Connect with us


11 Best AI Tools For Artists You Want To Be Using in 2023



11 Best AI Tools For Artists You Want To Be Using in 2023

Some people frown on AI tools for artists. But, the truth is, AI art tools and AI art generators make creating art easier and more accessible to more people than ever before. Today, thanks to AI, anyone can create beautiful art!

From logo generation, product customization, and graphic design, the sky’s the limit with AI art tools!

We’ve combed the internet to present 11 of the best text-to-image AI art generators for you to try.

Let’s dive in!

With so many AI tools for artists out there, how do you know which one to choose? We’re reviewing 11 of the best AI art generators on the web, sharing why these tools are the best of the best, in the AI art world.

They are:

1. Jasper Art

11 Best AI Tools For Artists You Want To Be

Jasper Art is an AI art generator within the Jasper AI platform. You can use Jasper Art to generate AI artwork in minutes:

  • High-resolution 2K images
  • Royalty-free commercial use
  • No watermark
  • Unlimited generations
1693079764 617 11 Best AI Tools For Artists You Want To Be

Bring your ideas to fruition to create art for your business, personal brand, to create data visualizations, and much more.

Pricing: After your 7-day free trial, Jasper Art is included in all Jasper AI plans, starting at $39/month.

2. DALL-E 2

1693079764 14 11 Best AI Tools For Artists You Want To Be

DALL-E-2 is an AI tool for creating images.

  • Create original, realistic images
  • 4X greater resolution than DALL-E 1
  • Make images from a description
  • Create different variations of an image, from the original
1693079765 996 11 Best AI Tools For Artists You Want To Be

Pricing: Free credits were granted to early adopters of DALL-E 2. Credits expire one month after they’re granted and they replenish every month. You can also buy credits in your DALL-E 2 account. For example, $15 is the cost for 115 credits.

3. Canva AI

1693079765 968 11 Best AI Tools For Artists You Want To Be

Canva AI is a free AI image generator built onto the Canva platform. This graphic design tool available in a free and paid version, on the Canva platform. It exists to help people create graphics easily and quickly, featuring a library of thousands of different image templates.

With Canva AI, you’ll use text prompts to go from text to image in seconds.

1693079765 260 11 Best AI Tools For Artists You Want To Be

Canva AI is fun and easy to use but, it’s got some kinks to work out.

None of these AI art tools are perfect, honestly but, the above image was from this text prompt:

Canva AI text prompt: A purple buffalo drinking an iced coffee.

I imagined a purple-colored buffalo animal sitting or standing with an iced coffee in its hands, drinking it.

This is not what Canva AI produced. So, playing around with this tool might be needed to get the true image you want, and you’ll have a fun time doing it.

Some of the features are:

  • Various image style options like watercolor, pencil, neon, retrowave, and others
  • Image enhancements and other features
  • Photo effects and filters
  • Cloud storage

Pricing: Up to 50 lifetime queries for free users and up to 500 queries per user per month for paid users.

The better value is for paid users, clearly. A paid Canva account is only around $13/month and very worth it if you create graphics regularly in your work or business. Read our Canva review to learn more about how it works.

4. Midjourney

1693079765 520 11 Best AI Tools For Artists You Want To Be

Midjourney is an AI art tool that people can use to create a variety of different kinds of artwork online. This AI art generator is a little different that others on this list.

With your text prompts, Midjourney uses a Discord bot to create your artwork.

Here are some of the features:

  • Community, from Discord server
  • Blend feature to “melt” multiple images together to create a new, unique image
  • A fun tool to use but, has a learning curve for beginners
1693079765 164 11 Best AI Tools For Artists You Want To Be

Midjourney is one of the coolest AI tools for artists on this list but, the learning curve for beginners needs to be addressed.

If you’re not familiar with Discord, you’re going to have a hard time with Midjourney, at least in the beginning.

The Midjourney site is a sales page for this AI tool, telling you how it works, sharing pricing, and other important details. Everything except direct access to the AI tool is on the site.

Instead, it prompts you to join their Discord which is ultimately how you’ll create images with Midjourney.

This is a different style of AI art generator but, don’t let that scare you away.

Once you get the hang of it, learning how Midjourney works on Discord, it’s pretty easy to create images. Our Midjourney review will shine more light on this AI tool for artists to help you figure out if it’s really worth it.


