Technology has been rapidly changing over the last couple of years, with many innovations introduced into our digital world. While some of them were not so significant, there were a few ones that proved to be successful.
One of the technologies which facilitated those changes is Augmented Reality which had a significant effect on many industries including retail, gaming and entertainment.
AR has also influenced the area of digital communication which was especially notable at the beginning of the pandemic when many of us had to start doing our usual working, learning and other activities from home.
Like any emerging technology, AR’s speed of innovation and growth is fast and it can be a real challenge for companies and their customers to keep track of the trends of Augmented Reality in communication. Some of them presented in this article will continue to define the digital communication industry in 2021. They are the ones your company will need to pay attention to.
Augmented Reality In Communication: 5 Interesting Trends For 2021
1. Remote Video Collaboration Using Virtual Backgrounds & Face Filters [/H3]
Due to the ongoing global pandemic, doing many daily activities on a remote basis became a new normal. The CEOs of the major tech companies in the U.S. including Google, Amazon and Microsoft have even allowed their employees to work from home, either indefinitely or until the end of 2020. People got used to working, learning and socializing remotely over video conferencing apps because they needed to adhere to social distancing rules being set in many countries across the globe.
Many technological companies including Zoom, Google and Microsoft have in response introduced their conferencing apps which enjoyed their biggest popularity ever in March of 2020, when they topped 62 million downloads during the week of March 14-21.
Data Source: appannie.com
Even though working and studying remotely proved to be doable and effective, many individuals did not feel confident about their physical appearance and the world surrounding them as proved by the results of the research from Cloud and Managed Services provider Maintel. Moreover, many of us started to suffer from so-called “Zoom fatigue” while being on call for long periods of time.
Virtual backgrounds implemented in popular video conferencing apps proved to be a solution because these tools allow meeting participants to make their video conferences more interactive, enjoyable and comfortable while keeping personal privacy at the higher level.
Another useful feature for conducting video calls is face touch up. The technology can refine a person’s appearance in front of the camera in different ways, including skin smoothing, teeth whitening, improved camera lightning and much more. As shown by the results of the study prepared for one of the conference on computer supported cooperative work and social computing, looking good in front of the camera can make people feel better about themselves and give more confidence.
2. The Rise Of AR-Powered E-Learning Platforms
This sector saw a boom because of the rising demand for e-learning solutions powered by AR technology among students and teachers.
Online learning platforms and virtual classrooms are now helping various groups of people to learn new things distantly during the pandemic. With the help of technological advancements, teachers can attach AR experiences to objects of curiosity such as 3D life-size models, from where students can learn about the object via hovering a phone or tablet over it.
Making a studying process fun for students is no longer a tedious process. Teachers can download an AR-powered educational app and use it to explain concepts in the most creative way possible using face filters, AR masks and virtual backgrounds.
With many Internet users willing to work and learn from home even after the pandemic and the continuous advancements in AR, we can expect a further rise of the e-learning platforms with the respective market size set to reach $375 billion by 2026, growing at an 8% CAGR.
3. The Increased Popularity Of AR-Powered Short Video Content
With the pandemic and much of the world sheltering in place, we’ve seen an explosion of short, entertaining videos on Instagram Reels, Tiktok, Snapchat Spotlight and Triller.
People have started to use short videos to share their daily updates with friends and relatives. To make their videos more engaging, they often take advantage of video editing software to augment their video content with AR features such as lenses, virtual background and face filters.
Businesses such as Walmart have turned to short video content because they can use this medium to demonstrate the latest products to the potential customers and let them be tried online using virtual try-on technology.
With the uncertain future of Tiktok in both the U.S. and India as well as the continuous interest of e-commerce companies in promoting their products using video content, we can expect the trend to continue in 2021, with more and more tech companies set to introduce their alternatives to TikTok in the near future.
Do you want to enhance your own short mobile video app with Face AR technology? Get to know our mobile video editor SDK. It includes the best collection of filters, animated backgrounds and AR overlay features.
4. The Use Of AR For Virtual Try Ons In Live Streaming
The live streaming technology enjoyed one of its strongest popularity in 2020. With major industry events forced to go virtual due to the pandemic, businesses had to get creative. Many of them took advantage of live streaming AR to communicate with their customers about the latest products they have to offer.
Why has live streaming become so popular? First of all, the virtual event is much more personal and public-facing than the offline one. Second, participants can join from anywhere across the world, without being at one particular physical location. Third, presenters can take advantage of virtual try-on technology to let users try a particular product in real-time.
