After months of testing and teasing dozens of modifications to its original burger, McDonald’s is now revealing one massive change that customers will notice — the size.

In a Tuesday call with analysts, McDonald’s Chief Financial Officer Ian Borden announced that the chain will be testing a larger burger this year in select markets.

“As we look to further build on our leadership in beef, our team of chefs from around the world have created a larger satiating burger,” Borden said during the call. “We’ll be testing this burger in a few markets later this year ensuring that it has universal appeal before scaling it across the globe.”

Related: McDonald’s Is Completely Changing Its Burgers in 2024

This isn’t surprising news for McDonald’s, as Borden hinted at the UBS Global Consumer and Retail Conference last month that he believed there was a “significant” opportunity to create a larger-sized offering and noted the chain has attempted to do so in the past.

In the mid-90s, McDonald’s attempted to create “premium” burgers with different toppings and offerings (such as the Arch Deluxe, for example), instead of simply making a larger patty.

“We tried to get after this opportunity for a number of years because we thought the opportunity was about premium burger,” Borden said last month. “We weren’t successful.”

It’s been a long time coming for the chain, which laid out a massive growth plan in December that included creating a new version of its burgers with an estimated 50 modifications. The changes were first tested in Australia and select West Coast and Midwest markets in 2023.

Other changes included swapping the Big Mac’s sesame seed bun with “buttery brioche” and each burger coming with more of the cult-favorite “special sauce.”

McDonald’s reported positive Q1 2024 earnings on Tuesday, a 2% quarterly jump in global comparable sales growth, which marks the chain’s 13th consecutive quarter of comparable sales growth.

Related: McDonald’s in Connecticut Goes Viral For Astronomical Prices

“As consumers are more discriminating with every dollar that they spend, we will continue to earn their visits by delivering leading, reliable, everyday value and outstanding execution in our restaurants,” said CEO Chris Kempczinski.

McDonald’s was down just over 8% as of Tuesday afternoon.

It’s no secret that Gen Z is entrepreneurial, with research showing that the majority would take a social media creator job over a standard 9-to-5. Nearly half are going the extra mile by starting a side hustle to be able to afford “the normal stuff.”

Now, new research shows that trade school could also play into Gen Z’s entrepreneurial aspirations, especially with rising AI capabilities and growing education costs.

According to a January National Student Clearinghouse report, vocational community college enrollment has grown 16% since 2018. Growth was concentrated mainly in cities and suburbs, which recorded 3.5% and 3.7% respective increases in students opting for trade programs.

Related: Most Americans Don’t Think Higher Education Is Worth the Cost — But This State-By-State Breakdown of College Graduates’ Salaries Tells a Different Story

Last year’s version of the report found that enrollment in programs across the construction, culinary, and mechanic trades increased 19.3%, 12.7%, and 11.5% respectively from 2021 to 2022.

“We’re seeing that 75% of Gen Z is saying they are interested in being an entrepreneur,” career coach and The Ramsey Show co-host Ken Coleman told Fox Business. “They want to work for themselves… trades offer a quicker, cheaper path to being able to work for themselves, create jobs for other people, and plug into—which is the real backbone of our economy—small business.”

While students were choosing trade schools in higher numbers, fewer were deciding to go for a four-year undergraduate degree.

A separate April report from the National Student Clearinghouse detailed that the number of students completing undergraduate degrees dropped by nearly 3% in the 2022 to 2023 school year — continuing an overall decline from the previous year.

Related: The ‘Bizarrely Authoritarian’ U.S. Education System Inspired This Husband and Wife to Co-Found a ‘Genius School’ for Future Entrepreneurs and Leaders

In an NPR article published last week, Sy Kirby, a 32-year-old who owns a construction company, said he knew early that he was going to choose a trade school — and he has no regrets.

Kirby chose to work at a local water department when he was 19 years old rather than go to college, he told NPR. He calls Gen Z the “toolbelt generation,” a term also used by The Wall Street Journal.

“I was facing a lot of pressure for a guy that knew for a fact that he wasn’t going to college,” Kirby told NPR. “I knew I wasn’t going to sit in a classroom, especially since I knew I wasn’t going to pay for it.”

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