AFFILIATE MARKETING
10 Best WooCommerce Affiliate Plugins For Your Online Store
![10 Best WooCommerce Affiliate Plugins For Your Online Store 10 Best WooCommerce Affiliate Plugins For Your Online Store](https://articles.entireweb.com/wp-content/uploads/2021/02/Best-WooCommerce-Affiliate-Plugins.jpg)
Launching your WooCommerce store and then hitting the sales targets involves a combination of marketing strategies. Fierce competition and demanding customers require the use of all available marketing tactics including affiliate marketing to get ahead of the curve.
Affiliate marketing is a way of amplifying the reach of your brands by giving rights to affiliate marketers for distributing your products and services to a wider audience, and during the process compensate them for each sale.
Table of Contents
- Why Does Your WooCommerce Store Need an Affiliate program?
- How to Choose The Best WooCommerce Affiliate Plugin
- 10 Best WooCommerce Affiliate Plugins For Your Online Store
- ReferralCandy
- Affiliate For WooCommerce
- AffiliateWP
- Tapfiliate
- WooCommerce Amazon Affiliates
- YITH WooCommerce Affiliates
- Affiliates Pro
- SUMO Affiliates Pro
- Ultimate Affiliate Pro
- Post Affiliate Pro
To run a successful affiliate marketing campaign, you need to have the right tools, most importantly, an affiliate plugin. This article will take you through all the top WooCommerce affiliate plugins so that you can pick one for your online store.
An affiliate plugin allows you to manage all your affiliates from a single dashboard by registering affiliates, organizing payouts, and payment methods. It can also help you with URL tracking so that you can see which affiliate is performing better and their total sales numbers.
Why Does Your WooCommerce Store Need an Affiliate program?
Ensuring that your online store gets regular traffic and sales requires the implementation of various marketing techniques and an affiliate marketing program is one of them. Affiliate marketing is a quick and easy way to get more people to visit your store and buy your products because it’s not only you who is marketing your online store, your affiliate partners are now helping you get more sales in return for a commission.
These affiliate partners implement marketing strategies of their own to promote your store after signing up to your affiliate program and for every sale they bring, you pay them a certain percentage, which is the cost of running this program. The more lucrative your commission plan, the more affiliate partners are going to join your program which ultimately results in more sales.
An affiliate program also helps you build a loyal customer base as you can convert your customers into your affiliate partners as well but instead of giving them commission, you can offer them store credit for every sale they bring.
How to Choose The Best WooCommerce Affiliate Plugin
Now that we have understood how an affiliate program can benefit your store, let’s discuss how you can choose a WooCommerce affiliate plugin to implement that program. To do that, here are some of the features that you need to look for in an affiliate plugin:
Easy to use – The affiliate plugin should offer an easy to use dashboard that doesn’t require a lot of time getting used to.
Manage affiliate links – Managing, saving, and organizing affiliate links is a must-have feature in the plugin that you choose.
Integrate common payment gateways – Your affiliate plugin must work seamlessly with all the common payment options such as PayPal and Stripe
Track partner’s performance – It’s important that you track your best performance affiliate partner so that you can offer him or her a better payout.
Generate referral links – Of course, a WooCommerce affiliate plugin should be able to generate affiliate links for your partners.
10 Best WooCommerce Affiliate Plugins For Your Online Store
Finally, it’s time to check out the list of the top 10 WooCommerce affiliate plugins that you can choose to implement your affiliate marketing strategy. Remember, these plugins are not ranked in any way and are rather placed randomly.
So let’s begin!
ReferralCandy
You might have heard of ReferralCandy as it is one of the top WooCommerce affiliate plugins around that helps you grow your business through a referral model, which means your customers will turn into your affiliate partners by referring your products to more people.
