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10 Best AI-Based Apps You Should Be Using in 2023

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10 Best AI-Based Apps You Should Be Using in 2023

From simplifying daily tasks to revolutionizing industries, these ten AI-based apps are rewriting the rules of convenience.

“These AI-based apps are so efficient, they’ll schedule your midlife crisis right between your dentist appointment and grocery run.”

AI Based Apps to Assist With Your Work

Let me unpack some artificial intelligence apps that will benefit you at work.

1. ChatGPT: Best AI App

I will not waste your time telling you long stories about who, when, and how. You can find the answers on every corner of the internet.

The question is: Should you use and trust this AI application?

The answer is clear: The Duck admits he is a Duck!

A robot looks like a duck.

So, what should you do?

You should definitely use ChatGPT – you will soon see all the BENEFITS!

But check all the facts – you have to validate facts given by any artificial intelligence application.

validate facts given by any artificial intelligence application.

Operating on advanced generative AI, ChatGPT is a tool for natural language processing, adept at comprehending human language and engaging in conversational AI exchanges.

This language model can help you with all of the following:

  • Drafting emails
  • Coding 
  • Writing essays 
  • Generating basic applications
  • Scripting Excel formulas
  • Condensing content
  • Drafting cover letters

Leveraging a mix of supervised and unsupervised machine learning techniques, ChatGPT’s training encompasses extensive textual data from internet sources like websites, books, and articles.

And why do I say it is the BEST AI APP?

Because ChatGPT has no limitations, your imagination is its only limitation.

In my opinion, it does not need sophisticated prompts; it understands simple English.

You can ask ChatGPT for help with any subject, including:

  • Analogies
  • Metaphors
  • Humor
  • Copywriting
  • Converting features to benefits

The list is endless; just try and try again if you don’t get the perfect answer the first time around.

ChatGPT is the engine driving many artificial intelligence apps you may use already.

Many will not admit it – they tell you that they developed their own:

  • Machine learning algorithm
  • Chatbot
  • Neural networks and deep learning
  • AI algorithm

And their own top AI technology.

However, some of the AI apps listed below are just Python programs using the ChatGPT API.

You get one of the best ever AI-based apps in ChatGPT – and it’s free! ChatGPT 4 costs $20/mo.

More on Using ChatGPT

We have several articles on ChatGPT’s uses – take a look at these interesting ones:


2. Jasper: AI Powered App

If you’re into blogging, freelance writing, or managing niche websites, Jasper is the AI-based app tailor-made for you.

Jasper AI landing page.

Are you interested in Jasper’s features? You can find them in the following articles: Jasper AI review and Jasper Art review.

I will tell you how you can benefit from using this AI application.

Save Time with Jasper

Save time with the robot.

Everything boils down to the most precious resource that you have: TIME.

Templates for efficient writing: Jasper provides over 50 templates customized for various tasks such as:

  • Blog posts
  • Articles
  • Landing pages
  • Sales copy
  • Emails
  • Social media posts

These templates speed up your writing by giving you a structured starting point, saving you time, and ensuring your content is well-organized and effective.

Create your own templates: On the Team plan, you can now create your own templates based on prompts specifically designed to suit your needs. This option optimizes your output, boosting efficiency and productivity.

Improve content quality through integrations: Jasper AI seamlessly integrates with popular tools like Grammarly, Copyscape, and Surfer SEO. This integration ensures that your content meets high-quality standards and ranks well on search engines like Google.

Community engagement for shared learning: Save time by learning the best practices from other users and tap into a wealth of insights.

Jasper starts from $39/mo (on the annual plan).


Effective internal linking is essential in enhancing your website’s Google search rankings.

Link Whisper landing page.

Internal links have three main tasks:

  • Introduce readers to related content.
  • Point readers to extra information that backs up your claim.
  • Has the capability to improve visibility in search engine results. Some SEO experts claim that three internal links are equal to one good external link in Google’s eyes.

Now…

You understand that you need them, but how do you build them?

If you have a relatively small website, build them manually. But what if you have a few hundred articles?

Oh? That is a good question.

The answer is Link Whisper.

SUPERMAN builds WEBSITE Links.

Link Whisper is a strong tool for WordPress websites and Shopify stores.

