If you’ve listened to much of my training, when it comes to showing you how to find affiliate products to promote quite often I personally refer to the Clickbank Marketplace. The reason I do this is because Clickbank approves virtually everyone (unless you are from Nigeria or some other country outside their approval zones), and they have an amazing selection of products to promote with high commissions.
The other reasons are because most of the money that I make comes from Clickbank and also because they are extremely reliable with their on time payments, and I’ve built up a good relationship with them over the years.
However, in this blog post I want to share with you a list of other alternatives for you to consider as I don’t want my own bias to prevent you from seeing that there is a whole world of affiliate offers to promote outside of Clickbank.
I think joining all 10 of these will be overkill, but billions of dollars in transactions are being made every year through these other networks, and many have fantastic offers that are not available at ClickBank.
I have several affiliate millionaire friends who earn the majority of their income outside of Clickbank, and you may find some of these affiliate marketing platforms very useful to join.
In no particular order, here they are:
1. Rakuten LinkShare
Rakuten LinkShare offers affiliate programs from big brands, but you have to apply to promote them and it’s not always easy to get accepted. Best for those with some experience already.
Rakuten LinkShare has a lot of physical products to promote, including some big-brands. It’s not the fastest to sign-up to, or the simplest to navigate, but there’s a lot of helpful guidance as you go.
You have to sign-up with each individual advertiser before you can promote their products. This draws out the process, but also demonstrates that higher-quality is important here.
2. CJ Affiliate by Conversant
CJ Affiliate by Conversant is easy to use and full of useful stats. There’s a large variety of product types to promote.
CJ Affiliate is like Rakuten Linkshare in that you have to apply to individual advertisers, which takes more time than the instant acceptance of many other networks (such as ClickBank).
However, it’s usually not too difficult to get accepted by most advertisers here; you just have to be a legitimate marketer with ethical practices.
It’s easy to filter the products here by category, serviceable area, language, currency etc… This makes it very convenient for you to find the best products to promote quickly and painlessly.
CJ Affiliate has a very large variety of products to promote. If you’d like to know exactly how to use CJ Affiliate by Conversant, check out the guide in our free lessons here.
Learn more about how CJ Affiliate compares to ClickBank here.
ShareASale is another well-known affiliate network with a lot of product options.
It’s simple and easy to sign up for ShareASale, but it’s not the most straightforward platform for navigating the available features. Search for merchants using the “Merchants” icon at the top, then “Search for Merchants”. You can then filter via keyword, category, or a mixture of information in an advanced search.
It’s not easy to get started joining affiliate programs. You have to verify that you own your website before you can join any of them, which involves placing a key in your website’s header tag.
A bonus with ShareASale is being able to add products to your “basket,” which means you can save information about merchants or products that you’d like to apply for, review, or export later on.
There is quite a wide variety of both physical and digital products on this network. Find out more about how ShareASale directly compares to ClickBank here.
4. Market Health
Market Health is best for affiliates looking to promote physical products in health-related niches. Newbie friendly.
Market Health is an affiliate network with a broad variety of health products. Some of the categories include general health, weight loss, colon health, men’s health, cosmetics, health and beauty, skin care, sports nutrition and others.
It’s super easy to sign up, and the site is extremely straightforward to use. You can browse by product category, you can look at their featured products or you can sort by country/language.
If your website topic is anything to do with the health niche, then this could be a really great network for you to use.
Check out the full lesson for more information on Market Health and how it compares to ClickBank.
Neverblue is a CPA network with a great reputation, but it can be difficult to get accepted.
Neverblue is a very well respected CPA, or cost-per-action, network. This basically means you get a commission when people go and perform an action, such as signing up or entering details into a form.
Neverblue connects people who want traffic and leads with those who can direct it their way. Neverblue has an incredible reputation. Everywhere I’ve looked, people are very happy with the support and communication, as well as the commissions and integrity.
The trickiest thing about Neverblue is getting accepted. The site is very careful about the potential for fraud and will do a check on everyone before accepting them. In saying that, if you’ve got nothing to hide, just be honest and you’ll be fine.
The site offers a wide variety of opportunities to choose from, and it’s known for paying correctly and on time.
Find out more about how Neverblue compares to ClickBank here.
Another CPA network, less prominent than Neverblue but still reputable.
Affiliate.com tends to prefer intermediate to advanced affiliates, so if you don’t have much experience yet you’d probably be best to try one of the other networks first.
