If you post videos and want more people to spend more time watching them, then you and TikTok have a common goal. That’s why I cringe...
While everyone has different marketing strategies, there is one thing that every marketing plan should have: the marketing funnel. Understanding your marketing funnel is the key...
Streaming More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted...
Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful...
Did you know that programmatic advertising, a now-ubiquitous element in digital marketing, have their roots stretching back almost 30 years? From its humble beginnings, programmatic advertising...
Seeing more junk recommendations in your “For You” feed on Threads? You’re not alone. According to Instagram Chief Adam Mosseri, this has become a problem for...
“How does Instacart work?” It’s a simple enough question on the surface. And the answer can be fairly simple as well, depending on what exactly someone...
Some ChatGPT users are experiencing high-demand errors on the OpenAI systems, and “ChatGPT Alpha” appears in the model selection dropdown. In addition to the new voice...
SEO vs. SEM: What’s the difference between these marketing tactics? You’re about to find out! SEO (search engine optimization) is about getting traffic and leads from...
Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah,...