It helps you:

  • Manage
  • Analyze, and
  • Add internal links easily

This makes your website better for search engines (SEO).

“Just like Michael Corleone’s journey in ‘The Godfather,’ think of it as a path that leads readers deeper into the heart of your content.”

Website internal links.

Imagine a scenario where internal link suggestions seamlessly materialize while a blogger crafts their article, streamlining the process and elevating content quality.

Picture the convenience of swiftly evaluating which posts are enriched with many internal links and identifying those lacking this vital element.

With its robust capabilities, Link Whisper has accumulated a devoted following of thousands who incorporate it into their daily blogging routine.

Its significance has grown to the point where it is now an indispensable component of their creative workflow.

For a deeper understanding of Link Whisper’s effectiveness, you must listen to this podcast: “The SEO Strategies Cyrus Shepard Discovered After Analyzing 23 Million Internal Links”.

Remember, a balanced combination of internal and external links is essential to craft an optimal digital linking strategy.

Link Whisper starts from $77, billed annually.


4. Writesonic

Writesonic is an AI tool mainly designed for marketing tasks. It is particularly suitable for:

  • Businesses
  • Startups
  • eCommerce
  • Agencies
Writesonic landing page.

It’s great for creating short marketing content like:

  • Facebook ads 
  • Social media posts
  • Website copy

Although some editing might be needed, it speeds up the content creation process.

The tool offers various options, such as:

  • Generating blog posts
  • Rewriting articles
  • Crafting headlines
  • Outlines based on a topic description 
  • Creating product descriptions

Writesonic can help you develop content ideas, outlines, and longer pieces that grab readers’ attention.

For content creators, this AI-powered app is a powerful and valuable tool. It’s beneficial when you’re stuck with writer’s block or need to generate marketing copy and content for your website quickly.

If you want to boost your content productivity and marketing efforts, Writesonic is worth trying out.

Read our full Writesonic review if you want to know more about this AI tool.

You can explore its capabilities through a free trial to see if it suits your needs. Writesonic pricing starts from $12.67/mo (with GPT 3.5 on the annual plan).


5. Grammarly

Grammarly is a helpful AI tool that makes your writing better.

Grammarly landing page.

It looks at what you write and finds:

  • Grammar errors
  • Punctuation mistakes
  • Spelling issues
  • Style flaws

It not only fixes errors but also helps you improve your sentences, suggests different words, and even checks if your writing sounds right.

Whether you write for your job, for school, or to talk to people in English, Grammarly can help you sound good and be confident in your writing.

Grammarly is like a good friend who helps ensure your words are correct and have the intended impact.

To find out if it is the best grammar tool for writers, read our Grammarly review.

Grammarly Premium costs $12/mo.


6. Midjourney

Do you need some images? Use Midjourney.

I use it all the time to enhance content I have written – it’s one of the most helpful AI-based apps.

Midjourny landing page.

It may not be as easy as it sounds, but I will try to explain.

FYI, some of the images in this article were created by Midjourney.

Midjourney is an independent research lab that focuses on exploring innovative ways of thinking and expanding human imagination.

Midjourney operates as a small, self-funded organization and is dedicated to pushing the boundaries of creative expression.

One of their notable areas of expertise is in generative AI, particularly in the realm of transforming written language into images.

This technology is just one example of the many machine learning-based image generation tools that have emerged recently.

Now you know what Midjourny is, the next question is how to use it.

The Midjourney bot runs through the Discord server.

How to use the Midjourney and Discord server is beyond the scope of this article, but I will try to help.

If you want to know more, read our Midjourney review. And here is a video guide to use Midjourney that helped me when I started using the tool. (Ignore the parts where the creator talks about ZimmWriter.)

Midjourney recognizes popular entities like:

  • Artists
  • Actors
  • Singers
  • Movies
  • Books
  • Fairy tales

And many more, just try.

Prompts? Go wild, try anything, learn from the prompts displayed on Discord, and join the Facebook group.

Artificial intelligence painted by Salvador Dali.

Here are some prompts I used to create images for this article:

  • “A robot that looks like a duck”
  • “Save time with the robot”
  • “Artificial intelligence painted by Salvador Dali”

Midjourney starts from $8/mo (annual subscription).


7. Otter AI

Otter.ai uses AI technology to develop speech-to-text transcription applications.

