Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools

Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. To solve for inconsistencies between each of these…

Google’s Top 5 SEO Tools

Google offers a constantly updated suite of tools that are useful for SEO. These tools help publishers understand why a page is underperforming and guide them with specific advice for…

Google Looks Back on 15 Years of Google Trends Data

As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool. Google Trends launched in the…

Google Launches Free Tools For Travel Marketers

Google is launching free tools designed to help travel marketers make more informed decisions based on search data for destinations and hotels. Global searches for “where to travel,” “can I…

DuckDuckGo Announces Plans to Block Google’s FLoC

DuckDuckGo announces plans to block FLoC, Google’s new way of tracking users’ web browsing activity in Chrome. As Google transitions away from using third-party cookies in Chrome, its developing a…

Google Search Console Updated With New Associations Page

Google Search Console has a new and enhanced Associations page which will carry over all existing associations. We’re happy to announce that Search Console has a new and enhanced Association…

50+ Web Tools & Services Highly Recommended In 2021

After tons of hours and coffees, we finally managed to create this comprehensive showcase of 50+ web tools and services that are highly recommended in 2021. For each web tool…

Tools to Analyze Your PPC Competition

It seemed like our PPC Hero audience really enjoys competitor research so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various…

Google Structured Data Testing Tool Lives On At New Domain

Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain. It was only 5 months…

Google Explains Discovery & Refresh Data in Crawl Stats Report

Google’s John Mueller offers more detail about new data in Search Console’s updated Crawl Stats report – the ‘discovery’ and ‘refresh metrics. The Crawl Stats report in Google Search Console…