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Best Newsletter Niches in 2024

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Best Newsletter Niches in 2024

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When was the last time you eagerly awaited a newsletter? 

Chances are, it spoke directly to your interests, needs, and persona.

But as someone thinking about starting a newsletter, how do you create a newsletter that people will want to read? 

How do you find that special topic that ignites your audience’s passion and is still profitable?

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A newsletter that tries to be everything to everyone often resonates with no one. The key lies in finding your niche. Newsletters focusing on specific content have a 16% higher open rate and a 21% higher click-through rate than more generic ones.

And with the right platform, this becomes a lot easier. For example, beehiiv has a user-friendly interface and powerful tools to help you grow and engage your audience and eventually monetize your newsletter.

We’ll delve into the best newsletter niches for 2024, offering insights on selecting a niche that aligns with your interests and appeals to your target audience. 

We’ll also share tips on effectively using beehiiv to maximize your newsletter’s impact.

Benefits Of Targeting A Specific Audience

A report from Twilio in 2022 shows that 62% of people will stop caring about a brand if it doesn’t offer them something that feels personal.

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You’re likely to resonate with your audience by tailoring your content to a specific group. This relevance leads to higher engagement rates, as readers find the content more interesting and pertinent to their needs and interests.

The newsletter space today is a numbers game.

Imagine you have a newsletter focused on sustainable living and eco-friendly products. Your audience comprises environmentally conscious individuals actively seeking ways to reduce their carbon footprint. 

Suppose you decide to promote a new eco-friendly home cleaning product, either as an advertisement for another brand or as part of your own product line.

Since your audience is already interested in sustainability, the cleaning product aligns perfectly with their interests. This relevance makes them more likely to read about the product, engage with the content, and consider it seriously.

Apart from increased engagement, here are some other benefits of a specific niche newsletter.

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  • Authority and Expertise: When you consistently deliver content within a specific niche, you establish yourself as an authority. This expertise attracts new subscribers who are seeking credible information and advice.

  • Higher Quality Leads for Advertisers: If you want to monetize your newsletter through advertising, a niche audience is more attractive to certain advertisers. These advertisers often pay a premium for access to a highly engaged and targeted audience.

  • Long-term Subscriber Retention: Readers who subscribe to a newsletter that consistently provides value in their area of interest are more likely to remain loyal subscribers over the long term. This reduces churn and increases the lifetime value of each subscriber.

Step-By-Step Guide On Identifying A Perfect Newsletter Niche

Before we get to the best newsletter niche, we want to show you how to identify a niche for yourself.

Like building a niche site, finding the perfect niche for your newsletter is critical in establishing a successful and engaging publication.

The process involves a mix of self-reflection, market research, and strategic planning. Here’s a detailed step-by-step guide to help you identify your ideal newsletter niche.

Best Newsletter Niches in 2024

Now, before fully committing, test your concept. Start with a small group of subscribers and gather feedback. Be prepared to iterate based on what you learn. Key actions include:

  • Send out pilot editions and solicit feedback. At beehiiv, we have a Feedback Survey feature that lets you get feedback from your newsletter audience.

  • Be flexible and ready to adjust your niche or approach based on subscriber responses.

The Best Profitable Newsletter Niche Ideas

These choices are rooted in carefully analyzing market trends, audience engagement levels, and monetization opportunities. 

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We’ve also considered the evolving interests and behaviors of online audiences.

We also factored in the versatility of these niches to accommodate different content formats and monetization strategies, whether through sponsorships, product sales, or affiliate marketing.

1. Finance and Investing

According to a report by Research and Markets, the global financial services market size was valued at $23,328.73 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.4% from 2022 to 2030.

Best Newsletter Niches in 2024

Global financial market services market growth rate

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So, people are inherently interested in managing their finances and growing their wealth. This interest translates into a dedicated readership seeking expert advice and insights.

This niche also allows for diverse content formats, including market analysis, investment tips, personal finance advice, interviews with industry experts, and explanations of complex financial concepts. 

Such versatility keeps the content fresh and engaging and caters to a wide range of audience segments, from beginners to seasoned investors.

What are the monetization strategies for this niche?

  • Sponsorships from financial institutions

  • Affiliate marketing for financial tools and products

  • Premium subscription models for exclusive insights

2. Technology Newsletters

Technology impacts nearly every aspect of modern life, ensuring a consistently high interest and engagement among readers.

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People always want to understand the latest gadgets, software updates, or tech industry dynamics.

For example, Samsung will be releasing their flagship phones powered by AI this year, and many people are looking to get updated on the release and later reviews.

You can monetize these technology newsletters through various channels. This includes sponsorships from tech companies, affiliate marketing for gadgets and software, and paid subscriptions for in-depth analysis or exclusive content. 

According to a report by Campaign Monitor, the IT/Tech/Software industry has an average open rate of 22.7% and a click-through rate of 2.0%, so you’re sure to get a lot of viewership.

The Soulful Entrepreneur is a great example of a successful newsletter in the tech ecosystem made with beehiiv.

