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HD YouTube Videos With Medium And Canva! | by Deon Christie | ILLUMINATION | Mar, 2023

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HD YouTube Videos With Medium And Canva! | by Deon Christie | ILLUMINATION | Mar, 2023

Linking Medium With YouTube Videos And Canva For Exposure!

hd youtube videos with medium and canva
The image was designed with Canva and uploaded in PNG file format by Deon Christie. The author assumes responsibility for the provenance and copyright. The author assumes responsibility for the authenticity.

What you will learn from this article.

Understanding content marketing strategies first.

Linking between YouTube and Medium is a rather effective content marketing strategy. And it really is not all that difficult to do. But first, you need to understand what content marketing strategies are.

Linking Medium and YouTube strategy in a nutshell.

It all starts with turning your Medium stories into HD YouTube videos, this is done completely free. Because you will have access to all the tools you need to make this strategy work for you too.

Turn Medium Stories Into HD YouTube Videos.

Upload Your Video To YouTube.

Rank Your Video Page One On YouTube.

Cloak Your Medium Story URL.

Create Your Free Medium Website.

Use The Website URL Instead.

Run A $25 Google Video Ad Campaign.

Basically, seven steps. Once completed, you would have established the link between YouTube and Medium. But you will also be getting free traffic from Canva to your website. Effectively combining three sites instead of only two.

Medium (147.3 Million Visitors Per Month)

YouTube (30.6 Billion Visitors Per Month)

Canva (374.3 Million Visitors Per Month)

That is a combined monthly visitor count of around 31.2 BILLION visitors per month. I think that on its own must be reason enough to give this content marketing strategy a shot.

Turning Medium stories into HD YouTube videos.

Getting started with step one, turning your Medium stories into HD YouTube videos. Because HD YouTube videos play a role when it comes to the SEO part of ranking YouTube videos.

The YouTube video thumbnail was designed with Canva by Deon Christie. The author assumes responsibility for the provenance and copyright. The author assumes responsibility for the authenticity.

Tiny URL.

Bitly.

Chrome URL Shortening Browser Extension.

If however, you do have your own hosted domain, I strongly suggest using the Pretty Link Lite plugin. Because it offers the option to include a meta description for every cloaked link too. A must-have tool for any affiliate marketer.

Pretty Links Lite Plugin (affiliate link).

This is a video I created for one of my Medium stories. And it is still ranking for search phrases (video tags) like “medium writing and affiliate marketing”, “affiliate marketing and medium writing”, “medium writing with affiliate marketing”, and “affiliate marketing writing on medium”. One month later!

Medium YouTube videos page one in 60 seconds!

I can suggest the tools I use to help with video ranking, like keyword research, choosing the best title, thumbnail, etc. These are free browser extensions used by a lot of YouTube users.

Tube Buddy (affiliate link)

VidIQ (affiliate link)

These two video SEO tools simplify a lot of tasks for me on YouTube, and I have been using them for years on all my YouTube channels (13). When you focus on YouTube video SEO, there are a few areas of paramount importance, and they are.

Video Title.

Video Description.

Video Thumbnail.

Video Language.

Title And Description Language.

Video Tags (search phrases/keywords).

Video Hashtags.

Recording Date.

Adding Videos To Playlists.

Video End Screen.

Video Cards.

Video Subtitles.

But the step-by-step illustrated guide on how to rank your videos in 60 seconds or less is already covered in another Medium story. Therefore, you might what to read the story below and follow along to get your video ranking on YouTube page one.

Watch us rank videos on page one in 60 seconds and get targeted visitors from the two largest search engines on Earth! Google and YouTube! That’s 147 billion visitors per month! — Source

Importance of creating a free Canva website.

Creating a Canva website, a tool you may or might not have heard of. Is part of the Google video ads strategy with your medium story videos. Because you need a link to use with the “call-to-action” button.

Pay Only For Views Exceeding 30 Seconds.

GEO Location, Interest, Topic, And Age Targeted.

Pay $0.012 Cents Per 30-Second View.

Website Views Through Call-To-Action.

But that is just a quick introduction to what is yet to come during the course of this article. Before you create your Medium website with Canva, you must first have a professional Medium profile.

Medium Profile.

Medium About Page.

Medium Publications I Am Editor To.

Below I have included the link to my personal Medium website for redirecting visitors to Medium. Just to give you a better idea of what I find working rather well for me. But it is only a guide.

This is where Google video ads will play their part.

Getting your Google video ad up and running is the final step, but under this subheading, you will also be able to see some results I had by spending a ridiculously tiny amount of money. $25 in fact!

Medium Story YouTube Video.

Cloaking Method.

Free Medium Website.

