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21 Tips To Grow Your Profits in 2023

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21 Tips To Grow Your Profits in 2023

Are you considering trying out furniture flipping as a money-making side hustle or new business venture?

Furniture flipping can be an enjoyable, sustainable, and lucrative side gig. It’s a business that anybody can do and comes with many perks like flexibility, being the boss, and working part-time or full-time.

In this article, we’re going to break down exactly how furniture flipping works and also discuss:

  • How to start furniture flipping
  • Tips to make more money
  • Pros and cons of flipping furniture
  • Whether furniture flipping is profitable and if you can earn a full-time income from it
  • Startup costs required to start flipping furniture

Let’s get to it!

What is furniture flipping?

Flipping furniture is selling furniture for a higher price than what you acquired it for, profiting from the difference. It’s similar to other types of flipping where you buy low and sell high.

For example, in real estate flipping, you might be a house for $100,000, renovate it for $20,000 and sell it for $150,000, profiting $30,000 (before fees).

Furniture flipping works similarly.

For example, you might buy a couch for $50, spend $20 repairing it, and sell it for $150, profiting $80.

This is a good side hustle to enter because it’s long-lasting. Furniture sales are a growing industry. It also has pretty decent profit margins for many furniture pieces.

You don’t need to be a professional at learning how to repair furniture. Many repairs are DIY quick fixes that you can teach yourself to do by watching YouTube, and some furniture pieces won’t require any repair at all.

You can also get lucky and stumble upon easy flipping opportunities that don’t require any repair or renovation, like buying a brand-new nightstand and instantly flipping it for a profit.

Here’s how furniture flipping works…

How does furniture flipping work?

Furniture flipping works in three simple steps:

  1. Source furniture
  2. Repair furniture (if needed)
  3. Sell furniture (the flip)

Step 1: Source furniture

This is where you acquire furniture. It might involve getting furniture pieces for free or buying furniture. You can get furniture in several places, including neighborhood buy/sell websites like OfferUp, Craigslist, and other resources.

Step 2: Repair Furniture

Next, you’ll repair the furniture, if needed. Not all furniture will require repair, but some pieces will. This may include fixing stitching, staining tables, painting dressers, adding fixtures like knobs to drawers, etc.

Step 3: Sell Furniture

Lastly, you’ll sell the furniture, flipping it for a profit. You can often sell the furniture from the same place you bought it.

For example, you might have bought a used kitchen table from Facebook Marketplace. Then, you could resell it on Facebook Marketplace to a buyer after repair.

Furniture Flipping Ideas for Beginners

For beginners, here are some furniture-flipping ideas to consider:

  • Choose easy items to flip, like dressers, end tables, and armoires
  • Pick items that require easy transport
  • Start with free and/or cheap items

Choose easy-to-flip items

For beginners, consider starting with easy-to-flip items that only need a little TLC to flip and sell for profit.

For example, wood tables like dressers, armoires, and end tables often only need a stain and updated hardware before you can sell them if any repair is needed at all. These are easier to fix than couches that might need upholstery repair, for example.

Pick items that can be easily transported

Pick items that you can transport easily.

When you’re first getting started, you might be working alone so you’ll likely need to pick up and deliver the furniture pieces you source on your own. This means that smaller, less bulky items might be good to target early on.

If you’re working with someone else or have a team, you can skip this advice if you’d like.

Source free and/or cheap items

As a new furniture flipper, your startup budget might be limited. To get you the most for your money, consider sourcing free and/or cheap furniture items.

21 Tips for Starting a Profitable Business Flipping Furniture

Check out these 21 tips for starting a successful, money-making furniture-flipping business.

1. Learning how to use basic power tools

Learning how to use basic tools and equipment will hugely benefit your furniture-flipping business. This includes getting to know and practicing using tools like wrenches, pliers, hammers, power drills, etc.

2. source free items to keep costs low

Take advantage of free supplies when possible. This can help you save money on materials.

