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9 Strategies to Help You Rank Higher in 2023

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9 Strategies to Help You Rank Higher in 2023

How can you improve SEO for news publishers?

Search engine optimization (SEO) is crucial for any website owner. News publishers require just as much help to get their SEO right as other niche sites if they want to land in the coveted top spots in Google search results. From technical SEO to content creation, you must equip yourself with the tools to get your news articles to rank.

Whether you are launching your news websites or have been around for a while, we have some SEO tips you don’t want to ignore.

The first and arguably most important aspect of launching news websites is making the best use of your technical SEO to boost rankings of search engine results. These are the items on your website that are completely within your control.

You may require professional help to sort them out, but many can be done independently without hiring help to drive more traffic to your news site. Let’s look at the three areas you can maximize to show search engines that you are serious about your content.

Load Speed

Imagine that you’re searching for the perfect article that sums up the events of what happened the day before over a cup of coffee. There are tons of news articles you could read, but what makes the decision for you? It may not be the headline or the political leaning of the news publishers.

Instead, it might be how quickly that page can load.

Readers are often frustrated by a slow page load speed, and you should aim to make your site as lightweight as possible so that it comes up quickly for readers. You can see how quickly your news websites run using a free tool like Google PageSpeed Insights.

Minimizing Web Page Errors

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When someone clicks on your news site, they expect to be directed to the article they want to read. Make sure that a search engine (as well as your readers) doesn’t encounter any web page errors when they decide to move forward with reading your article.

The possibilities of web page errors can be endless, especially if you are publishing lots of content.

The good news is that you can check out your site health using tools like SEMRush’s Website Audit. This tool helps you to identify:

  • Crawlability
  • Web page load speed
  • Performance
  • Internal links

It puts together a comprehensive report so that you have tangible next steps to move forward with your news site and can start to see huge gains in your readers’ search results and loyalty.

Eliminating Unwieldy Site Structure

Last but not least, you need to pay careful attention to your site structure while following these other SEO tips. News publishers likely have tons of articles (more on content creation soon), and they need to be easily organized and understood by Google search and any other search engine.

Always make sure your content is organized in category pages such as international news, local news, weather, and more.

Look to things like internal links, the category pages of your site, and even your overall XML sitemap. Having clearly structured data is important if you want to show up in the search results for your news stories.

2. On-Page SEO (Headlines, Meta Tags, and More)

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Behind the scenes SEO work is often the first step when it comes to SEO for news publishers. However, the more glamorous and easily-adjusted way to get your news websites to rank is to pay careful attention to on-page SEO.

Mainly, this means that you need to be careful about choosing headlines that rank, applying the right meta tags, and more.

To get to the first page on search engines, you will need to have compelling titles that people want to click on. They should contain relevant keywords that tell what your article is about instead of misleading people through bait-and-switch tactics. If you want to show up on Google News or Google Discover, this is essential.

Meta tags are an equally important piece of the puzzle as they signal to Google News what your article is about. Make sure that your tags make sense and are accurately applied to your article.

Meta descriptions also give readers a brief glimpse at what your article is about before they click on it in the search engine results. Give a brief synopsis and a promise of what’s to come if you want more people to read your news articles (and I’m sure you do).

3. Make Your Site Mobile-Friendly

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People are accessing their news on the go more than ever before. Mobile users account for more than half of all traffic worldwide, so why shouldn’t you tap into this with your SEO for news publishers? Many people want to access news websites during their lunch break or long commute.

If your site doesn’t allow them to view the page easily on a small screen, they will likely return to the search engines to search for one that does.

Not sure if your page is mobile-friendly? Google has a Mobile-Friendly Test tool that you can use to see where your site might be improved and how you can make accelerated mobile pages.

4. Perform Keyword Research (& Avoid Keyword Stuffing)

Using relevant keywords is crucial to your success at showing up on Google search results. You should know what people are actually typing into search engines to pull up articles like the ones you want to rank for.

Knowing the keyword research and how easy it is to rank for a given keyword can show you where there are gaps in the market that you can fill.