Allow me to share with you how I stumbled across this really cheap traffic with Google video ads. I was just messing about on YouTube, to see which other “buttons” can be useful. Because that’s what I do, I figure stuff out.

previous 30-day analytic result on medium
Author account screenshot. The image screenshot was captured with “Paint 3D”. Shared by Deon Christie for demonstration and illustration purposes. The author assumes responsibility for the provenance and copyright. The author assumes responsibility for the authenticity.
analytic results on medium after testing the youtube video strategy
Author account screenshot. The image screenshot was captured with “Paint 3D”. Shared by Deon Christie for demonstration and illustration purposes. The author assumes responsibility for the provenance and copyright. The author assumes responsibility for the authenticity.
getting a lot of quality followers and subscribers for almost free
Author account screenshot. The image screenshot was captured with “Paint 3D”. Shared by Deon Christie for demonstration and illustration purposes. The author assumes responsibility for the provenance and copyright. The author assumes responsibility for the authenticity.
proof that the video traffic strategy attracts high quality followers and subscribers
Author account screenshot. The image screenshot was captured with “Paint 3D”. Shared by Deon Christie for demonstration and illustration purposes. The author assumes responsibility for the provenance and copyright. The author assumes responsibility for the authenticity.

Content marketing strategy recap.

Basically, you just run a video ad, redirecting to your YouTube video with your Medium story (cloaked) URL in the video description. Then include your Medium website URL for the call-to-action redirect.

Today all my website traffic is generated from my own efforts, efforts that I have perfected over the years that have created up to 16,364 targeted visitors per day and returned revenue in excess of (See For Yourself Inside) per month! — Source

AFFILIATE DISCLOSURE: Some of the links in this post are links to affiliate offers. If you visit them to make a purchase, I will earn a commission. The decision is yours, and whether or not you decide to buy something is entirely up to you. All offers come with a full money-back guarantee!

Free Stuff For My Medium Subscribers.

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Why Are New Business Applications at All-Time High?

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Why Are New Business Applications at All-Time High?

More people are starting businesses now than ever before — and the reason could be that the opportunity cost, or what they have to give up in exchange for entrepreneurship, is lower than ever.

Data that the U.S. Census Bureau released earlier this month shows that the total number of applications to start businesses hit a record 5.5 million last year.

That’s half a million more applications than what was filed in 2022.

Related: Here’s What Millions of Small Businesses Have in Common, According to a New Survey

Census Bureau data from the first four months of this year show that the startup boom is still going strong, too — from January through April, the number of new business applications totaled over 1.7 million.

Why are more people filing to start new businesses?

Columbia Business School professor Angela Lee told Entrepreneur that the reason could be the “unprecedented number of layoffs from big tech companies in the last several years, resulting in a large pool of talent freed up to pursue entrepreneurship.”

Columbia Business School professor Angela Lee (left) and Co-Founder of Plum Alley Investments Andrea Turner Moffitt (right). Photo by Monica Schipper/Getty Images)

Lee, the director of the Eugene Lang Entrepreneurship Center, also noted that “entrepreneurship has historically been counter-cyclical because the opportunity cost to start a company goes down during a recession.”

Related: Want to Start a Billion-Dollar Business? Look to These Two Industries, Which Have the Most Unicorn Growth

Big tech companies have been laying off employees in record numbers in recent years.

Tech layoffs last year affected 263,180 employees globally according to tracker Layoffs.fyi.

Amazon laid off the most people (27,410) last year, but Meta (21,000), Google (12,115) and Microsoft (11,158) also contributed to record numbers.

The unemployment rate has remained stable, in the 3.7% to 3.9% range in the U.S. over the past nine months, according to the latest U.S. Bureau of Labor Statistics jobs report.

Related: ‘The Employment Situation’ Report for April Shows Employers Are Taking Hiring Down a Notch, Employee Wage Growth Slowing

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How CEO Visibility Shapes Your Company’s Reputation

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How CEO Visibility Shapes Your Company's Reputation

Opinions expressed by Entrepreneur contributors are their own.

Hyperconnectivity and social media have forever changed the reach and impact of company leadership. These days, chief executives are expected to be the face of their companies, not only in the boardroom, across annual reports or at shareholder meetings, but across the entire and endless digital expanse.

The supercharged visibility of CEOs and other C-suite executives online plays a pivotal, if not essential, role in shaping brand perception and, by extension, brand perception and reputation. This transformation not only forced corporate PR teams to shift focus toward heavily digital branding strategies; it’s also prompted many leaders to rethink their entire approach to image management and public engagement.

Related: How to Skyrocket Your Business to the Top With Thought Leadership and Visibility

The digital persona: More than just a role

The internet (particularly social platforms) has democratized information in incredible ways, giving consumers unprecedented access to the people behind the brands their favorite brands. This shift has made your CEO’s digital persona an integral part of your company’s image.

When your CEO actively engages with audiences online, whether that’s through social media, blogging, webinars or workplace videos, they essentially humanize your brand, lending a powerful human element that can lead to stronger connections with both current and potential customers. A proactive and carefully managed online presence can boost such intangibles as trust and transparency. When your CEO is visible and interacting in ways that align with company values, they can help create a sense of openness that builds trust and connection with your business.

Such a presence can also elevate your thought leadership efforts. By sharing industry insights and forecasts, your CEO (and other executive leaders) can establish themselves and your brand as experts in your space, strengthening a critical perception that nudges customers closer to the finish line.