Best Newsletter Niches in 2024

3. Parenting Newsletters

Parenting is an evergreen and highly relatable topic, making parenting newsletters a lucrative niche. 

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The challenges and joys of parenting are universal yet constantly evolving with societal changes. 

Your newsletter can focus on offering solutions and advice for contemporary parenting issues, such as:

Collaborate with child psychologists, educators, and experienced parents to provide a well-rounded perspective on various parenting topics.

You can also offer premium content, such as in-depth guides, exclusive interviews, or early access to events, for subscribers who pay a fee.

As your newsletter grows, consider covering broader aspects of parenting, like education choices, nutritional advice, or developmental milestones for different age groups.

4. Health & Wellness Newsletters

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This should be higher on the list, right? Yes.

This niche allows exploration of various topics like dietary advice, exercise routines, mental health strategies, wellness trends, and holistic health approaches, catering to a wide range of reader interests.

For example, focusing on mental health within the health and wellness niche is timely and resonates deeply with current global trends.

There has been an increasing recognition of the importance of mental health, partly accelerated by the COVID-19 pandemic.

You can cover topics like managing stress and anxiety, mindfulness practices, tips for improving mental health, interviews with mental health professionals, and personal stories of overcoming mental challenges.

While the health and wellness niche offers immense potential, it’s important to approach it with certain caveats in mind:

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  • Responsibility and Accuracy: Given the sensitivity and importance of health-related information, ensure that your content is accurate, well-researched, and responsibly presented. Misinformation can have serious consequences, so always verify facts and, if possible, consult with health professionals.

  • Regulatory Compliance: Depending on the content, health newsletters may need to adhere to specific regulations or guidelines, such as those concerning medical advice or data privacy (HIPAA in the U.S., for example).

  • Sensitive Topics: Some health topics might be sensitive or trigger emotional responses. It’s important to handle such topics with empathy and discretion.

5. Conspiracy Theories & Alternative Beliefs

If you’re a person who likes to try things out of the ordinary, the niche of conspiracy theories and alternative beliefs is a unique and intriguing one. 

While this niche can be fascinating and engaging, it’s important to approach it responsibly.

Your newsletter can delve into various conspiracy theories, historical mysteries, and unexplained phenomena, attracting curious readers about such subjects.

But given the sensitive nature of conspiracy theories and alternative beliefs, approach these topics responsibly.

Avoid spreading misinformation and always aim to provide well-researched, balanced viewpoints. Don’t be extreme.

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Be mindful of the potential impact of your content on public opinion and individual beliefs. Distinguish between presenting alternative perspectives and endorsing unfounded claims.

Monetization opportunities for this niche include:

  • Sponsored content and affiliate marketing related to books, documentaries, or events focusing on alternative beliefs and historical mysteries.

  • Exclusive member-only content for subscribers who want in-depth analysis or early access to new theories or findings.

6. B2B (Business-to-Business) Newsletters

B2B newsletters are a specialized form of communication in the business world, targeting an audience of business professionals, decision-makers, and industry leaders. 

These newsletters share industry-specific information, insights, and thought leadership. 

They aim to foster a professional community, provide valuable content, and facilitate business growth and networking.

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An example is the Marketing Brew newsletter by Morning Brew. This newsletter targets marketing professionals, offering the latest news, trends, and strategies in the world of marketing, with a focus on providing actionable insights.

Best Newsletter Niches in 2024

In your B2B newsletter, you can delve deeply into market analysis, technological advancements, industry best practices, and leadership strategies.

Here, you provide value through expert insights and well-researched information.

Your newsletter can influence key business decisions. By providing high-quality content, you position yourself as a thought leader, and your newsletter becomes a go-to resource for industry professionals.

To monetize a B2B newsletter, use these strategies:

  • Partner with companies whose products or services align with your audience’s interests. You can offer to feature their content or ads in your newsletter.

  • Offer a tiered subscription model. A basic subscription could be free, while a premium subscription could offer exclusive content like in-depth reports, personalized analyses, or access to industry events and webinars.

  • Leverage your expertise and the authority built through your newsletter to offer consulting services.

  • Build relationships with other businesses in your field. You might co-create content, conduct joint webinars, or collaborate on research projects, which can be monetized.

7. AI Newsletters

Your AI newsletter can cater to this rising curiosity, providing insights and analyses on AI’s growth.

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The audience in this niche is broad and varied. It includes AI professionals working in the field, researchers exploring new frontiers in AI, students seeking knowledge and career opportunities, and tech enthusiasts fascinated by AI’s potential. 

Your content can be tailored to address the interests and informational needs of this diverse group.

To monetize, collaborate with companies that offer AI software, tools, and applications. By including affiliate links in your newsletter, you can earn commissions on sales made through these links. 

This strategy generates revenue and directly provides your readers access to valuable AI resources.

Also, given the interest in AI, many companies in this domain might be interested in sponsoring sections of your newsletter or placing ads. These could be companies selling AI products, providing AI services, or hosting AI-related events.

The key is to partner with brands that align with your audience’s interests.