SEO for news publishers is essential if you want to rank, but there are some limitations. In the past, website owners believed that they had to use the keywords they wanted to rank for over and over again in their articles. Known as keyword stuffing, this tactic no longer ranks and may actually harm your place in the search results.

Instead, you should integrate keywords naturally and avoid beating your audience over the head with them. Keyword research tools like Semrush can help you to make the most of the phrases that people are really and truly searching for online.

Even Google Search Console can help you see structured data related to keywords. It shows you which queries you currently rank for, guiding your decisions about what should come next for you.

Of course, there are some things you can do to get more traffic other than being picked up by Google Discover. Featured snippets are a great way to increase visibility on the search engines and can be even more helpful than ranking on Google News.

That leads us to one important question: what are featured snippets?

These are the answers that pop up in the answer box at the very top of the search results on Google.

You can’t pay to be in this spot and they’re usually claimed by articles that integrate clear long-tail keywords (five or more words). They have a great degree of specificity and can score you way more traffic.

Hubspot estimates that featured snippets earn about 114 percent more click-through than those that rank even on the first page.

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You want people to stick with your website for a long time. This indicates to Google that your website is providing the answers that your audience needs and wants. To encourage them to stay longer, you should be working in internal linking to other related articles on your website.

If you work with a team of people to produce your content, then you may not know exactly which news article is the best choice for your target audience to keep reading. This is where tools like Link Whisper can come into play.

Link Whisper helps you see potential keywords and other articles to easily insert internal linking into your pages. It speeds up the process of finding other relevant articles to link to and gives you a head start on keeping people on your page longer for a boost in organic traffic.

6. Use Relevant Images

Nobody wants to read an article that is a big wall of text. Instead, they want to see some images that accompany your pressing news story. An SEO consultant may be able to help you find royalty-free images, or you could license photos from sites like Getty Images.

Either way, you want to make sure that your images are optimized for SEO for news publishers. This means making sure that your photos are compressed and don’t take forever to load. You may also want to add alt-text to your images so that they show up in the organic search traffic for your targeted keywords.

7. Put Emphasis on E-E-A-T for Content Creation

Have you heard of the acronym E-E-A-T when it comes to content creation? Google’s news ecosystem puts priority on articles that demonstrate Experience, Expertise, Authority, and Trust (E-E-A-T). The Google app and Google News will weigh how experienced your site is and who you are as an author.

It may not be a direct traffic source, but it can help them make decisions in which sites should rank highest in organic search.

If you have a phenomenal website with talented and experienced writers covering the topics in their field of expertise, you might be able to rank higher. Always consider E-E-A-T when you start to report on proper news.

8. Create Lots of Content

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It probably goes without saying, but one of the biggest factors for SEO for news publishers is their ability to put out tons of content. The more articles you have on your media site, the more likely you are to find at least a couple with the highest search volume.

Putting more articles out there increases your odds of being found and transforming a small piece into a syndicated article that earns you more revenue.

One SEO strategy you might decide to take on is putting out several high-quality articles daily. This might require more time than you can dedicate to your SEO efforts, especially if you work as a team of one or two. Instead, you might turn to AI content writers like Jasper to help you get the job done.

All you have to do is come up with the topic, provide any relevant information you want it to include, and let Jasper come up with the prose.

Another way to get your content out there and adhere to SEO practices is to claim your social media pages. Make sure that you claim the name of your website on Facebook, Twitter, Instagram — anywhere your audience routinely hangs out.

This also allows for link building as you can share breaking stories with your readers who are already looking for news content.

Shares on social media can be crucial for media companies who want to track how many reads or clicks their articles get. While you can tell a lot with Google Analytics, the dashboard for social media outlets is often quite robust and allows you to see how well things are landing with your audience.

People can comment and add their own opinion to your post, building up a sense of community and cluing you into where you should focus more of your efforts moving forward.