By using machine learning and artificial intelligence, the app focuses on helping you to increase your productivity.

otter ai.

Who does not want to save time and be more productive?

Otter, your AI assistant, will help with the following tasks.

Live Meeting and Media Transcription

Otter.ai specializes in instantly turning spoken words into written text during meetings. This is its primary purpose and standout trait.

It converts spoken content from:

  • Zoom meetings 
  • Google Meets
  • Any other saved audio and video materials

Additionally, it boasts a voice recognition function that automatically pinpoints distinct speakers within a recording and assigns them accurate labels.

Otter Assistant

The Otter Assistant takes the role of representing you in meetings.

Working independently, the Otter Assistant faithfully converts the discussions you can’t join into written form.

This way, you’re guaranteed not to overlook any essential details even when you can’t be present.

File Synchronization

Otter.ai comes with features that seamlessly connect with Dropbox and Zoom Cloud, automatically updating and organizing your transcriptions.

The unique thing about this service is that it uses machine learning and artificial intelligence to provide audio transcription and meeting notes in real time.

“The best-kept secret since the Corleone family’s operations:
Just like the inner workings of the Corleone family, this AI app is a game-changer.”

Otter AI game changer.

You can find Otter AI app in the:

  • Google Play Store
  • Apple’s App Store 
  • As a Chrome extension

Otter AI Pricing

Free: 300/mo transcription minutes and 30 minutes per conversation.

Pro: $16.99/mo for 1200/mo transcription minutes and 90 minutes per conversation.

Business: $40/mo for 6000/mo transcription minutes and 240 minutes per conversation.


8. Bing AI

In February 2023, Microsoft introduced a new version of its Bing search engine with an AI chat feature.

Microsoft Bing.

This AI chat uses advanced technology, specifically ChatGPT (GPT-4), to improve Bing searches.

With this update, Bing’s search now has an AI chatbot that uses ChatGPT.

This helps people get more helpful answers from the internet, even about current events.

The AI chatbot can explain things well and shorten long answers for easier understanding.

This artificial intelligence feature is excellent for complex questions and conversations, like planning trips. It can also help with things like preparing for interviews or writing essays.

Bing AI is your source of information from the business world.

Microsoft also improved its Edge browser with AI.

There are two main new things:

The chat in Edge helps you understand long texts by showing essential points. It can also talk to you and answer questions.

The compose feature helps make new content. It uses artificial intelligence to help you write, and you can control how it sounds and looks.

The good news is that anyone can use this new Bing AI without waiting. Now more people can enjoy the benefits of this intelligent search and chat tool – even as a mobile application.

AI-Based Apps in Your Leisure Time

AI-based apps have a respectable place in your leisure time. Here are two examples.

9. Alexa

Amazon Alexa is a virtual voice-controlled AI assistant developed by Amazon and introduced in the “Old Days.”

It is powered by artificial intelligence and natural language processing technologies, enabling users to interact with devices and services using spoken commands.

Alexa.

Alexa can perform a wide range of tasks, including:

  • Voice commands: You can give voice commands to Alexa to perform tasks like playing music, setting alarms, providing weather updates, sending messages, and more.
  • Smart home control: Alexa can control smart home devices compatible with the Alexa ecosystem.
  • Information retrieval: Alexa can provide information on various topics.
  • Entertainment: You can ask Alexa to play music, audiobooks and podcasts.
  • Skills: Alexa can be enhanced with third-party skills and voice-driven apps, adding functionalities to the platform. These skills cover a wide range of applications, from ordering food to controlling other smart devices.
  • Shopping: Alexa assists you in making purchases from Amazon using voice commands. 
  • Voice calls and messaging: This is available to other Alexa users. 
  • Language translation: Alexa is not only an English language speech assistant; it can translate to different languages as well.

You need an Amazon Echo device or a compatible to use Alexa.

Users activate Alexa using a wake word, usually “Alexa,” followed by their voice command.

And finally, Alexa can be connected to iOS or any Android app.

There is no monthly subscription for Alexa; you just need to buy the device.


10. Fitness App – FitnessAI

FitnessAI refers to the use of artificial intelligence technology in the field of fitness and health. It involves the integration of AI algorithms and data analysis techniques to provide personalized and data-driven solutions for individuals wanting to improve their physical well-being.

