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B.C. Premier David Eby pulls advertising from Facebook over Bill C-18

Published

10 months ago

July 14, 2023

B.C. Premier David Eby pulls advertising from Facebook over Bill C-18

David Eby, Premier of British Columbia, speaks to media at the Council of the Federation Canadian premiers meeting at The Fort Garry Hotel in Winnipeg on July 11.JOHN WOODS/The Canadian Press

British Columbia has joined the federal government and Quebec – and dozens of Canadian companies, cities and institutions – and suspended advertising on Facebook over the tech giant’s decision to block Canadian news in response to the federal online news act.

B.C. Premier David Eby said Meta’s decision to block news from Canadians was “totally unacceptable” and the province was pulling all ads, except safety and health bulletins, from the tech giant’s Facebook and Instagram platforms. British Columbia’s government spent $1,352,000 last year on advertising on Meta, with another $138,000 so far this financial year.

The move follows Heritage Minister Pablo Rodriguez’s announcement last week that the federal government was pulling advertising from Meta platforms. Last year, Ottawa spent $11.4-million on advertising on Facebook and Instagram.

B.C. will now only publish ads related to public emergencies or public-health concerns on Facebook and Instagram, including ads about preventing and being prepared for wildfires.

Toronto Star owner pausing ads on Facebook, Instagram over Meta’s vows to block news

Mr. Eby said “many British Columbians now rely on social media to get their news. Meta’s decision to cut off that access is totally unacceptable.”

“To send a strong message to Meta that journalism is a vital public service and access to news should never be blocked, our government has decided to stop all advertising on Facebook and Instagram – with a limited exception for critical health and safety information,” the Premier added.

More than 30 advertisers, including the Quebec government, Hydro-Québec, Loto-Québec, Bell Media, Quebec-based media organizations Cogeco and Quebecor as well as the cities of Quebec and Montreal, have now suspended ads on Meta platforms.

Paul Deegan, president and CEO of News Media Canada, which represents the news industry, predicted the boycott would escalate and said Meta could lose more from advertising in Canada than the extra it would have to pay publishers if it were subject to the online news act.

The online news act would make Meta and Google negotiate more deals to pay news outlets in Canada for posting or linking to their work.

“We are going to reach a tipping point where the loss of revenue from a large scale advertising boycott is going to cost Meta much more than they would actually have to pay news businesses for the use of our content under the Online News Act. Meta has more than four billion reasons – their Canadian revenue – not to ‘unfriend’ a lucrative G7 market like Canada,” Mr. Deegan said.

“Institutional investors, like CPP Investments and the Ontario Teachers’ Pension Plan should be asking the CEOs of our financial institutions, telcos, retailers, why they haven’t joined Quebecor, Cogeco, Bell Media, and Hydro Quebec in halting advertising with Meta.”

Mr. Rodriguez expressed thanks to those who had followed Ottawa’s example and decided to suspend ads from Meta.

“The list is getting longer and it’s an important message we’re sending to the tech giants. I’d like to thank Quebec, British Columbia, the many cities, news organizations, and businesses who have followed our lead. We’ll see if more join us,” the minister told The Globe and Mail. “It’s up to them to decide for themselves. Canada is standing up to Facebook for the right reasons. A free and independent press is fundamental to our democracy.”

He added: “How much money is Facebook going to spend modifying their platforms at the expense of their users, and losing ad revenue, instead of just paying their fair share?”

Ottawa’s bid to bring Facebook onside on Bill C-18 not enough to stop it blocking news

The online news act, also known as Bill C-18, received royal assent last month. It was designed to support the Canadian news industry, which has seen its advertising migrate to the Big Tech platforms. Google has said it will too block searches for news in Canada in response to the bill. But it is continuing to hold talks with the government.

B.C. said it will continue advertising on Google as the tech giant’s negotiations continue.

Last week Unifor, the country’s biggest private sector union, suspended its Facebook ads and called for all provincial and municipal governments to follow Quebec and the federal government’s lead and suspend Meta ads.

Unifor’s national president Lana Payne called on governments and “major Facebook ad buyers to band together in support of Canadian journalism and give local news a fighting chance in this country.”

Andrew Addison, spokesman for the Canadian Media Producers’ Association, said it was suspending advertising on Facebook “as a point of principle.”

“The CMPA strongly supports the federal government, along with the growing number of companies that have pulled advertisements from Meta platforms, in response to their decision to block Canadians’ access to domestic news sites,” he said in a statement.

On Tuesday, Facebook said it was moving ahead with plans to withdraw access to Canadian news on its platforms in this country in response to Bill C-18. A day earlier, Mr. Rodriguez had said the government was drafting regulations on how the act would apply to tech giants, including putting a cap on how much they would have to inject into the news industry.

“Unfortunately, the regulatory process is not equipped to make changes to the fundamental features of the legislation that have always been problematic, and so we plan to comply by ending news availability in Canada in the coming weeks,” said Lisa Laventure, Meta’s spokesperson in Canada.

Writers’ Union of Canada CEO John Degen, said the “bully tactics of the big tech giants are deplorable.”

“All Canada is asking is what Australia and others have done. If you are going to play in our market you should be paying your suppliers,” he said.

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12 Proven Methods to Make Money Blogging in 2024

Published

1 week ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

2 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

3 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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