Final Thoughts: SEO for News Publishers

Whether you have one news site or multiple websites, you can benefit from understanding how Google processes the information that you put out there. With these core strategies, you can start to find out what stories rank the highest for you and how you can utilize SEO for news publishers more effectively.

Take advantage of structured data available with some of these tools to see where you can improve the reader experience of your news websites right away.



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These Website Mistakes Could Be Costing You Thousands. Here’s How to Maximize Your Return and Drive More Sales.

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These Website Mistakes Could Be Costing You Thousands. Here's How to Maximize Your Return and Drive More Sales.

Opinions expressed by Entrepreneur contributors are their own.

You’re losing thousands of dollars on your website and might not even know it. You have a site and a marketing team, and traffic is flowing in. But your site — and business — may fail because you’re losing customers and conversions.

How?

Leads fail to convert because of poor user interface, slow speeds and bad design practices. If your site isn’t optimized for SEO, it gets even worse: leads will never land on the site in the first place.

How much does a website cost?

Small websites cost $500 to $5,000. Your costs will vary depending on whether you use a template, hire a developer and the complexity of the site. Sites with hundreds of pages, expert optimization and design can cost $10,000 to $20,000. Your initial investment can’t be recuperated if your site isn’t optimized properly or set up to convert leads into sales.

Site visitors have higher expectations, and there is a growing list of requirements that sites must meet. You need a snappy site, and it must be accessible. However, you also need to capture the right data from your forms, continually optimize your site and fill in the leaks that are causing you to lose money.

Related: 3 Powerful SEO Techniques That Will Boost Your Website’s Search Engine Ranking

Is your website investment worth it?

Small business owners lose customers, even with a well-functioning website, because they don’t know how to utilize the data available to them. So, after all, is your website investment worth it, and if yes, how can you make sure you get an ROI?

Nobody tells you that web forms can cost you a lot of money

Forms are boring input fields to failing site owners and a goldmine to successful ones. What are leads doing when they enter data into the form? Are errors causing potential customers or clients to leave the site? According to WP Forms, more than 67% of site visitors will abandon your form forever if they encounter any complications; only 20% will follow up with the company in some way. Analyzing how users interact with forms is especially critical for small businesses, which may not have as many opportunities as larger corporations. They can identify common issues such as broken forms, confusing fields or errors. This insight allows small businesses to simplify and optimize the form-filling process, improving the overall user experience and significantly increasing the chances of conversion. Thankfully, you can use a form tracking system that will help to pinpoint problems with data entry and missed opportunities, ensuring that small businesses are not carelessly losing leads.

Testing your forms and sales funnel regularly can save you a lot of money if you fix issues that are found in the test phase.

Data is the king of website optimization

Analytic data is king of website optimization, but you need to know what to look for and how to make changes. For example, if you have a high bounce rate, your site may look like it was designed in 1999, or it takes 15 seconds to load.

Bounce rate means users are leaving the site on the page of entry, and you have multiple areas of potential improvement.

Review your site speed and follow PageSpeed Insights’ recommendations to optimize your site. Try to bring loading time down to two to three seconds at most. Complex navigation and poor-quality landing pages can also cost you sales. Work with a copywriter to optimize your sales funnel copy.

Data will help businesses to pinpoint exactly where users engage most frequently and where they face obstacles. With careful analysis of this data, companies can optimize every aspect of their website, from navigation to content.

Important aspects of a high-converting website

High-converting websites have a lot in common:

Content

Expertly written content, with the help of a copywriter, will allow you to hit on the pain points of leads and close more sales. Hooks and storytelling from an experienced copywriter can help you turn a low-performing sales funnel into one that exceeds sales forecasts.

Design

Poor design practices cause sites to fail. Yahoo! is a prime example. The site was once Google’s biggest competitor, but with the bland and outdated design, the bounce rate was high, and people flocked to Google.

Work with a design team to create a functional, feature-rich site that appeals to your target demographic.

Lead capture forms

High-converting sites use lead capture forms to collect basic information about visitors, such as their email or phone number.

In exchange for providing information, leads receive something valuable in return, such as a discount or free eBook.

