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9 Strategies to Help You Rank Higher in 2023



9 Strategies to Help You Rank Higher in 2023

How can you improve SEO for news publishers?

Search engine optimization (SEO) is crucial for any website owner. News publishers require just as much help to get their SEO right as other niche sites if they want to land in the coveted top spots in Google search results. From technical SEO to content creation, you must equip yourself with the tools to get your news articles to rank.

Whether you are launching your news websites or have been around for a while, we have some SEO tips you don’t want to ignore.

The first and arguably most important aspect of launching news websites is making the best use of your technical SEO to boost rankings of search engine results. These are the items on your website that are completely within your control.

You may require professional help to sort them out, but many can be done independently without hiring help to drive more traffic to your news site. Let’s look at the three areas you can maximize to show search engines that you are serious about your content.

Load Speed

Imagine that you’re searching for the perfect article that sums up the events of what happened the day before over a cup of coffee. There are tons of news articles you could read, but what makes the decision for you? It may not be the headline or the political leaning of the news publishers.

Instead, it might be how quickly that page can load.

Readers are often frustrated by a slow page load speed, and you should aim to make your site as lightweight as possible so that it comes up quickly for readers. You can see how quickly your news websites run using a free tool like Google PageSpeed Insights.

Minimizing Web Page Errors

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When someone clicks on your news site, they expect to be directed to the article they want to read. Make sure that a search engine (as well as your readers) doesn’t encounter any web page errors when they decide to move forward with reading your article.

The possibilities of web page errors can be endless, especially if you are publishing lots of content.

The good news is that you can check out your site health using tools like SEMRush’s Website Audit. This tool helps you to identify:

  • Crawlability
  • Web page load speed
  • Performance
  • Internal links

It puts together a comprehensive report so that you have tangible next steps to move forward with your news site and can start to see huge gains in your readers’ search results and loyalty.

Eliminating Unwieldy Site Structure

Last but not least, you need to pay careful attention to your site structure while following these other SEO tips. News publishers likely have tons of articles (more on content creation soon), and they need to be easily organized and understood by Google search and any other search engine.

Always make sure your content is organized in category pages such as international news, local news, weather, and more.

Look to things like internal links, the category pages of your site, and even your overall XML sitemap. Having clearly structured data is important if you want to show up in the search results for your news stories.

2. On-Page SEO (Headlines, Meta Tags, and More)

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Behind the scenes SEO work is often the first step when it comes to SEO for news publishers. However, the more glamorous and easily-adjusted way to get your news websites to rank is to pay careful attention to on-page SEO.

Mainly, this means that you need to be careful about choosing headlines that rank, applying the right meta tags, and more.

To get to the first page on search engines, you will need to have compelling titles that people want to click on. They should contain relevant keywords that tell what your article is about instead of misleading people through bait-and-switch tactics. If you want to show up on Google News or Google Discover, this is essential.

Meta tags are an equally important piece of the puzzle as they signal to Google News what your article is about. Make sure that your tags make sense and are accurately applied to your article.

Meta descriptions also give readers a brief glimpse at what your article is about before they click on it in the search engine results. Give a brief synopsis and a promise of what’s to come if you want more people to read your news articles (and I’m sure you do).

3. Make Your Site Mobile-Friendly

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People are accessing their news on the go more than ever before. Mobile users account for more than half of all traffic worldwide, so why shouldn’t you tap into this with your SEO for news publishers? Many people want to access news websites during their lunch break or long commute.

If your site doesn’t allow them to view the page easily on a small screen, they will likely return to the search engines to search for one that does.

Not sure if your page is mobile-friendly? Google has a Mobile-Friendly Test tool that you can use to see where your site might be improved and how you can make accelerated mobile pages.

4. Perform Keyword Research (& Avoid Keyword Stuffing)

Using relevant keywords is crucial to your success at showing up on Google search results. You should know what people are actually typing into search engines to pull up articles like the ones you want to rank for.

Knowing the keyword research and how easy it is to rank for a given keyword can show you where there are gaps in the market that you can fill.

SEO for news publishers is essential if you want to rank, but there are some limitations. In the past, website owners believed that they had to use the keywords they wanted to rank for over and over again in their articles. Known as keyword stuffing, this tactic no longer ranks and may actually harm your place in the search results.

Instead, you should integrate keywords naturally and avoid beating your audience over the head with them. Keyword research tools like Semrush can help you to make the most of the phrases that people are really and truly searching for online.