For example, you might stumble upon sellers giving away tools, equipment or furniture repair supplies on Facebook Marketplace or a garage sale. Keep an eye out for these opportunities.

3. Look for easy flips

Don’t miss out on the easy flips! These are great for beginners to practice flipping furniture and awesome opportunities for all flippers.

An example of an easy furniture flip would be finding a brand new item the seller needs to get rid of because they’re moving.

You might not find these golden opportunities often but when you do, jump on it!

4. Keep trash pickup days in mind

Trash days are good to keep in mind because they are putting out furniture they want to get rid of. Walking your neighborhood or driving around residential areas on trash days could be a great way to pick up free furniture for flipping.

In my neighborhood, I’ve seen refrigerators, dining tables and chairs, patio dining sets, and more set out on the curb on trash day.

5. Keep storage space in mind

Storage space is one of the most important considerations with furniture flipping. It’s great to find furniture you can flip and sell, but you’re out of luck if you don’t have a space to store those items.

Storage space can be anywhere:

  • Your garage
  • Backyard storage shed, or
  • A rented storage unit.

Whichever path you take, keep in mind the available space you have before investing in your next flip.

6. Keep basic tools on hand

Basic tools, including power tools, should be on hand for refinishing, repairing, and renovating furniture pieces. If you have basic household tools like a hammer, wrench, and other tools, you can use that. If not, getting tools is an important investment in this business.

Here are some examples of tools that should be on hand:

  • Hammer
  • Nails
  • Screws
  • A power drill
  • Painting materials (paintbrush and paint)
  • Sandpaper
  • Wood stain

7. Source furniture from many places

Join multiple platforms to source and sell furniture. Here are some examples of places you can find furniture online:

8. Be aware of insects

Insects could be living in furniture right under your nose.

Unknown to furniture sellers, sometimes bugs could nest in furniture, especially fabric-based furniture like fabric chairs, sofas, etc.

As a new flipper, you may consider avoiding fabric furniture altogether in the beginning to avoid a potential insect problem. Or, if not, inspecting furniture for bugs is a smart practice to put into play when acquiring new pieces.

9. Don’t miss out on free furniture

Free furniture deals exist, but you need to know where to look. You can find free furniture using any of the platforms shared above, like, Facebook Marketplace or Craigslist.

10. Don’t miss out on free materials

Free materials can be sourced from garage sales, marketplace websites, classified websites, and other places. Materials include:

  • Drawer handles
  • Fixtures
  • Upholstery and fabric

11. Taking photos yourself can save money

When it’s time to sell the furniture pieces, taking photos is part of the process. There’s no need to book an expensive photographer when you can take good photos on your own. If you struggle with taking good photos, look at free resources to help you improve, like free courses on Udemy and YouTube, or investing in a Skillshare subscription.

12. Take clear, bright photos

Here are some tips to help you take bright, clear photos:

  • Take photos in natural light if possible
  • Make sure you’re capturing the image clearly
  • Photographs should be clear, not fuzzy or blurry

13. Respond to buyer and seller messages promptly

Strong communication is critical in the furniture flipping business. If you’re not prompt in your communication, you risk missing out on a furniture deal for purchase or sale.

Stay on top of your email inbox and consider setting notifications or alerts, which can help you reply to messages promptly.

14. Network with other furniture flippers

Networking with your peers in this industry can be a huge help. Networking gives you the opportunity to:

  • Connect with others in your industry
  • Learn from seasoned flippers
  • Ask questions
  • Give advice yourself
  • Develop your reputation and build your personal brand

15. Keep an eye on in-demand or trending furniture pieces

Keep your eyes open for in-demand, trending furniture that’s currently popular. This could be an opportunity to boost your sales and capitalize off of a trending item.

16. Write clear, thorough product descriptions

Put yourself in the buyer’s shoes and prepare clear, thorough product descriptions for your items.

  • Be transparent and talk about the repairs you made and issues that remain, like chipped paint or missing hardware
  • Share as much information about the furniture piece as possible, including age, condition, etc.