Once a user provides their email address or phone number, you can start nurturing them and eventually convert them into a customer. It’s important to note again that receiving instant notifications about broken forms and issues is a solution to avoid losing potential customers.

Related: 9 SEO Tips to Help You Rank No. 1 on Google in 2024

Call-to-action: More than just a button

Call-to-actions (CTAs) tell visitors what to do next, such as signing up for a newsletter, making a purchase or scheduling a consultation. They play a crucial role in improving your site’s conversion rates.

Without them, visitors would leave your site without taking action, resulting in lost opportunities to convert leads.

To increase conversions, CTAs must be clear and concise and use action-oriented language, like “Buy now” or “Contact us.” Tell your visitors exactly what to do next so there’s no confusion and they feel confident taking the next step.

CTAs are highly effective at improving conversion rates, but visitor behavior can change over time. Testing and optimizing your site’s CTAs can help maximize your conversion rate and adapt and change as user behavior changes.

Make sure that you’re engaging in A/B testing to determine which CTA works best for your audience.

You must respond to leads right away

Research shows that 78% of customers purchase from the first responder. Surveys also show that the highest-ranking companies in lead response audit reports respond to leads in 30 minutes or less. The quicker you respond, the better. Conversion rates can be as much as eight times higher if you respond in the first five minutes.

Every minute that passes increases the chance that the lead will move on to a competitor.

How can you improve your lead response time? Start by automating your lead qualification process to identify and prioritize high-quality leads. Track the lead from start to finish and pinpoint the issues that leads are facing. Set response time goals, train your reps, and streamline your lead management processes to reach out to leads as quickly as possible.

Conclusion

You spend thousands of dollars on a website. To maximize your return, you must ensure that your site has all the right elements to increase conversion rates. Once you have these elements in place, you must respond to leads immediately to seal the deal.

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What Are the Highest Paying Jobs in Every U.S. State: Report

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What Are the Highest Paying Jobs in Every U.S. State: Report

Sometimes, it’s not just about finding a job that pays well, it’s all about location.

A new report from Career.io shows that compensation for the same job can vary from state to state, so where a job is located can really matter, especially if you’re trying to maximize your earnings.

The report matches pay to location by figuring out which jobs yield the highest average salary in each state compared to the national average.

The result is a map of the jobs with the highest earning potential specific to every U.S. state.

Credit: Career.io

The map shows the professions in each state with the highest differences between the average statewide salary and the national average pay.

Related: These Jobs Have the Highest Entry-Level Salaries

Every state has a minimum of one job that pays at least 25% more than the national average.

In midwestern states, such as Minnesota and Indiana, medical professionals make more than they would in other parts of the country.

Physicians take home 38.63% more pay in Indiana, and dermatologists make 56.98% more in Minnesota than either profession makes on average in the U.S.

Related: College Graduates Make the Most Money in These U.S. States

Three states have jobs in business and finance that pay more than 50% more than the national average.

Alaska pays personal financial advisors 66.69% more, Nebraska pays credit counselors 59.46% more, and New York pays credit analysts 50.98% more than the U.S. average overall for those occupations.

1716944163 691 What Are the Highest Paying Jobs in Every US StateCredit: Career.io

Here are the highest-paying jobs in some of the most populated U.S. states and how much more (%) each job pays than the national average.

1. California

Craft artists: 89.06%

2. Florida

Quarry rock splitters: 42.40%

3. New York

Crane and tower operators: 109.03%

4. Pennsylvania

Iron and rebar workers: 65.30%

5. Illinois

Hoist and winch operators: 71.79%

6. Ohio

Mathematical science occupations: 40.46%

7. Georgia

Cloak room attendants: 52.49%

8. North Carolina

Healthcare practitioners and all other technical workers: 34.49%

9. Michigan

Plant and system operators: 63.48%

10. New Jersey

Floor layers: 90.03%

Click here for the full list.

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5 Types of Content That Will Attract Ready-to-Buy Prospects

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5 Types of Content That Will Attract Ready-to-Buy Prospects

Opinions expressed by Entrepreneur contributors are their own.

