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Is WordPress Good for eCommerce? (Pros and Cons)



Is WordPress Good for eCommerce? (Pros and Cons)

Are you wondering if WordPress is good for eCommerce and what the pros and cons are?

WordPress is the most popular website builder platform and is the most recommended platform to start an eCommerce business.

In this article, we’ll explore if WordPress is good for eCommerce and what the pros and cons of using it are.

Is WordPress Good for eCommerce?

Why Use WordPress for E-commerce?

WordPress is the world’s most popular website builder, powering more than 43.1% of all websites on the internet. A large number of these websites are eCommerce stores.

WordPress market shareWordPress market share

The massive popularity of WordPress makes it the most recommended eCommerce platform to start your business.

Some of the most compelling reasons for using WordPress for eCommerce are:

  • Freedom – You own your eCommerce store, and no third party controls how you run it.
  • Massive community – Using WordPress, you become part of a huge online community of business owners running their businesses on WordPress.
  • Wider Availability – WordPress supports more payment gateways than any other eCommerce platform. It also supports multilingual eCommerce stores in most currencies and locales.
  • Growth Hacking – Being the most popular solution, it has integrations for most marketing and growth hacking tools you may need. This makes it super easy for you to grow your eCommerce business over time.

For more details, look at our complete WordPress review for more in-depth coverage of its advantages and disadvantages.

What are The Pros and Cons of Using WordPress for E-commerce?

Pros and cons of using WordPress for eCommercePros and cons of using WordPress for eCommerce

Like every business decision, you would want to consider the pros and cons of using WordPress as your eCommerce platform.

Let’s look at some of the most important pros and cons of using WordPress for your eCommerce business.


Pros of Using WordPress for Ecommerce:

1. WordPress is Free

WordPress software is available for free. You can download, customize, and use it anywhere you want.

You’ll still need to pay for eCommerce hosting, domain name, and add-ons. For more on this topic, see our explainer on why is WordPress free, what the costs are, and what’s the actual catch.

2. Zero Transaction Fees

Unlike most other eCommerce platforms, WordPress does not charge you for transactions. The only fees you pay for transactions are to your payment service provider (Stripe, PayPal, etc.) and your bank.


3. You Control The Costs

With WordPress, you control the costs. You can choose your hosting service, premium add-ons, and marketing tools.

With this freedom, you save a ton of start-up money, which you can then invest in growing your business and making more sales. For more details, see our article on the cost of building an eCommerce website.

4. Thousands of Plugins

WordPress has over 59,000 free plugins. Think of plugins as apps for your eCommerce website. You can install one when you need a certain feature, like adding a contact form or customizing the shopping cart experience, among others.

With so much choice, you can add almost any feature to your eCommerce store with just a few clicks. Look at our expert pick of the best eCommerce plugins for WordPress for some inspiration.


5. Countless Payment Gateways

WordPress supports all popular payment gateways like Stripe, PayPal,, and more. It also supports lesser-known payment services and countless regional payment service providers.

Accepting payments online with WordPress is easier than any other eCommerce platform on the market.

6. Thousands of Themes and Styles

WordPress comes with thousands of themes (design templates). You can customize your eCommerce website’s design to your liking with ease.

Plus, it comes with drag-and-drop page builders like SeedProd and Thrive Architect. These tools let you easily design product landing pages, shop pages, and more.


7. Unlimited Products and Sales

You can add as many products to your website as you want and make as many sales as you can. Unlike many other eCommerce platforms, WordPress doesn’t restrict you to a set number of products or sales.

8. You Own and Control Your Website

Many online eCommerce platforms have terms and conditions that allow them to shut down your eCommerce website at any time, with or without a reason. They can hold your data and any unprocessed transactions.

With WordPress, you own and control your website. Even if, in rare circumstances, a hosting company terminates your account, you can easily use a backup to transfer your website to a different hosting company. You own all your data, transactions, and payments.

Cons of Using WordPress for Ecommerce

Now, so far, we have covered the advantages of using WordPress and they are plentiful.


However, WordPress has its disadvantages as well, and it is best to keep them in mind.

1. Comes with a Slight Learning Curve

WordPress comes with a slight learning curve. Like any new software you use for your business, you’ll need to familiarize yourself with WordPress and how it works.