FitnessAI landing page.

FitnessAI includes:

  • Creating workout plans tailored to your individual fitness level, goals, and preferences.
  • Integration with Apple Health. The artificial intelligence application can offer insights based on the collected data.
  • AI-powered virtual trainers that will guide you through exercises with real-time feedback on your mobile application.
  • Recommended recovery strategies based on individual needs, enhancing muscle repair.

This fitness app aims to make health and fitness guidance more accessible, personalized, and effective.

FitnessAI starts at $89.99 per year.

AI Based Apps – Conclusion

In conclusion, now that you know about these ten amazing AI-based apps, you can stay ahead of the game.

With Bing AI, Otter AI, and ChatGPT, you can enhance your daily tasks and enjoy a more convenient lifestyle.

Additionally, apps like Writesonic, Grammarly, Midjourney, Link Whisper, and Jasper can assist you in various creative and professional endeavors.

And don’t forget Alexa and FitnessAI for your leisure time.

So, don’t wait until it’s too late – start exploring the best AI tools today!



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The 7-Step ChatGPT Formula for Peak Productivity and Profit

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The 7-Step ChatGPT Formula for Peak Productivity and Profit

Tackle AI’s toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, “The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World.” Click here to download your ‘Free AI Success Kit‘ and get your free chapter from his latest book today.

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How I Hit $100 Million in Annual Revenue By Being More Transparent

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How I Hit $100 Million in Annual Revenue By Being More Transparent

Opinions expressed by Entrepreneur contributors are their own.

It’s a common nightmare — you’re walking through a busy hallway or giving a presentation only to look down and find yourself completely naked.

We’re inherently fearful of revealing too much about ourselves, and as an entrepreneur, this likely extends to your business as well.

But based on growing my own business from nothing to over $100 million in annual revenue, I can tell you less is not more when it comes to business transparency — more is more. Being open builds trust, and trust fosters customers and relationships in droves. The only exception is not giving away your trade secrets to competitors.

Here are three effective ways to build trust with clients and prospects by being more transparent (without leaving you feeling nightmarishly over-exposed).

Related: How Transparency In Business Leads to Customer Growth and Loyalty

1. Increase sales by 18% or more by increasing your Google reviews

Nearly everyone reads reviews before purchasing. One study found a whopping 93% of people read reviews before making a purchase, and on average, reviews produce an 18% uplift in sales. In today’s online landscape, people put almost as much weight on a Google review as they do on a personal recommendation.

The best way to increase your reviews is to simply ask! According to research, 70% of consumers will leave a review for a business when asked.

About four years ago, we had 486 reviews after servicing more than 90,000 clients. We started using Podium to send out texts or emails — based on customer preference — asking to leave a review on Google, the Better Business Bureau and Trustpilot.

By May 2024, we’d accumulated 2,312 five-star reviews, an increase of 375%. Keep in mind that our account managers have been very diligent about sending review requests to clients and only ask the clients most likely to give positive responses.

Another good way to increase reviews is to automate postcards at the close of an order thanking someone for their business and encouraging them to leave a review. A physical mailer is likely more effective than an email — one study that surveyed 1,200 consumers found that 76% trusted direct mail the most as opposed to online methods.

You might be wondering, “What about the negative reviews?” You’re always going to have a handful of bad reviews, but people look at the ratio of good vs. bad. If you have far more five-star reviews than one-star reviews, they’ll disregard the negative ones and assume it’s not the norm.

2. Improve lead generation by 105% by sharing your clients’ success stories

Sharing real marketing results has always been a priority for my business, PostcardMania. We currently have 944 marketing case studies and 139 video case studies that document real people sharing campaign specifics that led to more leads, revenue and new customers for their businesses.

We share these case studies far and wide with prospects via email and postcards in the mail to increase trust. But more recently, we began incorporating these stories into video social media ads. During a recent earnings call by Meta, CEO Mark Zuckerberg said 50% of all people’s time on Facebook and Instagram is spent watching videos, so naturally, we went that direction to gain more eyes on our services.

We put our 139 video case studies — real business owners talking about their successful campaigns — to work for us on Facebook and Instagram.

As a result, our social media leads doubled. In 2022, our average number of social media leads per week was 174, and then in 2023, the average lead count increased to 356 a week! That’s a 105% increase.

