If you’ve listened to much of my training, when it comes to showing you how to find affiliate products to promote quite often I personally refer to the Clickbank Marketplace. The reason I do this is because Clickbank approves virtually everyone (unless you are from Nigeria or some other country outside their approval zones), and they have an amazing selection of products to promote with high commissions.
The other reasons are because most of the money that I make comes from Clickbank and also because they are extremely reliable with their on time payments, and I’ve built up a good relationship with them over the years.
However, in this blog post I want to share with you a list of other alternatives for you to consider as I don’t want my own bias to prevent you from seeing that there is a whole world of affiliate offers to promote outside of Clickbank.
I think joining all 10 of these will be overkill, but billions of dollars in transactions are being made every year through these other networks, and many have fantastic offers that are not available at ClickBank.
I have several affiliate millionaire friends who earn the majority of their income outside of Clickbank, and you may find some of these affiliate marketing platforms very useful to join.
In no particular order, here they are:
1. Rakuten LinkShare
Rakuten LinkShare offers affiliate programs from big brands, but you have to apply to promote them and it’s not always easy to get accepted. Best for those with some experience already.
Rakuten LinkShare has a lot of physical products to promote, including some big-brands. It’s not the fastest to sign-up to, or the simplest to navigate, but there’s a lot of helpful guidance as you go.
You have to sign-up with each individual advertiser before you can promote their products. This draws out the process, but also demonstrates that higher-quality is important here.
2. CJ Affiliate by Conversant
CJ Affiliate by Conversant is easy to use and full of useful stats. There’s a large variety of product types to promote.
CJ Affiliate is like Rakuten Linkshare in that you have to apply to individual advertisers, which takes more time than the instant acceptance of many other networks (such as ClickBank).
However, it’s usually not too difficult to get accepted by most advertisers here; you just have to be a legitimate marketer with ethical practices.
It’s easy to filter the products here by category, serviceable area, language, currency etc… This makes it very convenient for you to find the best products to promote quickly and painlessly.
CJ Affiliate has a very large variety of products to promote. If you’d like to know exactly how to use CJ Affiliate by Conversant, check out the guide in our free lessons here.
Learn more about how CJ Affiliate compares to ClickBank here.
ShareASale is another well-known affiliate network with a lot of product options.
It’s simple and easy to sign up for ShareASale, but it’s not the most straightforward platform for navigating the available features. Search for merchants using the “Merchants” icon at the top, then “Search for Merchants”. You can then filter via keyword, category, or a mixture of information in an advanced search.
It’s not easy to get started joining affiliate programs. You have to verify that you own your website before you can join any of them, which involves placing a key in your website’s header tag.
A bonus with ShareASale is being able to add products to your “basket,” which means you can save information about merchants or products that you’d like to apply for, review, or export later on.
There is quite a wide variety of both physical and digital products on this network. Find out more about how ShareASale directly compares to ClickBank here.
4. Market Health
Market Health is best for affiliates looking to promote physical products in health-related niches. Newbie friendly.
Market Health is an affiliate network with a broad variety of health products. Some of the categories include general health, weight loss, colon health, men’s health, cosmetics, health and beauty, skin care, sports nutrition and others.
It’s super easy to sign up, and the site is extremely straightforward to use. You can browse by product category, you can look at their featured products or you can sort by country/language.
If your website topic is anything to do with the health niche, then this could be a really great network for you to use.
Check out the full lesson for more information on Market Health and how it compares to ClickBank.
Neverblue is a CPA network with a great reputation, but it can be difficult to get accepted.
Neverblue is a very well respected CPA, or cost-per-action, network. This basically means you get a commission when people go and perform an action, such as signing up or entering details into a form.
Neverblue connects people who want traffic and leads with those who can direct it their way. Neverblue has an incredible reputation. Everywhere I’ve looked, people are very happy with the support and communication, as well as the commissions and integrity.
The trickiest thing about Neverblue is getting accepted. The site is very careful about the potential for fraud and will do a check on everyone before accepting them. In saying that, if you’ve got nothing to hide, just be honest and you’ll be fine.
The site offers a wide variety of opportunities to choose from, and it’s known for paying correctly and on time.
Find out more about how Neverblue compares to ClickBank here.