Luckily, WPBeginner got you covered. We have free step-by-step WordPress video tutorials made specifically for WordPress beginners. These courses will get you up to speed much more quickly.

Most beginners who start a WordPress business quickly graduate to advanced-level users with some hands-on practice.

2. You Manage The Software Updates and Backups


Like any software or app, WordPress regularly releases updates. As the website owner, you are responsible for installing these updates to keep your website secure and access the latest features.

It is just as easy to install updates in WordPress as on your phone or computer. You’ll get a notification about a new version, and then you just click a button to install it.

Easily update WordPressEasily update WordPress

Similarly, you are also responsible for keeping backups of your website. This allows you to easily move your website, secure your data, or restore it in case of a hosting failure.

Luckily, there are excellent backup plugins for WordPress, like the Duplicator Pro. Once properly set up, it will automatically make regular backups and store them on the cloud.

It will also help you restore your website with just a few clicks or move it to a different hosting company if needed.

3. Scalability May Increase Costs

We recommend all new businesses start with a low-cost hosting plan from companies like Bluehost and Hostinger.


Unlike other eCommerce platforms, this flexibility helps you save a ton of money when starting your business.

However, as your business grows, your website will need more server resources. You’ll need to upgrade to a managed hosting service like SiteGround or WP Engine.

This will increase your costs. However, the upside is that your business will now be able to afford these extra costs, and it will still be cheaper than other eCommerce service providers.

4. You Are Responsible for Security

Like updates and backups, you are responsible for keeping your website secure.

Now, this may sound a bit tricky, but luckily, many WordPress hosting companies also take excellent measures to protect sites hosted on their servers from malicious attacks.


Additionally, you can install free Cloudflare CDN to protect your website or use a WordPress security plugin like Sucuri.

Both, Cloudflare and Sucuri provide a website firewall that blocks malicious traffic even before it reaches your website.

What Kind of Ecommerce Solutions Available in WordPress?

WordPress eCommerce optionsWordPress eCommerce options

When comparing eCommerce platforms, you’ll notice some of them are good for selling specific types of products and not so great with others.

For instance, Shopify is great for selling physical products that require shipping but not for selling online courses.

In comparison, WordPress is the only eCommerce platform that is equally great for selling all types of products and services using its powerful add-ons.

Here are some of the top eCommerce solutions you can use with WordPress, depending on your business.

  • WooCommerce – Available as a free WordPress plugin, WooCommerce is the world’s #1 eCommerce platform. It allows you to create any type of online store and can be used to sell physical goods as well as digital products.
  • MemberPress – A powerful eCommerce solution that helps you sell subscription based products like online courses, premium content, pay-per-view website, memberships for communities, and more.
  • Easy Digital Downloads – Made specifically for selling digital products like software, ebooks, music, digital art, and more.
  • WP Simple Pay – Selling a handful of products or services? WP Simple Pay makes it easy to accept online payments without using a shopping cart plugin on your website.
  • WP Forms Payments – Allows you to accept online payments by creating your own custom payment forms. Perfect for selling individual products, services, online bookings, and more.

How Does WordPress Compare to Other Ecommerce Platforms?

WordPress compares neck and neck with all top eCommerce platforms and outperforms them in flexibility, cost-effectiveness, and broader availability.

What Does WordPress Do Better than Other Ecommerce Platforms?

  • WordPress is better at saving you costs when starting an eCommerce business. You can start with the bare minimum and only pay for tools/services you need.
  • WordPress doesn’t charge you for individual transactions. This makes it easy for you to create a sustainable business plan for growth in the long run.
  • It doesn’t limit the number of products or sales you can make. Many top eCommerce platforms will force you to upgrade your plan once you reach a certain threshold of products or sales.
  • You own all your website and its data and can move it to any other hosting platform or eCommerce solution when you need it.

For details, take a look at these comparisons with individual platforms.

How to Start an Ecommerce Business with WordPress?

To start your eCommerce business with WordPress, you’ll need to make a WordPress website.

There are two types of WordPress available.

First, there is, which is the WordPress software that we talked about in this article and what we recommend. Then, there is, which is a hosted website platform like Wix or Squarespace. For details, see our article on vs.

To start with, you’ll need a hosting account and a domain name.

