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11 Best AI Tools For Artists You Want To Be Using in 2023



11 Best AI Tools For Artists You Want To Be Using in 2023

Some people frown on AI tools for artists. But, the truth is, AI art tools and AI art generators make creating art easier and more accessible to more people than ever before. Today, thanks to AI, anyone can create beautiful art!

From logo generation, product customization, and graphic design, the sky’s the limit with AI art tools!

We’ve combed the internet to present 11 of the best text-to-image AI art generators for you to try.

Let’s dive in!

With so many AI tools for artists out there, how do you know which one to choose? We’re reviewing 11 of the best AI art generators on the web, sharing why these tools are the best of the best, in the AI art world.

They are:

1. Jasper Art

11 Best AI Tools For Artists You Want To Be

Jasper Art is an AI art generator within the Jasper AI platform. You can use Jasper Art to generate AI artwork in minutes:

  • High-resolution 2K images
  • Royalty-free commercial use
  • No watermark
  • Unlimited generations
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Bring your ideas to fruition to create art for your business, personal brand, to create data visualizations, and much more.

Pricing: After your 7-day free trial, Jasper Art is included in all Jasper AI plans, starting at $39/month.

2. DALL-E 2

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DALL-E-2 is an AI tool for creating images.

  • Create original, realistic images
  • 4X greater resolution than DALL-E 1
  • Make images from a description
  • Create different variations of an image, from the original
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Pricing: Free credits were granted to early adopters of DALL-E 2. Credits expire one month after they’re granted and they replenish every month. You can also buy credits in your DALL-E 2 account. For example, $15 is the cost for 115 credits.

3. Canva AI

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Canva AI is a free AI image generator built onto the Canva platform. This graphic design tool available in a free and paid version, on the Canva platform. It exists to help people create graphics easily and quickly, featuring a library of thousands of different image templates.

With Canva AI, you’ll use text prompts to go from text to image in seconds.

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Canva AI is fun and easy to use but, it’s got some kinks to work out.

None of these AI art tools are perfect, honestly but, the above image was from this text prompt:

Canva AI text prompt: A purple buffalo drinking an iced coffee.

I imagined a purple-colored buffalo animal sitting or standing with an iced coffee in its hands, drinking it.

This is not what Canva AI produced. So, playing around with this tool might be needed to get the true image you want, and you’ll have a fun time doing it.

Some of the features are:

  • Various image style options like watercolor, pencil, neon, retrowave, and others
  • Image enhancements and other features
  • Photo effects and filters
  • Cloud storage

Pricing: Up to 50 lifetime queries for free users and up to 500 queries per user per month for paid users.

The better value is for paid users, clearly. A paid Canva account is only around $13/month and very worth it if you create graphics regularly in your work or business. Read our Canva review to learn more about how it works.

4. Midjourney

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Midjourney is an AI art tool that people can use to create a variety of different kinds of artwork online. This AI art generator is a little different that others on this list.

With your text prompts, Midjourney uses a Discord bot to create your artwork.

Here are some of the features:

  • Community, from Discord server
  • Blend feature to “melt” multiple images together to create a new, unique image
  • A fun tool to use but, has a learning curve for beginners
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Midjourney is one of the coolest AI tools for artists on this list but, the learning curve for beginners needs to be addressed.

If you’re not familiar with Discord, you’re going to have a hard time with Midjourney, at least in the beginning.

The Midjourney site is a sales page for this AI tool, telling you how it works, sharing pricing, and other important details. Everything except direct access to the AI tool is on the site.

Instead, it prompts you to join their Discord which is ultimately how you’ll create images with Midjourney.

This is a different style of AI art generator but, don’t let that scare you away.

Once you get the hang of it, learning how Midjourney works on Discord, it’s pretty easy to create images. Our Midjourney review will shine more light on this AI tool for artists to help you figure out if it’s really worth it.


  • Basic plan is $10/month
  • Standard plan is $30/month
  • Pro plan is $60/month
  • Mega plan is $120/month

5. Bing Image Creator

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Bing Image Creator is an AI image creator by Bing. It can turn your text prompts into images almost instantly. This is for Microsoft account users so, if you don’t have a Microsoft account, you’ll need to create one to access Bing Image Creator.

  • Instant access (no waiting list)
  • English prompts only
  • Highly descriptive prompts work best
  • Easy to use and fun

The Bing Image Creator is one of my favorite AI tools for artists on this list.

Not only is incredibly easy to use but, the images you create are pretty good. As long as you write clear, descriptive prompts, you’ll get a pretty good output, in the form of the image the AI creator makes.