  • Basic plan is $10/month
  • Standard plan is $30/month
  • Pro plan is $60/month
  • Mega plan is $120/month

5. Bing Image Creator

1693079766 820 11 Best AI Tools For Artists You Want To Be

Bing Image Creator is an AI image creator by Bing. It can turn your text prompts into images almost instantly. This is for Microsoft account users so, if you don’t have a Microsoft account, you’ll need to create one to access Bing Image Creator.

  • Instant access (no waiting list)
  • English prompts only
  • Highly descriptive prompts work best
  • Easy to use and fun

The Bing Image Creator is one of my favorite AI tools for artists on this list.

Not only is incredibly easy to use but, the images you create are pretty good. As long as you write clear, descriptive prompts, you’ll get a pretty good output, in the form of the image the AI creator makes.

I tested Bing Image Creator and here’s what it produced:

The prompt: A millennial woman drinking a latte at a coffee shop on a rainy day

The image:

1693079766 202 11 Best AI Tools For Artists You Want To Be

You get a collage of 4 different images and you can choose the image(s) you want to use or go back to re-enter a new prompt.

You can see that some of the images work. Others aren’t quite right, like the lower left picture with a blank face or the upper left picture where the eyes aren’t quite right.

Not perfect but, I think you can get to the final product you’re looking for.

Pricing: Free.

6. Deep AI

1693079766 508 11 Best AI Tools For Artists You Want To Be

Deep AI offers AI-based creativity tools including an AI image generator. This text-to-image AI generator lets you input your text prompt and choose an art style for creating your image.

  • Commercial use is allowed and copyright free
  • Images are public domain
  • Works good for printing small images but, not large images

Deep AI image generator was easy enough to use. I think the image came out well for the text prompt that was input. 

1693079766 177 11 Best AI Tools For Artists You Want To Be

But, the site is very busy and riddled with ads.

I had to click off of a few ads that were interfering with the interface. It also interfered with my ability to see the entire screen. This made it harder to use this tool.

Exiting out of the ads is simple enough but, it contributes to a “busy” feel and impacts the overall user experience. 

Because of this, Deep AI was one of my least favorite AI tools for artists to use on this list. But, for ease of use, cost, and image creation based on prompt, this AI tool for artists makes the list.

Overall, the benefits outweigh the drawbacks.


  • $4.99/month subscription or,
  • $5 pay-as-you-go

7. Fotor

1693079766 834 11 Best AI Tools For Artists You Want To Be

Fotor is a photo editor but, it offers a free AI image generator that makes your text concept a reality. 

  • Turn text prompts to images in seconds
  • Create various kinds of images like cartoons, mockups, backgrounds, etc.
  • Create in various styles like 3D, realistic, cyberpunk, oil painting, and more
  • Access to effects, enhancements, and other features to make your images stand out
1693079767 645 11 Best AI Tools For Artists You Want To Be

Pricing: Starts at free, with upgrade pricing available.

8. Starry AI

1693079767 159 11 Best AI Tools For Artists You Want To Be

Starry AI is an AI art generator app. It takes your prompts and transforms them into AI-based images.

  • Create images in under 60 seconds
  • 1,000+ styles
  • Bulk creation options
  • Full ownership of creations
1693079767 449 11 Best AI Tools For Artists You Want To Be

Starry AI is a mobile app so, you’ll need to download the app to use this AI art generator.

Pricing: Free for up to 5 images/daily, watermark-free

9. Deep Dream Generator

1693079767 36 11 Best AI Tools For Artists You Want To Be

This AI image generator, Deep Dream Generator will create the image you describe in text prompts. Choose a modifier like oil painting or pencil sketch, which is like the image style. 

You can set additional parameters like image quality and other filters, too. Then, you can add an optional base image which the AI tool will use as a foundation to create your new, unique image.

My prompt: A cat looking up at a pink moon in the night sky.

The image:

1693079767 24 11 Best AI Tools For Artists You Want To Be

Pricing: Starts at $19/month. One-time energy packs are also available for those who don’t want a recurring subscription, starting at $9 for 60 images.

