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How a Germ-Zapping Robot Company Became a 10 Year Overnight Success



How a Germ-Zapping Robot Company Became a 10 Year Overnight Success

Are you worried your business hasn’t hit the big time yet?

Don’t be, says Morris Miller, former managing director at Rackspace, now the managing partner of Tectonic Ventures. Most of the businesses he’s involved in have become overnight successes, only after being in business for 10 years. 

Morris is also the CEO of Xenex Disinfection Services, a business he was drawn to because the original founders were mission driven to not just change lives, but save thousands of lives by stopping the spread of pathogens within healthcare facilities. 

How? Because Xenex makes UV germ-zapping robots that are 22X better at destroying superbugs than the standard hospital cleaning routine of cleaning, mopping, and bleaching alone. 

So, if you’re concerned that your business isn’t a success yet, don’t miss Morris share the two pillars that contribute to overnight success: listening to customers and the talent density you amass.

How a Germ Zapping Robot Company Became a 10 Year Overnight Success with Morris Miller

Morris Miller is CEO of Xenex Disinfection Services, the world leader in the manufacture of Germ-Zapping Robots. Robots which are used in almost 1000 hospitals around the world to wipe out pathogens on surfaces.

Morris is also a co-founder of Tectonic Ventures, a VC firm formed in 2016 to invest in and advise founders, established technology companies and B2B startups.


“Not only do we invest in them, but as you and I’ve done for many years, we coach them, work with them, and really try to lead them to be the greatest success that they can be.”

But back to the Germ-Zapping Robots. 

Germ-Zapping Robots – Lightstrike 6

Under Morris’s leadership, Xenex has become a world leader in automated room disinfection. Through the use of patented pulsed xenon technology and innovative hospital disinfection protocols, the company has helped hospitals, which previously struggled to effectively disinfect against pathogens, achieve significant success within their facilities. 

“We’ve been willing to go to hospitals and talk to them about what their goals are. And we have guaranteed them that they will meet their goals. And if we don’t, we won’t even send them a bill. So we’re willing to put these $100,000 robots into the hospitals without any remuneration, until the hospital achieves its goals. Literally every time we’ve worked out a deal with the hospitals, we have helped the hospital achieve their goal, and therefore we get paid.”

What people don’t know, says Morris, is that most hospitals are still reliant primarily on bleach, ammonia, and other chemicals to clean and disinfect, and that these methods are not very effective at removing pathogens aka superbugs like C.diff and MRSA. 

“There are no antibiotics to fight [superbugs]. And that’s the real issue; we’re running out of antibiotics to fight these infections that people are getting. These dangerous pathogens need to be removed from the environment. ’

What Xenex realised was that most UV device manufacturers were using mercury light bulbs to kill the pathogens. But by using a Xenon lamp, instead of putting out a single wavelength of low intensity light, they pulsed a high power beam that covered the entire germicidal spectrum of UVC light. And the Xenex robot was 4300X more intense. 

“The analogy that I make is that everybody’s seen children, two or three years old, driving around in little toy cars. And imagine that car crashing into the side of your garage, and just bouncing off. It would be very funny and wouldn’t do any damage to your garage. If you take something that’s 4300 times more intense. That would be like loading an 18 Wheeler and crashing it into your garage at 120 miles an hour, which would completely wipe out your house. And that’s the difference in what we do to pathogens versus the old way of making UV light.”


Xenon vs Manual Housekeeping

That’s not to say that there is no place for traditional manual housekeeping in hospitals, says Morris, far from it. You still need housekeeping to get rid of visible dirt and grime, but you need robots to reduce pathogens. 

“There are 10 or 11 things that go into disinfecting an environment. So it’s hand hygiene, it’s antibiotic stewardship, making sure you’re not overusing antibiotics. So I’m not here to say that this is the only thing you need to do, you need to continue to do all of your other processes properly. And then it just turns out, this is the icing on the cake. It brings it all together and gets the result the hospitals have so desperately wanted.”

Mission Driven Businesses

So why did Morris choose to co-found this particular company? Because he’s drawn to mission driven businesses. 

“2 million people a year go into the hospital to get well. And instead, they come out with an infection, and 100,000 of them die. ” 

In their 10 years, they’ve carried out almost 32 million room disinfection cycles.

“More people die from [Superbugs} than breast cancer, AIDS and auto accidents combined. It’s a huge problem. But the hospital systems, God bless them, they never really wanted to talk about it because they couldn’t do anything about it, because they were using everything they had, which was chemistry.”

10 Years to Become an Overnight Success

The problem with most entrepreneurs is that they don’t see the stress and hard work behind building a business. They think that things are supposed to happen fast: you get started, you build a business and it just happens. They don’t realise the hard graft that goes into creating a great business. 

“It takes 10 years to become an overnight success. And clearly, we had become the worldwide market leader. And then when COVID hit, that just blew every projection we had through the roof because people wanted to buy the robot with the best efficacy.”


But what are the fundamental pillars of building an overnight successful business? What are the essentials that businesses need to put in place, the foundations they need to get right?

“First of all, you have to be in touch with your customers. And you have to be willing to get on the phone with customers and listen to customers… We’ve now released our sixth version of a robot in just over 10 years. There isn’t usually that kind of innovation in healthcare, and the product development team, they just keep listening to the customer and incorporating more and more things.”

Hiring the Right People

But it’s not just listening to customers that helps a business grow. Morris says it’s essential to hire the right people too. When he hires people he gets them to share what they were like in high school, because he says, that’s when your work ethic is formed and solidified. He also says most people feel threatened by a reference check, but it shouldn’t be a threat, he simply wants to know who his employees worked for and what their previous employers would say about them and why. 