To sign up with the site, you have to fill out an affiliate application, which the site will review within 2 business days. You’ll get a call to confirm all of your information and be assigned to an affiliate manager.
At this point in time, Affiliate.com claims almost 2,000 live campaigns in a variety of categories, so there’s definitely a large selection to choose from.
Check out the free lesson to see how Affiliate.com directly compares to ClickBank.
A digital product network like Clickbank.
JVZoo is very similar to Clickbank in that it’s a network for affiliates and sellers based around digital products. It’s easy to navigate, and, just like with Clickbank, you can check out the marketplace to get an idea of the products you could promote before you’ve even signed up.
There are a lot of less-than-ideal affiliate programs on this network however. Some have terrible grammar mistakes or poorly-executed sales pages.
This doesn’t mean that you can’t succeed with JVZoo, it just means you have to carefully filter through the products before you decide to promote something on your site. This is true of any network, but especially important here.
I like how Nathaniel explains it in his review, “Can You Make Money on JVZoo?,” so check that out if you’d like more information about this network.
Go to the full lesson to see how JVZoo directly compares to ClickBank.
A high-quality CPA network, which prides itself on being custom-built.
Peerfly is another CPA affiliate network, once again with high-quality offers and a great reputation, but you do have to apply and be approved.
This verification process is a really good thing, even if it takes a little more time and effort. It means that if you do get accepted, you’re in good hands.
The cool thing about PeerFly is that the software is custom built, so you’re unlikely to experience downtime or other hosting related issues.
You can apply to be a publisher from anywhere in the world. PeerFly has a convenient payment options. You can even opt for weekly payments, so you won’t be waiting around to get your commissions. The site offers PayPal, Payoneer, check, wire, or ACH transfers if you live in the US.
You can also access your stats on your phone via the mobile stats page.
Find more information about how PeerFly directly compares to ClickBank here.
9. Amazon Associates
An enormous variety of products to promote, but low commissions.
Everyone has heard of Amazon. It’s a big player in the e-tail and internet marketing games, and as an affiliate you can take advantage of this huge network.
This is probably one of the broadest networks that you could promote from, with something for nearly any niche. It’s also extremely easy and straightforward to start promoting products.
The well-known name of Amazon means that there’s a strong level of trust associated with buying from this network. This works in your favour when you promote the products here.
The downside here is that the commission rate is tiny, you have a much smaller window in which to convince people to buy (only 24 hours) and it’s hard to get approved by the network. Ideally, you need a website which already has a healthy level of traffic to get accepted, and to make it worth your while.
Check out the full lesson to see more about how Amazon Associates compares to ClickBank.
10. eBay Partner Network
Huge variety of products, but you need a website with quality traffic to succeed.
eBay Partner Network is a very similar story to the Amazon Associates network. There’s a huge amount of products available for you to promote, and you get the added advantage of eBay’s credibility: People know that it’s safe to buy from eBay.
It’s hard to get accepted into this network unless you have a website with a lot of quality traffic, which is fair enough, as you need that quality traffic to earn a decent commission here anyway.
Check out the full lesson to learn more about how the eBay Partner Network directly compares to ClickBank.
So what should I choose?
Depending on your individual marketing requirements, you could choose one or more of these networks to promote from.
If you’re looking for digital products, Clickbank is actually one of the best networks. It has high commission percentages and a wide variety of products to choose from, many of which are good quality.
If you haven’t found what you’re looking for with Clickbank previously, I’d try using the gravity filter to find the best niche and products for you before giving up. You can find a guide on how to get the most from Clickbank here.
Alternatively, if you’re looking for physical products, rather than the digital products of Clickbank, the best options are:
If you’ve got a lot of experience and traffic or a large social following, you may wish to try your hand with promoting via Amazon and/or eBay. It’s just about having the right audience for promoting products from these well-known sites.
If you’d like to compare networks directly for yourself, try this table as a guide:
You’re not restricted to any one network or platform, so you might as well try any that seem like they could be of use to you.
There are many other networks than the ones that I’ve listed above, but these are the ones that either I know others are being hugely successful in, or I have met personally with the networks and know of the quality of their organization and offers.
I’m interested in your comments, so let me know of your own experiences and opinions below.
A Step-by-Step Guide to Your First Affiliate Marketing Campaign
Opinions expressed by Entrepreneur contributors are their own.
A newly-created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly-competitive market environment, is finding product-market fitting. Affiliate marketing is giving a variety of instruments to reach that goal. And even more: It engages potential customers, who can become a core audience — and some can even become brand ambassadors in the future.
Here are some bulletproof tactics of how to launch a new brand, service or app using affiliate marketing channels.
Why affiliate marketing can be an effective strategy channel to use
An affiliate partnership is based on a сost per acquisition model (CPA). The advertisement provides results in the form of sales and target actions, which gives direct profits. Worth noting, the affiliate marketing advantages are:
- The absence of reckless risk-taking investments.
- Promotion is taking place only among the relevant audience.
- The wide range of different niches to be efficiently used.
But the main thing is that the budget spent is under your control. The basic operating principle of affiliate marketing is you get what you pay for.
According to Publift, 86% of audiences are suffering from ad blindness, meaning they simply do not see the ads. To get confidence that the budget won’t be wasted on irrelevant clicks (cost per click) or views (cost per view), the affiliate partners’ reward depends on the success of the promo campaign.
Having all these advantages of affiliate-based tactics, it’s time to roll out our very first affiliate marketing campaign step by step.
Step 1: Creating an in-house affiliate program or joining a travel affiliate network
Building your affiliate program is not a cheap exercise. However, big brands like Expedia or Booking.com could do that. So looking for a proper travel affiliate marketing network would be a more realistic option. Their framework and experience combined with the right tools should help you as well. The cooperation with external CPA platforms (i.e. Travelpayouts, CJ, AWIN, Partnerize or others) seems more manageable, especially for the newcomers.
Step 2: Propose a suitable affiliate offer
It must be based on an analysis of competitors and companies’ ROI models. The proposal should include commission rate, cookies lifetime and payout policy.
The cookies’ duration is the length of time when a customer and an affiliate are associated together. It starts from a client’s click on the link and may last from one session up to a year. If it has expired, the partner won’t receive a commission from a purchase.
Also consider determining a payout policy: a variety of actions, which are taken into account as target ones and being paid. Pay-per-click (PPC), pay-per-action (PPA) and pay-per-impression (PPI) models are concentrated on different aims — the number of clicks, lead generation and sales guarantee, respectively.
3. Get a list of top-notch affiliates
The subscribers and followers of a partner should be your final target audience. For example, if you have a coupon service, the potential users’ audience from your partners should be interested in travel deals, coupons and discounts. Keep on the influencers with high-quality content. It’s okay if they’re local bloggers with fewer than 5,000 subscribers, compared to the more popular ones with 1 million or more subscribers.
The figures for the blogger subscribers are not as important as the quality of the audience — the major thing is how many sales a partner can attract. The affiliates with a low traffic volume can also become a great source for your actual sales among the loyal and active audience.
4. Sharing your brand’s values with partners
The affiliates will recommend your service to their audience, so they should be aware of your brand values. A simple solution is to create a promo or landing page to share with potential partners. On this page, you can provide product features, strengths, tips, etc. Go even further, and create a media kit with a detailed description. But remember, not all the affiliates are willing to go through a 30-page document. So be sure to create a summary that includes all the basics.
5. Analyze the efficiency of the campaign
Usually, at the launch of an affiliate campaign, it’s enough to provide partners with affiliate links. By using them, an affiliate would provide and drive traffic to your site or link for app download. Efficient cooperation can also encourage other ways to contact the audience in the future as well. It could be such effective formats as search forms, banners or APIs. While affiliate partners attract their audience, your task is to analyze the quality of incoming traffic.
The essential point of the first stage is to inspect the affiliate campaign’s effectiveness (to improve it for the future). The initial traffic flow and sales will indicate further actions to be done. For example, you can try reaching partners with different target audiences or using additional tools to attract a new audience yourself. You could also try changing program conditions or pushing extra promotions. Traffic analysis is an everlasting process for the affiliate program optimization, as well as the identification of anomalies and possible violations on the partner’s part.
Affiliate marketing is not a one-shot game. So be prepared for different experiments with advertising formats and channels. Perhaps, you would figure out that social media promotion is a better way than traffic from travel blogs or vice versa.
This process demands flexibility, constant self-improvement and deep analysis of audience behavior. Don’t panic if the first results of the campaign don’t match your expectations. Launching an affiliate program is just the beginning of a long journey. Affiliate marketing is, in our humble experience, the most cost-effective marketing channel worth taking a chance on.
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