4 views on the future of retail and the shopping experience
The global spread of COVID-19 and resulting orders to shelter in place have hit retailers hard. As the pandemic drags on, temporary halts are becoming permanent closures, whether it’s the…
Read more »Amazon & Google: Affects Of COVID-19 On Digital Marketing
My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it can’t more apparent that…
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The Grind! How to Rank Higher on Amazon
Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads, include negative keywords and…
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The Amazon Table is Open. Place Your Bets!
Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses. It all depends on…
Read more »2020 Amazon Advertising Updates You Need To Know About
It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the world and is making…
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Amazon launches Product Targeting on Sponsored Brands
Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories. Product targeting enables advertisers to choose specific products, categories, brands, or other…
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Amazon: Search term reports become available for Sponsored Brands
Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon…
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Amazon DSP starts suggesting bids to advertisers
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids. Amazon says the suggested bids provide advertisers with…
Read more »9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is a giant in this…
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Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns
Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days….
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