17. Be honest when selling furniture (i.e., take photos of scratches, imperfections, etc.)

Be transparent and honest. Identify imperfections and issues with furniture pieces. Answer buyer questions honestly.

18. Don’t be discouraged by small margins

Small margins are a part of business, sometimes. Don’t let this discourage you. Flipping furniture can be a volume game for some pieces. For others, the margins can be more generous.

19. Take easy projects

Don’t miss out on the easy furniture projects that present themself, like, finding a brand-new, finished piece of furniture that requires no work for an easy flip.

20. Be safe

Keep safety in mind at all times. Wear protective gear, including protective eyewear, aprons or jumpsuits, gloves, etc.

21. Avoid holding items for buyers for long periods

Try to limit the amount of time you’re holding items for prospective buyers. Pick a time limit, like 8 hours or 12 hours, and stick to it.

Pros and cons of furniture flipping?

Here are some benefits and drawbacks of getting into the furniture flipping business.

Pros of Furniture Flipping

  • Easy to start
  • Low startup costs
  • Flexible schedule

First, furniture flipping is one of the best side hustles for its easy start-up and low barrier to entry.

With transportation available, you can launch this business with no out-of-pocket costs. It just takes a good eye to spot furniture flipping opportunities with the ability to pick up and store the goods, and you’ll have a viable business on your hands.

Many people don’t know that you can get furniture for free or very cheap.

Furniture can be big and bulky. People want to get rid of it, and it can be tough to do so instead, they give it away for free or a very low price.

You’ll find opportunities to score free and cheap furniture in the Facebook Marketplace, neighborhood sites like OfferUp and some of the other sources shared above. This makes furniture flipping a low-startup business.

Another perk of this business is the opportunity to create your dream schedule. Furniture flipping can be a part-time or full-time business.

You’re not tied to a fixed schedule. Work when you want, whether on the weekends or after work during the week, or you want to launch this as a full-time career.

Cons of Furniture Flipping

  • Transportation required
  • Inconsistent income

One of the biggest drawbacks of flipping furniture is the need for transportation. You’ll be picking up beds, dressers, couches, tables, and other pieces.

Transportation will be needed so you can haul the furniture to your storage facility. There are options for this, like using your pickup truck, renting a vehicle, or hiring a delivery company. Still, transportation is necessary to make this business work, whichever path you choose.

Another thing to consider about furniture flipping is the inconsistent income. This can be a very lucrative business, but income is not guaranteed, and fluctuations in earnings can happen.

Seasonality can impact the business income as well. Summers and winter time may be a busy time, as most people are moving and looking to get rid of their old furniture or upgrading their furniture over the holidays. Other parts of the year can be a lot slower. Seasonality and periods of inconsistent income impact various industries, and many businesses still thrive, despite it.

Is furniture flipping profitable?

Yes, furniture flipping can be profitable. There are furniture flippers earning a full-time income with this business. Profiting 50% or more from each furniture piece is possible.

Making a couple of hundred dollars per weekend is doable. Full-time flippers can make a full-time income, up to nearly six figures per year, like Ryan Pineda, who shared his earnings of up to $8,000/month when he was flipping couches full time.

Common questions about furniture flipping

Here are some of the most frequently asked questions about furniture flipping.

What kinds of furniture can you flip?

You can flip virtually any kind of furniture that exists. This can include couches, beds, tables, end tables, chairs, etc. One of the biggest hurdles furniture flippers can encounter is transport, so as long as you can pick up the furniture when you acquire it, it’s possible to flip for profit.

What kinds of items should you look for?

According to this interview with pro furniture flipper Ryan Cron, the kinds of items you should look for are:

  • Flipping items $75 and under
  • Starting with dressers
  • Looking for items from the 1970s and 1980s
  • Solid wood pieces, as they have the best-rehabbed value

What are some things to consider with furniture flipping?

