What To Know About Instagram’s New Broadcast Channels Feature

When Mark Zuckerberg announced the new Instagram broadcast channels, he added that he will be launching an example for his own feed. “I’m starting a channel to share news and updates on all the products and tech we’re building at Meta. It will be the place I share Meta product news first,” he wrote. 

Elaborating, a Meta spokesperson told Gizmodo, “More features will be added to broadcast channels in the coming months, like the ability to bring another creator into the channel to discuss upcoming collabs, crowdsource questions for an ‘ask me anything’ and more.”

What does all that mean for IG’s top creators (or even the ones just starting out)? The new broadcast channels will enable ‘Grammers to send different content directly to their followers’ inboxes, such as text messages, images, and videos. That makes it kind of like a regular message, except followers will see this content appear separately under the broadcast channel’s name.