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Affiliate Marketing vs. COVID-19: Industry Movement and Expert Advice on Surviving the Impact



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Just like every other sector, COVID-19 has impacted affiliate marketing in several ways, as well. However, the pandemic influence was both positive and negative. Though many affiliate marketers revamped their tactics from scratch, others did not feel a big difference. It is because remote work was already in their practice.

Let us understand the detailed market condition for affiliate marketing after the pandemic:

Current Market Condition

The contagion has left a deep impact on two factors, niche selection and ad revenue. Many marketers shifted their niches for increased profitability. Areas like health care, home hygiene, entertainment, apps for small businesses, and skills were high in demand. On the flip side, home improvement, luxuries, and real estate lagged severely.

These ups and downs of the corporate sector have massively changed consumer behavior. 64% of the blog owners reported severe traffic changes on the blogs during a pandemic, directly decreasing ad revenue.

Case Study

Z-Skin Cosmetics reported a huge hike in sales. The company’s CEO gave this credit to the hand-sanitizing product line, which is high in demand. The sales for hand sanitizers exploded, and affiliate programs became big support in this regard.

In the same way, the owner of My Supplement Store explained the impact of buying behavior. The company faced a great decline in sports supplements, whereas immunity boosters had record-breaking sales since the pandemic started.

Online learning tools and memberships for online classes are expected to stay high in demand because the virus is back in action. Markets were beginning to open, but they have shut down again. People are confined to their homes once more. Thus, remote learning tools are expected to show an increase in sales. Since remote work is a new normal, video conferencing software like Zoom, Cisco WebEx, and Microsoft are in full swing.

These changes show us a clear picture of the current market. Many affiliate marketers have already changed their niches. If the pandemic continues, a huge chunk of affiliate marketers will shift towards more profitable segments, leaving their present ones.

No matter you change your niche or not, one thing is clear, remote working practice will continue for a long. Therefore, you should have a good grip on tools essential for working remotely.

Let us have a look into these tools:

Remote Working Tools

Affiliate marketing experts recommend using various tools for automating the repetitive tasks in remote working, boosting productivity, and reforming the collaborative remote work. Some of these tools are mentioned below:

1.   SEMrush

This renowned SEO tool can be used for performing a blog SEO audit, finding great keywords, and looking at back linking opportunities.

2.   Slack

Slack is high in demand these days. This is a collaborative tool that helps in sharing tasks, communicating, and organizing shared projects.

3.   Get Response

It is used for email marketing. You can easily create your list and develop a strong customer base.

4.   Yoast SEO

The tool gets integrated with Word Press. You can use it for Meta tags and optimizing the content.

5.    Elementor

This works as a Word Press plugin and can be used with various layouts.

6.   BuzzSumo

If you are looking for content ideas and particularly interested in knowing the highly searched topics, go for Buzz Sumo. It also assists in finding influencers and give alerts based on brand name, domains, links, and keywords.

7.    KWFinder

If you are in search of some best long-tail keywords, use this tool. You will easily find the ones with low competition and high searches.

8.   Ahrefs

You can search keywords, find backlinks, perform a website audit, and dig into competitors’ strategies with Ahrefs.

Thirsty Affiliates

If you need to optimize your Word Press website with affiliate marketing, go for Thirsty Affiliates. It is a hub of tools that helps you in affiliate marketing.

Now, let us see how the industry experts are playing their affiliate marketing game and dealing with the disruptive situation.

Experts Advice on Affiliate Marketing

1.     Shawna Newman at Skipblast

Shawna is an affiliate marketer and has been working from home for the last 10 years. Therefore, when others shifted towards remote working, she felt no change. However, she is focusing on new blogs these days, while others are kept on hold.  In total, Shawna has 10 blogs, and only 4 of them are high in demand these days. She is focusing on these 4 but happy with the increasing sales on these 4 blogs.

Shawna recommends Ahrefs and Buzz Sumo for affiliate marketing. She feels creating a new site for high demanding areas is a waste of time, money, and effort. Every site needs time to develop and gain traffic. By the time the site is good to get huge traffic, the market condition will change. She further suggests investing in problem-solving areas as they reap great benefits in the long run.

2.   Lior Amar at Journeyborn

Lior Amar thinks about the current situation as an opportunity for newbies. This is the best time to experiment and perform detailed researches in various niches, he suggested. Affiliate marketing is all about research, and we can do maximum research at this time when we have no other commitments.

The only hurdle is the distractions that we routinely get while working from home. However, if we follow a strong morning routine, we will be able to combat every distraction and stick to our mission, he added. According to Lior, Ahrefs is the best tool for finding keywords and performing an audit.