The positive effects of AR technology for live streaming events can be demonstrated by the cosmetic company Estee Lauder which used livestream shopping and virtual try ons technology to increase their digital sales by up to 60% amid the pandemic.
The Rise of AR Avatars For Live Streaming
With the people’s increased demand for more personal privacy and the willingness to make online communication more personalized and unique, there is also a growing demand for AR avatars.
The users of the Twitch online streaming platform can take advantage of a virtual makeover with Snap’s AR effects that give them a way to be creative while doing live streams of their favourite games and other content.
With the constant change of the world we all live in, there is no doubt that the use of Augmented Reality in communication will set new technological trends both businesses and users will need to adapt to.
Nowadays, AR technology is not only limited to Snapchat’s funny filters and Pokemon Go. The software can be found in almost every area of our world, be it education, work, healthcare or entertainment. The extent to which businesses can adapt it for their advantage will influence their competitive advantage and the effectiveness of building long-lasting customer relationships.
AR, VR, and AI in sports are changing how fans experience and engage with their favorite games.
That’s why various organizations in the sports industry are leveraging these technologies to provide more personalized and immersive digital experiences.
How do you get a sports fan’s attention when there are so many other entertainment options? By using emerging technologies to create unforgettable experiences for them! Innovative organizations in the sports industry are integrating AR, VR and AI in sports marketing and fan engagement strategies. Read on to discover how these innovative technologies are being leveraged to enhance the game-day experience for sports fans.
AUGMENTED REALITY IN SPORTS
AR is computer-generated imagery (CGI) that superimposes digitally created visuals onto real-world environments. Common examples of AR include heads-up displays in cars, navigation apps and weather forecasts. AR has been around for decades, but only recently has it become widely available to consumers through mobile devices. One of the best ways sports organizations can use AR is to bring historical moments to life. This can help fans connect to the past in new ways, increase brand affinity and encourage them to visit stadiums to see these experiences in person. INDE has done just that, creating an augmented reality experience that lets fans meet their favorite players at the NFL Draft.
VIRTUAL REALITY IN SPORTS
VR is a computer-generated simulation of an artificial environment that lets you interact with that environment. You experience VR by wearing a headset that transports you to a computer-generated environment and lets you see, hear, smell, taste, and touch it as if you were actually there. VR can be especially impactful for sports because it lets fans experience something they would normally not be able to do. Fans can feel what it’s like to be a quarterback on the field, a skier in a race, a trapeze artist, or any other scenario they’d like. The VR experience is fully immersive, and the user is able to interact with the content using hand-held controllers. This enables users to move around and explore their virtual environment as if they were actually present in it.
ARTIFICIAL INTELLIGENCE IN SPORTS
Artificial intelligence is machine intelligence implemented in software or hardware and designed to complete tasks that humans usually do. AI tools can manage large amounts of data, identify patterns and make predictions based on that data. AI is already influencing all aspects of sports, from fan experience to talent management. Organizations are using AI to power better digital experiences for fans. They’re also using it to collect and analyze data about fan behavior and preferences, which helps organizers better understand what their customers want. AI is also changing the game on the field, with organizations using it to make better decisions in real time, improve training and manage player health. Much of this AI is powered by machine learning, which is a type of AI that uses data to train computer systems to learn without being programmed. Machine learning is the reason why AI is able to evolve and get better over time — it allows AI systems to adjust and improve based on new data.
MERGING THE REAL AND VIRTUAL
VR and AR are both incredible technologies that offer unique benefits. VR, for example, is an immersive experience that allows you to fully imagine and explore another virtual space. AR, on the other hand, is a technology that allows you to see and interact with the real world while also being able to see digital content superimposed on top of it. VR and AR are both rapidly evolving and can have a significant impact on sports marketing. By using both technologies, brands and sporting organizations can create experiences that bridge the real and virtual. This can help sports marketers create more engaging experiences that truly immerse their customers in the game.
Technologies like AR, VR and AI in sports are making it possible for fans to enjoy their favorite games in entirely new ways. AR, for example, can help sports lovers experience historical moments, VR lets them immerse themselves in the game, and AI brings them more personalized and immersive digital experiences. The best part is that sports fans can also use these technologies to interact with one another and feel even more connected.
Wearable technology, such as smartwatches, fitness trackers, and other devices, has become increasingly popular in recent years.