10. NightCafe

1693079768 267 11 Best AI Tools For Artists You Want To Be

NightCafe is an AI art generator, offering text-to-image AI art. 

  • Use AI to create art in seconds
  • Community available to discuss art and other topics with
  • Daily AI art challenges
  • Web and mobile generator

I tried NighCafe. Here’s how it turned out…

My prompt: Portrait of a rockstar millennial drinking matcha and walking the streets of Tokyo

The image: 

1693079768 356 11 Best AI Tools For Artists You Want To Be

Not 100% on target (no matcha in sight) but, I’m pretty impressed by the image. It’s professional-looking, attractive, and met most of the text prompt request.

When you join NightCafe, you get credits that will let you use the AI art generator. After your credits are used up, you can upgrade to a paid plan.


  • 100 credits/month for $4.79/month
  • 200 credits/month for $7.99/month

11. Hotpot AI

1693079768 206 11 Best AI Tools For Artists You Want To Be

Hotpot AI is an AI art generator for creating graphics, pictures, and text. This multifaceted tool has several functions:

  • Art generator
  • Headshots
  • Games
  • Writing
  • ChatGPT
1693079768 243 11 Best AI Tools For Artists You Want To Be

This AI tool for artists helps bring your ideas to fruition using simple text prompts. They offer free and paid plans with options for commercial use available. You can do things like:

  • Personalize art
  • Remove backgrounds
  • Remove objects
  • Colorize photos
  • Upscale
  • Reimagine yourself with AI

Pricing: The free plan gives you limited access. The premium plan is based on a credit system, giving you access to larger images, faster results, no ads, and commercial use. Credit packages start at $10/month or choose the one-time payment option starting with 1,000 credits for $12.

How Can You Use AI Tools For Artists?

AI art tools can be used in so many different ways:

  • Business owners: Use AI tools for artists for creating business-related graphics and images like company logos, business card design, catalog or website images, etc.
  • Content creators: Craft images and illustrations for your content like blog post images, YouTube thumbnails, social media graphics, etc.
  • Entrepreneurs: Create and sell AI art for digital art commissions like, for png design, t-shirt illustrations, digital art, and more.

How Does AI Art Work?

You use the power of AI to create digital art online. All the AI tools for artists in our roundup use text prompts to produce images.

Bring the ideas in your head to life using text prompts. You literally tell the AI art generator exactly what you want to create and it produces it!

Can You Use Free AI Art Generators?

Yes, using free AI art generators can make a lot of sense. Many AI tools for artists like several in this list are free or offer free options. Many offer some of the same great features as paid AI art generator tools like copyright-free, watermark-free images, unlimited image creation, and other amazing perks!

AI Tools For Artists In Closing

AI art generator tools are a new phenomenon online and I think they’re here to stay. We’re living in the age of AI. Embrace artificial intelligence tools and test out AI art tools for yourself! It’s a smart, quick, and easy way to bring the ideas in your head to fruition, with beautiful, professional-looking digital artwork!

We just covered 11 of the best AI tools for artists that exist on the web.

What do you think?

Which AI art tool will you be trying first?

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address


ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.



ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


How to Build Trust and Transparency With Your Customers While Taking Their Data



How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own.

Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences.

You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and personalized customer journey. However, this need is at odds with the growing concerns surrounding customer privacy. Now, more than ever, customers are growing increasingly protective of their personal data.

According to a survey conducted by Gartner, consumers are less comfortable with brands collecting other types of data, including browsing history. Only 27% of respondents feel comfortable sharing information pertaining to their employment, financial data and personal health.

Users know the risks associated with their personal information fueled by various privacy breaches, data thefts and increasing regulatory scrutiny. Hence, businesses striving to innovate and meet customer demands must navigate the complexities of privacy protection since customers trust brands that value their privacy security.

On the other hand, the stringent privacy regulations, including the GDPR and CCPA, are even more concerning. These regulations demand businesses to collect, store, and manage customer data securely. Failing to adhere may entitle the business to pay hefty fines and even reputational damages.

In a nutshell, if a business wishes to jump on the innovation bandwagon, it can’t ignore the inherent privacy risks, especially when collecting vast amounts of customer data. Let’s unpack why businesses must be more vigilant about customer data security and privacy when innovating and learn how to navigate this complex landscape.