Here are a few things you should consider when starting a furniture-flipping business:

  • Startup budget: While you can start furniture flipping with no money out of pocket, you’ll be better equipped to hit the ground and start running if you have a small budget to work with.
  • Transportation: Hauling furniture is part of this business, whether picking up a couch from a garage sale or agreeing to deliver a dresser to a buyer. Consider the transportation available to you, like if you own a pickup truck. If transportation is questionable, consider alternatives for transporting the furniture you’ll buy and sell, like renting a moving van.
  • Supplies and materials: You’ll want basic tools, supplies, and materials on hand, like a tool kit and other basics needed for furniture repair.

How much does it cost to start flipping furniture?

You can start a furniture-flipping business for free, depending on the materials and tools you have on hand. It’s possible to source free furniture, fix up the pieces at your home then resell them for profit, making it an excellent low-cost business idea with a high-profit margin.

If you have a small budget, you can buy furniture to flip, as well as investing in tools you might not own like a power drill and other basic tools. You also want to consider the storage space required to hold the furniture while you’re repairing it and storing it. If you don’t have space available, investing in a small storage unit is a solution.

Can you make a full-time income from furniture flipping?

Yes, a full-time income can be earned from flipping furniture. Ryan Cron started this business and was making $2,000 to $3,000 per month, according to this interview. Ryan Pineda was making $400 a day working part-time and up to $8,000/month full-time.

What kind of furniture flips best?

The kind of furniture that flips best are:

  • Solid wood furniture (like wood dressers, nightstands, etc.)
  • Vintage or antique pieces
  • Trending furniture

Solid wood furniture tends to have the best resale value. The improvements made to wood furniture can be easily done by beginners, like applying a wood stain or changing out the drawer pulls.

Final Word

Furniture flipping can be a lucrative, rewarding, and long-lasting business venture to pursue. With the right skills and knowledge under your belt, sourcing, repairing, and flipping furniture can become a full-time career. Furniture will always be in demand, and creating as successful a furniture flipping business is possible.



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This 44-Year-Old Earns 7 Figures/Year Writing Copy at Home

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This 44-Year-Old Earns 7 Figures/Year Writing Copy at Home

Apryl Beverly realized she had a gift for words early on. She followed her passion and enrolled in journalism school, where she perfected her craft.

She launched her own company, Word Stylistz, back in November 2018 as the world’s first woman-owned flat-rate copywriting service fully staffed by female-only copywriters and editors. Since then she has gone on to grow her project portfolio to include a course, a membership site, and digital projects. Today her business is earning 7 figures annually.

Don’t miss this interview with Apryl, which is jam-packed with interesting strategies and actionable advice, and truly shows what you can achieve when you work hard and persevere.

In this interview, you’ll learn how Apryl:

  • Realized she had a way with words
  • Approaches “work-life balance”
  • Landed her initial clients
  • Dropped her rates by 1000%
  • Earned $20k the day she launched her company
  • Uses Instagram to market her services
  • Grows her email list
  • Creates content
  • Increased her earnings from 6 to 7 figures
  • Reads to keep learning
  • Hires new employees
  • Stays authentic and honest
  • Learned how to manage her time
  • Views the path to business growth

Meet Apryl Beverly

Writing has been a mental and emotional escape for me since I was 4 years old. It whisked me away from the not-so-happy times I experienced as a child and, because I grew up with a stuttering issue, writing also gave me a voice when I was too afraid to speak.

While in the 3rd grade, I wrote my first-ever “sales letter.” It was a heartfelt essay I wrote detailing the pain I felt seeing my father abuse my mother – the hitting, the shouting, the bruises – and how much I wanted them to get a divorce so we could all be “happy again.” My teacher, Ms. Rust, shared the essay with the school counselor who called my mother in for a meeting. She shared my essay with my mother and shortly after that, she filed for divorce.

In my heart, I saw writing as my divine gift to change people’s lives, and because of that, I gained the confidence to pursue it as a career.