![10 Best WooCommerce Affiliate Plugins For Your Online Store referralcandy](https://www.cloudways.com/blog/wp-content/uploads/referralcandy.png)
This robust affiliate tool automates your referral program by paying out your customers automatically which frees up a lot of your time. The dashboard is not only intuitive but they have recently updated it to be faster than before.
Referral candy can also be seamlessly integrated with other ecommerce tools such as Google Analytics, Mailchimp, Klaviyo, and more.
Here are some of its key features:
- Customized reward options for your referral partners
- Data and dashboards including analytics and key insights
- One-click integrations with other platforms
- Live chat support
Price
Premium – 49/mo billed monthly
Enterprise – $3999/mo billed annually
Affiliate For WooCommerce
Affiliate for WooCommerce is an affiliate plugin built by the expert team at StoreApps, a popular WooCommerce plugin developer with several plugins listed on the official WooCommerce website.
The plugin gives you full control of your affiliate program where you can perform various functions including approving affiliate partner requests, releasing payouts, turning customers into affiliate partners, and much more.
![10 Best WooCommerce Affiliate Plugins For Your Online Store affiliate for woocommerce](https://www.cloudways.com/blog/wp-content/uploads/affiliate-for-woocommerce.png)
Affiliate for WooCommerce also comes with an intuitive dashboard that presents all the useful information you need in a simplified manner. It has a single page UI so that you don’t need to spend time browsing between tabs to find specific data. You also get full support from the plugin developers so that you get the help you need if you run into any trouble.
- Here are some of its unique features:
- Use coupons for tracking referrals
- Setup unlimited affiliate partners
- Ability to set storewide affiliate commission rate
- Affiliate leaderboard to track performance
- Real-time sales reporting
Price
$129 billed annually
AffiliateWP
Affiliate WP is a popular WooCommerce affiliate plugin that is packed with features that will ensure that your affiliate marketing skyrockets your sales and conversions. For starters, the plugin is super easy to set up. All you have to do is install the plugin on your WooCommerce store and your affiliate program will be up and running.
![10 Best WooCommerce Affiliate Plugins For Your Online Store affiliatewp](https://www.cloudways.com/blog/wp-content/uploads/affiliatewp.png)
The plugin lets you track sales and traffic from affiliate partners in real-time through its state of the art dashboard which also includes new affiliate registrations. You can also manage creatives and other elements of your brand that you want your affiliate to use while marketing your store and products.
In addition to that, each of your affiliates gets a dedicated area that allows them to track their earnings, sales, and retrieve their affiliate URLs.
Some of its prominent features are:
- Integrated payout service
- Affiliate coupon tracking
- Manual affiliate approval
- Automatic affiliate creation
- Simple shortcodes
Price
Personal – $149/year
Plus – $199/year
Professional – $299/year
Ultimate – $499/year
Tapfiliate
Tapfiliate is another great WooCommerce affiliate plugin that assists you to easily create, manage, and scale your affiliate program to drive more traffic and sales. It integrates seamlessly with your online store in a few minutes after which you can begin registering new affiliate partners and providing them with their unique affiliate URLs.
![10 Best WooCommerce Affiliate Plugins For Your Online Store tapfiliate](https://www.cloudways.com/blog/wp-content/uploads/tapfiliate.png)
Just like all good WooCommerce affiliate plugins, Tapfiliate also comes with an advanced dashboard that presents all the information in a graphical manner to make it easy to analyze. It also lets you create personal coupon codes for your affiliate partners.
Along with that, you can manage your banners and other branding material and also create social media posts for your affiliate partners.
Here are some key features that come with Tapfiliate:
- Supports six different languages
- Custom signup field
- Plug and play with other ecommerce marketing tools
- Shortcode for easy implementation
- Set custom commission plans
Price
Essential – $69/mo
Pro – $149/mo
WooCommerce Amazon Affiliates
WooCommerce Amazon Affiliates is a WooCommerce affiliate plugin developed by the AA Team, one of the most popular WordPress plugin developers on CodeCanyon. It has more than 20,000 downloads and a 4-star rating making it an effective solution for your affiliate marketing needs.