Impact of CEO visibility on brand perception

How your CEO crafts their image and engages with folks online can have a meaningful, sometimes even lasting, impact on your brand’s relevance and relatability. For example, a CEO who makes themselves approachable and (perhaps most importantly) relatable on social platforms like Facebook, LinkedIn and even TikTok can deliver real-time dividends for brand loyalty, driving trust and consumer interactions in the right direction.

In contrast, as a leader of an organization, a CEO who often seems aloof, distant or disconnected — especially from the values they preach or relevant societal issues and events — can inadvertently drain their company’s reputation, creating an association that can be hard to pull away from.

Successful CEO visibility efforts

Consider Tim Cook of Apple or Satya Nadella of Microsoft. Through both brand PR and adept personal efforts, both leaders have crafted online personas that align closely with the innovative and forward-thinking ethos of their companies. Cook and Nadella are not only effective, often persuasive advocates for their products, but also for broader issues like border societal concerns like privacy, security and corporate responsibility, often mirroring sentiment among their customer base.

Related: In a Downturn, It’s Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Potential risks of higher visibility

Of course, while there are clear benefits to having a highly visible CEO, there are also risks, including:

  • Inconsistency. Any discrepancy between your CEO’s online persona and your company’s actions can lead to public relations issues. Consistency and brand-leadership alignment are key.
  • Overexposure. Too much visibility can backfire over time, especially if it shifts focus away from your company and onto your CEO’s personal views or actions. Again, coordination and careful management of each strategy is essential.

Harnessing social media for CEO influence

Social media can be a double-edged sword. While it does offer a host of valuable platforms for leaders to engage audiences, it also poses considerable risks, especially if not managed carefully.

Here’s how savvy CEOs use social media to their advantage:

Regular updates: Skilled leaders understand how to leverage social channels to keep followers informed about company news and industry trends.

Engagement: While often challenging, CEOs who respond to comments and participate in discussions (measuredly, of course) help build a community around the brand.

Crisis management: Executives who address issues head-on can turn potential negatives into positive press. This also helps demonstrate leadership and accountability, essential to building positive sentiment and trust among consumers.

The SEO advantage of CEO visibility

While sometimes overlooked, CEO visibility can have a sizable impact on your brand’s search engine optimization (SEO) efforts. For instance, regularly updated blog posts and articles from your CEO can provide an incredible opportunity to drive organic traffic to your website, in turn improving its search engine ranking. Additionally, positive mentions of the CEO in the media can help generate positive headlines in Google, boosting your company’s larger online footprint.

Elements like consistent content creation — high-quality, optimized content — and link-building (leveraging and promoting CEO-authored articles and posts) can heighten your CEO’s online visibility and, by extension, elevate your brand across critical search results pages.

Related: This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business

Stepping into the spotlight with integrity

Visibility is powerful, but it must be handled with integrity to really benefit your company’s reputation. Your CEO’s online actions and communications should be thoughtful, authentic and aligned with the company’s values. Whether it’s participating in online discussions, writing insightful articles or engaging with followers on social, every activity contributes to the tapestry of the company’s online presence.

A CEO’s digital visibility is a formidable tool that can profoundly shape your company’s reputation. By embracing the spotlight with sincerity and strategy, your CEO not only bolsters your company’s image but also sets a benchmark for future leaders.

In this rapidly evolving digital landscape, those at the helm who can navigate with visibility and integrity are the ones who will steer their companies to new heights of success and influence.

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Improve Workflow with Advanced Diagramming for $20

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Improve Workflow with Advanced Diagramming for $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When embarking on a large team project, communicating all of the ins and outs of it and then keeping track of everyone’s work in relation to the plan can grow overly complicated fast. In essence, that’s why diagrams and project tools have proven to be so valuable to businesses over the years.

For a deal on one of the world’s best business planning and diagramming tools, you might want to hop on this very limited-time opportunity. Today only, you can get Microsoft Project 2021 Professional (PC) or Microsoft Visio 2021 Professional for Windows for $19.97 (reg. $29.99).

Visio makes it easy for business professionals and teams to create and share data-linked diagrams of all varieties. The program makes creating these diagrams simple with a wide range of templates, which users can customize using any of over a quarter-million shapes available on Visio’s online content ecosystem.

Visio users can automatically generate org charts using common sources like Excel sheets, and docs from Exchange and Microsoft Entra ID. In addition to org charts, businesses commonly use Visio for creating network diagrams, floor plans, flowcharts, and various brainstorming tools like fishbone diagrams and SWOT analysis docs.

From 13 reviews by verified purchasers in the Entrepreneur Store, this deal has an astonishing 5/5 star average rating. One recent five-star review described the appeal well, stating, “Incredible deal on Visio 2021 Pro! I can do floor plans, network diagrams, and more. Extremely happy with this purchase.”

Also available for $20 for one day only, Microsoft Project Professional allows users to take the data they learn from diagrams and actualize it into effective, successful projects. It features pre-built project management templates, timesheet trackers, schedule builders, and more. Project Pro is also rated 4.4/5 stars on Capterra and GetApp.

Don’t forget that this is the last day when you’ll be able to get:

StackSocial prices subject to change.

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