My pursuit of a writing career officially started when I became the first in my family to attend and graduate from a 4-year university, The Ohio State University. That achievement came with a whole set of rewards and challenges and I often felt like the “black sheep” of my family. 

I was in full pursuit of success while my cousins were having babies. I saw my grandmother gush over them at baby showers while never really asking or inquiring about my time in college or the jobs where I was quickly climbing the corporate ladder. 

I had a bachelor’s degree, an MBA, a rental property, a good-paying job, and a husband, and I never felt as if my grandmother was genuinely proud of me until I told her I was pregnant. I was in my 30’s by that time.

My mother has always taught me the importance of being strong and independent. Her teachings drenched me with the perseverance and tenacity I’ve needed to survive and thrive as an entrepreneur. 

Today, I am a wife, mom, and boss. I’ve traded in my keyboards and pencils to run a 7-figure copywriting business and manage a team of copywriters, editors, and administrative personnel. I’m up at 6 a.m. to work out, make breakfast and hug and kiss my son (known as Alston The Great on Facebook) before he boards the bus for school. 

We sold our home and moved from Ohio to Atlanta, Georgia when our son was 5 years old because we wanted him to see wealth across many races and ethnicities. We eat dinner as a family every day at 6 p.m. 

I’m at every flag football and basketball game he plays. We hang out, we laugh and we have fun – no work, no business, no projects. My husband and son are the most important people in my life. Everything I do, every win I accomplish and every new height I reach is a reflection of their love.

Why She Created Word Stylistz

I always knew I wanted to pursue writing as a career, but my mother wanted me to become a lawyer after watching “Clair Huxtable” boss up weekly on the ever-popular Cosby Show. 

During my sophomore year as an academic scholarship student at The Ohio State University, I secretly enrolled in Journalism School, landed an editing role at the school newspaper, and confessed to my mother (after getting a few As under my belt) that I no longer wanted to pursue law school, and instead, desired to start a career as a writer.

After graduation, I worked in several marketing communication management roles for law firms and tech companies before getting married and giving birth to my son four years later. 

As a mother, my heart broke every time I had to ask another adult for permission to spend time with my son, so with my husband’s support, I explored entrepreneurship.

In 2011, I launched BAAB Writing and Marketing Services and began to “sling sentences” for corporations and small businesses around the world. During my first 12 months in business, I landed several high-dollar contracts with multibillion-dollar businesses and ended the year as a six-figure business owner.

How She Landed Those Clients

I did this mostly through cold email pitching. 

Every night with my 4-month old in his crib, I’d prop my computer on my lap and send out 10-20 email pitches to law firms and tech companies (industries where I had the most experience). 

I’d get the email addresses by searching LinkedIn and industry organizations like Martindale-Hubbell. If I found a contact on LinkedIn, I’d use a tool called SellHack to get the email address and reach out to the marketing director, CMO or business development director of those companies. 

Many hired me straight from email correspondence while others scheduled meetings to review pricing and service quotes.

Also, several of my first clients were previous employers – tech companies and law firms I worked for. 

When I decided to start my own business, I gave the company I was working for at the time my 2 weeks’ resignation letter along with a proposal that involved me continuing to work for them as a consultant. They agreed to the proposal and boom – I had one of my first clients!

After writing one-on-one for clients in the United Kingdom, United States, Bahamas, Asia, Caribbean, Dubai, and other locations around the world, I decided to launch Word Stylistz in November 2018, the world’s first woman-owned flat-rate copywriting service fully staffed by female-only copywriters and editors. This service allows my team and I to offer quality, personality-infused content marketing services to budget-strapped businesses catering to diverse audiences.

Today, we employ 4 full-time employees, 3 part-time employees and 9 contractors across sales/marketing, technology, copywriting and editing.

Apryl Does the Unthinkable

I did the unthinkable when I launched Word Stylistz – I dropped my agency’s rates by 1,000%!

