Connect with us
Cloak And Track Your Affiliate Links With Our User-Friendly Link Cloaking Tool, Try It Free

AFFILIATE MARKETING

45 Ways To Make Money Working At Home

Published

on

Work from Home

Whether you are a college student, a teenager, a stay-at-home mom, or a busy father, doing some extra work can help you earn more money. In fact, you may even make a full-time income from the comforts of your home. Luckily, there are more and more online jobs that you can enter quickly, and experts believe that this trend will continue well into the future.

So, if you are looking for a new career or a part-time job which lets you earn a profit from home, we have made a list of the 45 ways to make money working at home.

1. Take Part In Surveys

Taking online surveys

A lot of companies rely more on online surveys than interviewing one-by-one. This is a more affordable strategy that is less time consuming and simpler in profiling customers. With this in mind, more and more websites are offering cash and rewards just for answering product tests and service surveys. Many users have revealed that they receive approximately $200 per month along with some free products, gift vouchers, and prize drawings.

Remember, if a survey site asked you to pay a membership fee, these are probably scams. Do not trust them. Here are some of the legitimate websites you can visit:

2. Be An Airbnb Host

Listing Your Home on Airbnb

Do you have a vacation house that you rarely use? Or an extra room where you live? Why not maximize it and rent it out on Airbnb. According to statistics, you can pay up to 80 percent of your monthly rents just by listing these rooms or houses on the said website. You can even rent out a whole apartment where the rates are significantly higher. Believe it or not, the annual profits from doing so range from $15,000 to $30,000 for a two-bedroom apartment.

Visit Airbnb Now

3. Sell On Amazon

Amazon is the world’s largest online retailer. Because of its broad reach, there are a lot of people who buy and sell items on the platform. Professionals recommend that you sell stuff that you are most passionate about so that you can add some authenticity to it. For example, if you are more inclined to the world of fashion, then it’s better to promote items like clothes, makeup, and jewelry. This way, you’ll find satisfaction and enjoyment in this endeavor.

If you want to know the nitty-gritty of selling on Amazon, you may enroll in this FREE 7-day course by Jessica Larrew of The Selling Family.

Sign Up Now

4. Search The Web

Make money with Google

Believe it or not, you can also earn money from a task that you do every day – searching the web. Qmee.com came up with an innovative idea by rewarding users when you surf in Yahoo, Google, or Bing. All you have to do is install an add-on to your browser, and you are good to go.

This organization sustains its operations through paid ads. So don’t be surprised when you see a few sponsored search results alongside the normal ones.

So, how does it work? Each result has a corresponding cash reward. If you click on it, you will be able to collect your prize. If you feel like cashing out your earnings, you can do it anytime since there is no minimum amount to do so. Just make sure to wire it to the correct Paypal account.

Install Qmee Now

5. Watch Videos

YouTube videos

A lot of people watch videos in their free time. But, what if we tell that you can get paid for doing this as well? All you have to do is watch movie previews, celebrity videos, news, and other more.

There are websites that pay you to watch these offerings for a certain number of minutes, and like them rate them at the end. You may earn around $200 per month. You can earn even more if you want to spend your day doing this. Take note that some organizations give you a signing bonus of $5.

6. Be A Music Reviewer

Lady with a headset

Are you a fan of music? A website called Slicethepie is considered one of the largest paid music review sites in the world. It pays its users to listen to different kinds of music and write a detailed review about it. It does not work like a usual writer where you are given a base rate per word. Your earnings will depend on the quality of your review – the more constructive and more detailed it is, the higher the pay.

Remember, however, that the minimum cashout is $10. Once you have reviewed enough songs, your earnings will automatically be sent to your Paypal account.

Create Your Music Review Now

7. Be An Online Tutor

Nowadays, becoming an online tutor does not require you to be with your students physically. All you need to have is a stable internet connection, a reliable laptop, a microphone, and a headset. These are the minimum requirements that online tutorial companies ask from their applicants.