He also believes that employers have a tendency to overlook hiring passionate people: 

“You can feel when somebody has passion, both for life and for their job and for solving problems, and serving customers. You’re really digging to find people who want to do a good job for other people, and who take pride in a job well done. And not everybody is driven that way.”

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The Best Programming Languages for Web Services and Their Advantages In 2022



The world is becoming more digital, and the need to learn digital skills is higher now than ever before. One such digital skill that has gained more prominence since the last decade is programming languages. We now live in a world revolving around technology, and basic knowledge of programming languages is becoming a necessity for many career options and job profiles. 

There are many reasons to learn about the different programming languages and their advantages, and web services or web development is a big part of it. Web development is an ever-growing field and has plenty of opportunities. To grab these opportunities in web development, you need to equip yourself with the correct programming language.  However, the plethora of language options available to you can be confusing, especially if you are a beginner. 


This high-level language, often used by most websites as a client-side language, is a core technology in the World Wide Web. Initially, it was used only for developing web browsers; however, they now have new usages in non-web browser applications and server-side website deployments. 

Since its creation in 1995, it has evolved into one of the world’s most popular programming languages and is highly sought after by various organizations. 


  • Learning and implementing javascript is easy.
  • It is very popular and is everywhere on the net.
  • It can run immediately in the client-side browser.
  • It doesn’t demand much from the website server. 


  • Different browsers may interpret it differently sometimes, so writing cross-browser code is difficult.


This is a powerful programming language and is one of the best used in web development for multiple purposes. Furthermore, this open-source language is very easy to learn and deploy and is among the best languages for learning web development since it develops scalable applications and web pages. 

Python has a unique selling point: the simple, productive, and elegant design of this language. It is the best for backend development with first-class integration with other programming languages such as C++ and C. 

Python has numerous usages, especially in developing web and desktop applications and GUI-based applications such as machine learning, data science, and network servers. It also offers multiple toolsets for mathematics, statistics, and computational science with numerous libraries and frameworks like NumPy, Pandas, SciPy, and Scikit-Learn. 


  • It increases the productivity of programmers and developers. 
  • It supports several systems and platforms.
  • It follows object-oriented programming. 
  • It ensures easy scalability, even with complex web applications.
  • Offers numerous support libraries. 
  • It focuses on code readability. 


  • The database is primitive and slightly underdeveloped.
  • Not ideal for mobile computing.


HTML stands for HyperText Markup Language. This language is the foundation upon which web development is built, and every developer must familiarize themselves with it. It is a very popular language and is currently one of the most used programming languages. While it cannot be described as a full-fledged programming language, HTML is the standard language for creating web pages. 

HTML gives web pages structure and ensures that images and texts are correctly formatted. In addition, it is a fast language and helps developers design web pages much quickly because it uses templates. 


  • Learning and implementing is easy. 
  • It is free and accessible.
  • All browsers support it. 


  • This language is static, so creating dynamic pages is impossible. 
  • It requires lots of code to develop a simple webpage. 


This is an ideal language for web development. Even though many other programming languages like python and javascript are also suitable for web development, the need for professional developers who work with PHP remains very high in the market. It is a general-purpose language that can be used for developing server-side applications. In addition, PHP is dynamic and maintained by open-source platforms working across Windows. UNIX, and Mac systems. 

PHP is highly productive in web development and is used vastly within this industry to build and deploy applications quickly. 


  • It has plenty of frameworks to offer. 
  • It can be used to develop web pages with ease. 
  • It supports object-oriented and functional programming paradigms.
  • It also supports multiple automation tools used for testing and deploying applications.
  • It uses the Xdebug extension, which allows for great debugging. 
  • It has a large ecosystem with incredible community support. 


  • It doesn’t have features for handling errors and security. 
  • It is slower to build a web page using this language alone than other programming languages. 


CSS is similar to HTML because it is also a basic language that all developers should know. CSS is the acronym for Cascading Style Sheets. This language is mainly used along with HTML to govern a web page’s style. Combining CSS and HTML languages is often the mother of programming languages. For example, CSS determines the color, positions, and size of elements within a webpage. 

CSS uses a cascading style, which means an applied style cascades down from the parent to the child throughout the web page. This cascading nature allows it to uphold consistency. 


  • It is a beginner-friendly language that’s easy to learn.
  • CSS supports responsive website design. 
  • It simplified web page customization
  • It increases the webpage loading speed. 


  • It is possible to suffer cross-browser issues.
  • It has multiple levels, such as CSS2 and CSS3, which may lead to confusion.


This middle-level programming language was created in 1980 as an Objective C extension. C++ language is simple and easy to learn for beginners, and it has lots of usefulness. It offers everything that Objective C offers and more. It supports features such as object-oriented programming, except type checking and handling. 

C++ supports OOP concepts such as encapsulation, inheritance, and abstraction. The compiling mechanism is quick and efficient, and it has a massive standard library. 


  • It is highly scalable. 
  • It is portable and easy to handle.
  • It has extensive community support. 


  • Garbage collection is not automatic.
  • The pointers have associated complexities. 


There are numerous options for programming languages to learn for web development in 2022. However, you could get spoiled for choice and miss your way if you’re a beginner and new to the web development scene. Therefore, this article discusses some of the best and most popular programming languages you can kick start your web service journey in 2022. 

Author Bio

Eun Rockwell is a professional journalist with extensive experience, four years. She also works as a freelancer and writes a lot of articles. In addition, she has had writing stints at and Superiorpapers. Eliza is always focused on doing quality work to achieve her goals and objectives. In addition, Eliza is fascinated by creating original works that meet high standards. Feel free to connect with her by email. 

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