Even Google Search Console can help you see structured data related to keywords. It shows you which queries you currently rank for, guiding your decisions about what should come next for you.

Of course, there are some things you can do to get more traffic other than being picked up by Google Discover. Featured snippets are a great way to increase visibility on the search engines and can be even more helpful than ranking on Google News.

That leads us to one important question: what are featured snippets?

These are the answers that pop up in the answer box at the very top of the search results on Google.

You can’t pay to be in this spot and they’re usually claimed by articles that integrate clear long-tail keywords (five or more words). They have a great degree of specificity and can score you way more traffic.

Hubspot estimates that featured snippets earn about 114 percent more click-through than those that rank even on the first page.

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You want people to stick with your website for a long time. This indicates to Google that your website is providing the answers that your audience needs and wants. To encourage them to stay longer, you should be working in internal linking to other related articles on your website.

If you work with a team of people to produce your content, then you may not know exactly which news article is the best choice for your target audience to keep reading. This is where tools like Link Whisper can come into play.

Link Whisper helps you see potential keywords and other articles to easily insert internal linking into your pages. It speeds up the process of finding other relevant articles to link to and gives you a head start on keeping people on your page longer for a boost in organic traffic.

6. Use Relevant Images

Nobody wants to read an article that is a big wall of text. Instead, they want to see some images that accompany your pressing news story. An SEO consultant may be able to help you find royalty-free images, or you could license photos from sites like Getty Images.

Either way, you want to make sure that your images are optimized for SEO for news publishers. This means making sure that your photos are compressed and don’t take forever to load. You may also want to add alt-text to your images so that they show up in the organic search traffic for your targeted keywords.

7. Put Emphasis on E-E-A-T for Content Creation

Have you heard of the acronym E-E-A-T when it comes to content creation? Google’s news ecosystem puts priority on articles that demonstrate Experience, Expertise, Authority, and Trust (E-E-A-T). The Google app and Google News will weigh how experienced your site is and who you are as an author.

It may not be a direct traffic source, but it can help them make decisions in which sites should rank highest in organic search.

If you have a phenomenal website with talented and experienced writers covering the topics in their field of expertise, you might be able to rank higher. Always consider E-E-A-T when you start to report on proper news.

8. Create Lots of Content

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It probably goes without saying, but one of the biggest factors for SEO for news publishers is their ability to put out tons of content. The more articles you have on your media site, the more likely you are to find at least a couple with the highest search volume.

Putting more articles out there increases your odds of being found and transforming a small piece into a syndicated article that earns you more revenue.

One SEO strategy you might decide to take on is putting out several high-quality articles daily. This might require more time than you can dedicate to your SEO efforts, especially if you work as a team of one or two. Instead, you might turn to AI content writers like Jasper to help you get the job done.

All you have to do is come up with the topic, provide any relevant information you want it to include, and let Jasper come up with the prose.

Another way to get your content out there and adhere to SEO practices is to claim your social media pages. Make sure that you claim the name of your website on Facebook, Twitter, Instagram — anywhere your audience routinely hangs out.

This also allows for link building as you can share breaking stories with your readers who are already looking for news content.

Shares on social media can be crucial for media companies who want to track how many reads or clicks their articles get. While you can tell a lot with Google Analytics, the dashboard for social media outlets is often quite robust and allows you to see how well things are landing with your audience.

People can comment and add their own opinion to your post, building up a sense of community and cluing you into where you should focus more of your efforts moving forward.

Final Thoughts: SEO for News Publishers

Whether you have one news site or multiple websites, you can benefit from understanding how Google processes the information that you put out there. With these core strategies, you can start to find out what stories rank the highest for you and how you can utilize SEO for news publishers more effectively.

Take advantage of structured data available with some of these tools to see where you can improve the reader experience of your news websites right away.

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10 best pet gifts that dogs and cats will love (and their owners, too)



ByAmanda Saintina

Sunday, December 3, 2023 6:19PM

10 best pet gifts that dogs and cats will love

This is an image of a goodybox from Chewy, a pet carrier, pet necklaces and a Furbo video camera.


As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Our pets are companions we hold near and dear to our hearts. Chances are, you or someone you know refers to their dog as their fur baby or cherishes their cats. Our pets keep us company and provide unconditional love, which is why they should be celebrated. Finding gifts for your four-legged friend can be difficult (especially if they’re picky), which is why we have your back. From holiday boxes full of toys and treats to functional gifts that will make pet care easy, there is something for any pet owner.

