SEO
The Pros & Cons To Consider
Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure.
The rendering process then converts this code into a webpage with which users can interact.
Every webpage should be designed with the end person in mind, so choosing the most effective type of rendering is imperative when creating your website.
Each rendering technique has pros and cons, so in the first of our JavaScript series, we will cover server-side rendering (SSR).
Read on to discover what server-side is, how the server-side process works, and its advantages and disadvantages.
What Is Server-Side Rendering (SSR)?
Server-side rendering is where your site’s content is rendered on the web server rather than the browser. This server prepares an HTML file with user-specific data and sends it to the user’s machine.
The browser then interprets the content and displays the page, giving the user a fully rendered HTML page without waiting for JavaScript or CSS files to load.
Many think this method is favorable for SEO compared to client-side rendering, but let’s first see how SSR works.
The Server-Side Rendering Process
As we’ve discussed, server-side rendering enables website content to appear quickly by eliminating the need to download and run application code.
But how is your HTML rendered on the server in response to navigation?
- The user opens their browser and requests to open the webpage.
- The server creates rendered content in a viewable HTML file and sends it to the user. The CSS is also displayed on the browser, but the page is not yet interactive.
- Meanwhile, the browser downloads the JavaScript of the page, which is readily available on the server.
- The user can now interact with the site and the different elements.
- The browser implements the JavaScript (Document Object Model or DOM is fully rendered).
- The page is now fully loaded and can respond to the interactions of the user journey.
Many popular JavaScript frameworks, including Angular and React, use server-side rendering.
Social media giants such as Facebook and Twitter also use rendered content before it’s sent to the user.
But what are the unique pros and cons of using SSR? Here are the advantages and disadvantages:
Server-Side Rendering Advantages | Server-Side Rendering Disadvantages |
Content theoretically easier to crawl and be indexed. | It can cause compatibility issues. |
Faster load times. | Higher server load for bigger applications. |
Ideal for static websites. | It will incur costs for the business. |
More accurate user metrics. | It can sometimes cause inefficient caching. |
Slow page rendering inactivity. |
The Advantages Of Server-Side Rendering
Faster Load Time
SSR only updates the parts of the HTML that need updating, so it generates faster page transitions between pages and much quicker First Contentful Paint (FCP).
Even users with slow internet connections or outdated devices can immediately interact with your webpages.
Remember, the less time a user has to look at a loading screen, the better for your SEO.
Easy To Index
Indexing SSR sites is much easier for search engines than client-side rendered sites. The content is rendered before the page is loaded, so they don’t need to run JavaScript to read and index it.
Ideal For Static Websites
SSR is excellent for static webpages as it’s faster to pre-render a static (or unchanging) page on the server before sending it to the client.
More Accurate User Metrics
SSR enables you to keep a healthy, optimized website by quickly and accurately gathering metrics.
Unlike client-side rendering, SSR will inform the server as your user moves from one page to another.
Evaluating how they navigate your site and interact with your content will help you continually improve the user interface (UI) and user experience (UX).
Excellent Social Media Optimization
SSR also optimizes your pages for social media.
This means you’ll get a nice preview with the page title, description, and image whenever you share your webpage’s content via social media.
The Disadvantages Of Server-Side Rendering
Higher Server Load For Bigger Applications
The server bears the full burden of the requests for users and bots.
Rendering bigger, more complex applications on the server side can increase the loading time because it is a single bottleneck.
Increase In Expenses
SSR can get complex and expensive when it becomes difficult to maintain and debug and is more prone to errors.
You’ll need to use your own company’s server to install an SSR application, which means higher running costs.
Compatibility Issues
SSR can be incompatible with some third-party libraries and tools, including JavaScript code.
Slow Page Rendering Inactivity
Even though the user can view the page right away, they must wait for the JavaScript download to complete before interacting with it.
Inefficient Caching
Efficient caching is important for data retrieval performance, but SSR means each page’s HTML is different.
It’s harder to catch this on a content delivery network (CDN), so users who load a page that hasn’t been cached on the CDN will experience a longer page load time.
Server-Side Rendering Frameworks
Delivering rendered content to the browser is vital for frontends on SSR applications to load quickly.
Many of the frameworks we’ve highlighted support running the same application in Node.js, rendering it to static HTML, and finally hydrating it on the client.
Some of the most popular frameworks used to support SSR for web development are:
- Angular Universal – used to render an angular application on the server side.
- Ember.js – a JavaScript framework focused on scalable single-page applications.
- Gatsby.js – a React-based framework that’s ideal for building static websites.
- Next.js – a JavaScript, open-source framework built on top of React.
- React – an open-source JavaScript framework and library for building reusable UI components.
- Vue.js – a JavaScript framework developers mainly implement to create interactive user interfaces.
Is Server-Side Rendering Better?
SSR is effective for boosting your SEO performance because it indexes your pages before they are loaded in the browser.
It benefits the organization that builds the web application by tracking engagement metrics to fuel constant improvement for the end client.
Ultimately, you need to decide how it stacks up to client-side rendering or dynamic rendering when choosing your web framework and architecture and the type of features you require.
More Resources:
Featured Image: hanss/Shutterstock
SEO
Executive Director Of WordPress Resigns
Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.
She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as positive economic force as well as the importance of strong opinions that are “loosely held.”
She wrote:
“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.
…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”
Turmoil At WordPress
The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.
Resignation News Was Leaked
The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.
He posted:
“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.
She’s working on a statement for the community. She’s in good spirits despite the turmoil.”
Screenshot Of Deleted Tweet
Josepha tweeted the following response the next day:
“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”
Rocky Period For WordPress
While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work there.
Read the official announcement:
Featured Image by Shutterstock/Wirestock Creators
SEO
8% Of Automattic Employees Choose To Resign
WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.
Reactions Of Automattic Employees
Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.
One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.
He shared:
“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.
I’m going to spend the next month taking a break, getting married, and visiting family in Australia.
I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”
Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.
She tweeted:
“Today was my last day at Automattic.
I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”
Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.
Mullenweg himself was bittersweet to see those employees go, writing in a blog post:
“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.
However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”
Read the entire announcement on Mullenweg’s blog:
Featured Image by Shutterstock/sdx15
SEO
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