This week, Attentive launched a new conversational product for SMS called Attentive Concierge. It aims to drive commerce with personalized texts for each stage of the buyer’s journey.
What it does. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases.
Brands can also use the Attentive Concierge tool to personalize outgoing texts to customers to improve conversion rates.
Notable brands that have used Concierge include Igloo, Made In and Mented Cosmetics.
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Why we care. Meeting customers where they are is top priority for marketing campaigns, as well as for customer service. Experience bridges the gap between these two areas so that no matter what question or problem the customer takes to your brand, the brand responds with meaningful, relevant messaging. Your customer doesn’t care if SMS is an older, more established channel. They expect the same level of insightful engagement — and they have reason to, as more brands centralize their customer data.
About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
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