Now, I’m someone who refuses to change dates after I’ve announced them. Therefore, if I say an event is happening on a specific date, it’s happening come hell or high water. When I announced the Friday, November 2, 2018 launch date for Word Stylistz, the world’s first woman-owned, flat-rate sales writing platform, I had no idea I’d be burying my grandfather that same day.

My grandfather was like my dad and the pain was paralyzing, but I made a commitment to my audience that I couldn’t renege on, so there I was sitting in the hotel in Ohio the morning of his funeral writing launch day emails. Word Stylistz pulled in $20k that day.

I dropped the rates by 1,000% because I could no longer keep up with the demand for my writing services. I was getting burnt out and my business was feeling more like a demanding job than a place of freedom.

So the rate drop did 2 things: It positioned me to train other junior writers to do what I do and how I do it. It also – and this is the vital part of why Word Stylistz is even around – level the playing field for small- to mid-sized brands and larger brands by giving the smaller guys powerful copy that sells their incredible products and services.

See, the larger brands can easily sell mediocre offerings because they have the budget to hire great copywriters while the smaller brands put their blood, sweat, and tears into great offerings that no one buys because the messaging is off. Word Stylistz was created to change that dynamic. 

Our clients are selling out events, hitting record earnings, and gaining the visibility they need to serve the people who want and need their solutions.

How Much Apryl is Making

We’re generating multiple 5 figures per month from the done-for-you copywriting services we offer through the Word Stylistz eCommerce site.

Word Stylistz is the done-for-you writing service portion of the business. And then we also have a membership named The CopyCloset, a course called Persuasive Copywriting, and we sell digital products, and I offer speaking services. These projects have made us a 7-figure business.

Her Top Marketing Strategy

Our #1 marketing strategy is doing great work, completing projects on time 100% and delivering superb service – and encouraging clients to spread the word. 

While that may not seem like a groundbreaking marketing strategy, these attributes set us apart from competitors, and it’s what keeps clients and even people who have never worked with us talking about and referring to the Word Stylistz agency.

Also, we have an entire Instagram page dedicated to nothing but testimonials that we run ads to. While many of our competitors share pockets of testimonials and reviews on their websites, we’re zeroing in on them because, as a copywriting agency, people want to know what we write works. 

The page @wordstylistz has little engagement, but the rewards are massive because it’s an online directory of the goals our writing has helped clients hit. 

My in-house team pulls testimonials/customer reviews and pops them into a template our contract designer created. One of the copywriters on the team crafts the short caption, and that’s it. They post about 3-5 reviews a week.

Her Email List

We have an email community of more than 10,000 subscribers. I’ve grown my email list by hosting intriguing and informative webinars and masterclasses and by sharing free and low-cost resources such as copywriting cheat sheets, guides, and booklets of writing templates. 

I also speak at events and share my copywriting wisdom on live social media broadcasts. 

Recently, I was invited to appear on a Roku television series with more than 700,000 viewers, where I promoted my lead magnet and amassed thousands of new email subscribers.

Apryl’s Content Creation Strategy

For content to be effective it must be weaved into the overall marketing and promotional strategy. Our process and strategy break down as such:

  1. Defining the target audience: Gain in-depth insight into who we’re creating content for, and what their interests, needs, and pain points are. Note that this is NOT a one-time exercise as target audiences evolve.
  2. Setting content goals and objectives: Creating an annual marketing plan that maps out which pieces of content we need to create to achieve those goals and the expected benefits and outcomes for our audience.
  1. Research: Gather information on hot topics and current trends in the industry that tie to our overall marketing and content creation strategy.
  2. Planning: Develop content briefs for our internal account manager to assign content needs to members of our copywriting team.
  3. Creation: Write or produce the content, keeping in mind the target audience, SEO keywords (when applicable), goals, and company style guidelines.
  1. Editing and review: Assign the content to our editing and quality assurance team to review the content for accuracy, grammar, and readability and make any necessary revisions.
  2.  Promotion and distribution: Share the content on appropriate channels to reach the target audience and achieve the desired outcome. 
  1. Measuring and analyzing: Review social media stats using tools such as Hootsuite to track the performance of the content and use the insights gained to influence future content strategies.