Normally, pricing for starter hosting plans starts at $7.99 per month (usually paid annually), and domain name costs around $16.99 per year.

Luckily, Bluehost has agreed to offer WPBeginner users a generous discount on hosting with a free domain name. Basically, you can get started for $2.75 per month.


But as we mentioned earlier, using WordPress gives you plenty of choices. You can also start with Hostinger or any of these top WordPress hosting companies.

If you sign up with Bluehost, they will automatically install WordPress for you. All other hosting companies also offer a 1-click WordPress installer, which you can find under your hosting account.

Need more help? Follow our step-by-step WordPress installation tutorial for beginners.

We hope this article helped explain whether WordPress is good for eCommerce and its pros and cons. You may also want to see our guide on using automation to increase WooCommerce sales or see these actionable tips to grow your online business.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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10 Amazing WordPress Design Resouces – News




10 Amazing WordPress Design Resouces – News

Whether you’re a design pro or a total newbie, you’ll find a great tool in this list that will take your website skills to the next level.

Designing a beautiful website from scratch can be difficult for developers of all skill levels. Luckily, in today’s Build and Beyond video, Jamie Marsland reveals his ten favorite WordPress design tools and websites to elevate your next build.

Get inspiration for your next website’s design and then start building with Ready to get going? Click below to embark on your free trial today:

Here are the sites and resources mentioned in the video:

1713497163 978 10 Amazing WordPress Design Resouces – WordPresscom News


Stunning backgrounds and visuals

1713497163 497 10 Amazing WordPress Design Resouces – WordPresscom News
1713497163 315 10 Amazing WordPress Design Resouces – WordPresscom News
1713497163 599 10 Amazing WordPress Design Resouces – WordPresscom News
1713497163 270 10 Amazing WordPress Design Resouces – WordPresscom News


Easy mockups for products and thumbnails

1713497163 518 10 Amazing WordPress Design Resouces – WordPresscom News
1713497163 631 10 Amazing WordPress Design Resouces – WordPresscom News


Generate color palettes with a click

1713497163 689 10 Amazing WordPress Design Resouces – WordPresscom News
1713497163 719 10 Amazing WordPress Design Resouces – WordPresscom News
10 Amazing WordPress Design Resouces – WordPresscom News

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[GET] The7 Website And Ecommerce Builder For WordPress




The7 website and ecommerce builder for wordpress is the most customizable WordPress, Elementor, and WooCommerce theme available on the market up to …

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Making 43% of the Web More Dynamic with the WordPress Interactivity API – News




Making 43% of the Web More Dynamic with the WordPress Interactivity API – News

Creating rich, engaging, and interactive website experiences is a simple way to surprise, delight, and attract attention from website readers and users. Dynamic interactivity like instant search, form handling, and client-side “app-like” navigation where elements can persist across routes, all without a full page reload, can make the web a more efficient and interesting place for all.

But creating those experiences on WordPress hasn’t always been the easiest or most straightforward, often requiring complex JavaScript framework setup and maintenance. 

Now, with the Interactivity API, WordPress developers have a standardized way for doing that, all built directly into core. 

The Interactivity API started as an experimental plugin in early 2022, became an official proposal in March 2023, and was finally merged into WordPress core with the release of WordPress 6.5 on April 2, 2024. It provides an easier, standardized way for WordPress developers to create rich, interactive user experiences with their blocks on the front-end.

ELI5: The Interactivity API and the Image Block

Several core WordPress blocks, including the Query Loop, Image, and Search blocks, have already adopted the Interactivity API. The Image block, in particular, is a great way to show off the Interactivity API in action. 


At its core, the Image blocks allow you to add an image to a post or page. When a user clicks on an image in a post or page, the Interactivity API launches a lightbox showing a high-resolution version of the image.

The rendering of the Image block is handled server-side. The client-side interactivity, handling resizing and opening the lightbox, is now done with the new API that comes bundled with WordPress. You can bind the client-side interactivity simply by adding the wp-on--click directive to the image element, referencing the showLightbox action in view.js.

