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7 Affordable SEO Services for Small Businesses in 2023

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7 Affordable SEO Services for Small Businesses in 2023

SEO is the great equalizer that gives entrepreneurs, solopreneurs, and side hustlers the ability to get eyes on their platform. But it can be challenging to find affordable SEO services for small businesses to keep costs down during the growth phase.

Especially when you’re first getting started!

In this day and age, with technology booming and driving down the costs of previously expensive services, there are options for all angles of the SEO process.

So are you ready to open up some new doors and start increasing your search engine visibility?

Here are seven affordable SEO services for small businesses to consider as they spruce up their online presence.

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The Top 7 Affordable SEO Services For Your Small Business

These seven affordable SEO services for small businesses are perfect for one-off tasks or low-cost, long-term work. Some work better for certain areas of SEO development than others, so be sure to explore all the options before committing.

1. On-Demand SEO Service Providers

When small businesses start outsourcing search engine optimization tasks, they’re usually not in a place to commit to an ongoing contract. They need to test affordable SEO services for small businesses to find what’s right for them.

On-demand service providers like Fiverr or Upwork offer opportunities for small businesses to get the SEO help they need with no long-term commitment.

You can choose the price, length of the project, and can even set up a quick consultation to gauge the skill of each potential service provider before you commit.

When searching for SEO agencies and solopreneurs on these platforms, you can find and hire freelance workers for the following (just to name a few):

  • Keyword Research: Hire an SEO expert from Fiverr to conduct thorough keyword research. This will help you identify the most relevant keywords for your business, which can improve your visibility on search engines.
  • SEO Audit: If you’re not sure where to start with SEO, consider hiring a freelancer to conduct an SEO audit. They will analyze your website and provide actionable recommendations to improve your SEO strategy.
  • Technical SEO Services: Some aspects of SEO require technical knowledge, such as site speed optimization, XML sitemap creation, and more. There are freelancers on Fiverr who specialize in these areas and can help improve your website’s technical SEO.
  • Internal and External Linking: A well-structured internal link architecture can help search engines understand the context and relationship between different pages on your website. External links, on the other hand, add value to your content and can improve its credibility.
  • Metric Tracking: It’s essential to track the performance of your SEO efforts. Many freelancers on Fiverr offer services to set up and monitor important SEO metrics like organic traffic, keyword rankings, bounce rate, and more. This can provide valuable insights and help you make data-driven decisions.

How To Use On-Demand SEO Services

So how does Fiverr work? It’s actually quite simple. You post the job you need, and then freelancers from all over the world will bid on it. You can also search for specific services and narrow down your search to find the best freelancer for the job.

Once you hire someone, they will work on the project and deliver it according to the agreed-upon timeline.

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This works the same on other on-demand service providers, such as Upwork, where you can find top-notch freelancers and agencies to help with your SEO needs.

2. WordPress Optimization Services & PlugIns

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WordPress is one of the most popular content management systems (CMS) used by businesses worldwide. However, to fully leverage its potential for SEO, WordPress websites need to be properly optimized.

WordPress optimization services and plugins focus on various aspects to improve your website’s performance, user experience, and visibility in search engine results.

Here are a few types of plugins that can provide value to a small business website:

  • Speed Optimization: Enhance your website’s load time, providing a better user experience and improving your ranking in search engine results.
  • Plugin Management: Identify and manage the best plugins for SEO to ensure your website is optimized effectively.
  • Theme Optimization: Optimize your WordPress theme to ensure it is SEO-friendly and doesn’t hinder your website’s performance.
  • Image Optimization: Compress and optimize images to improve load times without compromising on their quality.

We recommend WP Authors as one of the best affordable SEO services for WordPress optimization services.

Their team of experts provides comprehensive services that cover all aspects of WordPress optimization, ensuring your website performs at its best and ranks higher in search engine results.

3. Website Management Services

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Plug-ins are an easy way to boost your site’s SEO at an affordable site. But what about the small business that needs a full-service SEO package? Going with a complete website management service may be the way, and it doesn’t have to be as expensive as you think.

From building to optimizing small business sites, website management services provide a shortcut to building a strong online presence. They’re ideal for those new to owning a website, short on time, aiming to enhance SEO, kickstarting an online business, or preferring a hands-off approach to web growth.

Here are a few ways that a management company can help improve your SEO results:

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  • Content Audit: Evaluates the strength and weaknesses of your content to formulate a strategy.
  • Technical Audit: Checks site readiness for search engine crawling and ranking.
  • Content Creation: A dedicated team can deliver regular, search-optimized content to maintain competitiveness.
  • On-Page Optimization: Articles are optimized using appropriate keywords and tags to boost organic traffic.
  • Website Health Improvement: Continuous monitoring of analytics, SEO, security, and content allows for focused business growth.

For managed website services, we highly recommend Brand Builders.io. They can help create a well-thought-out site that not only resonates with your audience but also adheres to SEO best practices.

And if you’re just starting your small business website, you can purchase a pre-made or custom site to get started quickly.

Plus, they can help create a strong brand that resonates with your audience and adheres to SEO best practices.

4. Affordable Content Writing Agencies

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Written content is one of the most important elements when it comes to optimizing SEO for small businesses. This online marketing strategy extends to on-page content, blogs, press releases, and much more.

Content writing services can help you create compelling copy that will engage your target audience and improve SEO. You can find an affordable SEO agency to do this. But make sure not to mistake this for many of the cheap SEO service options out there.

When you underinvest in content, you’ll run into problems such as poorly written content, keyword stuffing, and duplicate content. To avoid this, here are some tips to find an affordable content writing agency:

  • Look for agencies with a proven track record of successful SEO projects.
  • Check their portfolio and work samples to make sure they can deliver the quality you need.
  • Read reviews from past customers to ensure that your chosen agency is reliable.
  • Compare the different packages and services they offer to make sure you get the best value for your money.
  • Always go with a trial writing piece before committing to a larger package.

There are 100s of worthy SEO companies that can provide you with stellar and affordable content.

But to save you a bit of time, we can safely say that The HOTH is a vetted and trusted content writing agency that can provide you with quality content and great customer service.

Many users have reported that their purchased content has helped them to rank on search engine results pages, leading to more traffic and profits.

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If you want to dive a bit deeper into this affordable SEO company, check out The Hoth review, which covers the nuts and bolts of this service.

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When small businesses build links that reference their website, it gives them authority in the eyes of Google. Link building is like an online vote of confidence for your website.

Link-building services are a great way to improve SEO rankings and get high-quality backlinks, but it should be done carefully. Low-quality backlinks can actually lead to Google penalties, which can hurt your small business.

Luckily, there are plenty of different types of backlinks as well as ethical ways to build them. The process may be quite lengthy to do on your own. But you can save some time by outsourcing the process to SEO professionals.

Here are a few ways that affordable SEO services can help to support your link building strategies:

  • Competitor Backlink Analysis: Analyze your competitors’ backlinks to identify opportunities for you to gain quality backlinks.
  • Link Reclamation: Uncover and reclaim broken links from sites that link to yours, replacing them with active ones in order to maximize SEO benefits.
  • Guest Posting Services: Write content for other blogs that accept guest posts in exchange for a backlink, improving your visibility and authority.
  • Social Media Backlinks: Get backlinks from social media profiles, which can add great value to your link-building campaign.

Our team highly recommends Loganix for link-building services. They provide comprehensive SEO solutions that include low-cost SEO services that help you get quality backlinks without the risk of Google penalties.

6. Local SEO Services

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A local SEO strategy can help people in your neck of the woods easily find you, which usually leads to more conversions and sales.

You likely need local SEO search support if your business:

  • Offers custom or regional services
  • Is running out of a physical location
  • Relies heavily on customers within a certain geographic location for its success
  • Targets customers from a particular city, state, or region

In order to dominate local search results, you can pair with an affordable SEO service that focuses on this specific marketing strategy.

We recommend BrightLocal, an SEO agency that provides local search optimization.

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And, of course, looking for SEO agencies in your town can also be a good idea. These agencies know about the local market and how to optimize your website to get more visibility in the area.

7. Social Media Schedulers

1689504965 568 7 Affordable SEO Services for Small Businesses in 2023

A good social media presence can help to boost your SEO efforts and engage with potential customers. Social media posts bring attention to your brand, allow you to engage with your customers, and can pull a lot of traffic back to your site.

This, in turn, helps to build trust and credibility, improving the overall SEO of your site.

Here are a few additional ways that Social media can help the small business owner optimize their platform:

  • Testing new content: Test new ideas and content on social media to see which resonates with your audience. This can help you decide what to focus on in the future.
  • Researching: Social media is a great way to get feedback from customers and learn about their needs and preferences, allowing you to adjust your strategies accordingly.
  • Reach new audiences: Social platforms are great for engaging with a wider target audience while having conversations and creating relationships.
  • Build relationships with potential customers: Posting regularly on social media helps to build trust with potential customers. In this way, social media is a powerful funnel.

Some SaaS services, such as Social Pilot can help with your social content marketing while you’re on a budget. This powerful program allows you to automate the scheduling and posting of content on various social media platforms.

The value here is in consistency. It’s important to post regularly, and when you have an SEO company that is managing scheduling, it helps keep your brand top-of-mind with potential customers.

Final Thoughts: 7 Affordable SEO Services for Small Businesses

From local search support to technical SEO issues to keyword optimization, there are plenty of ways that your online business can take advantage of affordable SEO services.

In order to pick the lane that’s best for your small business, take a moment and ask yourself, “What do I need SEO help with?”

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Focus on getting support in those areas and you’ll be well on your way to improving your organic search engine traffic, brand visibility, and ultimately, profits!



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Learn to Play Guitar Even if You Have No Previous Training for Just $20

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Moe than 700 million people worldwide play the guitar, and there are numerous enterprises associated with the skill. Of course, it’s also one of the most fun instruments to play and not very difficult to learn. If you’d like to have a business, or even a hobby, related to playing guitar then the 2024 Guitar Lessons Training Bundle can help you quickly learn to play guitar even if you are a complete novice.

You need no experience whatsoever to start with the Beginner Guitar Lessons Crash Course, a student favorite with an average rating of 4.6 stars out of 5. It assumes you know nothing at all about guitar, but you’ll get quickly up-to-speed without skipping anything important.

You can then follow up with Guitar Technique, another highly-rated course. It will teach you the most important techniques for playing guitar. This course is actually for students at any level because the lessons are easy to start off with, then become more difficult as you gradually advance. You’ll begin to develop your own style in this class.

Blues lovers will thoroughly enjoy the Easy Blues Guitar Crash Course. It’s another beginner course, but you’ll quickly learn to play real blues guitar and the basic terms used in this genre. One of the best, easiest and most fun ways of improving your soloing is to play children’s songs. So you should love the Children’s Songs for the Guitar course, in which you’ll learn 20 children’s songs.

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Once you’re done with the previous courses, or if you’re already at an advanced skill level on guitar, then you’ll be ready to take the Guitar Jam Method course.

It’s for just the intermediate and advanced guitar students, focusing on teaching you how to jam without needing to play a specific song. Creative guitarists can really improve their jamming and soloing skills in this class.

The course also contains seven modules “…for the Curious Guitarist”. These are Fingerstyle, Ear Training, Songwriting, Guitar Lessons, Jazz, Blues and Christmas Songs.

All of the courses are presented by Dan Dresnok, who has taught guitar to tens of thousands of students online and in-person. He’s also been a performer and recording studio session guitarist, specializing in music theory, guitar, blues, jazz, rock and bluegrass.

Get The 2024 Guitar Lessons Training Bundle while it’s available for only $19.99 (reg. $480).

StackSocial prices subject to change.

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Inflation Not Fading Fast Enough for Stock Investors

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Inflation Not Fading Fast Enough for Stock Investors

Investors may have celebrated the end of high inflation too soon. The CPI report shows inflation bouncing higher and thus pushing back the start date for Fed rate cuts. This has the S&P 500 (SPY) coming off recent highs. This begs questions like how much more downside could we see? And when will the bull market get back on track? 44 year investment veteran Steve Reitmeister shares his answers to these questions in this timely commentary including a preview of his top picks to stay ahead of the pack. Read on below for more.

High inflation refuses to “go quietly into the night“.

Instead, the most recent CPI report was too hot which greatly downgraded the odds of a rate cut coming in June or July. With that bond rates went higher on Wednesday and stock prices went lower.

Thursday’s PPI report was a bit tamer helping to ease the mood. But it does cloud the outlook for the market.

So, we will do our best to shine some light on our path forward from here in today’s commentary.

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Market Commentary

April started with a very mild sell off which seems quite natural given then rapid pace of gains in Q1. Then just as stocks were bouncing back towards the highs we got served up a unwelcome CPI report on Wednesday that had investors hitting the sell button once again.

Unfortunately, year over year inflation increased from a 3.2% reading last month to 3.5% this time around. Yes, that is the wrong direction as we want to continue on our glide path towards the Fed’s target of 2%.

We all know that inflation rarely moves in a straight line. But this was not the first inflation report above expectations…but it certainly was the most resounding negative that investors could not dismiss.

The nerds out there (like myself) will note that the Sticky Inflation readings got even worse. That reading went up to 5% based upon the month to month change from the previous 4%. There is simply no way the Fed can look at this recent data and decide to lower rates in May…June…and probably not July.

The world of investors most certainly agreed with this notion given the seismic moves in the bond market. Most notable was the 10 year Treasury rate spiking to nearly 4.6% on Wednesday. That cooled down a notch on Thursday given the “slightly” better than expected reading for PPI.

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This greatly changes expectations for the timing of the first Fed rate cut. A month ago there was 72% probability of that taking place in June. That is now down to 22%.

Moving out to July that was considered a near slam dunk at 90% odds of lower rates. That is now a coin toss at just 49% likelihood.

Finally, we see the September meeting coming in at 70% odds of lower rates. This all points to investors going over the May 1st Fed testimony with a microscope looking for even the smallest clues of what comes next.

Long story short, I think it is borderline insane for investors to expect new highs for stocks until inflation is better under wraps and certainty increases on the timing of the first rate cut. That points to the recent high of 5,265 for the S&P 500 (SPY) as being the top end of current trading range.

The bottom of that range is a bit less clear. Will investors do more of a consolidation slightly under recent levels? The hearty bounce on Thursday seems to point in that direction. But the longer things go on without a resolution to the matter, the more we could break below the 50 day moving average at 5,105 and perhaps give 5,000 a serious test.

If that scares you, then might I recommend you put your money in the bank rather than the stock market.

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The only way you can enjoy the reward of a 27% gain for the S&P 500 since late October is by taking the risk that comes with mild pullbacks and tougher corrections from time to time. Meaning that testing 5,000 or even lower would be a yawn in the history of stock market movements which has improved our net worth considerably over the past few months…years…decades…generations…and so on.

My trading plan is to remain bullish. Just have a better eye towards the value of your positions. If you wouldn’t buy more shares of those stocks today…then perhaps time to sell and add new stocks that you feel have better upside potential.

That also calls for a “buy the dip” mentality as there likely will be more volatility and rough sessions ahead. Those are the times to step in and add shares of your favorite stocks.

All in all, we are moving back to a more normal bull market. Where 2 steps forward and 1 step back is just part of the dance. So, all the more reason to find the beat and dance right along.

What To Do Next?

Discover my current portfolio of 12 stocks packed to the brim with the outperforming benefits found in our exclusive POWR Ratings model. (Nearly 4X better than the S&P 500 going back to 1999)

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This includes 5 under the radar small caps recently added with tremendous upside potential.

Plus I have 1 special ETF that is incredibly well positioned to outpace the market in the weeks and months ahead.

This is all based on my 43 years of investing experience seeing bull markets…bear markets…and everything between.

If you are curious to learn more, and want to see these lucky 13 hand selected trades, then please click the link below to get started now.

Steve Reitmeister’s Trading Plan & Top Picks >

Wishing you a world of investment success!

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Steve Reitmeister…but everyone calls me Reity (pronounced “Righty”)
CEO, StockNews.com and Editor, Reitmeister Total Return


SPY shares were trading at $515.01 per share on Friday morning, down $2.99 (-0.58%). Year-to-date, SPY has gained 8.69%, versus a % rise in the benchmark S&P 500 index during the same period.


About the Author: Steve Reitmeister

Inflation Not Fading Fast Enough for Stock Investors

Steve is better known to the StockNews audience as “Reity”. Not only is he the CEO of the firm, but he also shares his 40 years of investment experience in the Reitmeister Total Return portfolio. Learn more about Reity’s background, along with links to his most recent articles and stock picks.

More…

The post Inflation Not Fading Fast Enough for Stock Investors appeared first on StockNews.com

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High Sport Skeptics Have Entered the Chat

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High Sport Skeptics Have Entered the Chat

If you are plugged into fashion discourse, you’ve probably heard about High Sport Kick Pant by now (perhaps against your will). They are stretch ponte trousers with a cropped flare above the ankle and pleats down the center of the legs. Sturdier than leggings and distinctly more polished. The intrigue around these pants reached a fever pitch on Substack in late 2023 – early 2024. The Kick Pant has developed a cult following, but skepticism has started to mount.

Substack, the newsletter platform, is integral to the phenomenon of High Sport. It’s where fashion influencers and ex-editors with large followings raved about the pants to their readers. Several glowing endorsements were published within a short time span. Word spread like wildfire within the platform’s ecosystem. Substack writer Rachel Solomon of Hey Mrs. Solomon describes the High Sport pants as a “fireball” item that seemed to “materialize out of nowhere.” She believes the hype is tied to the inherent “miracle potential” of pants, which are extra compelling because “the ass/thigh area is so important when it comes to fit and use case.” People will pay a lot for pants that make their butt look good.

“The chatter about these pants on Substack chat was non-stop,” says the writer of Totally Recommend, a self-described “recovering marketing CEO” who goes by Rufina. Her assessment of the situation? It seemed like no one beyond fashion writers and influencers actually owned the High Sport pants, yet everyone was hunting for alternatives. “I realized we were all searching for dupes without even knowing what the originals were truly like. That’s when my curiosity really kicked in. I knew I had to get my hands on these pants,” Rufina states.

Vi Huynh wears a thrifted version of the High Sport pants;

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Courtesy of Vi Huynh

1712933763 594 High Sport Skeptics Have Entered the Chat

Vi Huynh wears a thrifted version of the High Sport pants;

Courtesy of Vi Huynh

Solomon and Rufina both bought the pants and wrote about them on their Substacks. Both writers gave their honest opinions on everyone’s burning question: are they worth it? And, of course, where can one find a good dupe? Rufina’s review series, “The Scoop On The High Sport Dupe,” made the Substack rounds for its thorough list of dupes from Ann Mashburn, Donni, and Spanx to Banana Republic, Old Navy, and J.Crew. More chatter ensued.

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Then, The Cut published a High Sport piece last month that laid bare the financial incentives for Substack writers recommending the High Sport pants with affiliate links. The public reception of the article drove the discourse around these pants towards suspicion. It reminded people of the importance of taking product recommendations with a grain of salt when someone stands to make a hefty commission.

High Sport skepticism has kindled on Substack—the same place where the fanfare began. This time, discourse around the pants are tinged with mixed feelings around the gray area of affiliate marketing and fashion writing. Kickbacks on the Kick Pant have soured the hype for many.

In her latest High Sport dupe post, Rufina ponders if we should aspire towards these pants in the first place: “Are they an unspoken application to an elite club, where the entry fee is a slim waist, a fat bank account, and a life elegantly soaring above the mundane irritations familiar to the rest of us?” Readers resonated with this perspective. The comment section contemplated the writers’ ability to make $135 per sale via affiliate links on a rave review. “For some people, these pants might still be their top pick, fitt ing their style and budget. But knowing about the commission thing bursts the bubble,” Rufina continues. Solomon reflects on how the High Sport hype has played out. “I have noticed a little more skepticism, almost like we can all suddenly breathe a sigh of relief and go…wait, aren’t these just thick, hot pants that have a cute length?”

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Vi Huynh wears a thrifted version of the High Sport pants;

Courtesy of Vi Huynh

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1712933763 528 High Sport Skeptics Have Entered the Chat

Rachel Solomon wears the High Sport Kick pants;

Courtesy of Rachel Solomon

Some have held a critical eye towards High Sport pants from the start. Em Seely Katz, news editor of Magasin and writer of Human Repeller, knows the nitty-gritty economics of luxury clothing production and marketing. “I know a pair of stretch pants should not cost nearly a grand without a 1000% or so markup,” Seely-Katz reveals.

When vintage seller Vi Huynh first saw the High Sport pants, the “egregious price point” stopped her from what would have been an immediate purchase otherwise. Huynh keeps up with niche fashion discourse and believes that High Sport’s brand strategy relies on the appeal of “quiet luxury” rather than a truly superior material product. “They don’t need regular people buying their pants. They’re saying: we’re the Loro Piana of stretch pants,” she continues.

Despite the skepticism around price point and kickbacks, the appetite for High Sport dupes has not waned. Seely-Katz has been diligently researching mid-price-range dupes in response to the Magasin readership’s interest. For example, they say that Sézane’s new gingham pants (around $200) are just as worthy of wear as the originals. Huynh maintains that the High Sport look is easy to find at thrift stores due to the popularity of ponte pants during the 90s and 2000s. Her advice? Focus on material—while rayon, polyester, and spandex blends are common, the better quality ones feel thick to the touch and retain shape when stretched.

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However, High Sport diehards maintain that the dupes are incomparable to the original. Writer Jess Graves of The Love List reports that the material from Old Navy and Donni versions were “flimsy and thin,” a far cry from High Sport’s “thick Italian knit that holds you in.” Graves, who purchased the High Sports with her own money, wears the pants “so often the cost per wear is probably around a dollar at this point.”

High Sport Skeptics Have Entered the Chat

Ruffina wears a dupe of the High Sport pants;

Courtesy of Rufina

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Vi Huynh wears a thrifted version of the High Sport pants;

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Courtesy of Vi Huynh

Unlike Instagram, Substack is still a relatively new space where the norms of affiliate marketing—and how consumers can expect to engage with it—are still taking shape. One can find a broad mix of fashion content, from personal essays and styling tips to shopping-driven posts heavy on affiliate links. Perhaps it is due to this broad spectrum of how and when writers participate in affiliate marketing that pinpointed skepticism towards High Sport pants in a way that may not have materialized on, say, Instagram.

Seely-Katz, who does use affiliate links on Human Repeller, emphasizes that they have built trust with their readers in terms of how they disclose commissions. “People who read my newsletter know that I emphatically don’t go out of my way to center affiliate links, many of my posts having none at all […] I am thoughtful about what products I endorse, no matter the price point,” they state. Graves echoes this sentiment. She views affiliate income as compensation for the work of content creation. In regards to her Substack, “my readers get that if I am publishing something without a paywall, affiliate links are a way to help me accrue some payment for that time spent. I don’t let it sway my editorial decisions though,” Graves notes. Rufina does not use affiliate links but acknowledges that with the instability of the media landscape, “It’s really tricky for me to say how writers should be making their money.” As a former advertising professional, her main concern was seeing High Sport purchase links posted without an affiliate disclaimer.

Ultimately, the story of High Sport reveals how Substack is becoming an increasingly robust ecosystem for launching status-y products that go viral within a subset of fashion consumers. Seely-Katz describes the phenomenon as a “self-fulfilling prophecy,” where people who buy such items are more likely to broadcast them in their publications, “creating an illusion that literally everyone is buying this stuff.”

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