These devices can provide a wealth of information about our health and activity levels, and can even help us stay connected with our loved ones. However, there is also a dark side to wearable technology, including issues related to privacy, security, and addiction. In this article, we will explore some of the darker aspects of wearable technology and the potential risks associated with these devices.
Wearable technology can collect and transmit a significant amount of personal data, including location, health information, and more. This data is often shared with third parties, such as app developers and advertisers, and can be used to track and target users with personalized advertising. Additionally, many wearable devices lack robust security measures, making them vulnerable to hacking and data breaches. This can put users’ personal information at risk and expose them to identity theft and other cybercrimes.
Wearable technology can also pose security risks, both to the individual user and to organizations. For example, hackers can use wearable devices to gain access to sensitive information, such as financial data or personal contacts, and use this information for malicious purposes. Additionally, wearable technology can be used to gain unauthorized access to secure areas, such as buildings or computer systems, which can be a major concern for organizations and governments.
The constant connectivity and access to information provided by wearable technology can also lead to addiction. The constant notifications and the ability to check social media, emails and other apps can create a constant need to check the device, leading to addiction-like symptoms such as anxiety, insomnia and depression.
Wearable technology can also pose health risks, such as skin irritation and allergic reactions caused by the materials used in the device. Additionally, the constant use of wearable technology can lead to poor posture and repetitive stress injuries, such as carpal tunnel syndrome. It is important for users to be aware of these risks and to take steps to protect their health, such as taking regular breaks from using the device and practicing good ergonomics.
Wearable technology has the potential to be a powerful tool for improving our health, fitness, and overall well-being. However, it is important to be aware of the darker aspects of wearable technology and the potential risks associated with these devices. By understanding the privacy, security, addiction, and health risks associated with wearable technology, users can take steps to protect themselves and their personal information. Additionally, by being aware of these risks, organizations can take steps to protect their employees and customers from the potential negative effects of wearable technology.
Digital transformation has become the new mantra for companies to thrive in the digital age.
Data science and machine learning are two major assets in the digital transformation era.
Digital transformation has become a necessity for businesses. It is the way forward for all businesses, regardless of size and scope. However, it should be more than simply digitizing your processes. Digital transformation should be about re-imagining your business processes with cutting-edge technology and artificial intelligence like data science and machine learning. This would help eliminate manual labor and accelerate growth with collaborative technologies like chatbots, virtual assistance and augmented reality, while having a seamless user experience across all channels – online, mobile app and website – with the help of an integrated CMS that can adapt to any screen size.
With the above thoughts in mind, let’s look at four new DSML trends you cannot ignore.
Most digital transformation initiatives focus on creating a digital front-end, with a strong focus on customer-facing channels. While that’s obviously important, a lot of organizations forget about the back-end and the data that’s being used by their systems. This is a mistake, as intelligent automation can help bridge the gap between the front-end and the back-end systems and processes. It’s a key element that can help organizations curate data, which is then used to enrich customer experiences and create personalized marketing campaigns, among many other things. An integrated CMS with an intelligent automation system can automatically pull customer data into content, provide real-time insights about customers and their behavior, and suggest personalized content for different channels.
Augmented reality lets you digitize your business processes by visualizing information. It can help you create exciting customer experiences by enabling them to see and interact with information in their physical environment. This technology has been used for gaming and entertainment for a long time, but now businesses are leveraging it for digital transformation. With augmented reality, you can create interactive product catalogues, digital manuals and helpful visual guides to engage customers and employees.
Chatbots and Voice Recognition
Digital transformation is about more than just creating engaging customer experiences; it’s also about making sure that those experiences are accessible on any platform. Coupled with voice recognition, chatbots can be used across all customer channels, including websites and apps, to provide information, schedule appointments, and answer basic questions. A key element of digital transformation is making your business accessible to customers no matter where they are or what device they’re using.
Unified Experience Across Devices
A unified experience across devices ensures that customers experience the same content and functionality regardless of what platform they’re using. For example, let’s say a customer wants to learn more about your product. With a unified experience across devices, the customer would be able to access information about the product from their computer or mobile device. This way, if a customer is on the go and has limited screen real estate, they can still access the information they need.
A digital transformation is necessary for businesses to grow and thrive. However, it takes more than just digitizing processes. With the help of data science and machine learning, organizations can reimagine how they work with new technology and tools. Thereby, they can create an integrated experience across devices and channels, with a seamless flow for customers and employees.