It’s important to note that content creation is not linear. Iteration and consistency are key, and monitoring and testing the results of our content helps us keep the pulse of what our audience wants and needs from us.

How Many Hours She Works on the Business

Outside of our peak holiday season, I spend about 20-25 hours per week working on the business in a business development and executive management capacity. 

I expect that time to decrease as we continue to grow the business and bring on sales staff and management roles.

Achieving Her Current Revenue

I hit my first 6 figures during my first full year of business after starting BAAB Writing and Marketing Services. We grew pretty quickly – often doubling and even tripling annual revenues yearly. 

But then I hit a plateau. 

My calendar was booked 4 to 6 months in advance, my editor was overworked, and the contract copywriters I was hired here and there to help with the writing simply weren’t cutting it. 

If I wanted to hit 7 figures, I knew I had to blow up my business model, and that’s precisely what I did when I lowered my rates by 1,000% and launched Word Stylistz. We hit 7 figures in 2019.

Her Favorite Resources

I believe the best way to shine in crowded markets is to turn your business into a rare gem. I could’ve continued building a traditional copywriting agency with quotes, proposals, lengthy turnaround times, and big-ticket project prices. 

Instead, I took my love for online shopping and built the Target of copywriting businesses by creating a no-fuss platform where brands can “shop” for copywriting services without sticker shock or secret pricing proposals and quotes. 

With that said, I don’t seek out industry-focused resources, I get ideas and inspiration from those outside my industry. I get unfiltered business growth wisdom from Kevin Hart’s “Hart to Heart” show. I drench myself in wealth-building, money-making knowledge through David Shand’s “Social Proof Podcast.” 

And books like Traction, by Gino Wickman, Contagious, by Jonah Berger, Rejection Proof, by Jia Jiang, Woman Evolve, by Sarah Jakes Roberts, Everyday Magic, by Mattie James, and You Owe You, by Eric Thomas are fueling my soul and mental toughness to thrive in the ever-changing world of entrepreneurship.

Her Go-To Tools

I always say business owners are only as effective and productive as the tools we use. We use a lengthy list of tools and automation software to keep costs low and handle our daily tasks. But if I had to choose 3 that keep the lights on so to speak, they’d be:

  1. Marketing automation and Customer Relationship Management (CRM) software: We use FunnelKit Automations to handle marketing automation, such as upsells, customer tagging, and email marketing on our website. It stores customer data, tracks sales and marketing efforts, and automates customer communication.
  1. Accounting and financial management software: Our bookkeeper relies on QuickBooks to monitor and manage our finances, including invoicing, profits and expenses, and budgeting.
  1. Project management software: We use ClickUp to manage copywriting projects, admin tasks, deadlines, and resources to achieve our company goals. It’s dramatically streamlined our process of planning and scheduling projects, assigning tasks and responsibilities, and tracking progress.

Apryl’s Biggest Challenge

Expanding my team is one of the biggest challenges I’ve faced in growing my business.

When I started filling copywriters and management roles, I often said I wished I could clone myself. And it was that mentality that was preventing me from hiring the right people.

See, there will never be another me – I bring a unique blend of tenacity, perseverance, passion, and skill to my business that’s irreplaceable. However, plenty of people bring their unique mix of greatness to the table for me to plant seeds in to flourish and thrive. 

While we’re still growing, I seek out blossoming flowers – with different attributes and features – that I can water and make our copywriting “garden” attractive and head-turning.

Her Greatest Accomplishment

My business has hit 7 figures, processed thousands of copywriting projects, and helped our clients pull in more than $100 million in revenue, which are pretty massive accomplishments. 

But beyond those things, my most important accomplishment as an entrepreneur has been building a successful business without sacrificing my authenticity or integrity. By staying true to myself and who I am, I’ve established a strong brand and reputation that resonates with my audience.