Another CPA network, less prominent than Neverblue but still reputable.
Affiliate.com tends to prefer intermediate to advanced affiliates, so if you don’t have much experience yet you’d probably be best to try one of the other networks first.
To sign up with the site, you have to fill out an affiliate application, which the site will review within 2 business days. You’ll get a call to confirm all of your information and be assigned to an affiliate manager.
At this point in time, Affiliate.com claims almost 2,000 live campaigns in a variety of categories, so there’s definitely a large selection to choose from.
Check out the free lesson to see how Affiliate.com directly compares to ClickBank.
A digital product network like Clickbank.
JVZoo is very similar to Clickbank in that it’s a network for affiliates and sellers based around digital products. It’s easy to navigate, and, just like with Clickbank, you can check out the marketplace to get an idea of the products you could promote before you’ve even signed up.
There are a lot of less-than-ideal affiliate programs on this network however. Some have terrible grammar mistakes or poorly-executed sales pages.
This doesn’t mean that you can’t succeed with JVZoo, it just means you have to carefully filter through the products before you decide to promote something on your site. This is true of any network, but especially important here.
I like how Nathaniel explains it in his review, “Can You Make Money on JVZoo?,” so check that out if you’d like more information about this network.
Go to the full lesson to see how JVZoo directly compares to ClickBank.
A high-quality CPA network, which prides itself on being custom-built.
Peerfly is another CPA affiliate network, once again with high-quality offers and a great reputation, but you do have to apply and be approved.
This verification process is a really good thing, even if it takes a little more time and effort. It means that if you do get accepted, you’re in good hands.
The cool thing about PeerFly is that the software is custom built, so you’re unlikely to experience downtime or other hosting related issues.
You can apply to be a publisher from anywhere in the world. PeerFly has a convenient payment options. You can even opt for weekly payments, so you won’t be waiting around to get your commissions. The site offers PayPal, Payoneer, check, wire, or ACH transfers if you live in the US.
You can also access your stats on your phone via the mobile stats page.
Find more information about how PeerFly directly compares to ClickBank here.
9. Amazon Associates
An enormous variety of products to promote, but low commissions.
Everyone has heard of Amazon. It’s a big player in the e-tail and internet marketing games, and as an affiliate you can take advantage of this huge network.
This is probably one of the broadest networks that you could promote from, with something for nearly any niche. It’s also extremely easy and straightforward to start promoting products.
The well-known name of Amazon means that there’s a strong level of trust associated with buying from this network. This works in your favour when you promote the products here.
The downside here is that the commission rate is tiny, you have a much smaller window in which to convince people to buy (only 24 hours) and it’s hard to get approved by the network. Ideally, you need a website which already has a healthy level of traffic to get accepted, and to make it worth your while.
Check out the full lesson to see more about how Amazon Associates compares to ClickBank.
10. eBay Partner Network
Huge variety of products, but you need a website with quality traffic to succeed.
eBay Partner Network is a very similar story to the Amazon Associates network. There’s a huge amount of products available for you to promote, and you get the added advantage of eBay’s credibility: People know that it’s safe to buy from eBay.
It’s hard to get accepted into this network unless you have a website with a lot of quality traffic, which is fair enough, as you need that quality traffic to earn a decent commission here anyway.
Check out the full lesson to learn more about how the eBay Partner Network directly compares to ClickBank.
So what should I choose?
Depending on your individual marketing requirements, you could choose one or more of these networks to promote from.
If you’re looking for digital products, Clickbank is actually one of the best networks. It has high commission percentages and a wide variety of products to choose from, many of which are good quality.
If you haven’t found what you’re looking for with Clickbank previously, I’d try using the gravity filter to find the best niche and products for you before giving up. You can find a guide on how to get the most from Clickbank here.
Alternatively, if you’re looking for physical products, rather than the digital products of Clickbank, the best options are:
If you’ve got a lot of experience and traffic or a large social following, you may wish to try your hand with promoting via Amazon and/or eBay. It’s just about having the right audience for promoting products from these well-known sites.
If you’d like to compare networks directly for yourself, try this table as a guide:
You’re not restricted to any one network or platform, so you might as well try any that seem like they could be of use to you.
There are many other networks than the ones that I’ve listed above, but these are the ones that either I know others are being hugely successful in, or I have met personally with the networks and know of the quality of their organization and offers.
