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Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your...
Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared...
Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. These features represent what the Google Ads...
Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is...
This week in search, we had another unconfirmed Google search ranking algorithm update that touched down in a big way on May 1st with a lot...
Microsoft Advertising posted its May 2022 update showing what is new and changing with the ad network. What is new is that the deadline for Responsive...
Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the...
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Are you looking for ways to improve your PPC strategy? Want a handy list of tools to create better pay per click ad campaigns? The team...
Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are...
Twitter announces it’s banning advertisements that contradict the scientific consensus on climate change. Sustainability leaders of Twitter state in an Earth Day blog post: “We recognize...