![10 Best WooCommerce Affiliate Plugins For Your Online Store woocommerce amazon](https://www.cloudways.com/blog/wp-content/uploads/woocommerce-amazon.png)
The plugin allows you to sell Amazon products on your own store and earn an affiliate commission on each sale. You can easily import hundreds of Amazon products to your store and start selling them as an affiliate partner in a matter of minutes.
Amazon Affiliates also comes with an Amazon Associate Report Module that lets you keep track of your conversions, clicks, shipped items, and the revenue you are generating.
Here are some key features:
- List Amazon products and your own products simultaneously
- On-site cart feature
- Product stats
- 90 days cookie feature
Price – $49
YITH WooCommerce Affiliates
You must have heard of YITH, a popular WooCommerce plugin developer group that has come up with amazing plugins over the years for various functionalities. YITH WooCommerce Affiliate is another plugin in its portfolio that helps store owners run an effective affiliate program by automating various tasks and giving more control to store owners.
![10 Best WooCommerce Affiliate Plugins For Your Online Store yith affiliate plugin](https://www.cloudways.com/blog/wp-content/uploads/yith.png)
Using this plugin, you will be able to set different commission rates for various affiliate partners based on their performance and revenue generation. You can also design various discounts and assign coupons for your affiliate partners to use to promote your products and drive more sales.
The plugin has two versions, free and paid. The paid version comes with all the features of the free version plus a few advanced options such as the ability to ban affiliate partners, advanced reporting, and setting time-lapse for visits.
Some prominent features of this plugin are:
- Specify commission rate for each product/user
- Email notifications to administer affiliate partners
- Pay commissions every day
- Automatic payment of commissions
Price
Single site – $99.99
6 sites – $279.99
Affiliates Pro
Affiliate Pro is an affiliate plugin developed by ITthinx, the WP plugin developer group behind many popular plugins such as WooCommerce product generator, Widgets control, Affiliates BuddyPress, and many more.
![10 Best WooCommerce Affiliate Plugins For Your Online Store affiliate pro](https://www.cloudways.com/blog/wp-content/uploads/affiliate-pro.png)
The plugin is aimed to maximize your sales growth by making your affiliate program more effective and growth-oriented. It comes with a performance review system that allows affiliate partners to track their sales numbers and help them optimize their marketing efforts to grow and earn more commission.
Though it comes with a standardized toolbox, you can always customize it according to your requirements using the flexible template-based dashboard sections.
Here are some key features:
- Real-time reporting
- Unlimited affiliate partners
- Flexile commission rates
- Mass payments and exports
- Traffic statistics
Price
Single site – $69
5 sites – $79
25 sites – $229
SUMO Affiliates Pro
SUMO Affiliates Pro comes with more than 50 modules and integrations so that it can serve a range of customers with a variety of needs and requirements. Some of the modules include Signup Commissions, Social Share, URL Masking, and Pushover Notifications.
![10 Best WooCommerce Affiliate Plugins For Your Online Store sumo affiliate pro](https://www.cloudways.com/blog/wp-content/uploads/sumo-affiliate-pro.png)
When it comes to integrations, the plugin connects seamlessly with all the top third party ecommerce tools such as Contact Form 7, WP Forms, WooCommerce Subscriptions, and Recover Abandoned Cart.
The plugin also comes with advanced account management which allows your affiliate partners to manage their affiliate earnings, sales, URLs, and branding elements of your store.
Here are some key features:
- Generate affiliate links through QR codes
- Create an affiliate landing page
- Social promotion
- Email Opt-in
- Set landing commissions
Price – $49
Ultimate Affiliate Pro
Ultimate Affiliate Pro is one of the most popular WooCommerce affiliate plugins on CodeCanyon with more than 10,000 downloads and a 4.5-star rating. The plugin comes packed with a number of useful features to skyrocket your affiliate program and improve your sales.