As per his suggestion, we should only work for niches in which we have a deep interest. Besides this, working on products that we have personally used is the best idea. Though some segments are at peak sales these days, we cannot jump into them directly until we have interest and detailed research about the topics.

Wrapping It Up

In short, COVID-19 has changed the entire map of affiliate marketing. Changes in consumer behavior, interest in a few segments, and global financial crises. Segments like health, hygiene, and online learning tools are in full swing. However, other areas like luxuries, real estate, and home improvement are facing a difficult time. Experts recommend focusing on the high-demand areas if you already have a site on it. In another case, try utilizing this time for researching future segments.

Nouman provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Apcelero.

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How Creators Are Powering Social Commerce



How Creators Are Powering Social Commerce


In the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce.

At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce.

From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.

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Cyber Monday 2023: The best extended deals from Amazon, Walmart, Best Buy, Apple and more



As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

There is still time for Cyber Monday savings. If you didn’t have time to pick stuff up on Cyber Monday, don’t worry as many of your favorite brands still have extended Cyber Monday sales. Here is every major brand’s extended Cyber Monday and Black Friday 2023 sales that you need to know. Check out best Cyber Monday deals under $100 and best Cyber Monday deals on Amazon.

Deals from top retailers


Amazon’s Cyber Monday event has ended, but there’s still time for holiday shopping with sales up to 71% on all things tech, household appliances and more.

Cyber Monday 2023 The best extended deals from Amazon Walmart

This is your last chance to get the Apple Airpods 2nd Gen for under $100.

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The most powerful Beats headphones yet, the Studio Pro is on sale for more than 50%.

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Hisense 58-Inch ULED 4K Smart Fire TV

The crisp Hisense TV is on sale for 41% off.


Walmart’s Cyber Monday Deals is live until supplies last, with massive sales on items from Dyson, Sony, Apple and more.

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PlayStation 5 Spider-Man 2 Bundle

The PS5 bundle comes with the hit Marvel’s Spider-Man 2 disc for 10% off.

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The Xbox Series S bundle comes with an additional Xbox controller and a 3-month Game Pass subscription.

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The fan-favorite Bissell Vac-and-Steam All-in-one is on sale for nearly $100 off.

Home Depot

Home Depot is offering Cyber Monday deals online and in stores now through 11/29, with up to 60% off on home appliances.

Best home products deals

HexClad Cookware

Gordon Ramsay’s favorite cookware brand is offering 50% off their excellent pan and pot sets for Cyber Monday 2023.

HexClad 12-piece Cookware Set

At 40% off, you could have Gordon Ramsey’s favorite 12-piece cookware set for the lowest price ever.


Dyson deals are the best, with many of its revolutionary hair products and vacuums now on sale for up to 50%.

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Dyson Supersonic Hair Dryer

Dyson’s revolutionary Supersonic Hair Dryer is on sale for the first time this year – grab this excellent product for 25% off.

West Elm

West Elm is giving 70% off on many of its best luxury furniture for extended Cyber Monday sales.

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Roar & Rabbit Geo Inlay Nightstand

This beautiful nightstand is going for 30% off at West Elm.

Solo Stove

Solo Stove is the best fire pit retailer on the market, so get their warmth for up to 40% off.

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Secure some holiday warmth with the table top Mesa fire pit for 22% off.

Tech and entertainment


Take advantage of Hulu’s amazing Black Friday deal for a limited time! Subscribe to the Hulu (With Ads) plan for 99 per month for one year, current regular monthly price after. Get this deal now by clicking here. Ends 11/28/23. Eligibility restrictions and terms apply.

Best jewelry, clothing and fashion deals


Crocs’ Cyber Week sale are hosting sales up to 50%.


The Classic Clog is a classic for a reason at 25% off.


UNIQLO is having its only sale of the year, with amazing Cyber Week deals for your online shopping experience.


Nordstrom has Cyber Monday deals until midnight tonight, offering up to 82% off across all categories like Nike, UGG, Calvin Klein, Tory Burch and more.


The popular athleisure wear company has a number of great extended Cyber Monday finds, especially in their “We Made Too Much” page for the holiday shopping season.

Best haircare and cosmetics deals

Find deals from Ulta, Sephora and more.


Ulta’s Cyber Monday sales are now live and ends Tuesday November 28th, with up to 50% select beauty products.

The Walt Disney Co. is the parent company of Hulu and this ABC station.

* By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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16 Common Blogging Mistakes



16 Common Blogging Mistakes
Common blogging mistakes often derail even the most dedicated bloggers. From neglecting SEO strategies to ignoring audience engagement, these errors …

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