You might say, “But I could easily do this with some JavaScript!” With the Interactivity API, the code is compact and declarative, and you get the context (local state) to handle the lightbox, resizing, side effects, and all of the other needed work here in the store object.

actions: {
			showLightbox() {
				const ctx = getContext();

				// Bails out if the image has not loaded yet.
				if ( ! ctx.imageRef?.complete ) {

				// Stores the positons of the scroll to fix it until the overlay is
				// closed.
				state.scrollTopReset = document.documentElement.scrollTop;
				state.scrollLeftReset = document.documentElement.scrollLeft;

				// Moves the information of the expaned image to the state.
				ctx.currentSrc = ctx.imageRef.currentSrc;
				imageRef = ctx.imageRef;
				buttonRef = ctx.buttonRef;
				state.currentImage = ctx;
				state.overlayEnabled = true;

				// Computes the styles of the overlay for the animation.

The lower-level implementation details, like keeping the server and client side in sync, just work; developers no longer need to account for them.

This functionality is possible using vanilla JavaScript, by selecting the element via a query selector, reading data attributes, and manipulating the DOM. But it’s far less elegant, and up until now, there hasn’t been a standardized way in WordPress of handling interactive events like these.

With the Interactivity API, developers have a predictable way to provide interactivity to users on the front-end. You don’t have to worry about lower-level code for adding interactivity; it’s there in WordPress for you to start using today. Batteries are included.


How is the Interactivity API different from Alpine, React, or Vue?

Prior to merging the Interactivity API into WordPress core, developers would typically reach for a JavaScript framework to add dynamic features to the user-facing parts of their websites. This approach worked just fine, so why was there a need to standardize it?

At its core, the Interactivity API is a lightweight JavaScript library that standardizes the way developers can build interactive HTML elements on WordPress sites.

Mario Santos, a developer on the WordPress core team, wrote in the Interactivity API proposal that, “With a standard, WordPress can absorb the maximum amount of complexity from the developer because it will handle most of what’s needed to create an interactive block.”

The team saw that the gap between what’s possible and what’s practical grew as sites became more complex. The more complex a user experience developers wanted to build, the more blocks needed to interact with each other, and the more difficult it became to build and maintain sites. Developers would spend a lot of time making sure that the client-side and server-side code played nicely together.

For a large open-source project with several contributors, having an agreed-upon standard and native way of providing client-side interactivity speeds up development and greatly improves the developer experience.

Five goals shaped the core development team’s decisions as they built the API: 

  1. Block-first and PHP-first: Prioritizing blocks for building sites and server side rendering for better SEO and performance. Combining the best for user and developer experience.
  2. Backward-compatible: Ensuring compatibility with both classic and block themes and optionally with other JavaScript frameworks, though it’s advised to use the API as the primary method. It also works with hooks and internationalization.
  3. Declarative and reactive: Using declarative code to define interactions, listening for changes in data, and updating only relevant parts of the DOM accordingly.
  4. Performant: Optimizing runtime performance to deliver a fast and lightweight user experience.
  5. Send less JavaScript: Reduce the overall amount of JavaScript being sent on the page by providing a common framework that blocks can reuse.  So the more that blocks leverage the Interactivity API, the less JavaScript will be sent overall.

Other goals are on the horizon, including improvements to client-side navigation, as you can see in this PR.

Interactivity API vs. Alpine

The Interactivity API shares a few similarities to Alpine—a lightweight JavaScript library that allows developers to build interactions into their web projects, often used in WordPress and Laravel projects.

Similar to Alpine, the Interactivity API uses directives directly in HTML and both play nicely with PHP. Unlike Alpine, the Interactivity API is designed to seamlessly integrate with WordPress and support server-side rendering of its directives.

With the interactivity API, you can easily generate the view from the server in PHP, and then add client-side interactivity. This results in less duplication, and its support in WordPress core will lead to less architectural decisions currently required by developers. 

So while Alpine and the Interactivity API share a broadly similar goal—making it easy for web developers to add interactive elements to a webpage—the Interactivity API is even more plug-and-play for WordPress developers.

Interactivity API vs. React and Vue

Many developers have opted for React when adding interactivity to WordPress sites because, in the modern web development stack, React is the go-to solution for declaratively handling DOM interactivity. This is familiar territory, and we’re used to using React and JSX when adding custom blocks for Gutenberg.

