AFFILIATE MARKETING
7 Affiliate Marketing Strategies for Entrepreneurs

Opinions expressed by Entrepreneur contributors are their own.
We’ve all been there. You invest hours into crafting your brand, diligently expanding your audience, yet your revenue isn’t reflecting the time and effort you’ve put into your platform. All major brands utilize partner marketing, which is significant in growing brands and gaining revenues.
Partner and affiliate marketing play a crucial role in brand growth by leveraging the influence and reach of trusted partners. Companies can tap into new audiences by collaborating with them, increasing brand awareness and driving customer acquisition. This strategic approach allows brands to benefit from the credibility and expertise of their partners, resulting in expanded market reach and ultimately higher revenues.
Below are seven things to remember while working with marketing partners for your company.
1. Redefining high-earning potential
The commonly held belief that fashion and beauty are the most lucrative sectors in affiliate marketing is becoming obsolete. While these areas maintain a significant market share, the high competition they attract can make differentiation challenging.
Special events are also worth considering. During Black Friday 2022, for instance, event tickets, various online services and PC and mobile games claimed the top three positions based on our data. These niche sectors have vast potential for affiliates willing to explore them.
Related: Start an Affiliate Marketing Side Hustle to Bring in Passive Income
2. Fostering niche communities for greater profit
Traditionally, the recipe for maximum income in affiliate marketing revolved around maintaining a wide audience with high engagement. The landscape has evolved today, with the biggest profit potential now lying within fast-growing niche sectors.
Growth of partner sales in niche segments worldwide in 2022 demonstrates this shift, with niches like Console and PC Games seeing a 35% growth, Mobile Services and IT services growing by 95%, and even Movies & Music growing by 33%, according to ConvertSocial data.
Such trends indicate you can unlock significantly greater profits by building a loyal, engaged community in a specific niche.
Related: How to Effectively Beat Your Direct Competition in a Niche Market
3. Engagement is the new currency
Engagement has emerged as the new currency in the digital space, outweighing the importance of audience size. Our report shows that even creators with smaller audiences can earn significant sums, provided they maintain high engagement levels. For instance, one of our client’s Telegram channels, with around 200,000 users focused on gadgets, earns $2,000 monthly.
In contrast, another fashion-focused channel with only 8,200 subscribers made a whopping $6,400 in the same period. This underscores that an actively engaged audience, regardless of its size, is the cornerstone of a successful affiliate marketing strategy.
These statistics demonstrate that the affiliate marketing landscape is undergoing a transformative shift, opening up new avenues for profit and engagement. As we step into this new era, it’s essential to adapt our strategies to these changing dynamics. After all, success in affiliate marketing is no longer just about casting the widest net — it’s about casting the right one.
Related: 3 Tips to Get Started with Affiliate Marketing
4. Monetizing blogs — Quality over quantity
While monetizing a blog can seem daunting, it’s far from impossible. The key lies in focusing on creating and delivering real, valuable content that goes beyond mere advertising. This approach builds a loyal readership and makes your blog more appealing to advertisers looking for high-quality, engaging platforms to showcase their products or services. Rather than churning out countless low-value posts, invest time and effort into producing fewer but high-quality, insightful articles that resonate with your audience.
Related: 3 Tips to Get Started with Affiliate Marketing
5. Fair revenue share — the new norm
In the early stages of content creation as a recognized profession, creators often found themselves at the short end of the stick when it came to revenue generation. The platforms hosting the content usually claimed the lion’s share of profits, leaving creators with a meager sum for their efforts. This imbalance in revenue distribution made it incredibly challenging for creators to generate a significant income, often stifling their creative potential and enthusiasm.
Today, major content hosting platforms have introduced improved revenue-sharing models. These new agreements often involve a higher percentage of ad revenue allocated to creators, more monetization opportunities, and even bonuses based on engagement or view counts.
Such changes have helped boost creators’ income and created a more appealing industry for content creators. By recognizing and rewarding quality content creation, platforms invest in a future where creators can thrive, producing richer and more diverse content. This progressive move has thus set the stage for a new era of content creation, characterized by fairer revenue distribution and a greater focus on quality.
Related: 12 Myths and Misconceptions of Affiliate Marketing
6. Data diving for sales success
The key to future sales success lies within the depths of audience and demographic data. By identifying your audience’s preferences, behaviors and habits, you can tailor your content and marketing strategy to better align with their interests, consequently boosting your sales. Engagement data is your key to sales success.
7. Branding relationships are more than money
There’s more to a brand relationship than just monetary compensation. Influencers can leverage these partnerships to garner additional coverage and audience reach. Plus, a host of intangible perks and networking opportunities are only available to creators with robust relationships with these brands.
Brands are also recognizing the value of investing in top creators. For instance, GoPro hosts a large-scale creators summit with all expenses paid and makeup brand Tarte sent a brigade of their creators to the Turks and Caicos for an “influencer retreat.” This recent collaboration with brands and their creators garnered significant attention, demonstrating how strategic brand relationships can yield benefits beyond financial gains.
A shift is taking place in the partner marketing space. New, more effective methods replace old strategies prioritizing quality content, audience engagement and a deeper understanding of data. It’s time to adapt and tap into the rich potential of this new era. To build a successful brand means to build a mutually beneficial alliance that can amplify your reach, enhance your reputation, and generate greater opportunities in the future.
AFFILIATE MARKETING
10 best pet gifts that dogs and cats will love (and their owners, too)
ByAmanda Saintina
Sunday, December 3, 2023 6:19PM