Of course, our use of social media in this case is part of a larger multi-channel marketing strategy that ties direct mail and digital ads together, so I suggest a similar approach if you want to see the same results (we’ve actually packaged our successful approach into a single affordable marketing bundle called Everywhere Small Business due to high demand from our clients to replicate this method). Campaigns that uniquely combine print and digital advertising using hyper-targeted mailing lists and lookalike audiences have been proven to work time and time again, so I highly recommend them.

It doesn’t matter what industry you are in, your customers’ success stories can be compiled and incorporated into your marketing plan to grow your customer base.

Related: How Problem-Solving Case Studies Help You Market Your Business

3. Convert prospects faster by dropping the velvet rope and inviting them in

Being transparent online will help build a positive image of your brand and bring in more customers — but you can also take this one step further and let prospects visit your business and interact with your products or services in person. One report revealed that 79% of customers want brands to go above and beyond what they are required to reveal and give more information, with two-thirds of them saying they would switch brands for more in-depth data.

At PostcardMania, we welcome clients to visit us and take a tour of our in-house printing facility. We also have a marketing conference twice a year where clients can meet their marketing consultants face-to-face and learn more about our business behind the scenes. These clients often end up being some of our best and longest-lasting relationships! You can do the same by hosting an event and opening your doors to the public. It doesn’t have to be a conference — you can start small with something as simple as a night of snacks and entertainment.

Related: 3 Ways to Personalize Your Marketing for Higher Engagement

Free samples are also a great way to show customers exactly what they are getting before they make a commitment. This doesn’t always apply to every business, but you can try to find a way to allow prospects to interact with your product or service on a deeper, more physical level.

Incorporate any of these tactics, and you’ll show prospects the most authentic side of you and your business. Believe me when I say trading in your fears about being super transparent for bold authenticity will reap real rewards in long-term growth and customer loyalty.

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The 10 Best and Worst States to Start a Small Business

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The 10 Best and Worst States to Start a Small Business

There are many important things to consider when launching your own business or side hustle, and location is at the top of the list. Local and state laws can mean different taxes, zoning regulations and licensing requirements, so it pays to be strategic about your choice of state, city and even neighborhood, according to the U.S. Small Business Administration.

Related: 5 Things Not to Do When You’re Running a Small Business

After all, some 20% of new businesses fail within the first two years of being open, according to the U.S. Bureau of Labor Statistics (BLS). The BLS also found that 45% of businesses fail within the first five years. That number jumps to 65% after 10 years.

Capital on Tap, a company that offers a credit card and spending management platform for small business owners, analyzed BLS data to determine the percentage of startups that are still active after three years — and broke down the U.S. states with the highest and lowest chance of survival in three- and five-year time frames.

“There are over 30 million small businesses in the U.S., making up an enormous percentage of the economy, and as this number continues to grow, so will innovation and commercial drive,” says Damian Brychcy, chief executive officer at Capital on Tap. “This research should serve as a positive sign to entrepreneurs in the top ten states who are thinking about starting a business.”

Image Credit: John Coletti | Getty Images. Boston, Massachusetts.

Qualities of business-friendly states

Before diving into the data, it’s important to consider what factors make a state attractive for new business owners. And it’s about more than just starting a business. The following factors can help keep small companies afloat and lead to ongoing success:

Taxes

Perhaps the most important factor of all, a business-friendly tax environment can keep costs down and put more money in your pockets. There are payroll, employment, income and corporate taxes to worry about, all of which can affect decisions around hiring and expansion. Some states also offer tax incentives for small businesses, which can remove expensive hurdles. Reviewing a self-employed tax schedule in your area can help.

Workforce

If you want to run a healthy, growing business, you’ll almost certainly be hiring employees. The best states for small businesses will have a plethora of available talent and a workforce with high levels of college education. Starting a business near a college or university can also attract interest from recent graduates. This is especially prominent in the technology industry.

Regulations

State policies regarding small businesses involve more than just taxes and deductions. Government programs can offer business owners grants and loans and incentivize investment from larger funders. Compliance is another factor. States can lower the costs of business by removing regulatory red tape, such as required government approvals or clearances.

