How to Optimize Microsoft AdCenter for More Effective Paid Campaigns

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that…

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Microsoft Advertising Also Expands Phrase Match To Cover Broad Match Modifier

Microsoft Advertising Also Expands Phrase Match To Cover Broad Match Modifier

Microsoft Advertising has announced it will soon begin to allow “phrase match will begin to incorporate behaviors of broad match modifier.” This is a similar move Google did back in…

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Microsoft Bing Rolls Out 5 Upgrades to Search Results

Microsoft Bing is launching five updates to search that aim to evolve SERPs beyond a list of links to provide users with a richer experience. Bing’s latest updates have one…

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Microsoft Azure expands its NoSQL portfolio with Managed Instances for Apache Cassandra

At its Ignite conference today, Microsoft announced the launch of Azure Managed Instance for Apache Cassandra, its latest NoSQL database offering and a competitor to Cassandra-centric companies like Datastax. Microsoft…

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Amazon eyes launching its computer science education program in India

Amazon is planning to extend its computer science program Future Engineer to India, demonstrating its growing interest in the education space in the world’s second largest internet market. In a…

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Microsoft Ads LinkedIn Profile Targeting: A Review

Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media…

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Microsoft Bing is Launching an Xbox App

Microsoft is launching a Bing search app for Xbox One, which offers some unique hardware integrations for gamers. With the Microsoft Bing app, Xbox users can search the web, discover…

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How To Transfer Google Campaigns to Microsoft Ads

Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator and Microsoft follows along…

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Top Tips To Get The Most From Microsoft’s New Shutterstock API

In July, Microsoft Advertising announced its new partnership with Shutterstock.  This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft…

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Just what would an enterprise company like Microsoft or Oracle do with TikTok?

By now you’ve probably heard that under pressure from the current administration, TikTok owner ByteDance is putting the viral video service up for sale, and surprisingly a couple of big…

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