This is an image of a goodybox from Chewy, a pet carrier, pet necklaces and a Furbo video camera.
creativeContent
As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*
Our pets are companions we hold near and dear to our hearts. Chances are, you or someone you know refers to their dog as their fur baby or cherishes their cats. Our pets keep us company and provide unconditional love, which is why they should be celebrated. Finding gifts for your four-legged friend can be difficult (especially if they’re picky), which is why we have your back. From holiday boxes full of toys and treats to functional gifts that will make pet care easy, there is something for any pet owner.
Best Gifts for Cats and Dogs

Goody Box Holiday Dog Toys & Treats
I love this Goody Box of Holiday Dog Toys and Treats because you get more value for a lower price. The toys are a great way to bond with your pet and try out popular holiday-themed treats before you commit to buying the full-size product. It also comes in two different sizes for small and large dogs.

Goody Box Holiday Cat Toys & Treats
This holiday-themed Goody Box has a great selection of tasty treats for your feline fur baby. I love that you get a lot of value for your money. The box includes: a penguin plush toy; a pack of 10 bouncy, holiday-colored spring toys; a foldable play tunnel; and delicious treats from Temptations and Hartz Delectables. Plus, all three toys include catnip, which is a nice treat.

Merry Makings 12-Day Cat Toy Advent Calendar
This cat toy advent calendar is sure to make your cat feel special this month with plush toys filled with catnip. We love the variety of items available in this calendar in different shapes, sizes, and colors to keep your feline friend engaged.

Frisco Flip Sequin Naughty/Nice List Dog & Cat Hoodie
Is your four-legged friend naughty or nice? If you love dressing up your pet this is the perfect hoodie to keep them in festive fashion.

K&H Pet Products Cat & Dog Bed Warmer
My pup loves curling up under the sunny spots near my window. If your pet does the same, a bed warmer will be the perfect gift to keep them cozy this winter. This bed warmer comes in sizes ranging from small to giant and can be easily placed in any pet bed.
Best Gifts for Pet Lovers

Leaving your pets at home can be stressful, especially if you have an anxious pup or a pup that likes to get into trouble. This 360-degree dog camera is Amazon’s choice for pet cameras and a pet owner favorite. This camera rotates to keep your dog in view at all times, so you can be home even when you’re not.

‘Tell Your Dog I Said Hi’ T-Shirt
For the person who loves your fur baby more than you, lol. I love this T-shirt because it is lighthearted and something a friend or pet lover would appreciate.

2.8L Pet Fountain with Smart Pump
It can be hard to keep your pet interested in their drinking bowl or even make sure they are getting the hydration they need. This pet fountain has two different flows: a flower waterfall (similar to a faucet) and a gentle fountain. This is perfect to keep your pets hydrated and engaged.

Anavia Personalized Pet Portrait Necklace
This sentimental gift is a #1 best seller on Amazon. A personalized gift can mean the world to the person receiving it. What I love about this necklace is the unique sketch style of the portrait and how it can be used as a keepsake for a friend who may have lost a pet.

ROVERLUND Airline-Compliant Pet Carrier
These carriers make life easier for jet-setting pet owners. These carriers are stylish and come in six different colors, but that’s not even the best part about this bag. They have a leak-proof bottom, so you won’t have to worry about any accidents, and the shoulder strap turns into a durable leash for your pup.
*By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, is not selling or distributing them, and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.
AFFILIATE MARKETING
The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!
This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.
How to invest in Synthesia stocks: Navigating the basics
Introducing Synthesia – Image via Synthesia
Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex.
Here’s a guide to help you navigate the potential avenues for investing in Synthesia.
Step 1: Understanding the company’s status
Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.
Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.
If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.
Step 2: Explore avenues for investment
Before investing, take a look at the wide range of investment avenues available to you:
- Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
- Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
- Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
- Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.
Step 3: Assess eligibility and requirements
Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.
Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.
Step 4: Consult financial experts
Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.
Step 5: Monitor your investment
Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.
Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.
Considerations before investing
- Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
- Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
- Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
- Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
- Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.
For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

Considerations before investing in Synthesia
Investing in Synthesia’s services: An alternate approach
An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:
1. Creating commercial videos for brands
One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services.
As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.
2. Affiliate marketing with AI videos
Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions.
By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.
Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.
3. Comparison and review videos
Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector.
In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences.
By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.
4. Targeted content creation
An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online.
Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus.
Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

Navigating the right ways to invest in the services of Synthesia
Conclusion
Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.
AFFILIATE MARKETING
5+ High-Earning High-Ticket Affiliate Marketing Programs
Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »
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