
Amazon eyes launching its computer science education program in India
Amazon is planning to extend its computer science program Future Engineer to India, demonstrating its growing interest in the education space in the world’s second largest internet market. In a…

Twitter taps AWS for its latest foray into the public cloud
Twitter has a lot going on, and it’s not always easy to manage that kind of scale on your own. Today, Amazon announced that Twitter has signed a multi-year agreement…

An Intro to Amazon Sponsored Display Ad Campaigns
Amazon has rolled out many important updates in the last 12 months and one of those is Sponsored Display Ads. Now that Amazon has opened this ad type to Sellers…

Facebook to pay $125 million in back taxes in France
Facebook France is going to pay $125 million (€106 million) in back taxes. Business magazine Capital first reported the agreement. French tax authorities raided Facebook’s offices in Paris in 2012…

4 views on the future of retail and the shopping experience
The global spread of COVID-19 and resulting orders to shelter in place have hit retailers hard. As the pandemic drags on, temporary halts are becoming permanent closures, whether it’s the…
Amazon & Google: Affects Of COVID-19 On Digital Marketing
My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it can’t more apparent that…

The Grind! How to Rank Higher on Amazon
Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads, include negative keywords and…

The Amazon Table is Open. Place Your Bets!
Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses. It all depends on…
2020 Amazon Advertising Updates You Need To Know About
It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the world and is making…