Best Gifts for Cats and Dogs

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Goody Box Holiday Dog Toys & Treats

I love this Goody Box of Holiday Dog Toys and Treats because you get more value for a lower price. The toys are a great way to bond with your pet and try out popular holiday-themed treats before you commit to buying the full-size product. It also comes in two different sizes for small and large dogs.

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Goody Box Holiday Cat Toys & Treats

This holiday-themed Goody Box has a great selection of tasty treats for your feline fur baby. I love that you get a lot of value for your money. The box includes: a penguin plush toy; a pack of 10 bouncy, holiday-colored spring toys; a foldable play tunnel; and delicious treats from Temptations and Hartz Delectables. Plus, all three toys include catnip, which is a nice treat.  

10 best pet gifts that dogs and cats will love

Merry Makings 12-Day Cat Toy Advent Calendar

This cat toy advent calendar is sure to make your cat feel special this month with plush toys filled with catnip. We love the variety of items available in this calendar in different shapes, sizes, and colors to keep your feline friend engaged.

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Frisco Flip Sequin Naughty/Nice List Dog & Cat Hoodie

Is your four-legged friend naughty or nice? If you love dressing up your pet this is the perfect hoodie to keep them in festive fashion.

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K&H Pet Products Cat & Dog Bed Warmer

My pup loves curling up under the sunny spots near my window. If your pet does the same, a bed warmer will be the perfect gift to keep them cozy this winter. This bed warmer comes in sizes ranging from small to giant and can be easily placed in any pet bed.

Best Gifts for Pet Lovers

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Leaving your pets at home can be stressful, especially if you have an anxious pup or a pup that likes to get into trouble. This 360-degree dog camera is Amazon’s choice for pet cameras and a pet owner favorite. This camera rotates to keep your dog in view at all times, so you can be home even when you’re not.

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‘Tell Your Dog I Said Hi’ T-Shirt

For the person who loves your fur baby more than you, lol. I love this T-shirt because it is lighthearted and something a friend or pet lover would appreciate.

95oz 2 8L Pet Fountain Cat Dog Water Fountain Dispenser with Smart Pump Blue d0dd2b12 9596 448e 8606 3cc6e567df8e.406f272a5d217eb755685da578ea8cf6

2.8L Pet Fountain with Smart Pump

It can be hard to keep your pet interested in their drinking bowl or even make sure they are getting the hydration they need. This pet fountain has two different flows: a flower waterfall (similar to a faucet) and a gentle fountain. This is perfect to keep your pets hydrated and engaged.

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Anavia Personalized Pet Portrait Necklace

This sentimental gift is a #1 best seller on Amazon. A personalized gift can mean the world to the person receiving it. What I love about this necklace is the unique sketch style of the portrait and how it can be used as a keepsake for a friend who may have lost a pet.

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ROVERLUND Airline-Compliant Pet Carrier

These carriers make life easier for jet-setting pet owners. These carriers are stylish and come in six different colors, but that’s not even the best part about this bag. They have a leak-proof bottom, so you won’t have to worry about any accidents, and the shoulder strap turns into a durable leash for your pup.

*By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, is not selling or distributing them, and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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The AI Video Industry Disruptor



The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!

This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.

How to invest in Synthesia stocks: Navigating the basics

Introducing Synthesia – Image via Synthesia

Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex. 

Here’s a guide to help you navigate the potential avenues for investing in Synthesia.

Step 1: Understanding the company’s status

Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.

Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.

If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.

Step 2: Explore avenues for investment

Before investing, take a look at the wide range of investment avenues available to you:

  • Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
  • Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
  • Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
  • Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.

Step 3: Assess eligibility and requirements

Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.

Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.

Step 4: Consult financial experts

Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.

Step 5: Monitor your investment

Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.

Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.

Considerations before investing

  • Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
  • Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
  • Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
  • Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
  • Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.

For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

how to invest in synthesia

Considerations before investing in Synthesia

Investing in Synthesia’s services: An alternate approach

An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:

1. Creating commercial videos for brands

One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services. 

As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.

2. Affiliate marketing with AI videos

Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions. 

By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.

Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.

3. Comparison and review videos

Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector. 

In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences. 

By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.

4. Targeted content creation

An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online. 

Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus. 

Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

how to invest in synthesia

Navigating the right ways to invest in the services of Synthesia


Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.

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5+ High-Earning High-Ticket Affiliate Marketing Programs



Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »

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