I tested Bing Image Creator and here’s what it produced:

The prompt: A millennial woman drinking a latte at a coffee shop on a rainy day

The image:

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You get a collage of 4 different images and you can choose the image(s) you want to use or go back to re-enter a new prompt.

You can see that some of the images work. Others aren’t quite right, like the lower left picture with a blank face or the upper left picture where the eyes aren’t quite right.

Not perfect but, I think you can get to the final product you’re looking for.

Pricing: Free.

6. Deep AI

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Deep AI offers AI-based creativity tools including an AI image generator. This text-to-image AI generator lets you input your text prompt and choose an art style for creating your image.

  • Commercial use is allowed and copyright free
  • Images are public domain
  • Works good for printing small images but, not large images

Deep AI image generator was easy enough to use. I think the image came out well for the text prompt that was input. 

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But, the site is very busy and riddled with ads.

I had to click off of a few ads that were interfering with the interface. It also interfered with my ability to see the entire screen. This made it harder to use this tool.

Exiting out of the ads is simple enough but, it contributes to a “busy” feel and impacts the overall user experience. 

Because of this, Deep AI was one of my least favorite AI tools for artists to use on this list. But, for ease of use, cost, and image creation based on prompt, this AI tool for artists makes the list.

Overall, the benefits outweigh the drawbacks.


  • $4.99/month subscription or,
  • $5 pay-as-you-go

7. Fotor

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Fotor is a photo editor but, it offers a free AI image generator that makes your text concept a reality. 

  • Turn text prompts to images in seconds
  • Create various kinds of images like cartoons, mockups, backgrounds, etc.
  • Create in various styles like 3D, realistic, cyberpunk, oil painting, and more
  • Access to effects, enhancements, and other features to make your images stand out
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Pricing: Starts at free, with upgrade pricing available.

8. Starry AI

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Starry AI is an AI art generator app. It takes your prompts and transforms them into AI-based images.

  • Create images in under 60 seconds
  • 1,000+ styles
  • Bulk creation options
  • Full ownership of creations
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Starry AI is a mobile app so, you’ll need to download the app to use this AI art generator.

Pricing: Free for up to 5 images/daily, watermark-free

9. Deep Dream Generator

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This AI image generator, Deep Dream Generator will create the image you describe in text prompts. Choose a modifier like oil painting or pencil sketch, which is like the image style. 

You can set additional parameters like image quality and other filters, too. Then, you can add an optional base image which the AI tool will use as a foundation to create your new, unique image.

My prompt: A cat looking up at a pink moon in the night sky.

The image:

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Pricing: Starts at $19/month. One-time energy packs are also available for those who don’t want a recurring subscription, starting at $9 for 60 images.

10. NightCafe

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NightCafe is an AI art generator, offering text-to-image AI art. 

  • Use AI to create art in seconds
  • Community available to discuss art and other topics with
  • Daily AI art challenges
  • Web and mobile generator

I tried NighCafe. Here’s how it turned out…

My prompt: Portrait of a rockstar millennial drinking matcha and walking the streets of Tokyo

The image: 

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Not 100% on target (no matcha in sight) but, I’m pretty impressed by the image. It’s professional-looking, attractive, and met most of the text prompt request.

When you join NightCafe, you get credits that will let you use the AI art generator. After your credits are used up, you can upgrade to a paid plan.


  • 100 credits/month for $4.79/month
  • 200 credits/month for $7.99/month

11. Hotpot AI

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Hotpot AI is an AI art generator for creating graphics, pictures, and text. This multifaceted tool has several functions:

  • Art generator
  • Headshots
  • Games
  • Writing
  • ChatGPT
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This AI tool for artists helps bring your ideas to fruition using simple text prompts. They offer free and paid plans with options for commercial use available. You can do things like:

  • Personalize art
  • Remove backgrounds
  • Remove objects
  • Colorize photos
  • Upscale
  • Reimagine yourself with AI

Pricing: The free plan gives you limited access. The premium plan is based on a credit system, giving you access to larger images, faster results, no ads, and commercial use. Credit packages start at $10/month or choose the one-time payment option starting with 1,000 credits for $12.

How Can You Use AI Tools For Artists?

AI art tools can be used in so many different ways:

  • Business owners: Use AI tools for artists for creating business-related graphics and images like company logos, business card design, catalog or website images, etc.
  • Content creators: Craft images and illustrations for your content like blog post images, YouTube thumbnails, social media graphics, etc.
  • Entrepreneurs: Create and sell AI art for digital art commissions like, for png design, t-shirt illustrations, digital art, and more.

How Does AI Art Work?