Some websites help both high school and college students with subject and course-specific questions. Others even assist these students with their daily homework. Whatever your role will be, it will still require you with an excellent educational background and professional experience.

Overall, tutors earn around $15 to $25 per hour.

8. Review Apps And Websites

If you are a fan of apps and criticizing websites, then you can use this to earn extra cash. UserTesting.com is a platform that individuals use to review different types of sites. Each test and review will take approximately 20 minutes and you’ll earn an average of $10.

You probably won’t be required to review a site every day. Check your inbox once in a while to see if UserTesting.com has sent you a link to site or app for you to judge.

Sign Up Here

9. Stay Healthy

A lot of sites out there provide opportunities for their users to stay healthy. AchieveMint, a health app, rewards you with points for doing good deeds such as tracking your food, walking, jogging, and taking health surveys. For every 10,000 points you earn, you will be able to convert this to $10. You may redeem this in exchange for cash or Amazon Gift Cards.

What’s unique about this program is that you can connect it to your current fitness apps such as RunKeeper, MyFitnessPal, Fitbit, and Healthkit. This approach enables you to integrate your activities from your original apps to AchieveMint.

Download AchieveMint Now

10. Be A Customer Service Representative

Online tutor to earn money as a teenager

Several companies outsource their customer-service operations to third-party companies. Their reason for this is to cut their operational costs since they won’t have to rent a space where these people can do their job. These agents are home-based workers that take calls and orders for the outsourcing company.

The typical rate of this job ranges around $9 to $11 per hour. Some companies give their customer service representatives the same benefits as their regular employees. However, other employers consider these people as independent contractors, so they don’t provide the said benefits.

Some examples of companies which hire virtual call agents are as follows:

11. Write And Publish An ebook

There are a lot of writers who store their compositions on a notebook or laptop. However, you can take advantage of this skill by selling these through the Amazon Kindle Store. You can list your book for $1.50 to $8.00 and get 70 percent of the sale.

Remember, everything is going digital nowadays. A lot of people around the world already have the Kindle app on their devices, so your target market is enormous. At the same time, most customers trust the services of Amazon – you don’t have to worry about getting scammed by your publisher.

Here are some tips on how to make your eBook stand out:

  • Write non-fiction. Make sure that you write something that you are an expert in, bundle information that you have researched, and present it in an easy-to-read format.
  • Create a creative cover design that will entice your audience to buy it.
  • Ask for reviews from your buyers, so it shows up higher on the search results.

Visit The Amazon Kindle Store Now

12. Become A Freelance Writer

Freelance writer

With the rise of the digital age, more and more people are relying on transferring information through the online platform. Usually, these clients look for freelance writers that can sustain the content of their websites and blogs. When in this arena, you will get to experience to write and edit about anything under the sun – from psychology to business to technology. Your pay for each article ranges from $10 to $20 per 500-word piece.

Take note that your salary will also increase depending on your skill, experience, and tenure. So, make sure to compile all of your compositions so you can show it as proof to your potential employer.

13. Become An Online Juror

Do you know that there is a thing such as an online juror? Several companies, such as eJury.com, look for online jurors to sit on mock juries virtually. Their role is to provide the jury consultants and attorneys their feedback and opinion on their plans on the cases they are currently handling. You can compare this with focus groups.

Remember, the cases are real. They just need to present their arguments to a mock jury so they can have an idea of how things might go when in court. You can earn around $5 to $60 per case. Just a little reminder: make sure to read the disclaimers and details on the contract. Be cautious since you are dealing with legal scenarios.

Be An Online Juror Now

14. Teach English

More and more individuals abroad are now seeking for an English tutor. One of them is VIPKID. VIPKID is an English tutor company which gives the privilege to work from home, work on your own schedule, and still make approximately $20 per hour. All you have to do is apply, study their modules, and have the patience to teach your non-English speaking clients.

Listed below are some of the requirements you need to fulfill before getting accepted in VIPKID:

  • Teaching experience is required
  • Must have an undergraduate degree
  • Stable internet and fast computer
  • Should be patient and fun

Apply in VIPKID now

15. Engage In Affiliate Marketing

If you have a website or a blog that already has high online traffic, then you can maximize this by engaging in affiliate marketing. Affiliate marketing refers to the promotion of all sorts of products, services, and companies online. Once your visitors click on your affiliate link and buys products or seeks their services, you will receive a commission.

Make sure that you put your affiliate links on the right spots. For example, if your blog is about business, do not insert a promotion related to the skincare. This is a common problem that most bloggers face. Whenever they do so, the tendency is that their audience will only get annoyed with all of these links – especially if they’re unrelated. You will lose your authenticity, and they will see you as a monetizing blogger only. Believe it or not, you might lose their trust in this kind of system.

Visit this article to learn how to conduct affiliate marketing on Twitter.

16. Be A Virtual Assistant

Earn money as a virtual assistant

Work for someone from the comfort of your home. In the course of business nowadays, the assistants of business tycoons don’t need to be beside them physically to serve them. These services are now transforming into virtual assistants (VA). VAs cover everything – from making travel plans, checking emails, handling internet research, and submitting reports.

The boss and the virtual assistant should only make sure that they use the best collaboration tools out there. This will make their work seamless.

If you want to be a virtual assistant, you may visit Upwork or Zirtual now!

17. Be An Online Guide Or Expert

There are websites where people look for advice from people who are experts in specific fields or individuals passionate about some topics. For example, some will ask the technicalities of choosing a car, how to make a killer carrot cake, or where to bring your appliances for repair.

At JustAnswer.com, the users pay for their questions to be answered by trusted professionals such as lawyers, doctors, and veterinarians. Take note, however, that you won’t receive the full payment as a guide. The company will only give you a percentage of the fee. Nevertheless, not bad for just sitting in front of your computer, right?

Be A Guide Now

18. Proofread Literary Works

Do you always cringe at writing errors? Or do you ever find yourself correcting grammar? If you want to put this practice into good use, then you can enter the proofreading world. All you have to do is search for online companies that upload work from other people, read it, and edit it as much as you can.

Remember, it’s not just the grammar that you should look into. You should also notice the cohesiveness of ideas and sentence composition to be able to submit the best output.

19. Recycle Mobile Phones

mobile phone

With more models coming out every year, it is not surprising that people change phones regularly. Believe it or not, you can earn good money from this. What you can do is to place several mobile baskets around your neighborhood where other people can drop their old mobile phones and some of their unused devices.

Some of the best mobile phone recycling companies you can sell your collection to are the following:

20. Rate Pizzas

Pizza is a big thing wherever you go. Therefore, a lot of companies pay their users for rating local pizza shops. This way, it will be easier for their website visitors to know which pizza place to order.

As a rater, you have to give a score depending on the quality of their pizza, customer service, and delivery time. Once you reach a certain number of reviews, you will get a free pizza on your doorstep, alongside an extra $5 bonus.

Interested? Register now at Trendsource!

21. Guard Your Neighbor’s Deliveries

Do you consider your neighbors as a family already? Do they trust you enough that they will give you the green light to help them while they are at work? If your answer is yes to both questions, then you can consider signing up for eNeighbr.

The site gives you the power to accept and hold deliveries for your neighbors on times that they are not at home. This way, these shipments won’t get stolen. Every package is insured up to $300, and each eNeighbr account is verified, so they’re assured that these belongings are in safe hands.

Sign Up At eNeighbor Now!

22. Be A Bookkeeper

passive income tax rates

It is a common misconception that becoming a bookkeeper requires an Accounting degree and experience. However, that’s not the case. Take note that a bookkeeper is entirely different from an accountant.

Accountants are in charge of preparing tax returns and auditing financial statements. Aside from these, they also assist individuals and businesses with the following:

  • Organizing financial records
  • Examining financial statements
  • Complying with state and federal laws
  • Evaluating financial records
  • Suggesting ways to cut down expenses

On the other hand, bookkeepers take charge of the daily financial health of the business. Their responsibilities include the following:

  • Paying bills
  • Collecting invoices and payments
  • Updating financial records
  • Checking the accuracy of records
  • Posting financial records in computer programs
  • Receiving accounts receivable

To keep it short, a bookkeeper is responsible for the money going and out of the company daily.

If you want to enter this endeavor, you may take this 3-part bookkeeping training for free.

23. Enter The Clickworker Business

Think of Clickworker.com as an ‘internet crowd-sourcing’ business. This website mainly advertises scalable tasks that need to be completed as soon as possible. For many people, making money through this online business is the easiest way to receive fast cash from their couch.

There are different tasks laid out in Clickworker. The most common activities, however, are web research, form filling, and data entry. What’s good about this is that the job is pretty flexible – you have the freedom to choose when or for which company you work for. For every task you complete, you will be rewarded and paid in cash via Paypal.

24. Sign Up As A Cooking Host

A lot of people prefer eating home-cooked food instead of fast food. However, there are still others who cannot cook delicious meals on their own. With this in mind, sites like MealSharing, Cookening, and EatWith came up with the idea of serving home-cooked meals through the help of a cooking host.

As a cooking host, your role is to cook and serve meals inside your home for guests who booked for you. You have the option to cook what you want and how many people you can accommodate inside. Take note that no cash is exchanged physically since all the payment passes through the site. Your salary as a cooking host ranges from $50 to $100 per meal.

Be A Cooking Host Now

25. Become A Transcriptionist

transcription work

Transcription work is slowly growing nowadays, especially that we have to put a record for everything. The primary role of a transcriptionist is to convert the audio file into a text format. Depending on the industry they are giving their service to, they can be called legal, medical, or general transcriptionists.

26. Look For Gigs On Fiverr

Fiverr is one of the largest marketplaces when it comes to people selling small services called gigs. There are no limitations to what kinds of services you can post. You may offer the clients social media posting, writing, translating, teaching, creating music, becoming a voice-over actor, or even playing pranks!

The default price for each service is $5 – that’s where they got their name. If you feel, however, that what you did is not worth the said amount, you can attach extra services for your gigs.

You may also go to Redbubble to see your art and earn extra money. Check out this good article to know the ins and outs of this job.

Sell Your Services Now

27. Resell Your Gigs

If you feel that your fees at Fiverr are not enough, then there is another way to profit more using the same site. At the same time, this approach requires less work. All you have to do is resell your gigs.

For example, you can look for jobs on sites like Upwork that requires the creation of a logo. Once you have fixed your business with your client, you can then go to Fiverr and seek the services of a logo designer. Here, you will be spending $5, which in return will still give you profit if you charge $50 in your reseller.

28. Work For Amazon

There are microtasks available from Amazon Mechanical Turk – a provider of services that require human interaction. A lot of people crave for this job because it has flexible hours, you can work from home, and you get paid by one of the largest retailers in the world. Some examples of the tasks that they require include the following:

  • Providing reviews on whether a website is suitable for a general audience
  • Correcting spellings in blogs
  • Find the item number of specific products
  • Translate paragraphs from one language to another

29. Sell Your Notes

Do you love taking notes in your classes? Believe it or not, you can get paid by uploading your notes in sites like Stuvia or Nexus Notes. Take note that you will be the one who will determine the price of your records, but the companies will take a cut from your profit for handling the marketing side of the operations. This way, you won’t have to get out of your way just to promote these services.

Remember also that you are allowed to submit handwritten notes. The risk with this, however, is that some customers do not pay for it as compared to when it is in PDF form.

Sell Your Notes Now

30. Be An Online Travel Agent

Do you have a love for traveling or do you like organizing trips for other people? If so, then you can be an online travel agent. All you have to do is visit travel websites such as Expedia in your free time and check their latest offerings. You can look for customers who do not have the patience to scroll through these sites to view for cheap travel needs. This kind of service can be an alternative to travel agencies.

31. Sell Second-hand Course Books

Another great way to generate profit is to buy student textbooks at the end of the year, and sell them at the start of classes. There will most likely be high demand at this time since first-year students are still keen on studying. You have the option to advertise this on campus or through the Amazon Marketplace.

Sell Second-hand Books Now

32. Sell Lesson Plans

As mentioned above, there are sites for students who want to look for useful school notes. Surprisingly, there are also websites for teachers, especially new teachers, where they can avail of lesson plans for a price. You also have the option to sell some of the teaching resources you use in class. Teachers Pay Teachers is a website you can turn to if you want to pursue this job.

Sell Lesson Plans Now

33. Conduct Mystery Shopping

Being a mystery shopper is easy. Agencies hire mystery shoppers to visit different kinds of stores and restaurants to be able to give feedback on how they are performing. They do this so that these places will act naturally as compared to when they send employees to audit them.

34. Maintain Fan Pages

Facebook likes

Do you know that it is hard to maintain fan pages? You have to continuously create and post content related to the fan page, and interact with the online visitors at the same time. In fact, being a coordinator takes a lot of time. With this in mind, more and more fan pages are now hiring their own employees to take over their social media activity. All they have to do is to give you a marketing plan, and you will be the one who will execute all of these plans online.

Click here to see how you can make money on Twitter through handling fan pages.

35. Rent House For Filming

Directors and producers for television and movies are always on the lookout for houses where they can film. Their usual routine involves scouting some places, including the outskirts, pooling them, creating a shortlist, and evaluating which will be the best fit for them. As an example, a scene from Coronation Street was filmed in the house of a student where one of the editors of Save the Student used to live.

At the same time, it is an indulging feeling seeing your place on your TV. This is an excellent exposure to other directors and producers, who may also be interested in renting out your house.

List Your House Now

36. At-home Daycare

If you are just at home with your kids, try building an at-home daycare. All you have to do is get customers (start with trusted friends) who will leave their kids at your house while they are away. Your primary goal is to set playdates, feed them, and generally take care of their needs while they are still in your care.

Take note, however, that you will need a certification from your state before having the green light.

37. Sell Unused Clothes On eBay

clothes hanging in a rack

Whenever a person is getting rid of junk, they become best friends with eBay. Online auctions in these kinds of websites is an easy way to turn these unused clothing items into hard cash. Even if you feel that what you’re offering is out of the trend list, dare to still sell it. You don’t know what is running in the customer’s mind. Your outdated outfit might be the fashion style they want to portray in their everyday.

If you’re not a fan of the internet, you may opt to go for the traditional approach of selling your clothes in a garage sale.

Sell Clothes Now On eBay

38. Rent Your Clothesline

If you don’t want to sell your clothes to random strangers, there is another way to maximize owning these. What you can do is to rent out these clothes instead of permanently selling them. What most individuals do is that they create a renting Instagram profile, dedicated only to showcase the pieces that they are renting. In there, they will upload the pictures along with the prices for renting.

To help facilitate the work, you can also create a form wherein your customers are required to fill up if they want to avail of your services. This way, all of your transactions get stored in just one place only.

39. Join Network Marketing

Network marketing has a negative connotation to it. In reality, however, there are companies that have a great and legal approach to Multi-Level Marketing (MLM). This model allows the agents to generate income in two different ways: by selling products and earning commissions from it and by recruiting other individuals who will sell the said products. The second way entails you to cash out your commission from the sales of your recruit.

Take note that this is not an illegal pyramid scheme since this process involves an end goal – convincing a customer to buy a product or service they offer.

40. Sell Antiques And Collectibles

Do you collect various random items when you were younger? Or do you have things that complement your last home, but does not fit your new one anymore? Whatever your reason is, there is a profit when selling your antiques and collectibles. Make sure that you appraise these to professionals since your customers might end up buying it at a lower price. Some examples of collectibles include trading cards, vinyl CDs, and coins.

41. Source Properties For Wealthy Investors

A lot of people know that there is money in property investments. However, because of the high capital that you should shoulder, a majority opted to stay away from this market. The truth is, there is still a significant chance of making a great deal of cash by just directly sourcing properties for wealthy investors who do not have the time to this themselves.

As a property sourcer, you should look for properties that are below market value (BMV). The easiest way to do this is to avoid real estate agents and give out flyers with your contact details to inform them that you are buying houses. Another approach you can take is to attend monthly networking events of property investors and landlords. Make sure to track these down, sign up, and introduce yourself in this world.

Do you want to have a glimpse of how real estate investing works? Check this article out.

42. Share What Lies In Your Fridge

The goal of the Nielsen Consumer Panel is to know what lies in the refrigerators of the consumers. This way, they will be able to back up their consumer profiling data. All you have to do is to scan the barcodes of the products in your fridge and send it to them. There are also times that they will call you to ask for your opinion on specific products and to answer the survey questionnaire.

Once you have done all of this, you will receive points in the app. You have the option to convert these points into cash or redeem rewards instead.

Scan Your Barcodes Now

43. Return Printer Cartridges

What a lot of people do not know is that there is money in the junk. One of the most uncommon, yet effective, ways to earn money is by selling your empty printer cartridges to office supply stores such as Staples and Office Depot. Printer owners do not practice this since they’re not familiar that these cartridges are recyclable. Manufacturers use this as a container for their printer ink. Don’t worry since recycled cartridges do not negatively affect your printers.

44. Build A Baking Business

Having a bake sale to earn money as a teenager

Do you know that selling baked goodies can be a tremendous source of income? There is a significant demand for these treats all year long – from birthdays to parties to the kids’ show and tell. The list is endless. If you do not want to sit on the office desk for so long, you can try building your own baking business. You can run your catering business from your kitchen.

Some tips in running this:

  1. Ensure that you will abide by the food safety laws of your state.
  2. Ask your friends for referrals. They might know people who do not have time to create homemade food, that they might ask for your services in their parties and other family events.
  3. Publicize your business online. Make sure to create an eye-catching name for your business to provide some recall to your customers. Do not forget to post publicity materials that will make their mouth water.

45. Sell Calligraphy Items

If you are the artsy type and you’re fond of calligraphy, then you should try maximizing this talent. You can do hand lettering to come up with wedding cards, invitations, stickers, and other stationery items. To gain profit, you have the option to sell them online, through a website or social media page, or you can set up a one-day event where you can feature your work. Etsy Calligraphy is one of the most popular marketplaces for calligraphy.

Sell Your Calligraphy Items Now

You may also check our article on how you can make money on the comforts of your home without paying anything.

Final Words

The limit of making money while at the comfort of your home is limitless. Technology has opened tons of opportunities that don’t require you to get stuck in the traffic while going to work. With just a few taps on your smartphone or a few clicks on your computer, you can connect to tons of employers that are looking for remote workers. You can also reach more potential customers thanks to social media.

Find a side hustle that you are most interested in and start earning money even in your pajamas.

Author



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

AFFILIATE MARKETING

Nearly 50% of Parents Have Started Side Hustles: Survey

Published

on

Nearly 50% of Parents Have Started Side Hustles: Survey

Side hustles are soaring as Americans take on second jobs to be able to afford the normal stuff.

According to a new survey, one group in particular is feeling the crunch of rising inflation and home prices, and taking on extra work in response.

Bankrate released its side hustle survey on Wednesday and found that more than one in three U.S. adults make extra money with a side gig, like a weekend job or freelance work.

The survey noted that parents of children ages 18 and under are turning to side hustles more often than those without children or those with older kids.

Related: This Mom Started a Side Hustle on Facebook — Now It Averages $14,000 a Month and She Can ‘Work From a Resort in the Maldives’

“Many Americans are still finding that one job isn’t enough,” Bankrate Senior Industry Analyst Ted Rossman stated. “The cost of living has risen sharply in recent years.”

Nearly half (45%) of parents with kids younger than 18 have a side hustle compared to 36% of childless adults and 28% of parents with adult children.

The average monthly side hustle income is $891 per month and the majority of Americans with side hustles (52%) have only been at it for less than two years. They’re likely using the money to pay bills, build their savings, or for discretionary spending.

Related: This 26-Year-Old’s Side Hustle That ‘Anybody Can Do’ Grew to Earn $170,000 a Month. Here’s What Happened When I Tested It.

“My schedule is mayhem,” 41-year-old Jordan Chussler, parent to a 5-year-old daughter and editor of a financial publication, told Marketwatch.

His daughter’s private school bill is $10,600; inflation has brought household expenses up for his family across the board. Chussler works during his lunch break and at night, as a freelancer and at restaurants, to make ends meet.

Chussler and his wife make about $165,000 combined at their main jobs; Chussler takes on extra jobs throughout the year to bring their combined income closer to $200,000 for more financial security.

He puts the extra money from side hustles into a Roth IRA and his daughter’s education fund.

Related: He Turned His High School Science Fair Project Into a Product That Solves a $390 Billion Problem: ‘This Has Not Been Done Before’

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

How Success Happened for Stephen Lease of Goodr

Published

on

How Success Happened for Stephen Lease of Goodr

This week on How Success Happens, I spoke with Stephen Lease, the CEO and co-founder of sunglasses brand Goodr. He’s had an amazing career, and I was curious to find out about what inspired him to become an entrepreneur, how selling industrial water treatment systems to golf courses taught him to identify what his core consumer base actually cares about, and how he applied the lessons he learned from his time in corporate America to the founding of Goodr.

You can listen to our full conversation above, and below, I’ve pulled out three key takeaways.

Don’t let sunk cost keep you attached to something that’s not working

When you launch a business and feel confident that it’s a great idea, your loved ones will root for you no matter what. Lease founded five businesses prior to finding success with Goodr, and despite feeling confident in all of them at the outset, it eventually became clear that hope was not a solid strategy when a business was simply not working. At the beginning of his entrepreneurial journey, it was painful to come to terms with folding a company he had invested energy into, but eventually, he got good at starting companies cheaply and identifying quickly whether or not they would be a success.
Timestamp — 8:50-10:30

When you shift your mindset to celebrate the work over the results, the ups and downs of the day-to-day grind become a gift

Lease started Goodr as a side hustle, which meant that he worked round the clock for several years before running the company full-time. He’s often asked how he found the motivation to put in that time, and the only answer he can think of is that he found joy in the day-to-day. As a leader, he wants to inspire his team to take big swings, and sometimes, that means putting a ton of effort into something that fails. However, he assures them that failure is okay so long as you celebrate the work over the results.
Timestamp — 19:40-20:50

You can’t be a master at everything — identify your north star as a brand and double down on it

When Lease and his co-founders launched Goodr, they weren’t sure if it would be a lifestyle brand or an eyewear brand, but after a few years, they took an honest look at the business and realized that eyewear is what it did best. That opened up a world of possibility, but they also needed to identify what their differentiators were as a brand — those differentiators are function, fun, fashion and “‘ffordability.” Honing in on that has given the brand a clear decision matrix as it expands its product offerings, and Lease is confident that with those differentiators top of mind, Goodr will continue creating products that its customers love.
Timestamp — 21:28-23:35

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

AFFILIATE MARKETING

How AI Is Revolutionizing the Marketing Landscape

Published

on

How AI Is Revolutionizing the Marketing Landscape

Opinions expressed by Entrepreneur contributors are their own.

The marketing landscape is on the cusp of a profound transformation, driven by the rapid advancements in artificial intelligence (AI). These new AI marketing tools are poised to revolutionize how companies approach their strategies, structure their organizations and ultimately reach their target markets.