I’ve set clear values and stuck to them (even when the internet streets flashed shiny new things in front of me). I maintain transparency in my business practices and treat my team and customers respectfully. 

I realize with the smoke and mirrors we see on social media, it can appear as though being ethical, authentic, and honest in business is no longer valued. But I truly believe those qualities are why I’m still standing after seeing many seemingly successful businesses fade and disappear over the past 11 years.

What She Wishes She Knew When She Started

I wish I had known how vital setting boundaries is to business growth. When I first started my business, I was available anytime leads, prospects, and clients needed me to be – after hours, late nights, early mornings, weekends – whenever. Maintaining that commitment burned me out mentally, emotionally, and physically. 

A few days after posting on social media that my new name was Ms. Can’t-Stop-Won’t-Stop because I was going so hard grinding in my business, I had an asthma attack that nearly killed me. 

I was diagnosed with asthma at age 2, but as an adult, it was controlled, and I hadn’t had an asthma attack since I was 10 years old … until that year. I had been suffering from a terrible cough for over a month that I kept ignoring because I was too busy working. 

Then one day, I was sitting watching television with my husband and then toddler when I started coughing and wheezing. I got up to take a couple of puffs from my inhaler, but it didn’t work – my chest got tighter and tighter, and I laid down on the family room floor, trying to catch my breath. 

My husband called 911, the paramedics came rushing in, my son was hovering over me, repeating my name, and I just kept praying for God to not let me die.

At the hospital, I found out that “terrible cough” was actually pneumonia, which triggered the asthma attack. I had the power to avoid everything that happened that day, and I promised God that if he pulled me through, I’d work less, spend more time with my family, and set boundaries that allowed me to prioritize my health. And that’s precisely what I’ve done every day since then.

Here’s the thing: I can’t deliver my best to clients, colleagues, family, or my team when I’m not at my best. Setting boundaries also allows for better time management and helps to reduce stress and burnout. I’ve realized that setting boundaries is essential for a business’s overall success and its employees’ well-being.

Apryl’s Biggest Mistake

My biggest mistake on my entrepreneurial journey is taking business personally. Doing so often left me with clouded judgment and poor decision-making.

When I tangled up business decisions in my personal feelings, I found it difficult to separate my emotions from logic, which caused me to make decisions that weren’t always in the best interest of the company.

Taking business personally also left me swimming in a sea of stress and anxiety. I became too invested in my work and took every setback or failure personally. This took a toll on my physical and mental health. 

While being passionate about your business is okay, you must understand and know how to separate your personal feelings and emotions when making business decisions that require logic and reason.

Her Advice for Other Entrepreneurs

The best advice I can give to other entrepreneurs building their own businesses is to set boundaries, protect your space and avoid allowing entrepreneurship to consume every area of your life – even if you LOVE what you’re doing. 

That kind of “hustle” mentality may yield short-term success, but for most people, it’s not a sustainable way to live, especially for women juggling family, friends, and even kids.

Business growth comes when we’re productive, not busy. 



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Council Post: Affiliate Marketing Compliance: 4 Things You Need To Know

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Council Post: Affiliate Marketing Compliance: 4 Things You Need To Know

The demand for affiliate marketing is booming. The industry is projected to grow from $13 billion in 2022 to $15.7 billion by 2024, according to Influencer Marketing Hub’s Affiliate Marketing Benchmark Report 2022. Despite its widespread popularity, the affiliate marketing industry still faces a …

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How I Make $5k While Spending Only $4 | by Samy Rome | ILLUMINATION | Jan, 2023

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How I Make $5k While Spending Only $4 | by Samy Rome | ILLUMINATION | Jan, 2023

Here’s the strategy and the Tool that made it possible

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1. Easy Way To Get An Affiliate Product

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2. Select Easy-To-Sell/Best Selling Products

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3. Use This Special Platform For Unlimited Sale

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