Loading React on the client side can be done, but it leaves you with many decisions: “How should I handle routing? How do I work with the context between PHP and React? What about server-side rendering?”


Part of the goal in developing the Interactivity API was the need to write as little as little JavaScript as possible, leaving the heavy lifting to PHP, and only shipping JavaScript when necessary.

The core team also saw issues with how these frameworks worked in conjunction with WordPress. Developers can use JavaScript frameworks like React and Vue to render a block on the front-end that they server-rendered in PHP, for example, but this requires logic duplication and risks exposure to issues with WordPress hooks.

For these reasons, among others, the core team preferred Preact—a smaller UI framework that requires less JavaScript to download and execute without sacrificing performance. Think of it like React with fewer calories.

Luis Herranz, a WordPress Core contributor from Automattic, outlines more details on Alpine vs the Interactivity API’s usage of Preact with a thin layer of directives on top of it in this comment on the original proposal.

Preact only loads if the page source contains an interactive block, meaning it is not loaded until it’s needed, aligning with the idea of shipping as little JavaScript as possible (and shipping no JavaScript as a default).

In the original Interactivity API proposal, you can see the run-down and comparison of several frameworks and why Preact was chosen over the others.


What does the new Interactivity API provide to WordPress developers?

In addition to providing a standardized way to render interactive elements client-side, the Interactivity API also provides developers with directives and a more straightforward way of creating a store object to handle state, side effects, and actions.

Graphic from Proposal: The Interactivity API – A better developer experience in building interactive blocks on


Directives, a special set of data attributes, allow you to extend HTML markup. You can share data between the server-side-rendered blocks and the client-side, bind values, add click events, and much more. The Interactivity API reference lists all the available directives.

These directives are typically added in the block’s render.php file, and they support all of the WordPress APIs, including actions, filters, and core translation APIs. 

Here’s the render file of a sample block. Notice the click event (data-wp-on--click="actions.toggle"), and how we bind the value of the aria-expanded attributes via directives.

	<?php echo get_block_wrapper_attributes(); ?>
	<?php echo wp_interactivity_data_wp_context( array( 'isOpen' => false ) ); ?>
		aria-controls="<?php echo esc_attr( $unique_id ); ?>"
		<?php esc_html_e( 'Toggle', 'my-interactive-block' ); ?>

		id="<?php echo esc_attr( $unique_id ); ?>"
			esc_html_e( 'My Interactive Block - hello from an interactive block!', 'my-interactive-block' );

Do you need to dynamically update an element’s inner text? The Interactivity API allows you to use data-wp-text on an element, just like you can use v-text in Vue.

You can bind a value to a boolean or string using wp-bind– or hook up a click event by using data-wp-on–click on the element. This means you can write PHP and HTML and sprinkle in directives to add interactivity in a declarative way.


Handling state, side effects, and actions

The second stage of adding interactivity is to create a store, which is usually done in your view.js file. In the store, you’ll have access to the same context as in your render.php file.

In the store object, you define actions responding to user interactions. These actions can update the local context or global state, which then re-renders and updates the connected HTML element. You can also define side effects/callbacks, which are similar to actions, but they respond to state changes instead of direct user actions.

import { store, getContext } from '@wordpress/interactivity';

store( 'create-block', {
	actions: {
		toggle: () => {
			const context = getContext();
			context.isOpen = ! context.isOpen;
	callbacks: {
		logIsOpen: () => {
			const { isOpen } = getContext();
			// Log the value of `isOpen` each time it changes.
			console.log( `Is open: ${ isOpen }` );
} );

Try it out for yourself

The Interactivity API is production-ready and already running on! With any plan, you’ll have access to the core blocks built on top of the Interactivity API. 

If you want to build your own interactive blocks, you can scaffold an interactive block by running the below code in your terminal:

npx @wordpress/create-block@latest my-interactive-block --template @wordpress/create-block-interactive-template 

This will give you an example interactive block, with directives and state handling set up. 

You can then play around with this locally, using wp-env, using a staging site, or by uploading the plugin directly to your site running a plugin-eligible plan


If you want a seamless experience between your local dev setup and your site, try using it with our new GitHub Deployments feature! Developing custom blocks is the perfect use case for this new tool.

The best way to learn something new is to start building. To kick things off, you may find the following resources a good starting point:

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