Related: Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Why you need to innovate with privacy on top of mind

Delivering seamless user experiences is vital, but ignoring privacy security wouldn’t please your users. Stats reveal that users worldwide are more concerned about their privacy than ever and wish to do more to protect it.

On the other hand, when we see things from an organization’s perspective, they have a typical mindset of invoking technology’s true potential to innovate for improving user experiences. However, ignoring privacy and security could be the worst strategy in today’s business landscape, especially when your customers know the importance of their privacy.

No matter how unreasonable it may seem to prioritize privacy in today’s world, where data-driven decisions dominate, embracing privacy protection can eventually open up new avenues for growth and innovation.

Users are more likely to engage with digital platforms and applications when they trust that their privacy is respected and their personal data is secure. They love to share personal information, along with their preferences and participate in innovative initiatives.

Consequently, a deeper understanding of user preferences and needs helps businesses develop effective and targeted innovations.

Why ignoring privacy regulations will spell trouble for your business

The relationship between innovation and privacy is quite evident. As organizations navigate their technological advancement journey, privacy regulations guide them toward a sustainable future where innovation does not affect or compromise users’ fundamental rights.

Whether it’s CCPA or GDPR, every regulation guards privacy rights and protects organizations from legal obligations. Furthermore, organizations that cater to customers across the globe shouldn’t ignore the importance of adhering to various data privacy regulations, as failing to do so may entitle them to pay hefty fines.

What’s worrisome is that if your organization’s reputation is tarnished for not adhering to global privacy compliances, your potential customers won’t trust you and will inch toward your competitors with all the necessary compliances in place.

And regarding innovation, you can freely collect essential information about users, and they won’t mind if you adhere to the latest data privacy and security regulations.

Strategies for privacy-driven innovation

1. Prioritizing a privacy-first mindset

Organizations that don’t prioritize privacy at every stage of their product development and innovation initiatives will not be able to win customer trust.

Hence, it’s essential to lay the foundation of your product by equally emphasizing privacy along with other aspects, including user experience, usability, compliance and marketing. Collaborating development, security, user experience and marketing teams to emphasize privacy security is perhaps the need of the hour for every business striving for success.

2. Prioritize transparency tactics — communicate clearly, win trust

If you establish clear communication with your customers regarding data collection, usage and protection, you can quickly win customer trust and loyalty. Most customers are reluctant to share their personal information just because they aren’t sure why an organization is demanding it in the first place.

Once they’re comfortable sharing essential information, you can use this data to drive meaningful innovation, such as offering personalized recommendations, suggesting products/services based on their preferences, and more.

3. Tap the potential of technology

Embracing cutting-edge privacy-enhancing tools and technologies can help you navigate your innovation journey seamlessly. Using robust privacy management tools, identity management platforms and multi-factor authentication can eventually help build lasting customer trust and loyalty.

Furthermore, using cloud platforms to scale rapidly would further enhance user experience without compromising security.

4. Optimize data collection

A data-minimization approach in which organizations collect only essential data and maximize its value helps deliver impactful results. Admit it: No innovation is possible without knowing what your customers want and their pain points. Effectively analyzing essential data can help boost targeted innovation efforts, ensuring impactful outcomes.

5. Skyrocket innovation with powerful partnerships

Last but not least, collaborating with privacy experts, regulatory bodies, and industry peers to exchange knowledge and best practices can accelerate your innovation efforts. Businesses can embark on an innovation journey flawlessly through collective support and expertise.

Related: This Unique Marketing Strategy Is Winning in 2024 — Here’s Why (and How You Can Implement It Successfully)

Navigating the nexus of innovation and privacy

While navigating the innovation landscape, organizations shouldn’t overlook the undeniable nexus between innovation and privacy. Hence, ignoring privacy while pursuing innovation could hamper customer trust and lead to legal obligations.

Emphasizing a privacy-first mindset, coupled with transparent communication and technological advancement, are undoubtedly pivotal strategies for unlocking the true potential of innovation while safeguarding customer privacy.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading


How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read



How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

  • Knowing your audience and its pain points and desires.
  • Creating emails that respond to those specific needs.
  • Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

  • Newsletters can be longer and cover several pieces of information in more depth.
  • Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
  • Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

  • Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
  • Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
  • Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading