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7 Best Copywriter Websites To Help Guide You Towards Success in 2023



7 Best Copywriter Websites To Help Guide You Towards Success in 2023

The best copywriter websites attract the right target audience and compel those web visitors to take action. These websites are built for freelance writers and the services they offer.

As a copywriter, your website can be like your calling card. You get a blank foundation to build upon, sharing what you do, bragging about your work, and impressing prospective clients.

Putting all those pieces together and accomplishing the above can be a struggle.

To make the process easier on you, we’ve compiled a list of 7 of the best copywriter websites you can check out and draw inspiration from. Get real examples of successful copywriter websites, including our review of what makes them stand out and what works on their website.

Let’s get started.

Ultimate List of 7 Best Copywriter Websites

Here’s my curated list of copywriting websites that have helped me a ton!

1. Content Bistro

When you land on Content Bistro, you can clearly see they are a copywriter website. The copy on the home page tells you without even having to scroll.

What do they do?

  • Creating sales-ready conversion copy
  • Offering strategic consultations
  • Crafting momentum-charged programs

And they also tell you who they serve.

Who is their audience?
Course creators and service providers.

The copy and graphics are inviting and playful, with cartoon-like graphics and fonts used throughout the site. The layout is user-friendly and broken up into blocks with varying features and colors to keep the web visitor engaged, so they don’t get bored.

The site owners are also put front and center on the site, so you know who you’ll be working with.

The site tells you:

  • Content Bistro has been featured in Forbes, ConvertKit, and other places
  • They offer various plans for course creators and service providers
  • About the owners, their background, and commitment to your success

You’ll also find some amazing testimonials on the site, and this social proof sells!

In all, the site is put together very well. They definitely know their audience well and are doing some great things to attract prospective customers and gain new business.

2. SuzieBakos

freelance copywriter suzie bakos

On SuzieBakos, you’ll see that the layout and format of the website differ a lot from Content Bistro.

What do they do?

  • Suzie Bakos is a freelance writer, and this is a copywriter website
  • Suzie offers help for your content issues/fixes
  • She’s London-based and has a flexible schedule

Who is their audience?

On the homepage, you’ll learn about her clients, which are companies of all sizes, from startups to established global companies.

I like how she highlights some of the services she offers:

  • Email copy
  • Writing press releases
  • Social media copy

Suzie shares about herself, her educational background, and her work experience, so you can get to know the writer you’re working with.

To educate you about how the process works, she explains the three-step process: chat about your needs then, get a written proposal from her, followed by her kicking off the project with research, and then writing starts.

This website is short and sweet.

It has a few web pages that have essential information that web visitors will want to know. The homepage is broken into blocks with varying other elements and colors to keep the web visitor engaged. This is probably one of the most simple sites in our roundup but simple sells, and Suzie does a great job of this!

3. FashionCopywriterNYC

best copywriter websites - michelle christina larsen

At first glance, you’ll know immediately that is a copywriting portfolio site for a fashion copywriter.

This made our list as one of the best copywriter websites for several reasons:

  • User-friendly design
  • Simple layout
  • A clear picture of the target audience
  • Good understanding of services offered
  • Social proof

First, the simple and user-friendly design mimics the layout of SuzieBakos’ site a bit. It’s set up like a portfolio site where the homepage explains services and a short bio about the writer, then you can navigate the menu to see the portfolio, read reviews, and also contact the site with questions.

What do they do?

The site URL tells you exactly what kind of copy it creates: fashion-related copy.

As you scroll through the homepage, you’ll learn what kind of fashion copy the writer creates: email marketing copy, product descriptions, and social media captions, among other types of copy.

The section titled Rave Reviews is home to customer testimonials. This is social proof, and as I mentioned earlier, social proof sells.

Generally, it’s hard to be convinced to work with a stranger over the internet. Reviews/testimonials help resolve feelings of hesitation, sharing successes the writer has had with others.

What is their audience?

Clients who need fashion-related copy.

In a couple of scrolls, you have a solid understanding of what the website is about, who it’s for, what you get from the writer, and also customer reviews. The navigation is simple and user-friendly, taking you to various other parts of the website where you can learn more about her services.

4. The Email Copywriter

best copywriter websites - chris orzechowski

Like the previous copywriter website, this website tells you exactly what it’s about, in the URL,

What do they do?

They sell email copywriting services and products.

When you land on the website, you know who the writer is (Chris Orzechowski), you know what services he offers, and who his target audience is.

One of the marks of a great copywriter website lies in the content above the fold, on the website. This is all the information you see on the homepage without having to scroll. Chris does a great job of that with his website.

The site is set up like sales pages you see online.

It’s broken into blocks with varying colors, text, and fonts to keep the web visitor engaged. He shares social proof with his impressive numbers of how much revenue he’s made, the number of clients served, and the number of students helped.

Web visitors can learn about publications featured in, like The Motley Fool, Betterment, and others.

Who is their audience?

E-commerce businesses.

The homepage is pretty long, but each section serves a purpose, sharing:

  • How he can help your e-commerce business
  • Case studies
  • Links to podcast interviews he’s been featured on
  • Testimonials
  • A free download of his bestselling book

This looks like a professionally-developed website, and he’s clearly doing things right to have worked with thousands of people and generated millions.

5. Jennifer Locke Writes

writer website jenniferlockewrites

This copywriter website, offers book writing services. The site has a user-friendly setup with a clean appearance.

As you work your way down the homepage, you’ll read about:

  • Who Jennifer Locke is and how she can help you
  • Client testimonials
  • How you can contact her to start your book project

This is a copywriting portfolio website, and, done right, and it can attract the right audience and generate leads.

Although it may not look as professionally crafted as the previous site from TheEmailCopywriter, it ticks all the boxes for us, offering the most important elements of a strong copywriter website.

When a web visitor lands on the site, they know immediately what the site is about.

Locke doesn’t need to try to sell the potential clients on the benefits of A, B, or C. Instead, she has one core service offered, and she can speak to that more in-depth.

6. Conversion Copy Co

homepage conversioncopyco

One of the prettiest copywriter websites we have reviewed is from the writer behind ConversionCopyCo. On appearance alone, it’s visually stunning.

It’s set up like an e-commerce website, a bit.

Above the fold, you know what the site offers: website copy conversion copywriting for B2C brands.

What do they do?

Offer conversion copywriting services.

As you browse the site, ConversionCopyCo highlights some key features:

  • Who the company is and why they’re different from the competition
  • Former clients they’ve worked with (some big names you may have heard of)
  • What you get working with the site
  • Testimonials
  • Services offered

Who is their audience?

B2C brands

The website flows very well, and while it has a ton of information throughout, it doesn’t feel busy or overwhelming. Copywriting certifications are displayed on the site, a feature that takes them above the competition and instills buyer confidence among potential clients.

7. Nickicopy

copywriting website made the list of best copywriter websites because of their user-friendly layout, highlighting important information about their services above the fold.

This website is a quick browse. It doesn’t have tons of information or dozens of web pages like some of the other writers’ websites we’ve reviewed.

What do they do?

Offer book writing services.

Who is their audience?

Clients that need their book written.

There’s value in highlighting only the most useful information so that web visitors don’t get information overload and feel overwhelmed.

When you first land on this website, you’ll learn the writer behind the site is Nicki Krawczyk and she’s a copywriter and content marketer. The site navigation leads you to helpful links to her portfolio, contact details, and About page, where you can learn more about the writer.

She has some featured sites from her portfolio on the homepage, so you can easily review her work.

Altogether, this is a simple and effective copywriter website. It works!

What Makes a Good Copywriter Website?

A good copywriter website should be filled with compelling copy and also creative copywriting to sell your service. It should use persuasive language to educate and sell the web visitor on your service and convince them to take action.

Your web visitors will know what services you offer without any hassle, whether you do content marketing, book writing, conversion copywriting, etc.

Altogether, good copywriter websites should:

  • Be user-friendly
  • Have a simple, clean layout
  • Tell web visitors who you are and what services you offer
  • Display a call to action to generate leads for your service
  • Contain keyword-driven phrases to attract your ideal clients to the site

When it comes to your own site, you don’t have to be niched down. But, you do have to clearly tell your audience about what you do. Also, you want to include who you serve and how you can help them.

What all of these websites do well is contain a block format where the homepage is broken down into sections. This organization helps the web visitor navigate through the site more easily.

You can also share all the information about your copywriting services in an easily digestible kind of way, and the block format accomplishes this very well.

How Can You Build a Copywriter Website?

Ready to start building your copywriter website? These copywriter website examples are great to give you some ideas for creating a website for your business.

One of the best ways to create a winning website is with a proven system that has garnered success for others, like The Authority Site System (TASS) by Authority Hacker.

If you want plug-and-play templates you can copy and paste, video lessons to walk you through the process, along with a systematic approach to growing your website, this program is one you’ll want to check out. Read our Authority Site System review to learn more.

Bottom Line

We just covered 7 of the best copywriter website online! Generally, if you feel stuck on design issues, seeing examples can help. If you’re having a tough time figuring out the layout and structure of your freelance copywriter business, I hope this list helps.

Also, you can gain inspiration and ideas of what direction to go with your own website.

Which copywriter website is your favorite?

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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.



ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

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How to Build Trust and Transparency With Your Customers While Taking Their Data



How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own.

Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences.

You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and personalized customer journey. However, this need is at odds with the growing concerns surrounding customer privacy. Now, more than ever, customers are growing increasingly protective of their personal data.

According to a survey conducted by Gartner, consumers are less comfortable with brands collecting other types of data, including browsing history. Only 27% of respondents feel comfortable sharing information pertaining to their employment, financial data and personal health.

Users know the risks associated with their personal information fueled by various privacy breaches, data thefts and increasing regulatory scrutiny. Hence, businesses striving to innovate and meet customer demands must navigate the complexities of privacy protection since customers trust brands that value their privacy security.

On the other hand, the stringent privacy regulations, including the GDPR and CCPA, are even more concerning. These regulations demand businesses to collect, store, and manage customer data securely. Failing to adhere may entitle the business to pay hefty fines and even reputational damages.

In a nutshell, if a business wishes to jump on the innovation bandwagon, it can’t ignore the inherent privacy risks, especially when collecting vast amounts of customer data. Let’s unpack why businesses must be more vigilant about customer data security and privacy when innovating and learn how to navigate this complex landscape.

Related: Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Why you need to innovate with privacy on top of mind

Delivering seamless user experiences is vital, but ignoring privacy security wouldn’t please your users. Stats reveal that users worldwide are more concerned about their privacy than ever and wish to do more to protect it.

On the other hand, when we see things from an organization’s perspective, they have a typical mindset of invoking technology’s true potential to innovate for improving user experiences. However, ignoring privacy and security could be the worst strategy in today’s business landscape, especially when your customers know the importance of their privacy.

No matter how unreasonable it may seem to prioritize privacy in today’s world, where data-driven decisions dominate, embracing privacy protection can eventually open up new avenues for growth and innovation.

Users are more likely to engage with digital platforms and applications when they trust that their privacy is respected and their personal data is secure. They love to share personal information, along with their preferences and participate in innovative initiatives.

Consequently, a deeper understanding of user preferences and needs helps businesses develop effective and targeted innovations.

Why ignoring privacy regulations will spell trouble for your business

The relationship between innovation and privacy is quite evident. As organizations navigate their technological advancement journey, privacy regulations guide them toward a sustainable future where innovation does not affect or compromise users’ fundamental rights.

Whether it’s CCPA or GDPR, every regulation guards privacy rights and protects organizations from legal obligations. Furthermore, organizations that cater to customers across the globe shouldn’t ignore the importance of adhering to various data privacy regulations, as failing to do so may entitle them to pay hefty fines.

What’s worrisome is that if your organization’s reputation is tarnished for not adhering to global privacy compliances, your potential customers won’t trust you and will inch toward your competitors with all the necessary compliances in place.

And regarding innovation, you can freely collect essential information about users, and they won’t mind if you adhere to the latest data privacy and security regulations.

Strategies for privacy-driven innovation

1. Prioritizing a privacy-first mindset

Organizations that don’t prioritize privacy at every stage of their product development and innovation initiatives will not be able to win customer trust.

Hence, it’s essential to lay the foundation of your product by equally emphasizing privacy along with other aspects, including user experience, usability, compliance and marketing. Collaborating development, security, user experience and marketing teams to emphasize privacy security is perhaps the need of the hour for every business striving for success.

2. Prioritize transparency tactics — communicate clearly, win trust

If you establish clear communication with your customers regarding data collection, usage and protection, you can quickly win customer trust and loyalty. Most customers are reluctant to share their personal information just because they aren’t sure why an organization is demanding it in the first place.

Once they’re comfortable sharing essential information, you can use this data to drive meaningful innovation, such as offering personalized recommendations, suggesting products/services based on their preferences, and more.

3. Tap the potential of technology

Embracing cutting-edge privacy-enhancing tools and technologies can help you navigate your innovation journey seamlessly. Using robust privacy management tools, identity management platforms and multi-factor authentication can eventually help build lasting customer trust and loyalty.

Furthermore, using cloud platforms to scale rapidly would further enhance user experience without compromising security.

4. Optimize data collection

A data-minimization approach in which organizations collect only essential data and maximize its value helps deliver impactful results. Admit it: No innovation is possible without knowing what your customers want and their pain points. Effectively analyzing essential data can help boost targeted innovation efforts, ensuring impactful outcomes.

5. Skyrocket innovation with powerful partnerships

Last but not least, collaborating with privacy experts, regulatory bodies, and industry peers to exchange knowledge and best practices can accelerate your innovation efforts. Businesses can embark on an innovation journey flawlessly through collective support and expertise.

Related: This Unique Marketing Strategy Is Winning in 2024 — Here’s Why (and How You Can Implement It Successfully)

Navigating the nexus of innovation and privacy

While navigating the innovation landscape, organizations shouldn’t overlook the undeniable nexus between innovation and privacy. Hence, ignoring privacy while pursuing innovation could hamper customer trust and lead to legal obligations.

Emphasizing a privacy-first mindset, coupled with transparent communication and technological advancement, are undoubtedly pivotal strategies for unlocking the true potential of innovation while safeguarding customer privacy.

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read



How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

  • Knowing your audience and its pain points and desires.
  • Creating emails that respond to those specific needs.
  • Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

  • Newsletters can be longer and cover several pieces of information in more depth.
  • Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
  • Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

  • Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
  • Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
  • Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

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