However, amidst this exciting wave of innovation, identity verification will emerge as a critical factor in ensuring the ethical and effective use of AI in marketing.

Related: How to Harness AI for a Competitive Edge in Marketing

AI marketing: A new era of possibilities

AI marketing tools are no longer a futuristic concept but a tangible reality. They offer unprecedented capabilities, from hyper-personalized customer experiences to data-driven campaign optimization. Let’s delve into how these tools are reshaping the marketing landscape:

  1. Hyper-personalization: AI algorithms can analyze vast amounts of customer data to deliver tailored messages and product recommendations in real time. Imagine websites dynamically adapting content and offers based on each visitor’s individual preferences and past behavior. This level of personalization can significantly enhance customer engagement and drive conversions.

  2. Predictive analytics: AI can predict customer behavior with increasing accuracy, enabling marketers to anticipate needs and proactively offer solutions. This can lead to improved customer satisfaction and retention rates.

  3. Campaign optimization: AI-powered tools can analyze campaign performance data in real time, allowing marketers to make data-driven adjustments on the fly. This can significantly improve the effectiveness of marketing campaigns and reduce wasted ad spend.

  4. Content creation: AI is increasingly being used to generate marketing content, including ad copy, social media posts, images and even product descriptions. While this can streamline content production, it raises important questions about authenticity and the need for human oversight.

Related: 5 AI Marketing Tools Every Startup Should Know About

Organizational impact and go-to-market strategies

The rise of AI marketing will inevitably impact the structure and operation of marketing organizations:

  • New skill sets: Marketing teams will need to acquire new skills in data analysis, AI tool utilization and ethical AI implementation. This may necessitate upskilling or hiring new talent.

  • Data-driven culture: Companies will need to foster a data-driven culture within their marketing departments. This involves embracing data-driven decision-making and investing in data infrastructure. This is critical for any size organization and regardless if you’re a hyperscaler or an organization looking to increase EBITDA.

  • Collaboration: Marketing teams will need to collaborate closely with data science and IT teams to maximize the benefits of AI marketing tools.

As for go-to-market strategies, companies will need to adapt to the evolving landscape:

  • Omnichannel marketing: AI can help create seamless, personalized experiences across multiple channels, from email to social media to in-app messaging.

  • Customer journey mapping: AI can help map the customer journey more effectively, identifying pain points and opportunities for optimization.

  • Transparency and trust: As AI becomes more prevalent in marketing, companies will need to be transparent about their use of AI and ensure customer trust.

Related: AI Is Considered the “Wild West” — Here’s How Marketers Can Rein It In and Ensure Ethical Use

The critical role of identity verification

Identity verification will play a crucial role in ensuring the ethical and effective use of AI in marketing. Here’s why:

  • Data accuracy: AI relies heavily on data. Accurate identity verification ensures that the data being fed into AI algorithms is reliable, preventing biased or discriminatory outcomes.

  • Regulatory compliance: Many regions have strict data protection, age verification and privacy regulations. AI ensures that marketing practices adhere to data protection regulations, such as GDPR or CCPA, by accurately verifying identities and managing consent. This reduces the risk of legal penalties and enhances consumer trust.

  • Preventing fraud: Inaccurate or fraudulent data can lead to misdirected marketing efforts, wasted resources and even reputational damage. Identity verification helps mitigate these risks.

  • Building trust: Customers are more likely to trust brands that prioritize their privacy and security. Robust identity verification practices can strengthen this trust.

The road ahead

The future of marketing is undoubtedly AI-powered. Embracing AI marketing tools can unlock new levels of personalization, efficiency and effectiveness. However, it’s imperative for companies to prioritize identity verification to ensure the ethical and responsible use of these powerful technologies.

As AI continues to evolve, the marketing landscape will undoubtedly undergo further transformations. Companies that adapt to these changes and harness the power of AI will be well-positioned to thrive in the years ahead.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending