Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second...
Introduction With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great...
Streaming By Emily Sullivan May 08 2024 With the continued rise in streaming service adoption, advertisers are increasingly turning to OTT (over-the-top) advertising, which allows brands to reach...
Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national...
What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now...
Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from...
Streaming More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted...
Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to its massive user base. With over...
Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have...
As we navigate the complexities of paid social advertising, remember that the essence of success lies in understanding your audience, being creative with your content, and...
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