They say that content is king — but not all digital content is created equal. While most digital content can help increase awareness for your brand, the most valuable content is designed to draw in warm prospects who are ready to make a purchase from you.

Of course, even the best content isn’t likely to result in a purchase on the first exposure. The marketing rule of seven indicates that consumers must be exposed to your messaging at least seven times on average before they decide to make a purchase. While this may often be the case, strong digital content will go a long way in lowering this total.

Related: 5 Digital Content Types Prospective Buyers Love to Engage With Online

1. Email campaigns

Email marketing remains one of the most effective methods for communicating with warm leads and staying in touch with existing customers to ensure they will buy from you again. Not only are emails far more likely to be read than other types of content, but their average return on investment towers over other options.

According to the HubSpot Blog, most marketers see an average open rate of 46-50% and a clickthrough rate of 2.6-3% — numbers that far outpace the engagement levels of social media and other popular forms of content.

Even if they are mostly comprised of previous customers, email lists are an essential marketing tool because they are made up of people who agreed to receive additional messaging from you. This fact alone already makes them far more qualified leads than someone who randomly stumbles across your blog.

2. Personal engagement on social media

While the overall engagement and reach of many social media platforms have declined, there is still much to be said for the potential these platforms offer for fostering one-on-one engagements with your warmest leads.

When marketers comment strategically on other people’s posts, actively participate in relevant groups and conversations, and respond to the comments and messages they receive, it helps create a meaningful dialogue with their target audience.

By pairing this personalized engagement with relevant, authoritative content (including videos, polls and more), you can leverage social media to nurture warm leads.

3. Cost calculators

Most companies have at least some kind of on-site content marketing strategy, which usually revolves around blogging. A blog can be undeniably beneficial for building SEO and domain authority, but depending on the type of content you create, it isn’t always going to create warm leads.

However, if your website content focuses on the customers who are ready to buy now, you can greatly increase your own sales potential — and one of the best ways to do this is with a cost calculator.

From calculating the cost of shipping a car across the country to determining how much it would cost to build your own website, these tools are inherently targeted at warm leads who are ready to make a buying decision. In this case, providing useful budgeting and planning information directly influences the user’s purchasing decision, providing a powerful way of reaching warm leads.

Related: 4 Steps to Writing Content That Converts

4. Webinars

Webinars have become an increasingly popular digital content option, and for good reason. When webinars are promoted to the right audience, they can become far more engaging and attractive to warm leads than a blog post covering the same topic would be.

The simple fact of displaying content in an audiovisual format helps make the webinar feel like an event in its own right. With an engaging topic and professional presenters, you can build a large audience. And when the topic of the webinar itself ties into your offerings, you can create a natural segue into how you can help viewers solve their most pressing problems.

Webinars can be even more effective when paired with other content, such as an e-book or follow-up video lessons. When done right, webinars can be an excellent resource for collecting email addresses and other information from warm leads who are most likely to be interested in your services.

5. Software demos

Admittedly, this digital content option doesn’t apply to every industry. However, there is a wide range of companies that offer software services, addressing everything from tracking logistics and customer relationships to managing the back end of a website.

A software demo gives warm leads the opportunity to try the service before they commit to a purchase. Firsthand interaction and experience with the software is ultimately far more convincing than a series of sales calls could ever be, as this helps buyers clearly determine whether or not a particular product works for them.

It should be no surprise, then, that opt-out free trials see an incredible 48.8% conversion rate. It’s worth noting, too, that companies that don’t sell software can use similar “trial” options, such as a two-week trial for their services. Trials and demos appeal to the warmest buyers, who often use them to finalize their purchase decision.

Related: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results

While regularly updating a blog or social media profile can be useful as part of your content marketing strategy, it is essential that brands in every niche focus on the types of content that are poised to deliver the greatest return.

By focusing on the types of content that are most likely to capture warm prospects in the first place, you can turn more leads into sales and maximize the success of your content strategy.

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