I’m interested in your comments, so let me know of your own experiences and opinions below.
How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
Opinions expressed by Entrepreneur contributors are their own.
Getting a strong return on a marketing investment: It keeps a lot of people up at night. How will the money spent on that PR firm translate into sales dollars? How will that huge advertising campaign that cost a million dollars impact your brand? For most marketing initiatives, determining ROI is an unpredictable waiting game with no guaranteed outcome.
There’s one marketing model that plays by a different set of rules, however — rules based on paying for performance after results have been driven. Affiliate marketing, once viewed as a shot in the dark, is driven today by sophisticated technology, transparency between partners and compensation tied to specific, measurable results.
That said, a successful affiliate program requires the right experience and partners. Whether you’re looking to start an affiliate program or take an existing program to the next level, you need a strong team behind you. Here are the five players you need to ensure you’re driving the affiliate ROI you want:
1. An Agency
Unless your company has the resources and bandwidth to build a team of several people with extensive affiliate marketing knowledge and experience, hiring an agency is the best option. Agency marketers are experienced at handling the multifaceted complexities that come with building and growing a high-performing program.
Make sure you’re clearly looking at the agency’s setup, ensuring it’s based on performance. I once saw a speech by Robert Glazer, the CEO of Acceleration Partners, a global affiliate marketing company. He wrote a book called “Performance Partnerships,” which focused on aligning any affiliate program with performance. It’s easy to fall for the trap of working with a company that says it will bring you sales, but make sure it puts its money where its mouth is. If it doesn’t deliver in the short term, chances are high it might not be able to meet long-term expectations.
2. A Scalable Network or Platform
Whether it’s an affiliate network or SaaS platform, all affiliate marketing programs need a technology platform to run on. Your platform should be able to support your growth plans and offer you the right features and geographical coverage, particularly if yours is a global brand.
Awin is an example of this type of platform. The firm provides technology that helps address industry challenges, such as third-party tracking, data light tracking, attribution and advanced commissioning. These types of data weren’t available years ago, but with new tech advances, you can identify what works, as well as when and why. It’s not just valuable for the affiliate program, but for also learning what works so you can apply that knowledge to different sales channels.
3. Loyalty Partners
If you want to scale your program quickly, you’ll need to partner with players who are focused on establishing loyal customers. Ebates is one of the bigger players in the loyalty sector operating on a performance basis. The brand is actively expanding its markets and its categories beyond retail to include travel, dining and ride-sharing for cash-back rewards.
It’s important to determine whether these types of partners will truly create loyalty or attract the wrong types of customers. If you pick the right type of loyalty partner, it can result in the strong, loyal customer base that’s key to long-term brand survival.
4. Mobile Partners
Customers are increasingly spending time on mobile devices and apps, so it’s imperative to have partners within your affiliate program who dominate the mobile ecosystem.
Ibotta is an example of one of these apps in the U.S., connecting consumers with grocery, retail and lifestyle brands and rewarding them with cash for buying things they need. I used the app pretty easily when I was standing in line with customer service after a purchase. I simply took a picture of the receipt, and the app applied the cash back to my account. With a lot of mobile user growth, it’s good to look at partners who have developed a mobile user experience that makes things easy and accessible for the customer.
5. Tech-Driven Publishers
The affiliate space has grown well beyond coupon and deal partners. To drive incremental revenue on a performance basis within your program, consider partnering with publishers who are advanced in e-commerce technology, including deep website integration and artificial intelligence.
RevLifter is one example: The company helps brands deliver more conversions, incremental sales and customers by personalizing deals for advertisers across marketing channels. Available worldwide on a pay-per-performance model, it uses AI to understand real-time signals from users’ on-site behavior and deliver the right deal to the right customer at the right time.
Whether you’re new to affiliate marketing or simply needing to step up your game, checking off these boxes will help you develop a strong affiliate marketing program. ROI is hard to manage when you’re running a bevy of marketing programs, but the right team can help you take the reins — and get the outcome you want.
This $19 Course Demystifies Affiliate Marketing in Two Hours Flat
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
Fire up your go-to social media feed, and there’s a good chance you’ll scroll past at least one promo code or coupon being promoted by an influencer you follow. Without even trying, you’ve been exposed to a new brand, as well as an incentive in the form of a free trial or discount that might just get you to convert. That’s the magic of affiliate marketing.
Companies big and small are leveraging affiliate marketing to drive brand awareness and conversions, and affiliate marketers stand to make a pretty penny for their services. Of course, the field can be a bit tricky to crack. but that’s what the SEO Affiliate Domination course is for. Now only $19, this course can help you make a killing in the affiliate marketing scene; and for 90% off what it would usually cost.
In just two hours, this course offers a detailed look into the lucrative world of affiliate marketing. Jump in, and you’ll discover important strategies for e-commerce, affiliate marketing, SEO, and video marketing; and you’ll emerge with a greater understanding of how to build brand authority.
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Pick a Marketing Model That Lets You Pay for Results, Not Potential
Opinions expressed by Entrepreneur contributors are their own.
In an era of caution, companies need to invest in marketing efforts that lead to a direct payoff and don’t require more than they can afford. Over the past week, I’ve had to evaluate all the things I’m doing at Calendar to see what’s really moving the needle. It’s astonishing the things we’re spending money on that aren’t actually driving revenue to our bottom line.
As today’s environment forces drastic behavioral shifts in our daily lives, companies of all sizes and in all industries are evaluating the changes they need to make to stay nimble in our new economic reality. As businesses adapt to the stay-home economy, they’ll be focusing on which investments drive the best possible outcomes.
Businesses are used to pouring money into marketing channels that require upfront, flat-fee investments for promised inputs and potential outputs. Rather than invest in these marketing channels, companies can leverage affiliate marketing, which only requires them to pay partners once they’ve achieved the desired result.
What is affiliate marketing?
When managing their marketing budgets, companies should invest in channels tied directly to outcomes and avoid unnecessary risk. After all, if they pour all their funds into marketing but see no payoff, how will they afford to develop their products and services further?
Affiliate marketing (often called “partner marketing”) is simple: A brand partners with a publisher, or an affiliate, to market a product or service to its audience using a tracking platform. Unlike marketing channels that require upfront payment, brands pay publishers a percentage-based commission for each sale generated through their content.
Forrester predicted that by the close of this year, U.S. ecommerce sales would total $500 billion. Combine that with predictive analytics firm Custora’s prediction that affiliate marketing will influence 14 percent of ecommerce purchases in the U.S., and that means affiliate marketing will impact $70 billion worth of sales. Pepperjam’s Adobe Summit 2017 Survey revealed that only 4 percent of are investing in affiliate marketing, meaning there’s a big opportunity.
How affiliate marketing pays off (in more ways than one).
Affiliate marketing offers a cost-per-action (CPA) payment structure instead of a cost-per-click (CPC) or cost-per-impression (CPM) structure. This creates a sustainable, competitive advantage because businesses only have to pay for converted sales and leads after the publisher finalizes them. Even during tough times, brands should always want to pay for incremental revenue. It prevents businesses from throwing good money after bad — they don’t need to invest large amounts of money into marketing campaigns or ads that turn out to not convert as expected.
Instead of continuously investing money into Facebook and Google, hoping it leads to conversions, affiliate marketing enables brands to broadcast their product to a wide audience of potential customers with a pay-for-performance pricing model. It also enables them to be more hands-off, allowing their affiliate partners to use their brand standards to do the work themselves. Affiliate programs can even include partners who will share the brand via Facebook or Google; unlike traditional methods on those platforms, these will be paid based on those campaigns’ performance, allowing a low-risk entry to these channels.
Even in an uncertain economy, this framework can scale. Because the marketing investment is only a portion of the revenue the partnership brings in, businesses just have to figure what they’re willing to pay for each transaction or new customer. They don’t have to worry about pouring excessive budget into a single channel.
In a precarious marketplace, businesses need to stabilize their immediate future by investing in channels that they know will drive profit. Affiliate marketing is the model for this moment: It’s built on transparent and trusting relationships, where brands and partners set clear expectations and companies only have to pay for the outcomes they get.
People are at home, and that’s where affiliate marketers can capture their attention. Companies can stay ahead of the game by using affiliate marketing to maximize their ROI and make sure they’re paying for outcomes, not inputs.
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