You use the power of AI to create digital art online. All the AI tools for artists in our roundup use text prompts to produce images.

Bring the ideas in your head to life using text prompts. You literally tell the AI art generator exactly what you want to create and it produces it!

Can You Use Free AI Art Generators?

Yes, using free AI art generators can make a lot of sense. Many AI tools for artists like several in this list are free or offer free options. Many offer some of the same great features as paid AI art generator tools like copyright-free, watermark-free images, unlimited image creation, and other amazing perks!

AI Tools For Artists In Closing

AI art generator tools are a new phenomenon online and I think they’re here to stay. We’re living in the age of AI. Embrace artificial intelligence tools and test out AI art tools for yourself! It’s a smart, quick, and easy way to bring the ideas in your head to fruition, with beautiful, professional-looking digital artwork!

We just covered 11 of the best AI tools for artists that exist on the web.

What do you think?

Which AI art tool will you be trying first?

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First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice



First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

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What Are the Duties of a Content Strategist?



What Are the Duties of a Content Strategist?

You’ve decided you want a career as a content strategist, and we’re here to help you reach your goal. A content strategist is a key player in determining the success of a brand’s content strategy, and it can be an exciting career path.

We discuss below the duties of a content strategist along with tips for becoming the most successful one you can be.

What Does a Content Strategist Do?

A content strategist brainstorms, plans, and executes the content strategy for a brand. This can be done either in a solo environment or with a content strategy team.

The material that’s crafted by content strategists for various social media platforms and other digital marketing efforts is designed with the objectives of the business in mind.

Understanding what content strategists do means we first need to understand content marketing.

Content marketing is a useful type of marketing that involves creating content designed to build interest in a brand’s products or services without explicitly promoting them.

Content strategists are content marketing experts.

For example, a content marketing strategy for a social media coach could involve a series of blog posts about why it’s so important to post on social media.

content strategist

Now you can understand how a content marketing strategist engages in content marketing in the day-to-day execution of their job.

Content Strategist Job Description

Here is a sample content strategist job description:

The content strategist will develop a content strategy that meets key business objectives. They will reach the brand’s target audience through various marketing channels using their supreme content delivery skills.

The content strategist will use the organization’s content management system to oversee marketing campaigns across a variety of specific social media channels. In addition to content planning and content creation, content strategists will report on how their work met content strategy deliverables.

A typical content strategist salary ranges from $40,000-$80,000 based on location, experience, and the type of company you’re working for.

Here are a few examples of roles for the job title “content strategist” that illustrate a varying salary range based on location throughout the United States:

content strategistcontent strategist

As you gain more experience and rise in seniority, you could become a senior content strategist or even advance into marketing leadership. It’s up to you where you want to take your career.

The Roles and Responsibilities of a Content Strategist

To add to the content strategist job description, we list the roles and responsibilities of a content strategist below.

The content strategist role varies on a day-to-day basis, but the overall tasks that need to be completed remain consistent. Content strategists will:

  • Facilitate content planning sessions across a variety of editorial calendars and marketing channels.
  • Perform a content audit of all existing content, evaluate its effectiveness, and update as necessary.
  • Conduct extensive keyword research to guide the direction of the brand’s content creation.
  • Pitch existing and prospective clients on their content creation ideas.
  • Build target audience profiles to create content for.
  • Understand the many ways future content can generate leads and be monetized.
  • Stay informed on social media trends and changes in consumer behavior.
  • Create content across various digital platforms and social media accounts.
  • Oversee a marketing team and delegate tasks for ongoing and upcoming projects.
  • Collaborate with other team members, like copywriters, UX/UI designers, editors, and more when creating online content.
  • Analyze its successful content strategy and report back on its performance. A working knowledge of SEO reporting tools is crucial.

Who Does a Content Strategist Report To?

The content strategist will typically report to a manager in the marketing department. This could include a marketing manager, the vice president of marketing, or the marketing director.

However, keep in mind that every company is structured differently.

For example, a large corporation will be structured differently than a small start-up.

The content strategist role at a start-up might report directly to the CEO. Furthermore, a content strategist at a large corporation might report to the marketing manager.

Depending on how large the marketing team is, the content strategist might report to a more specialized person, like the digital content manager.

Understanding the marketing team structure of the company you want to apply for will help you understand where you fit in the organization.

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Types of Companies Content Strategists Work For

Because every type of company can benefit from having a content strategy team, there are a variety of companies a content strategist could work for.

A few types of companies a content strategist could work for include:

Large Corporations:

Major recognizable brands need content strategists to maintain their position in the market as thought leaders.

