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Amazon eyes launching its computer science education program in India

Amazon is planning to extend its computer science program Future Engineer to India, demonstrating its growing interest in the education space in the world’s second largest internet market. In a…

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Microsoft Ads LinkedIn Profile Targeting: A Review

Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media…

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Microsoft Bing is Launching an Xbox App

Microsoft is launching a Bing search app for Xbox One, which offers some unique hardware integrations for gamers. With the Microsoft Bing app, Xbox users can search the web, discover…

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How To Transfer Google Campaigns to Microsoft Ads

Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator and Microsoft follows along…

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Top Tips To Get The Most From Microsoft’s New Shutterstock API

In July, Microsoft Advertising announced its new partnership with Shutterstock.  This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft…

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Just what would an enterprise company like Microsoft or Oracle do with TikTok?

By now you’ve probably heard that under pressure from the current administration, TikTok owner ByteDance is putting the viral video service up for sale, and surprisingly a couple of big…

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Global Pay-per-click (PPC) Advertising Market 2020 Top Companies – Google, Bing, Yahoo, Ask …

Innovate Insights unravels its new study titled ‘Global Pay-per-click (PPC) Advertising – COVID 19 Impact Analysis, In Depth Insight, Growth & Research Finding to 2026‘ Effective exploratory techniques such as…

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TikTok says it’s “not planning on going anywhere” in response to pending U.S. ban

TikTok’s U.S. General Manager Vanessa Pappas has posted a video message to the platform that appears to be a response to reports from Friday that President Trump is working on…

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Microsoft Advertising forbids ads for government services offered by a third party

Microsoft Advertising last month announced that is forbidding, starting in 6th of May, ads for government products or services that are being offered by a third party. According to Microsoft…

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Accounting for Future Performance in Paid Media

Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t perfectly predict what comes…

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