MARKETING

Good morning: Signs of spring?

Published

3 years ago

March 8, 2022

In parts of the northeast, the last couple of days saw higher temperatures than usual for this time of year, in some parts of New York City breaking records set back in the 1930s. People were walking in the parks, jogging in light athletic gear and — it being New York City — filling any outdoor seating for bars and restaurants.

Along with signs of warm weather returning came more news of live events being planned in the marketing technology space, including some as early as June. With mask mandates lifting in many regions, we can yet again say, “Is it okay to breathe a sigh of relief?”

We may not be quite done with chills yet for a while, but as the days get longer I am always reminded of one of the most memorable lines in British poetry, which actually has application beyond the four seasons: “If winter comes, can spring be far behind?”

Kim Davis

Editorial Director

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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