![10 Best WooCommerce Affiliate Plugins For Your Online Store ultimate affiliate](https://www.cloudways.com/blog/wp-content/uploads/ultimate-affiliate.png)
Affiliate Pro allows each affiliate partner to create their own marketing campaigns and bring more sales through multi-level marketing strategy which means your partners will be able to create their own affiliate users They can view a complete set of metric which will allow them to better design their marketing strategy including CPL, CPC, CPS, and CPA.
The plugin also comes with full support which includes live chat with the plugin development team, online documentation to help you configure the plugin, and video tutorials to show you around the dashboard.
Some key features of this plugin are:
- Set lifetime commissions
- Give performance bonuses
- PayPal payouts
- Award recurring referrals
- Optin integrations
Price – $69
Post Affiliate Pro
Post Affiliate Pro is a robust and all-around affiliate tracking software that comes with hundreds of features ranging from affiliate link creating to detailed and comprehensive reporting. It comes with a number of various tracking methods including affiliate links, custom affiliate links, direct links tracking, private campaigns, sub IDs, and many more.
![10 Best WooCommerce Affiliate Plugins For Your Online Store post affiliate pro](https://www.cloudways.com/blog/wp-content/uploads/post-affiliate-pro.png)
Other than that, the plugin also reports through audit logs, map overlay reports, top URLs report, trends report and online users report. You can also manage your promotional material by using a banner rotator, flash banners, peel banners, and HTML banners.
When it comes to commissions, you can give out action commissions, lifetime commissions, multi-tier commissions, and commission groups.
Here are some of the prominent features:
- Award performance bonus
- Customizable user interface
- Multilingual support
- Mass payments
Price
Pro – $97/mo
Ultimate – $197/mo
Network – $477/mo
Final Words!
Affiliate marketing is an effective tool to scale your ecommerce business beyond your physical boundaries by letting third-party sellers sell your products in return for a commission. Using a good affiliate plugin ensures that your affiliate marketing program is running smoothly and is not taking up a lot of your time by managing affiliate links, payouts, commissions, and much more.
Bonus Tip: Signup on the Cloudways – One of the best WooCommerce hosting platform and get the 15% OFF for the first three months (CODE: HOSTWOO)
AFFILIATE MARKETING
Unlock Simplified, Pro-grade Design Capabilities with Ashampoo 3D CAD Professional 11
![Unlock Simplified, Pro-grade Design Capabilities with Ashampoo 3D CAD Professional 11 Unlock Simplified, Pro-grade Design Capabilities with Ashampoo 3D CAD Professional 11](https://articles.entireweb.com/wp-content/uploads/2024/08/Unlock-Simplified-Pro-grade-Design-Capabilities-with-Ashampoo-3D-CAD-Professional.jpg)
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
For entrepreneurs and design professionals who are looking to elevate their projects, Ashampoo 3D CAD Professional 11 offers a powerful yet user-friendly solution that combines precision, versatility, and an extensive object library—all for just $39.99 (reg. $330).
Whether you’re a seasoned architect or a DIY enthusiast, this software offers a seamless blend of simplicity and sophistication. Its intuitive interface guides you through every step of the design process, from sketching floor plans to visualizing your space in stunning 3D.
This Windows-only software is designed to make your workflow more efficient and your designs more precise. It has a host of powerful tools and features that simplify complex tasks. For instance, the program offers dedicated input modes for walls, windows, and doors, allowing you to quickly and accurately define key elements of your project. Additionally, numerical editing tools provide even greater precision, ensuring that every measurement and modification is spot on.
Ashampoo 3D CAD Professional 11 has auto-save functionality and reminders to save your work manually, so you never have to worry about losing progress. The context menu supports cut, copy, and paste functions, making it easier to manage different elements of your design. With powerful floor plan analysis and correction features, you can quickly identify and address any issues before they become problems.