Growth potential

You want to start your business somewhere it can thrive in both the short- and long-term. A number of factors can support this — for example, funding, investment in infrastructure and livability. A close proximity to sources of financing can help your company grow, as long as the area can support your workers and their families. States and cities with a low cost of living, good schools and solid infrastructure will not only attract talent but keep it.

U.S. states/territories with the highest rate of small business survival, per Capital on Tap 

State

1year average (%)

3year average (%)

5year average (%)

Massachusetts

81.91

64.96

54.38

Wisconsin

81.13

64.93

54.97

South Dakota

80.44

64.03

54.88

Minnesota

80.96

63.97

53.51

Iowa

80.85

63.71

53.65

North Dakota

79.55

63.63

53.98

Pennsylvania

80.69

63.51

53.18

Montana

79.60

62.79

53.03

Hawaii

79.37

62.22

52.21

North Carolina

79.85

61.91

51.25

Massachusetts

With elite universities, a thriving tech hub, a strong economy and a highly educated workforce, Massachusetts tops the list. Nearly 82% of small businesses survive their first year. Boston is also a growing hub for STEM jobs and is home to many investors and potential employees. The state also boasts a strong Economic Development Incentive Program (EDIP) that provides tax and property incentives for job creators.

Wisconsin

Not only does Wisconsin have a relatively low cost of living, but the state has one of the nation’s best public university systems (read: highly educated workforce) and a business-friendly government that offers tax credits, low-interest loans and grants to small companies. Wisconsin also runs a public-private capital initiative through the Wisconsin Economic Development Corporation (WEDC), which recently announced a $100 million investment in the state’s startups.

South Dakota

Taxes are the big selling point for starting a business in South Dakota. With no corporate income, personal income, property or business inventory taxes, the state makes running a small company affordable for owners. The state is highly affordable and has very few regulations, both of which lower overall business costs.

Minnesota

Almost 81% of small businesses survive their first year in Minnesota, a feat that can be credited to the state’s supportive business environment, educated workforce and relative affordability for a high quality of life. Minnesota also has nine small business development centers throughout the state, which offer consulting, mentoring, networking opportunities and access to capital.

Iowa

With a high quality of life and low cost of living, Iowa is an attractive place to start and expand a small company. One of the biggest factors is extremely low energy and utility costs, which is especially important for manufacturing. Iowa cities also offer property tax incentives for small businesses and some of the nation’s lowest workers’ compensation costs.

U.S. states/territories with the lowest rate of small business survival, per Capital on Tap 

State

1year average (%)

3year average (%)

5year average (%)

Washington

75.12

54.60

42.75

District of Columbia

76.04

54.73

43.73

New Mexico

76.64

56.58

45.58

Florida

77.00

56.82

44.95

Nevada

77.18

57.38

46.79

New Hampshire

76.65

57.52

46.63

Arizona

77.34

58.00

46.74

Tennessee

78.46

58.21

46.81

Arkansas

77.64

58.24

47.25

Rhode Island

76.76

58.30

47.75

Washington

Less than 43% of new businesses in Washington are still running after five years, thanks to expensive real estate, complex regulations and the nation’s highest statewide minimum wage ($16.28/hour). The state’s business and occupation tax is also calculated based on gross receipts, not overall profits, so businesses with slim margins will especially struggle.

District of Columbia

Washington, D.C., is one of the most expensive metro areas in the country, both in terms of real estate and overall cost of living. That means high salaries and high rents for offices or storefronts. The city’s business income tax and regulatory requirements are also relatively high, both of which can cut into profit margins.

New Mexico

High unemployment rates and limited access to capital make New Mexico a challenging state to open a small business. Skilled workers are lacking compared to surrounding states, and complex regulations can be a burden for business owners. More than 23% of small businesses fail within their first year.

Florida

Although Florida claims to be a thriving hub for entrepreneurs and small businesses, the data tells a different story: More than 55% of small businesses fail within five years. One of the biggest factors is the increasing frequency and severity of hurricanes, which has led to rising insurance costs. This affects both the available workforce and a company’s bottom line as premiums skyrocket.

Nevada

Almost 23% of new businesses fail within their first year in Nevada, and that’s despite no corporate or individual income taxes. Part of the challenge is local governments: regulations vary widely depending on your city of choice, with different requirements for specific licenses and fees. A heavy reliance on tourism can also backfire when travel to the state falls off, such as during the pandemic.

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