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Success Stories of Niche Newsletters

By focusing on a particular area of interest, authors have managed to carve out unique spaces. 

Their achievements highlight how understanding and catering to a defined audience’s specific needs and interests can lead to impressive results in subscriber growth and revenue generation.

1. The Brink Newsletter

When Marcus Ramsey, an e-commerce SEO expert, decided to dive into the newsletter space at the start of 2023, he had his eyes set on the growing field of Artificial Intelligence (AI). 

In just over a month, The Brink got to over 14,000 subscribers. The newsletter offers a daily dose of AI news, exclusive stories from insiders, and a human touch that resonates with its readers. 

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It caters to a wide audience interested in AI, business, and technology, encapsulating complex topics into three-minute reads every morning. This format appeals to time-constrained professionals and anyone interested in AI advancements.

Marcus Ramsey’s journey is a good example for aspiring newsletter creators, particularly in niche markets like AI. 

His success illustrates how a well-thought-out content strategy, combined with effective use of social media and lead magnets, can result in rapid growth and a strong, engaged subscriber base.

Haroon Choudery is another example of someone putting their knowledge to good use. You can read more about his success story here.

2. Gen-Z Basketball Newsletter

Best Newsletter Niches in 2024

When Cole and Cody Hock, co-founders of Enjoy Basketball, teamed up with Kenny Beecham, a prominent basketball thought leader, to launch a newsletter, they were stepping into the unknown.

Taking this bold step, the Enjoy Basketball newsletter experienced rapid growth. It got over 45,000 subscribers just one year after its launch on beehiiv in 2022.

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They attribute the newsletter’s growth to its unique approach to basketball media. 

Rather than focusing on the negative aspects of sports culture, Enjoy Basketball highlights the positivity and joy of the game. This fresh perspective is particularly appealing to Millennials and Gen-Z audiences.

How do they monetize this newsletter? 

Cody and Cole have established valuable partnerships with brands like the NBA, Shopify, and NBCUniversal. 

These partnerships and their e-commerce venture selling basketball-themed apparel have created a robust revenue stream.

Frequently Asked Questions

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How Do I Identify Which Newsletter Niche Is Right for Me?

Consider your passions and expertise first. What topics do you find yourself constantly drawn to? What do you enjoy discussing or learning about? Next, research the market to see if there’s an audience interested in these topics. Look at online forums, social media groups, and existing newsletters to gauge interest and identify gaps your newsletter could fill. 

Finally, consider the monetization potential and whether you can consistently produce content in this niche. The right niche should align with your interests, have a dedicated audience, and offer potential for growth and monetization.

What Are the Key Factors in Determining the Profitability of a Newsletter Niche?

The success of a newsletter depends on its audience’s interest and spending power, whether it offers something unique, and whether it can make money through ads or subscriptions. Keeping content fresh and looking at what similar newsletters are doing also helps it do well.

How Can I Gauge the Audience Size and Engagement in My Chosen Niche?

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First, explore relevant groups, forums, and pages on platforms like Facebook, LinkedIn, Twitter, and Reddit. Look at the number of members and followers and the frequency and quality of interactions.

Then, use tools like Google Trends, SEMrush, or Ahrefs to research keywords related to your niche. High search volumes indicate a significant interest. 

Also, analyze existing newsletters in your niche. Check their subscriber counts (if available), social media following, and engagement levels on their posts. In addition, user-generated content sites like Quora or specialized forums give insights into how many people are asking questions or discussing topics related to your niche.

Build Your Niche Newsletter using beehiiv

If you’re inspired by the success stories of niche newsletters like The Brink and Enjoy Basketball and are ready to embark on your newsletter journey, you can use beehiiv to get started.

beehiiv’s platform is designed for simplicity and ease of use, ensuring that even beginners can get their newsletters up and running quickly.

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With beehiiv, you can access various monetization options like advertising, e-commerce integrations, and subscription models, making generating revenue from your content easier.

We also provide detailed analytics, helping you understand your audience better and make data-driven decisions to enhance engagement and growth.

Best Newsletter Niches in 2024

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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.

Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.

A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”

Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.

Related: Apple Is No Longer the Top Phonemaker in the World as AI Pressure and Competition Intensifies

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Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.

Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.

Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.

Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.

Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.

A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.

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Related: Samsung’s Newest Galaxy Gadget Aims ‘To See How Productive You Can Be’

Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.

The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.

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John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator

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John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator

This article originally appeared on Business Insider.

Agriculture equipment company John Deere is on the hunt for a different kind of CTO.

The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.

One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.

“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.

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To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.

Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.

The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.

According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.

In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.

Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.

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How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth

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How to Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Opinions expressed by Entrepreneur contributors are their own.

As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.

Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.

This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.

By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.

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Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent

The job market continues to shift

After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.

A few key benefits to engaging them:

Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.

Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.

• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.

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Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce

Tips for capitalizing on gig talent

Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?

• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.

• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.

• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.

• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.

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Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community

Top platforms for connecting with talent

Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:

Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.

Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.

Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.

Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.

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Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees

The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.

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