It has extensive object catalogs that provide a wide range of 3D objects and more than 250 ready-to-use object groups. From pre-designed garages and kitchen lines to garden houses and saunas, these objects make adding detail and realism to your projects easy. You can also create your own catalog directories and use them directly in the software, customizing your designs to fit your unique vision.
With more than 20 million users, this software provides all the tools you need to help bring your vision to life.
Get a lifetime license to Ashampoo 3D CAD Professional 11 now and pay just $39.99 (reg. $330) for a limited time.
StackSocial prices subject to change.
AFFILIATE MARKETING
4 Tips for Building Stronger Relationships Between IT and Non-Technical Teams
![4 Tips for Building Stronger Relationships Between IT and Non-Technical Teams 4 Tips for Building Stronger Relationships Between IT and Non-Technical Teams](https://articles.entireweb.com/wp-content/uploads/2024/08/4-Tips-for-Building-Stronger-Relationships-Between-IT-and-Non-Technical.jpg)
Opinions expressed by Entrepreneur contributors are their own.
Most companies have some form of dedicated IT management. According to a workforce survey, the common IT to non-technical staff ratio is typically around 4% of all personnel.
These IT individuals and departments often need to communicate with the other staffers throughout a company. From basic day-to-day activities to long-term collaborations, meeting deadlines and maintaining security, it’s important that the relationship between IT and the non-technical workforce is not just existent but effective.
If you’re aware of a lack of quality in your IT-related inter-departmental collaborations, here are four ways to enhance communication and build better professional relationships between technical and non-technical teams.
1. Establish and promote healthy communication
Communication cannot be overlooked in any business setting. As the workforce becomes more geographically diversified by distance and time zones, it’s important to maintain communication, not just with teams but between departments. This is ground zero, especially in an isolated area like IT.
One way to enhance communication is through regular cross-team meetings. Many companies hold recurring meetings where everyone comes together to hear company-wide updates and generally realign themselves. If the thought of a full company meeting sounds like a mammoth, intimidating and time-sucking use of resources, never fear. There are multiple ways you can implement this concept efficiently.
For instance, Zappos holds its well-known all-hands meetings three times a year. Spacing out these larger communal moments helps make them special.
If meeting is a problem in any quantity, you can go a different route: pre-recorded messages. If you choose this option, though, be warned that simple video messaging can become just as confusing and lengthy as a meeting. Instead, look for tools that help you send purposeful, value-centered messages.
Marketing platform Drift, for instance, used the communications tool Zight to improve its internal communication. The company used screen recorder technology to send annotated, knowledge-based videos to their employees. This organized and enhanced the purpose of each message, making it easier to reference later on without rewatching the entire thing.
The takeaway? Invest in some form of healthy cross-departmental communication that fits with your workflow.
2. Use jargon-free language
Removing jargon and technical terms from basic inter-departmental communication starts at the top. IT leaders must demonstrate how to remove dense language when talking, recording, typing and otherwise engaging with coworkers.
This isn’t just because leading by example is effective. It’s also because workplace jargon often finds its largest adherents in the upper echelons of a business. One study from MyPerfectResume found that 33% of those asked considered upper management to be the most likely to overuse workplace jargon.
Even worse? A third of those asked had also used jargon that they didn’t even understand. Use jargon-free language. It keeps communication transparent and avoids peer pressure and embarrassment from undermining effective understanding between IT and other teams.
Related: Here’s Why You Absolutely Have to Stop Using Jargon at Work
3. Bridge knowledge gaps with cross-functional training
Specialization and niche knowledge are defining factors for IT teams. Tech workers’ value comes from their ability to bridge the gap between humans and machines. However, this expertise isn’t as effective if the communication gap between IT staff and other personnel widens too far.