Marketing Agencies:

Marketing agencies provide a wide range of services, and content marketing is just one of those services. A content marketer will help marketing agencies create engaging content as part of overall content strategies for clients.

Small Start-ups:

Content strategists are an important part of the business for small start-ups because they help attract new and existing customers.

Having content monetization skills can be especially important for start-ups as they run lean in the early days.

Content Agencies:

Content agencies are similar to marketing agencies. However, they provide a more niche service that’s specific to content marketing.

These types of agencies will need to hire teams of content strategists to serve their clients’ content marketing needs.


There is another option that’s entirely different from the employers we’ve discussed on this list. That alternative is freelancing.

A career as a freelancer means that you will be self-employed and responsible for obtaining your own clients, delivering the project, and billing the client.

While there is potentially more money to be made as a freelancer, it does also come with more risk.

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What Skills Do You Need to Become a Content Strategist?

Becoming a successful content strategist requires a variety of soft skills and technical expertise. We break down the necessary skills in each category below.

Soft Skills

Here are a list of the soft skills you’ll need in your career as a content strategist:


You will need to tell compelling stories to a variety of audiences as a content strategist. Whether it’s pitching ideas to clients or educating your audience, you will need to learn to relay information in an engaging way.


Ultimately, you’re creating content for your target audience to consume. This means that it needs to be engaging, exciting, and creative. Having creativity will help you put together the best content.


As a content strategist, you are communicating every day. Whether it’s to your boss, other teams within the company, or your target audience, having top-notch communication skills will be very important.


An aspiring content strategist needs to be very organized. They will be managing multiple campaigns simultaneously, so they need expert organizational skills to keep everything running smoothly.

Technical Skills

Beyond the very important soft skills you’ll need, there are a variety of technical skills that you’ll also need in your career as a content strategist.

Here are a few of them:


Strong technical writing skills are one of the most important hard skills you’ll need. Being able to write high-quality long-form content will be a key component of your job.

Search Engine Optimization:

SEO is another one of the most important technical skills you will need to have in your career. You’ll need to understand how to perform keyword research with SEO research software, along with how to seamlessly incorporate these keywords into the text as part of the content creation process.

Social Media Platforms:

Having an understanding of the posting style of each of the different social media platforms will be helpful to your success as a content strategist.

Your long-form content will be shared with your audience in the form of social media campaigns. If you’re able to lend your knowledge when creating these campaigns, you will be able to provide more value for your team.


Part of the content strategist’s job is understanding how the content you’re creating can be monetized and earn your employer money.

Whether it’s incorporating banner ads or partnering with affiliates, you will need to be an expert in monetization methods for the content strategies you implement.

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Tips for Becoming a Content Strategist

You know the skills you need to develop and what the job description entails. Now it’s time to discuss tips for optimizing your career in content marketing. Read our top 5 tips for becoming a content strategist below.

Prioritize Your Education

You will need to have the knowledge if you want to earn a job as a content strategist. This means that prioritizing your education should be at the top of your list.

While this doesn’t necessarily mean you have to have a bachelor’s degree, some employers might require you to have one. For example, if you want to work at a large corporation or a major brand where you work your way up to a leadership position, they might require a bachelor’s degree for those types of roles.

Examples of bachelor’s degrees that you could obtain include marketing, journalism, public relations, or communications.

Gain Professional Experience

After you’ve obtained the education, you want to add professional experience to your resume.

Professional experience can occur in many forms, including internships and paid positions. Learn from the other content strategists you’re working with as you contribute to content marketing campaigns.

Whether you’re working directly as a content strategist or something adjacent to this position, give it your best effort to learn as much as you can while also impressing your employer.

References from internships and entry-level jobs will be helpful to you in the future!

Start Networking

In addition to developing your skills, you’ll also want to start networking.

Networking with other professionals in the industry will be helpful for you when searching for jobs. Sometimes, jobs aren’t even posted on online job boards, and instead, companies ask for referrals from their existing employees.

Similarly, when employers are looking at a large stack of resumes, seeing a name they recognize makes the hiring process easier for them.

Also, remember that you’re networking with people of all experience levels, not just people who are more advanced than you in your career. The person that you’re taking a course with could one day be promoted to the marketing manager you’re applying to work for.

All this to say, conduct yourself professionally and courteously when networking.

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Show Your Expertise Through Personal Projects

Even if you haven’t obtained that internship or first job yet, you can showcase your expertise through your personal projects.

Starting your own blog site, YouTube channel or newsletter will help you develop skills and gain hands-on experience.

Working on your own projects requires you to develop a content strategy, create content, and grow your audience.

