, as defined by the 2020 census, to be added...
Today, Integral Ad Science (IAS) introduced its Control Panel for contextual advertising partners. This suite of reporting and planning tools are offered to customers who use...
Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in...
Gone are the days of solely relying on keywords to drive your PPC success. With the relaxed keyword match types, the use of audiences in Google...
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