One way to keep all staff on the same playing field is to engage in cross-functional training. This is the process of educating employees from various departments in disciplines that are complementary to their own focus. It emphasizes shared knowledge and helps teams both respect and understand their respective duties in the larger context of business operations.
Google has mastered the art of cross-departmental training. On the one hand, the company famously used its whisper courses — a series of micro-lessons in email form — to teach small teamwork lessons. In addition, the search engine giant encourages employee-to-employee training. This shares knowledge in a peer-to-peer fashion and maintains a culture of learning.
Again, the takeaway here is that you don’t have to follow a formula for cross-departmental training. Find something that works for your setup, and then invest in it.
4. Cultivate a culture of inclusivity
Inclusivity is a common workplace culture goal. It emphasizes making all members of a workforce feel welcome. It seeks to embrace gender, age and other demographic differences and to incorporate the strengths of each individual and team into a company’s operations.
This is a powerful way to keep IT and non-technical personnel connected and respectful of one another’s contributions. As a central focus of how a company operates, an emphasis on empathy and respect helps keep those all-important communication channels open and healthy.
No company has demonstrated genuine, effective inclusivity in business activity quite as well as Pixar. The media company is famous for its ability to develop high-quality ideas and, at the same time, make sure everyone feels welcome and part of the conversation.
The company’s “Notes Days” are a poignant example. These are days when the entire company shuts down and comes together to collectively brainstorm. The result is some of the best inter-departmental collaboration in modern history.
If you want your tech and non-tech teams to connect, make them feel included.
Related: How to Build an Inclusive Culture That Permeates All Levels of the Organization
Breaking down barriers between IT and the rest of the professional work world
The IT department has become an integral part of most modern businesses. But it cannot operate in a vacuum. Miscommunications can lead to confused expectations, missed deadlines and even compromised safety and security.
It’s essential that leaders make an effort to align their IT and non-technical teams. This keeps everyone informed and up-to-date as you work together to achieve the same goal as a business.
AFFILIATE MARKETING
5 Ways Kamala Harris Can Support The Franchise Community
![5 Ways Kamala Harris Can Support The Franchise Community 5 Ways Kamala Harris Can Support The Franchise Community](https://articles.entireweb.com/wp-content/uploads/2024/08/5-Ways-Kamala-Harris-Can-Support-The-Franchise-Community.jpg)
Opinions expressed by Entrepreneur contributors are their own.
The five weeks between the Republican and Democratic conventions could have been a lifetime, as a brand-new Democratic ticket formed in record speed. As always, the International Franchise Association (IFA) is neutral in presidential elections and we will work with whoever is in the White House for the betterment of our model. Just as we were in Milwaukee for the RNC, we were on the ground in Chicago, educating candidates and campaigns about all the good franchising provides, especially for minority-owned businesses.
More highlights from championing franchising with lawmakers in Chicago at the #DNC2024. IFA is proud to work with members across the aisle on policies that support the franchise business model and its 9M employees in the U.S. pic.twitter.com/vexxskHpuK
— IFA (@Franchising411) August 21, 2024
Like many Americans, the franchise community is interested in learning more about Vice President Harris’ vision and policy priorities, which she characterized in her acceptance speech as an Opportunity Agenda. It is encouraging that one of her early commercials features her time working at McDonald’s. In fact, if elected, Harris, along with her husband Doug Emhoff, will share a common thread with the 1 in 8 Americans
who have worked at McDonald’s. To genuinely support the franchise business model, here are five concrete ways Vice President Harris can appeal to the franchise community.
Be a champion for franchising
First, Vice President Harris should be a champion for franchising and use every day on the campaign trail to visit franchises and meet their employees in swing states — and everywhere in between. Doing so will unlock franchising as a component of the Opportunity Agenda, including the unique benefits of franchising for all stakeholders involved in the model.
Those stakeholders are substantial — from the nearly 9 million employees who work for America’s 800,000 franchise businesses (and earn higher wages and better benefits than non-franchised employees) to the franchise owners themselves, who are more diverse in race and gender than non-franchises.