How long does it take to make money from a blog? You will be able to answer this question for future employers based on firsthand knowledge.

You can then tell future employers about your expertise and the success of your marketing campaigns.

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Always Continue Learning

Even though education was already a priority for you on your path toward being a content strategist, learning will always be important for furthering your career.

Whether it’s taking online courses, reading books, or listening to podcasts, find the learning method that feels right for you.

Courses are a great way to further your education as a content marketer. Here are two great courses to get you started:

The Affiliate Lab

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The Affiliate Lab is an expert source on creating content optimized for SEO. This course contains more than 100 hours of training on how to conduct keyword research, select your niche, rank in search results, and more.

If you’re looking to improve the SEO rankings of your content, this course is for you. Niche Pursuits readers receive an exclusive discount of $200 off The Affiliate Lab course here.

Project 24

If you want to learn how to drive real results, Project 24 is the course for you. This will help teach you how to create the best possible content for a blog site or YouTube channel.

Its 27 online courses will teach you how to create and monetize content that’s been optimized for SEO.

The end goal of this course is to teach you how to generate passive income from your content marketing efforts. Check out our Income School Review to learn more about Project 24 and its founders.

No matter which course you choose based on your goals, what’s important is that you’re expanding your knowledge base to create results-driven content.

Your Career as a Content Strategist

Whether you work for a fast-paced marketing agency or an exciting brand, your career in digital content creation is sure to be an exciting one. We wish you the best of luck in your career as a content strategist!

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HustleGPT: An Intriguing Blend of Humor and Concern in AI Capitalism



HustleGPT is a hilarious and scary AI experiment in capitalism

This article serves as a condensed overview of the original piece titled “HustleGPT is a hilarious and scary AI experiment in capitalism.”


OpenAI’s release of GPT-4, an advanced generative AI model, sparked an innovative experiment that blends humor and concern in the realm of AI capitalism. Brand designer and writer Jackson Greathouse Fall initiated a project, transforming GPT-4 into “HustleGPT” with a mission to automate hustle culture. This intriguing venture has captivated the internet, with its potential to redefine get-rich-quick schemes and shed light on the role of AI in the pursuit of wealth.

The Birth of HustleGPT:

With a mere $100 and a straightforward prompt, the experiment unfolded. The objective was clear: turn the initial amount into as much money as possible in the shortest time, all while adhering to legal boundaries. The human counterpart, Jackson Greathouse Fall, acted as a liaison between the AI and the physical world, providing updates on the cash total without engaging in manual labor.

The Business Plan Unveiled:

HustleGPT’s proposed business plan involved setting up an affiliate marketing site for eco-friendly products. A cheap domain,, was swiftly acquired, and with the assistance of GPT-4, a logo and a detailed site layout were generated. The project took a tangible form as Hall invested $29 in hosting, bringing the Green Gadget Guru website to life.

Strategic Moves and Investments:

With $62.84 remaining, Hall sought guidance from HustleGPT on the next steps. The AI suggested allocating funds for Facebook and Instagram ads to enhance visibility. The project gained momentum as Twitter hype attracted an undisclosed investor, injecting $100 into Green Gadget Guru on the first day.

Scaling Up the Operation:

As the experiment progressed, GPT-4 displayed its capabilities beyond initial expectations. It recommended hiring freelance content creators and developing a Software as a Service (SaaS) product. The project expanded rapidly, with GPT-4 advising on capitalizing on Twitter followers, launching a GitHub repository for others to replicate the challenge, and attracting more investments.

The Viral Success:

HustleGPT’s viral success is a testament to the fascination surrounding AI capabilities. However, beyond the entertainment factor, the project is demonstrating the potential to build a legitimate business. With $7,812.84 in investment, a growing team, and content in the pipeline, the experiment has garnered attention. The question remains: can Hall and HustleGPT transcend the common startup pitfall of hype without profits?

AI’s Role in Capitalist Ambitions:

HustleGPT’s journey reflects the ongoing debate about AI’s role in capitalist endeavors. While the experiment leverages GPT-4’s virality to achieve financial goals quickly, it raises concerns about the ethical implications of automating hustle culture. The project showcases how AI can navigate the business landscape, from generating content and attracting investors to scaling up operations.


In the evolving landscape of AI and capitalism, HustleGPT stands as a unique and thought-provoking experiment. It encapsulates the potential and challenges of integrating advanced AI models into entrepreneurial endeavors. Whether it succeeds or encounters the common pitfalls of startups, the project serves as a fascinating case study, offering insights into the intersection of AI, hustle culture, and the pursuit of wealth in the digital age.

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