Abandon an expanded joint employer rule
Second, Vice President Harris talked at the DNC about working with business and labor. Yet, one of labor’s top priorities has been a joint employer rule that would effectively destroy franchising. A Harris administration that wants to support small business creation must abandon efforts to implement an expanded joint employer rule.
Bipartisan majorities in congress and a federal court have rejected expanding the joint employer test to include reserved and indirect control. Even Democratic supermajorities in the California legislature, and her home-state Governor Gavin Newsom, rejected joint employer liability. This created a pathway to negotiate a bill with organized labor that preserved franchisee equity in their business, and creating predictable increases in the minimum wage.
Call for pro-small business tax policies
Third, Vice President Harris should call for pro-small business tax policies, given the expired and expiring provisions of the Tax Cuts & Jobs Act (TCJA). These include extending the qualified business income deduction (QBID), also known as the section 199A deduction, and restoring a pro-growth interest deductibility standard that expired at the end of 2022.
Extending the 199A deduction, along with passing the bipartisan Tax Relief for American Families and Workers Act — which garnered overwhelming bipartisan support in the House this year — would greatly benefit franchise owners. This legislation would increase the amount of interest owners can deduct from their income taxes, offer temporary bonus depreciation for the purchase of equipment and short-lived capital assets and include other pro-business and pro-worker provisions.
These actions would provide small business entrepreneurs with a competitive edge over large corporations and demonstrate that Vice President Harris is committed to addressing the needs of the small business community. She can chart a new path and extend an open hand to the business community by putting the politics aside and commit to extending a policy they have come to rely on. Without action, every business owner in country wakes up on January 1, 2026, facing a tax increase.
Increase lending limits at the SBA
Fourth, increase lending limits at the Small Business Association (SBA) and boost access to the 7(a) Working Capital Pilot (WCP) program. During her acceptance speech, Harris pledged to, “provide access to capital for small-business owners and entrepreneurs and founders.” Launched earlier this year, WCP is a line of credit product that features an annual guaranty fee structure that works to offer greater flexibility than a traditional term loan to meet specific business needs.
Accessing capital is increasingly challenging in such a high-interest rate environment. The SBA pitched the concept as a means of breaking down barriers seeking to start their own pathway to entrepreneurship, where the franchise model is poised to continue playing a major role.
Outline a future for the Federal Trade Commission
Finally, Harris should outline a future for the Federal Trade Commission (FTC) that includes a modernization of the Franchise Rule, a federal regulation solely enforced by the FTC that governs the sale of a franchise. Currently under review by the FTC, the Franchise Rule hasn’t been updated since 2007 — the same year the first iPhone was introduced.
Research published in the Wall Street Journal showed it took more than 20 years of education to understand a Franchise Disclosure Document (FDD), and a federal investigation found many prospective franchisees did not read the disclosures at all. This needs to change, especially during the pre-sale process when a prospective franchisee is deciding whether to invest significant financial resources in a franchise.
A Harris administration would be wise to course-correct the FTC to foster entrepreneurial development in franchising and double-down on the true mission of the FTC — to protect consumers and prospective franchisees. The franchise business model encourages workforce development and small business formulation in local communities, we look forward to working with any administration and any political party toward that important goal.
Related: Is Franchising Right For You? Ask Yourself These 9 Questions to Find Out.
Matt Haller is the President and CEO of the International Franchise Association (IFA). Greg Flynn is the Founder, Chairman, and CEO of Flynn Group and Flynn Properties, and an IFA Board Member. With 2,700+ Applebee’s, Taco Bells, Paneras, Arby’s, Pizza Huts, Wendy’s and Planet Fitness units generating $4.7+ billion in sales and employing 75,000+ people in 44 states and 3 countries, Flynn Group is the largest franchise operator in the world.
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